BA (Hons.

) GRAPHIC DESIGN
Module Code Module Title OUGD303 FINAL MAJOR PROJECT

LEVEL

Outcomes

Doc. Code

06

OUGD303sub1

MODULE SUBMISSON FORM

SUBMISSION DEADLINE: WEDNESDAY 29th May 2013 11.00 1.00pm
RATIONALE An investigation into commercial branding within the Tourism Sector, with a focus on concept development and range. BLOG. http://s-edwards1013fmp.blogspot.co.uk/ Staff Use

STUDIO 4

All work must be clearly presented and labelled with the brief title, your name and any other appropriate information. Please include a printed version of each brief and separate the work appropriately. Your end of module evaluation should be posted to your Final Major Project blog. by the stated Deadline Submitted Brief 1 Brief 2 Brief 3 Brief 4 Brief 5 Airline-Vardesa Air Ted Baker (discontinued) Fine Art Yearbook Infoserve Design bridge

Brief 6 Brief 7 Brief 8 Design Context Title Statement of intent Project File Evaluation

Kew (Discontinued) Bosh Prospectus Proposal Restrictions

Title and Brief Summary include a short rationale for each brief identifying why you chose it, what was the focus of the brief and how long you spent on it. Design Context The focus of my design context, had its basis in the idea of every brief having its own set of rules or restrictions. Therefore I categorised the publications into my brief titles. The restrictions set by each brief was the deciding factor in layout of the specific sections of the book. The design context was on going process, which lasted the module duration. BRIEF 1 Vardesa Air was derived from research which led me to create an airline based in Scandinavia, specifically Sweden. The focus of the brief was creating a believable identity over an extensive range. With two specific target demographics. The brief lasted a month, I chose it as it gave me the ability to push the conceptual development of a brand from scratch. BRIEF 2

BRIEF 3

The Fine Art year book was allocated to us. The Concept is based on Aristotles theory or Credibility and the idea of Proof. The purpose of the brief was to

showcase the work of the Artists and promote the course. The brief lasted 8 weeks. I chose the brief as it gave me an opportunity to work on my layout skills.

BRIEF 4

Infoserve was a minor freelance brief, who wanted a stationary set for his business Infoserve Corporation. He wanted a corporate style of design. The brief lasted a week. I decided to it due to the quick nature of the turn around.

BRIEF 5

The brief was to reinterpret a famous brand. Parcel Force Worldwide is what I chose. The concept was based on creating a more approachable brand with in a incredibly Corporate service sector. Adding a personal/identifiable image to the brand. The brief lasted two weeks. The reason for choosing this brief was due to the competition nature for it and it the reinterpretation of a famous brand will allowed me to push the design and conceptual process.

BRIEF 6

Brief 7

The concept for Bosh was based on the idea of social coding. The brief was a promotional brief that allowed me to focus on both the print and digital aspects to graphic design which is the reason for me deciding to do it. This was a collaborative brief with Ben Harwood. We spent 6 weeks on it.

Brief 8

The prospectus proposal was based on the idea amplifying the individuals students individuality and display how the college is and independent thinking establishment. The brief lasted around 4 days. I chose it as it gave me and opportunity to develop my branding skills and push a range across many deliverables.

Additional Comments The brief Numbers on my board are not matching to the tags on my blog.

Signed

Date