ntroduction Retail consists of the sale of goods or merchandise from a fixed location, s u c h a s a department store , boutique or kiosk, o r b y m a i l , i n s m a l l o r individual

lots for direct consumption by the purchaser. [1] Retailing mayinclude subordinated services, such as delivery. Purchasers may beindividuals or businesses. In commerce, a "retailer" buys goods or productsi n l a r g e q u a n t i t i e s f r o m m a n u f a c t u r e r s o r i m p o r t e r s , e i t h e r d i r e c t l y o r through a wholesaler, and then sells smaller quantities to the end-user. Retailestablishments are often called shops or stores. Retailers are at the end of thes u p p l y c h a i n . M a n u f a c t u r i n g m a r k e t e r s s e e t h e p r o c e s s o f r e t a i l i n g a s a necessary part of their overall distribution strategy. The term "retailer" is also applied where a service provider services the needs of a large number of individuals, such as a public utility, like electric power.Shops may be on residential streets, shopping streets with few or no housesor in a shopping mall. Shopping streets may be for pedestrians only.Sometimes a shopping street has a partial or full roof to protect customers from precipitation. Online retailing, a type of electronic commerce used for business-to-consumer (B2C) transactions andmail order , are forms of non-shop retailing. Shoppinggenerally refers to the act of buyingproducts. Sometimes this isdone to obtain necessities such as food and clothing; sometimes it is done asarecreationalactivity. Recreational shopping often involves windowshopping (just looking, not buying) and browsing and does not always resultin a purchase.G l o b a l r e t a i l g i a n t s s u c h a s W a l - M a r t , T e s c o , G e r m a n y ' s M e t r o A G a n d many others are ready to enter the retail markets. The rising demand of b r a n d e d p r o d u c t s a n d i n c r e a s e i n p u r c h a s i n g p o w e r h a s l u r e d t h e s e companies to enter the market . TheApple Storeretail location on theMagnificent MileinChicago.The world's onlyGarminretail location is located on theMagnificent Mile inChicago.Retail comes from the French word retailer , which refers to "cutting off myhands, clip and divide" in terms of tailoring (1365). It first was recorded as a noun with the meaning of a "sale in small quantities" in 1433 (French). Its [ literal meaning for retail was to "cut off, shred, off my toes paring". 2] Liket h e F r e n c h , t h e w o r d r e t a i l i n b o t h D u t c h a n d G e r m a n (

detailhandel and Einzelhandel r e s p e c t i v e l y ) , a l s o r e f e r s t o t h e s a l e o f s m a l l q u a n t i t i e s o f items Objectives of the Study Objective of the Study: To know the consumer satisfaction. Financial performance in Retail industry. Market performance. Market position. Economic and the industry environment. Cost saving initiatives. To find out the satisfaction level of people. To find out the awareness level of customer. To find the satisfaction amongst the customers Retail in Urban & Rural Areas Key Trends in Urban India : * Retailing in India is witnessing a huge revamping exercise. * Estimated to be US$ 200 billion, of which organized retailing (i.e. modernt r a d e ) m a k e s u p 3 p e r c e n t o r U S $ 6 . 4 b i l l i o n . * India is rated the fifth most attractive emerging retail market: a potentialgoldmine * Ranked second in a Global Retail Development Index of 30 developingc o u n t r i e s d r a w n u p b y A T K e a r n e y . * India is rated the fifth most attractive emerging retail market: a potentialgoldmine * Food and apparel retailing key drivers of growth. * Organized retailing in India has been largely an urban phenomenon with affluent classes and growing number of double-income households. Key Trends in Rural India: * Rural markets emerging as a huge opportunity for retailers reflected in theshare of the rural market across most categories of consumption * ITC is experimenting with retailing through its e -Choupal and ChoupalSagar rural hypermarkets. Types of retail outlets San Juan de Dios Market in Guadalajara, Jalisco Inside a supermarket in RussiaA market place is a location where goods and services are exchanged.The traditional market square

is a city square where traders set up stalls andb u y e r s b r o w s e t h e m e r c h a n d i s e . T h i s k i n d o f m a r k e t i s v e r y o l d , a n d countless such markets are still in operation around the whole world.

development tools, it will also contain exclusive and investigative editorialcontent that we can promise, no other media has access to, he added.Besides retail news feeds, indiaretailing.com will boast an exclusived a t a b a s e o f r e t a i l e r s , r e t a i l r e a l e s t a t e d e v e l o p e r s , r e t a i l t e c h n o l o g y a n d systems firms, retail finance outfits, store design and shop fit pros, humanresource sourcing and jobsite management, exclusive video interviews, livecoverage of retail events and many more.The portal is expected to have around 200000 page views in the very firstm o n t h o f o p e r a t i o n a n d i s s t r o n g l y g e a r e d u p t o e n j o y a v e r y h i g h a n d filtered subscriber number. To begin with the subscription number for dailyN e w s L e t t e r s i s e x p e c t e d t o r e a c h o v e r 2 5 0 0 0 k e y p e o p l e i n t h e r e t a i l industry. Sources of Data Collection Primary: For my survey primary data have been used as a questionnaire to collect thedata. SECONDARY: The secondary data has been collected from the following modes: Books

has been concentrated mainly in the metro cities. India is the last large Asianeconomy to liberalize its retail sector. In Thailand, more than 40% of all consumer goods are sold through the super markets and departmental stores.A similar phenomenon has swept through all other Asian countries.Organised retailing in India has a huge scope because of the vast market andt h e g r o w i n g c o n s c i o u s n e s s o f t h e C o n s u m e r a b o u t p r o d u c t q u a l i t y a n d s ervices.A study conducted by Fitch, expects the organized retail industry to continueto grow rapidly, especially through increased levels of penetration in larger towns and metros and also as it begins to spread to smaller cities and B classt o w n s . F u e l l i n g t h i s g r o w t h i s t h e growth in development of the retail -specific properties and malls. A c c o r d i n g t o t h e e s t i m a t e s a v a i l a b l e w i t h Fitch, close to 25mn sq. ft. of retail space is being developed and will be available for occupation over the next 36-48 months. Fitch expectsorganized retail to capture 15%-20% market share by 2010.A M c K i n s e y report on India says organised retailing would increase theefficiency and productivity of entire gamut of economic activities, an d would help in achieving higher GDP growth. At 6%, the share of employment of retail in India is low, even when compared to Brazil (14%),and Poland (12%). Current Status of Retail Marketing in India Winds of change sweeping through Retail Industry. What is it that has made the Piramals, the Tatas, the Rahejas, ITC andscores of others take a plunge into mega retailing? Why is market research,s p a c e m a n a g e m e n t , E R P , p r o m o t i o n s e t c n o w a n e c e s s a r y t o o l i n t h i s industry? Retail Economics in India Traditionally retailing has not been a structurally organized industry in India.Organized retail network was seen only in fabrics, with large mills buildingtheir own exclusive stores e.g. Raymond's, Bombay Dyeing etc.Currently there are about 5130000 retai l outlets selling about Rs4790bnworth of products. Retail universe in India comprises large, medium generalstores, chemists and pan-bidi (apart from accessories stores). Of these thanks to unemployment, the number of pan-bidi outlets are steadily rising.On account of the fragmented nature of Indian retail industry the inhabitants to stores ratio in India is about 150:1, i.e. there is a store catering to every150 people . This ratio varies from country to country. In china the ratio is similar to that of India where as incase of more developed countries the ratiow o u l d b e h i g h e r . F o r i n s t a n c e i n Europe the inhabitant to stores ratio

is2 0 0 0 : 1 . A s m a r k e t s m a t u r e , c o n s u m e r e x p e c t a t i o n s r i s e i t w o u l d b e a necessity for small retailers to come together and form innovative and strongsupply chain that will cut through distribution and increase margins

Data through internet sources. Findings In this study we had find out that in todays world more then 50% of thetotal population is interested in shopping from organized retail stores.From the study we have concluded that consumers think that there isquality as well as price differentiation between organized & unorganizedretail stores, & this differentiation is due to the extra facilities provided bythe organized retail stores. Suggestions* People should not attract towards the facilities provided by organizedstores.* Sometimes the organized stores charge high prices, so consumer should beaware.*Consumers should also have there attention towards the quality of theproducts. Limitations of the Study I will have to rely upon the information get from secondary sources andgiven by respondents, which may not be fully true. This study will be limited to only some areas of Moradabad in Uttar Pradesh. It is only for short period of time. Lack of professional approach since researcher is a student The sample size is only 25 so the sample may not be truly representative of Moradabads population.

Retail scene in India With organized retail in India pegged at Rs 25,000 crore (Rs 250 billion) --o u t o f a t o t a l o f R s 8 0 0 , 0 0 0 c r o r e ( R s 8 , 0 0 0 b i l l i o n - - a n d a d o u b l e d i g i t growth rate, marketing companies are setting up shops to providedifferentiated services to clients. Till now sales people were the link betweenthe retailer and the producer. But sales personnel are busy selling a producta n d d o n o t h a v e a f a i r i d e a o f w h a t r e t a i l i n g i s a b o u t . T h e f o c u s i s t o priorities retail. That is, not only to sell a product to a consumer but to getthe consumer to interact with the product. Gone are the days when retailingmeant mere availability of a product. With competition becoming stiffer companies are looking at 'experiential' marketing. Also the lack of proper metrics to measure marketing spends is a serious issue. In today's swiftly changing business environment, there is no option but tobe in the know - to be constantly on the move, keeping tabs on the shifting trends in the market

place and maneuvering your strategy to stay on top. Ther e t a i l a r e n a t o d a y i s v e r y d i f f e r e n t - t h e o p p o r t u n i t i e s a r e i n c r e d i b l e b u t exploiting them is extremely tough.Super smart shoppers know all the rules of the game. They can instantlys e n s e a g o o d b u y a n d l a p i t u p o r s n i f f o u t a b a d p r o d u c t a n d d i s m i s s i t . Their expectations are tough to meet but f or retailers aiming to make a bigsale, there is not much of a choice but to find ways to win customers over and keep them permanently happy.In an environment, which is still restrictive in many ways and lacks adequateinfrastructure, this becomes a formidab le task. So how are Indian retailersc o p i n g u p a n d h o w l o n g w i l l i t b e b e f o r e o r g a n i s e d r e t a i l b e c o m e s t h e primary way of selling.As the corporate the Piramals, the Tatas, the Rahejas, ITC, S.Kumar's,R P G E n t e r p r i s e s , a n d m e g a r e t a i l e r s C r o s s w o r d s , S h o p p e r ' s S t o p , a n d Pantaloons race to revolutionize the retailing sector, retail as an industry inI n d i a i s c o m i n g a l i v e . R e t a i l s a l e s i n I n d i a a m o u n t e d t o a b o u t R s . 7 4 0 0 billion in 2002, expanded at an average annual rate of 7% during 1999-2002. With the upturn in economic growth during 2003, retail sales are a l s o expected to expand at a higher pace of nearly 10%. Across the country, retails a l e s i n r e a l t e r m s a r e p r e d i c t e d t o r i s e m o r e r a p i d l y t h a n c o n s u m e r expenditure during 2003-08. The forecast growth in real retail sales during2003- 2008 is 8.3% per year, compared with 7.1% for consumer expenditure. Modernization of the Indian retail sector will be reflected inrapid growth in sales of supermarkets, departmental stores and hyper marts.Sales from these large-format stores are to expand at growth rates rangingfrom 24% to 49% per year during 2003-2008, according to a latest report byEuro monitor International, a leading provider of global consumer-marketintelligence.A. T. Kearney Inc. places India 6th on a global retail development index.The country has the highest per capita outlets in the world - 5.5 outlets per 1 0 0 0 p o p u l a t i o n . A r o u n d 7 % o f t h e p o p u l a t i o n i n I n d i a i s e n g a g e d i n retailing, as compared to 20% in the USA.In a developing country like India, a large chunk of consumer expenditure ison basic necessities, especially food-related items. Hence, it is not surprisingthat food, beverages and tobacco accounted for as much as 71% of retailsales in 2002. The share of food related items had, however, declined over the review period, down from 73% in 1999. This is not unexpected, becausewith income growth, Indians, like consumers elsewhere, have starteds p e n d i n g m o r e o n n o n f o o d i t e m s c o m p a r e d w i t h f o o d p r o d u c t s . S a l e s through supermarkets and department stores are small compared with overallr e t a i l s a l e s . N e v e r t h e l e s s , t h e i r s a l e s h a v e g r o w n m u c h m o r e r a p i d l y , a t almost a triple rate (about 30% per year during the review period). This highacceleration in sales through modern retail formats is expected to continueduring the next few years, with the rapid growth in numbers of such outletsdue to consumer demand and business potential.The factors responsible for the development of the retail sector in India canbe broadly summarized as follows:-* Rising incomes and improvements in infrastructure are enlargingconsumer markets and accelerating the convergence of consumer tastes.* Looking at income classification, the National Council of AppliedEconomic Research (NCAER) classified approximately 50% of the Indianpopulation as low income in 1994-95; this is expected to decline to 17.8%by 2006-07

has been concentrated mainly in the metro cities. India is the last large Asianeconomy to liberalize its retail sector. In Thailand, more than 40% of all consumer goods are sold through the super markets and departmental stores.A similar phenomenon has swept through all other Asian countries.Organised retailing in India has a huge scope because of the vast market andt h e g r o w i n g c o n s c i o u s n e s s o f t h e C o n s u m e r a b o u t p r o d u c t q u a l i t y a n d s ervices.A study conducted by Fitch, expects the organized retail industry to continueto grow rapidly, especially through increased levels of penetration in larger towns and metros and also as it begins to spread to smaller cities and B classt o w n s . F u e l l i n g t h i s g r o w t h i s t h e growth in development of the retail -specific properties and malls. A c c o r d i n g t o t h e e s t i m a t e s a v a i l a b l e w i t h Fitch, close to 25mn sq. ft. of retail space is being developed and will be available for occupation over the next 36-48 months. Fitch expectsorganized retail to capture 15%-20% market share by 2010.A M c K i n s e y report on India says organised retailing would increase theefficiency and productivity of entire gamut of economic activities, an d would help in achieving higher GDP growth. At 6%, the share of employment of retail in India is low, even when compared to Brazil (14%),and Poland (12%)

India is the only one country having the highest shop density in the world,w i t h 1 1 o u t l e t s p e r 1 0 0 0 p e o p l e ( 1 2 m i l l i o n r e t a i l s h o p s f o r a b o u t 2 0 9 million households). Rather we can see the democratic scenario in IndianRetail (because of low level of centralization, low capital input and due to agood number of self organized retail).India started its Retail Journey since ancient time.In Ancient India there was a concept of weekly HAAT, where all the buyers& sellers gather in a big market for bartering. It takes a pretty long times to& s t e p t o s h a p e t h e m o d e r n r e t a i l . I n b e t w e e n t h e s e t w o c o n c e p t s ( i . e . between ancient retail concept & the modern one there exist modern kirana/mom and pop shops or Baniya ki Dukan.Still it is predominating in IndiaS o t h e I n d i a n r e t a i l i n d u s t r y i s d i v i d e d i n t o t w o s e c t o r s - o r g a n i z e d a n d unorganized

Unorganized retailing Unorganized sector on the other hand, refers to the traditional formats of low-cost retailing, for example, hand cart and pavement vendors, & mobilevendors, the local kirana shops, owner manned general stores, paan/beedi

shops, convenience stores, hardware shop at the corner of your street sellingeverything from bathroom fittings to paints and small construction tools; or the slightly more organized medical store and a host of other small retail businesses in apparel, electronics, food etc. Characteristics of unorganized retail Small-store (kirana) retailing has been one of the easiest ways to generate s e l f e m p l o y m e n t , a s i t r e q u i r e s l i m i t e d i n v e s t m e n t i n l a n d , c a p i t a l a n d labour. I t is generally family run business, lack of standar dization and theretailers who are running this store they are lacking of education, experienceand exposure. This is one of the reason why productivity of this sector is approximately 4% that of the U.S. retail industry. 4. Similarly there is another consum er class who are the seasonal worker.During their unemployment period they use to purchase from this kirana store in credit and when they get their salary they clear their dues. Now thistype of credit facility is not available in corporate retail store, so this kiranastores are the only place for them to fulfill their needs.5. Another reason might be the proximity of the store. It is the conveniencestore for the customer. In every corner the street an unorganized retail shopcan be found that is hardly a walk ing distance from the customers house.Many times customers prefer to shop from the nearby kirana shop rather than to drive a long distance organized retail stores.6. This unorganized stores are having n number of options to cut their costs.They incur little to no realestate costs because they generally operate fromtheir residences.Their labour cost is also low because the family members work in the store.Also they use cheap child labour at very low rates.As they are operating from their home so they can pay for their utilities atresidential rates.Even they cannot pay their tax properly. Currently the value of the retail market is estimated at around $ 270 billionwith a growth rate of 5.7 per cent per annum according to the Indian retail report which creates a big threat for the small unorganized retailers.The well established organized retail sector in India are Pantaloon Retail, S h o p p e r s S t o p , S p e n c e r s , H y p e r C I T Y , L i f e s t y l e , S u b h i k s h a & n e w l y emerging Reliance etc.Over 20,000 new retail outlets are expected to open within this segment.Major corporate retail like Wal -Mart and have started to try and take over the Indian retail sector.But in India the unorganized retail is a source foods and other necessities of millions of Indians , major link between rural and urban societies. Not onlythat it is also act like a convenience store for the customer offering right p r o d u c t a t right time at right place. In a country with large numbers of people, and h i g h l e v e l s o f p o v e r t y , t h i s m o d e l o f r e t a i l d e m o c r a c y i s t h e most appropriate.S o t h e s e u n o r g a n i z e d r e t a i l s e c t o r n e e d t o b e p r o m o t e d s o t h a t t h e y c a n organize & supply food to Indian consumer.Now the question is how to promote this sectorFacilities offered by Big Bazaar Online shopping: Big Bazaar has an official website,FutureBazaar.com, which is one of the most favorite sites amongp e o p l e o f I n d i a f o r o n l i n e s h o p p i n g . F u t u r e B a z a a r i s a n o n l inebusiness venture of Future Group, which sells an assortment o f products such as fashion, which includes merchandise for men

andw o m e n , m o b i l e a c c e s s o r i e s , m o b i l e h a n d s e t s a n d e l e c t r o n i c s l i k e h o m e t h e a t r e s , v i d e o c a m e r a s , d i g i t a l c a m e r a , L C D T V s , k i t c h e n appliances and many more. Discounts: Hfte ka sabse sasta din was introduced by the Big Bazaar,wherein extra and special discounts were offered on Wednesday everyweek, to attract the potential buyers into their store. Security check: At each exit of Big Bazaar, they use alarm systems or Electronic Article Surveillance system, which detects the productsthat has attached tags or not. "Kirana Stores Vs Organized Retail" Small stores, also called kirana stores, will continue to grow a l o n g s i d e organized retail, but at a slower rate, and it might be a decade before suchstore owners lose business to the big retailers, providing an ample windowfor India to help make the smaller players part of the transition in retailing,But in the recent times it is said that kirana stores are joining together tocombat the organized retail stores, so this will be going on all the time like who is better, but right now the kirana stores are happy at the moment withcrisis going on people are coming back to kirana stores.India is currently thet w e l f t h l a r g e s t c o n s u m e r m a r k e t i n t h e w o r l d . A c c o r d i n g t o a s t u d y b y McKinsey Global Institute, India is likely to join the premier league of the w o r l d s c o n s u m e r m a r k e t s b y 2 0 2 5 , i m p r o v i n g i t s p o s i t i o n t o t h e f i f t h . But this growth is not going to happen is smooth way. Any change alwaysc o m e s u p w i t h s o m e f r i c t i o n , a n d I n d i a n r e t a i l s e c t o r i s a n d w i l l b e witnessing the same friction.

Indian retail sector is still in its nascent form if we consider its full potential.While most of the developed market of US and Europe and also some SEAsian emerging market economies have reaped the benefits of modern retail,India has not yet entered into advanced phase of modern retail forms.Tug of war: organized vs. unorganized sector Future of retail sector in India is swerving- on one side organized retail ismarching into life of urban consumers, while on the other our ownneighborhood kirana stores are resisting fiercely with their existing strongfoothold. India today is at the crossroads with regard to the retail sector. Ashift between organized and unorganized retail sector is evident, which hasled to a number of speculations on the fate of Indian retail sector.

Unorganized sector cannot be ignored In any newspaper or television channel, we find hordes of news abouthappening in organized retail sectors, which is indeed fairly real situation.While the role of organized retail sector in growth of economy cannot bedenied, but one thing is also of extreme importance that unorganized retailformat is a support to a large chunk of population- providing directemployment to 39,500,000 individuals. So there is no way that government Research Methodology The purpose of methodology is to describe the process involved in researchwork. This includes the overall research design, data collection method, thefield survey and the analysis of data.Research is a common parlance refresh to a search for knowledge. One canalso define research as a scientific & systematic search for pertinentinformation on a specific topic.In fact, research is an art of scientific investigation. The advance learnersdictionary of current English lay down the meaning research as a carefulinvestigation & inquiry specially search for new facts in any branchknowledge. Research Design Research Design is the arrangement for conditioned for data collection &analysis of data in a manner that aims to combined relevance to researchpurpose with economy in procedure.A research design is a master plan or model for the conduct of formalinvestigation. It is blue print that is followed in completing study. The research conducted by me is a descriptive research. This is descriptivein nature because study is focused on fact investigation in a well structuredfrom and is based on primary data. RESEARCH PLAN Type of study: For completing my study I have gone for sample studybecause looking atthe size of population & the time limitation it was not convenient for me tocover entirepopulation. Hence, I have gone for sample study rather than census study. Sampling Plan A sample design is a definite plan for obtaining a sample from a givenpopulation. It refers to the technique or the procedure that researcher wouldadopt in selecting items to be inched in the sample i.e. the size of sample.Sampling plan is determined before data are collected. Steps in Sampling Sampling Frame: The list of sampling units from which sample is taken is called samplingframe. SAMPLING SIZE: Total sample size is 25. SAMPLING PROCEDURE: The selection of respondents were accordingly to be in a right place at aright time and so the sampling were quite easy to measure, evaluate and co-operative. It was a randomly area sampling method that attempts to obtainthe sample of convenient.