Research analysis provides in-depth information about the research that has been conducted by the researcher.

with the help of research analysis, whole report are shown in the format of bars, graphs and in linear format so that it become understandable to other person or to the people associated with that report. In the above report which aims to improve to customer satisfaction in MCDONALD, researcher has taken the random sample of 200 people from the population. The tool that has been taken to conduct research is questionnaire method as data collected from this tool is reliable. Now this 240 people are asked to some question that has been formed by KFS to check that what improvement they can inherit in their organization. Now from the research data that has been collected are as under: 1) Gender of respondent to whom questions are being asked? a. Male b. Female Gender Male Female Data In Percentage 45% 55%

Gender
60 50 40 30 20 10 0 Male Female Female Male Male Female

In the above research, researcher has taken the sample of 100 customers and from the given sample more than 50% are females and rest is males. The ratio of females are higher because they have much leisure time as compare to males, these are stated as per the views of customer. 2) Which fast food company you prefer? a. KFC b. McDonalds c. Dominos d. Pizza Hut Fast food joint KFC McDonalds Pizza Hut Nirulas Data in Percentage 35% 40% 15% 10%

40 30 20 10 0 Fast Food 1 Fast Food 2 Fast Food 3 Nirulas Pizza Hut McDonalds KFC Fast Food 4 Pizza Hut Nirulas

KFC

McDonalds

In the above question, it is being asked to respondent that, which fast food joint they like to prefer and the maximum percentage of people said they like to have food in McDonalds. Next majority of people prefer KFC and only 15% are in favor of Pizza Hut and 10% prefer Nirulas. 3) Why you prefer McDonald food? a. Price b. Food quality c. Atmosphere d. Advertisement Data In Percentage Price Food quality Atmosphere Advertisement 25% 45% 20% 10%

Preference For Mcd

Price

Food quality

Atmosphere

Advertisement

Above table showing results of the people, who given response in respect of factor which let them to prefer McDonald food. Results that a researcher received is that people prefer McDonalds because of their quality of food services. McDonald promises to provide a fresh food to their customer whenever they want. None of their products are rotten or unhygienic. 4) Would you say McDonald food is healthy? a. Yes b. No Data In Percentage Yes No 60% 40%

Hygiene Food

Yes

No

In the above table 40% of people are not satisfied with the quality of food of McDonald. So to know why they dont like, researcher asks them to state your reason in next question. But still majority (60%) people like the quality of food that McDonald offers to their customer. They all said that their veggies are very healthy and a hygiene environment can be seen in their outlet. 5) If No, then please state your reason for saying so. The recent case with McDonald let the customer to say no in context of hygiene. A 9 yr old girl, Hannah Robertson accused CEO of McDonald. She said that in front of all stakeholder of McDonald and also in front of CEO that they are targeting kids by offering toys along with burger and their food are junk foods. So they should stop offering kids and

provide hygiene food. This case become so popular and is published in newspapers. Her claim was so powerful that even CEO himself told that girl that good that you have guts and after that they changed their taste and stopped offering toys along with their food. So because of this article, some people say no in above question. 6) How much would you spend there in rupees? a. 200 b. 200-500 c. More than 500 200 200-500 More than 500 Data in Percentage 70% 20% 10%

Sales

200

200-500

more than 500

In the above table and chart, researcher shows that only 10% people spending more than 500. They said that they are fond and addicted towards burgers and French fries. Next, 70% people spend around 200 on McDonald food. They said that they visit rarely to such joints and if they visit they prefer just a few snacks over there. Here data are discussed on per person means 200 is for per person. 7) Problems that you faced in McDonald? a. In food b. Long queue c. Entry and exit In food Long queue Entry and exit Data in Percentage 65% 30% 5%

Problem

In food

Long queue

Entry and exit

In this question people asked about the problem that they have experienced or are experiencing in McDonald. Majority of people having problem with their food. They said that they are serving junk food on the place of hygiene food. Other facing problem of long queues, they said that they have to wait for long time in waiting zone which let them to switch to other

joint and fewer said that they face problem at entry and exit. Clashes happen on entry and exit side. 8) What do you think about the price of their products? a. Cheap b. Neutral c. Expensive Cheap Neutral Expensive Data In Percentage 40% 30% 30%

Price

Cheap

Neutral

Expensive

In the above figure, it is being concluded that large part of people says that their prices are cheap as they provide veg burger in just 25 Rs. It is affordable for everyone. While on the other side, people says that it is very costlier as compare to other joints like Nirulas. They are offering a complete meal on a very high price. 9) In all are you satisfied with McDonalds? People said that, they are not satisfied not dissatisfied with McDonald. They are on neutral state in case of McDonalds. For some they are serving best for some it become junk food, for some it is expensive and for some it is cheap. Thats why feedback that found out form this questionnaire is neutral. Still McDonalds are one of the leading fast food joint in this world and profit making company.