According to Jobs biographer Walter Isaacson:

Apple had 700,000 factory workers employed in China, he said, and that was because it needed 30,000 engineers on-site to support those workers. You cant find that many in America to hire, he said. These factory engineers did not have to be PhDs or geniuses; they simply needed to have basic engineering skills for manufacturing.

Product Design and Manufacturing Emphasis PDM

Product Innovation is the answer!

1988: Mech/Elect Programs

History

Need Help with Manufacturing

1996: Manufacturing Program Need Help with Big Picture Global Skills

2004: PDM Program

The Future of Companies

The Old Is Outsourced 5 Times More Productive Innovation and Intellectual Property Commodities Require Excellence

What PDM Is......

People Products Innovation Systems Level Thinking

What PDM Is Not.....

Outsourced Routine Standard Old Fashioned

PDM Process
From Concept to Delivery Products - The Process

Design

determine need generate concepts and designs prepare for manufacturing it make it deliver it improve it

Iterate

Types of Design

Mechanical
Stress analysis (209), Part sizing, Thermal analysis, Kinematic linkages

Electrical
Electronics, Motors, Power systems (214)

Computer
Circuit board design, Programming (226)

Product
Customer Interaction, CAD/CAM (101), Patents, New Concepts, Design for the environment - cuts across all disciplines

The Design Framework

Broad and diverse VS. deep and narrow
Products Product Design and Manufacturing Medical Mechanical Electrical ............. Industrial

PDM - The Big Picture

Increase rate of product introductions. Prospering companies have new products. Innovativeness drives investment value. Companies ask 'Do you teach this?'

The Goal of the PDM Program

Educate engineers who can . . . .
Recognize opportunity Turn an idea into a successful product Benefit Consumers and Companies Compete on a Global Basis Change the way we do things Be more than employees

PDM Engineers
Work with people outside their discipline. Design products combining mechanical, computer, electrical and computer components. Develop new design concepts. Work with modern technology. Impact all areas of the company. Keep Michigan competitive. Get Patents!

Student Profile
Innovators Satisfy social and economic needs Think in different ways Future entrepreneurs Interested in applying theory Operate well in new and different environments

Jobs
A search of Monster.com Sept., 2012 - Within 200 miles of Grand Rapids

Electrical Engineer - 61 Design Engineer - 105 Manufacturing Engineer - 39 Mechanical Engineer - 65 Product Engineer - 81

PDM Core Courses

EGR 101 - CAD/CAM EGR 209 - Static Mechanical Systems EGR 250 - Materials EGR 301 - Product Design EGR 345 - Dynamic Systems Modeling and Control EGR 367 - Manufacturing Processes EGR 401 - Advanced Product Design EGR 440 - Production Modeling EGR 450 - Manufacturing Control EGR 485/6 - Senior Project EGR Co-op

PDM Electives
EGR 403 - Medical Device Design EGR 405 Material Failure and Selection EGR 409 Machine Design II EGR 413 Battery Technology EGR 445 - Robotics EGR 453 - Biomedical Materials EGR 463 Alternative Energy Systems

Biomed Minor Alternative Energy Certificate Articulated Masters

Supporting Technical Courses

EGR 261 - Programming EGR 226 - Embedded Systems EGR 214 - Circuits

PDM vs. Other Engineering Progs.

Courses Philosophy of Teaching Student Profile

Teaching Philosophy
Solve unsolved problems. Theory, Insight and Creativity. (Hard Work) Entrepreneur versus employee. Fuzzy Front End of Product Development.

Fall After Coop

EGR 301 Fund. Prod. Des. EGR 345 Dyn. Sys. Mod. EGR 367 Manuf. Proc. GE-Arts ECO 211/210 Economics

Spring/Summer
EGR 440 Sched. & Simulat. EGR 309 Mach. Design I EGR 450 Mfg. Controls GE-World Persp.

Winter
EGR 360 Thermodynamics EGR 401 Adv. Prod. Design EGR 485 Senior Project I PDM Elective GE-Theme

Spring/Summer
EGR 486 Senior Project II PDM Elective GE-LS (BIO 105) GE-Hist. GE-Theme

Fundamentals of Product Design EGR 301

Tools for developing new products How to meet customer needs Concept Generations Concept Selection Globally competitive design

Function Form Assembly Recyclability

Advanced Product Design EGR 401

Intellectual property

Write our own patents

Identifying customer needs Material and process selection Design for Assembly Tolerance analysis

Production Operations Modeling EGR 440

Modern manufacturing systems

Assembly lines Cells Pull systems

How do they work? How are they controlled? How does manufacturing affect the design?

Register for Courses After Spring Break!!

Why is New Product Development Important?

NPD is the challenge for the next century.

US can compete in this area

After a product has been on market for 3 yrs

U.S. and Mexico Experience

NPD and Innovation Key to High Wage Jobs

Product Design Perspectives

Customer Great products, low cost Producer Satisfy customers, make money Manufacturer High quality, low cost Designer Easy to manufacture, high quality Professionals Enjoyable career Students Intellectual stimulation and future HS Graduates Potential and future

What is the difference between Ford and Apple?

The Opportunity
Open chest heart valve replacement is current state of the art Much damage to the patient Long recovery times Could it be done without cutting open the patient?

The Idea

Closed chest heart valve replacement

Tools inserted through ports Remove valve Insert and secure replacement Remove tools

Shorten patient recovery time

The Sketch

The Model

The Prototype
Manual machines CNC mill and lathe Rapid prototyping machine Design - Build Test - Design