JUNE/JULY 2013

FOR BUSINESS
VOLUME 12, ISSUE 3

10 TIPS TO GET YOUR BUSINESS STARTED WITH SOCIAL MEDIA

USA $3.95 CANADA $6.95

Whats the buzz about?

Powerful and cost-effective BUSINESS EXPO marketing
THE EUGENE AREA CHAMBER OF COMMERCE: CelebratingPromotingInforming Business

Publisher

contents
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David Hauser, CCE Editor Susan G. Miller, Director of Publications & Information Systems Eugene Chamber Executive Committee Sheryl Balthrop, Chair Gaydos, Churnside & Balthrop PC

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The Business to Business Expo is a great way for small businesses to market themselves and network without breaking the bank or getting overshadowed by multinational corporations. With the Eugene Area Chamber of Commerce Business to Business Expo approaching, veteran businesses offer their advice to help exhibitors get the most out of the event.

JUNE/JULY 2013

ON THE COVER >>

FOR BUSINESS
VOLUME 12, issUE 3

10 tiPs to get Your Business started witH social media

UsA $3.95 CANADA $6.95

Ann Marie Mehlum, Chair-Elect Summit Bank Marvin ReVoal, Past-Chair Pacific Benefit Planners Cathy Worthington, Treasurer Worthington Business Services Advertising

Illustration by Charlotte Cheng, Asbury Design www.asburydesign.net

FEATURES
$PAC-068_Lend-EUGENE_EugChamb-OpenforBusiMag_4C_7.375x4.8125_Jun-July2013.indd 1 4/24/13 3:04 PM

Whats the buzz about?

Powerful and cost-effective Business eXPo marketing
THE EUGENE AREA CHAMBER OF COMMERCE: CELEBRATiNGPROMOTiNGiNFORMiNG BUsiNEss

Eugene Area Chamber of Commerce 541.484.1314 Design/Layout Asbury Design 541.344.1633 Printing TechnaPrint, Inc. 541.344.4062 Eugene Area Chamber of Commerce 1401 Willamette St. Eugene, OR 97401 541.484.1314

Rick Dancer offers tips on building genuine relationships for your business through social media.

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New sandwich shop makes them the way mom would if she had the time.

COLUMNS/ DEPARTMENTS

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Ten ways to get your business started with social media.

Chamber specialty programs offer networking opportunities.

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CHAMBER@WORK

www.Facebook.com / EugeneChamber Open for Business: A publication of the Eugene Area Chamber of Commerce (USPS978-480). Open for Business is published bimonthly by the Eugene Area Chamber of Commerce in February, April, June, August, October and December. Circulation: 3,800. Open For Business 2013 The subscription price is $25, included in membership. Periodicals Postage Paid at Eugene, OR.

BUSINESS NEWS

FOOD FOR THOUGHT

ADVERTISER INDEX
7 17 4 19 23 21 Arts and Business Alliance Chambers Productions/KEZI Energy Trust of Oregon Evergreen Roofing Eugene Airport Eugene Water & Electric Board 8 7 2 24 11 Hershner Hunter, LLP Home Federal Bank Isler CPA Kernutt Stokes McKenzie-Willamette Medical Center 14 2 18 20 18 Oregon Community Foundation 19 University of Oregon Pacific Continental Bank 16 Willamette Angel Conference Servicemaster Commercial Cleaning Sitttner & Nelson Summit Bank

POSTMASTER: Send address changes to Eugene Area Chamber of Commerce, P.O. Box 1107, Eugene, OR 97440-1107

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EUGENE AREA CHAMBER OF COMMERCE

CH A MBER@WORK Connect For Lunch makes networking easy

Over the course of the past year, Eugene Chamber members created and deepened up to 100 new business relationships in private, relaxed, face to face meetings without making cold calls, or handing out a single business card in advance. This was due to the ease and simplicity of the Chambers Connect For Lunch program. Participants in the Connect For Lunch program simply responded if they were available each week for an intimate, private lunch thats arranged with a maximum of four Chamber members. Thats all they had to do! Connect For Lunch did the rest by arranging the groups and making the restaurant reservatio ns. On the appointed days, the groups met and spent a relaxing hour getting to know one another.

The Eugene Chamber Helps Entrepreneurs Turn Ideas into Action!

The Eugene Chambers SmartUps Pub Talk program has had a busy start in 2013! Mike Coughlin, local entrepreneur and serial investor, spoke to a packed house about his experiences in business highlighting successes while speaking openly about mistakes/failures. Building upon that momentum, SmartUps hosted the ever popular speed pitch riot event helping a local company gain access to the fifth-annual Willamette Angel Conference. Finally, Oakshire Brewery Founder/ CEO Jeff Althouse spoke to a full room of homebrew moonlighters and general beer fanatics about the joys and challenges of owning a growing brewery. SmartUps delivers usable content and networking opportunities for anyone with an entrepreneurial spirit. www.smartups.org

Manage energy Like you Manage your Business

You make smart business decisions every day. Make another one by improving your businesss energy efficiency. Youll reduce energy costs, which will have a big impact on your bottom line. From food service equipment to heating your buildingif you use natural gas, we can help. Energy Trust of Oregon offers technical assistance and cash incentives to help you save money now and save energy and money for years to come.

Penny Sabath, Celebrations by Penny; Michael Coulbourne, State Farm Insurance and Kristin Short, Pacific Continental Bank enjoy getting to know each other through the Connect For Lunch program.

Shining Examples of Excellence in Education

Creative, passionate, inspiring, tirelessjust a few words used to describe the educators honored at this years A Champion in Education Awards. Twelve winners were announced from the 143 nominees. Winners represented volunteers, classified staff, teachers and administrators at the Eugene, Bethel and Springfield school districts. Thanks to the generous donation made by Oregon Community Credit Union, each ACE Award winners school received a $1,000 monetary award for a project or program in

Winners of the 2013 ACE Awards took home a $1,000 monetary award for a project or program in their school.

Take control of your energy costs. Visit www.energytrust.org/business or call 1.866.368.7878. Serving customers of Portland General Electric, Pacific Power, NW Natural and Cascade Natural Gas.

their school. Over the last eight years, thanks to the support of local businesses sponsoring the program,

the ACE Awards have provided $96,000 in financial support to schools. www.theaceawards.org

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SM ALL BUSINESS SPOTLIGHT

A fresh sandwich option

Not Your Moms Sandwich Shop roasts their meats on-site and makes their own salads, soups, dressings and bread from scratch
The moment you walk through the doors of the new sandwich shop at 150 Shelton McMurphey Boulevard, you realize youre not in a typical sandwich shop. The open kitchen and smell of fresh bread and roasted meats immediately makes your mouth water. As you strike up a conversation with the couple behind the counter, you discover youre speaking directly to the owners, husband and wife team Dave and Nicole Stanley. The Stanleys welcome you as they whip up fresh sauces and dressings to complement the unique menu of sandwich combinations, and as you look around, you notice there isnt a freezer, microwave or deep fryer in sight. This is how your mom would have made your sandwiches if she ever had the time. With that idea in mind, the Stanleys opened Not Your Moms Sandwich Shop (NYMSS) to give customers an alternative to packaged cold cuts and tired combinations. Instead, the Stanleys roast their meats on-site and make all of their own salads, soups, dressings and bread fresh and from scratch. We take pride in everything we offer and we want every customer to be a repeat customer, explains Nicole. We ensure that by making unique, wholesome food in-house so that once someone tries it, theyll be back! NYMSS is not only a good steward of your stomach, its a good steward of the environment. The Stanleys are committed to minimizing the shops waste and are RE:think certified. The shop is equipped with seven different disposal containers for food waste, recyclables and compostable items to prevent unnecessary waste. NYMSS only fills one household-sized trash can with garbage each month, thereby saving the world one trashcan at a time, they say. Not Your Moms Sandwich Shop is open Mon-Fri from 11 a.m. to 5 p.m., but they are also available after hours and on weekends for catering and special orders. For more information, visit www. nymsandwichshop.com or call 541357-4581.
Eugene Area Chamber of Commerce

George Rode, Owner Autohaus

In the auto business, we know what good service should be. Its more than just looking under the hood or kicking the tires. At Autohaus, we promise our customers the best, and we expect no less from the bank that works for us. That is why we depend on Home Federal Bank. They take the time to really look at what we need and help drive us to succeed. Call your local Home Federal Bank today!
Eugene Downtown Eugene Coburg Rd. Eugene Santa Clara Eugene West Springeld Gateway (541) 344-5424 (541) 345-9430 (541) 689-3313 (541) 338-7650 (541) 741-8280

My Driving Force.
My Personal Service. My HomeFed.
Yo ure
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MyHomeFed.com

Brought to you by:

A partnership of:

Husband and wife team Dave and Nicole Stanley whip up fresh sauces and dressings to complement the unique menu of sandwich combinations.

Whether you like Bach or bluegrass, belong on the stage or in the audience, Eugene A Go-Go is for you.

ood to Go-G

Eugene a Go-Go is Eugenes online hub for arts, culture and nightlife.
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Midori, Oregon Bach Festival

Funded by:

SOCIAL MEDIA

Building better connections

The key to social media is providing genuine opportunities for people to engage with you
The prevalence of social media has grown such that ignoring it is no longer an option for businesses. Yet even many who already have a Facebook or Twitter page are unsure how to develop an effective social media presence. While there are thousands of blogs, publications and companies out there that offer advice and help, local storyteller Rick Dancer says the trick to good social media is actually pretty simple. Just be a human being! he said.

How many lawyers does it take to achieve your goals?

The answer is one. Or as many of us as you need to meet your objectives.
At Hershner Hunter you will have direct, efficient access to an individual attorney in one of our many specialized practice areas or if and when you need it draw on the breadth and depth of the resources of one of the areas largest and most respected business law firms. Small start-up? Growing area employer? Multi-national corporation? Whatever your needs, large or small, we practice law the way you do business: with the big picture in mind and an eye to the bottom line. Keep going and keep growing. And leave your legal issues to us.

Dancer, owner of Rick Dancer Media Services and producer of Rick Dancer TV, a television magazine show on KEVU, likens social media to a Chamber Greeters meeting. Its a chance to network and market yourself, but more importantly, its an opportunity to develop relationships while you do it, said the former KEZI news anchor. As with any relationship, Dancer said, the key to creating genuine connections through social media is to provide opportunities for people to engage with you, each other and your business. I think the biggest mistake most people make in social media is to only post things about their businesses, he said. The truth is, youre never going to engage people if the only things you post are new product announcements
Rick Dancer says social media is a chance to network and market yourself, but more importantly, its an opportunity to develop relationships while you do it.

interact, you have to mix it up. Dancer, whose company offers a full range of communications services, said he follows the very advice he gives his clients: he creates and follows a plan that calls for an eclectic mix of business,

personal and community information. It doesnt have to be an intrusion on your privacy but sharing your perthat youre involved in the community Continued on page 11
Photo by David Loveall

spective on a variety of topics shows

541-686-8511 www.hershnerhunter.com

and sales. Those things have a place in the mix, but if you want people to really

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Continued from page 10

other people. They will examine your profile when deciding whether to follow back, so its important that you establish a good trail of content before reaching out to others. 9. Promote. Add your social media links to your website and all communications materials. Encourage employees to add the links to their email signatures. Promote the social media accounts through in-person communication and events. 10. Evaluate. Conduct research to evaluate your social media at least twice a year and compare your social media performance against the performance of one to three competitors.
Eugene Area Chamber of Commerce

Continued from page 9 and care about somthing more than sales, he said. The goal, he said, isnt to make direct sales. Its not just about driving people to my business, its about engaging people in my life. Then, if and when people need video production or social media help, theyll be more likely to come to me because we already have that relationship and they know and trust me. Dancer, who has more than 15,000 followers on numerous social media sites and more than 110,000 impressions each month, said maintaining an active presence on social media does take time and effort. You have to give people a reason to come to your page, and to do that, you have to really know yourself well and be willing to put it out there. Its a unique opportunity to engage people in your story.
Eugene Area Chamber of Commerce

SOCIAL MEDIA

6. Write internal and external social media policies. Internal policies encourage employees to spread the word about what youre doing through their own social media use and also establish what is not allowed. External policies are placed on social media channels such as Facebook fan pages and blogs. They establish the rules regarding comments and deletion. A free e-book on this topic can be found athttp://davefleet. com/2009/10/corporate-social-media-policies-ebook/ 7. Start an account and begin posting. Make sure your presence incorporates your companys brand and logo. Make sure your posts include engaging content and visuals. 8. Follow. Once you have approximately 10 good social media posts on each channel, start following

Getting started with social media

Ten tips for your business to consider before you begin
By Steven Asbury

Social media can be the best return on investment for your publicity budget. Facebook, Twitter and Pinterest have become word-of-mouth promotion taken to levels previously only seen in large-budget advertising campaigns. Consider if Facebook were a country, it would be the third-largest in the world. And social media is now the No. 1 activity on the Internet. The power of social media to get your message to potential customers is impressive. But how do you get started? Here are some tips for small businesses who are ready to test the waters. 1. Think strategically, not emotionally. Start by assessing your goals and deciding whether social media is the right tool to achieve them. Like any marketing tool, there should be a goal, as well as an objective that is specific, trackable and achieveable. Be sure to consider the risks of social media (e.g., amplified public criticism) and determine whether you are comfortable moving forward. 2. Identify your audience and best practices. With your goals in mind, identify your key audiences and the major social media channel(s) they use. Find out about best practices for managing the channel(s) youve selected. There is a body of knowledge about good content creation and measurement for each channel. You can also read about social media etiquette, such as thanking people for sharing your content. 3. Dont bite off too much at first. Start by choosing one or two channels based on the demographics of your key audiences. Is your audience on Facebook or Twitter? Pinterest or YouTube? 4. Identify influencers on those channels. Listen to conversations and establish a reading program to stay updated with online conversations. Feedly. com is an aggregator that can be used to create your daily reading list. Through it, you can subscribe to the key blogs in your industry. Similarly, you can establish a VIP list through HootSuite, TweetDeck or Seesmic that will show you a list of tweets from the most important people you follow on Twitter. 5. Dont be afraid to get help in the beginning. Some advertising and public relations agencies specialize in social media campaigns, consulting, and management. They can provide help getting started or ongoing management of your social media. If you hire an agency, make sure they have solid experience in social media and check references.An agency can also help you promote your social media and make sure elements like your Facebook cover photo are professionally designed and fit your brand strategy. Continued on next page

Steven Asbury is owner of Asbury Design advertising in Eugene. Visit asburydesign.net or follow him on Twitter @stevenasbury.

To connect with Dancer, visit rickdancer. com or rickdancer.tv and click on his Facebook, Twitter and YouTube links.

The 30-Minutes-or-Less E.R. Service Pledge.

because You have better things to do than wait around an e.r.
Emergency medicine is about three things: compassion, skilled care and speed. Youll find these at McKenzie-Willamette Medical Center. The experienced E.R. physicians and the entire team are committed to working diligently to have you initially seen by a clinical professional* within 30 minutes of your arrival. For more information, visit McKweb.com.

Scan this code with your smartphone to view our current average wait time.

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*Clinical professional is defined as a physician, physician assistant or nurse practitioner. If you are experiencing a medical emergency, call 911. McKenzie-Willamette Medical Center is directly or indirectly owned by a partnership that proudly includes physician owners, including certain members of the hospitals medical staff.

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benefits for small business

You dont have to be a large corporation to get rewards from the Business-to-Business Expo

Big

S
enhancement.

mall businesses often think trade shows are out of their league. Visions of enormous consumer electronics and car shows convince many a small company that the exhibit hall is too lofty a goal. But Carol Marusich,

2013 Business to Business Expo

When: Thursday, October 24 from 4 p.m. to 7:30 p.m. Where: Lane Events Center. Booth registration opens: June 10. For information on exhibiting, attending or sponsoring the show, please contact Beth Tassan betht@eugene chamber.com or 541-242-2356.

O.D., says the Eugene Area Chamber of Commerces Business to Business Expo is a great way for small businesses to market themselves and network with-

out breaking the bank or getting overshadowed by multinational corporations. The Expo is a fantastic opportunity to talk about who you are and what you do, said Marusich. Her company, Lifetime Eye Care, has exhibited at the Expo for the past nine years. The practice provides comprehensive eye care and specializes in vision therapy such as developmental therapy, rehabilitation and sports vision Marusich said the Business to Business Expo provides an ideal platform to educate people about Lifetime Eye Cares unique services. Most people think optometrist and think of their annual eye exam, but arent really aware that we offer much more. The format of the Expo allows us to talk to people about a wider range of our services than wed

Carol Marusich, O.D. and Robin Bautista, O.D., at Lifetime Eye Care have seen the benefits of the Business to Business Expo.

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ever be able to in an advertisement, she said. And, because were talking face-toface, were able to address the individual needs and interests of each attendee. Its like an extremely well-attended alternative to hosting an open house! Robin Bautista, O.D., joined Marusich at Lifetime Eye Care last year and added that interacting with other exhibitors and attendees helps him hone his own message and communications skills. Being able to get feedback in real time is invaluable. Its helped us better communicate our value to people not only on the exhibition floor, but also in the office and in other types of marketing. He also said that in addition to generating leads and marketing their services, the Expo gives his company a chance to gather business intelligence. He said, It allows us to see what other businesses out there are doing and how theyre marketing themselves. Even if we dont have a direct competitor in the room, when someone takes a new
Photo by David Loveall

BUSINESS TO BUSINESS EXPO

Veteran business share tips for success

How to make your booth stand out and attract potential customers
As the veteran presenting sponsor of the Eugene Area Chamber of Commerce Business to Business Expo, SAIF Corporations Dave Castillo has a lot of advice to help exhibitors get the most out of the event. Start planning early, said Castillo, regional operations director of SAIF. There are a lot of exhibitors, so register early, pick a good location and start thinking of creative and fun ways to make your booth stand out and attract people. He also stresses the importance of staffing to meet the needs of a broad spectrum of attendees. Your booth should have a good cross-section of company representatives, not just your marketing staff. Including people from across your company gives you the opportunity to provide more specific answers to a wider variety of questions and connect with attendees who represent different departments and interests in their organizations. But Castillos most important tip? Wear comfortable shoes. Indeed, with more than 160 exhibitors expected to fill the main hall of the Lane Events Center, attendees can expect to cover a lot of ground in just a few
Eugene Area Chamber of Commerce

SAIF Corporations Dave Castillo has has tracked numerous sales back to his companys participation in the Business-to-Business Expo.

approach to presenting their company, has a really engaging activity in their booth or is introducing an innovative product, it inspires us to be more creative in all aspects of what we do, said Bautista. That creativity keeps us energized and ensures that were able to meet our patients expectations. Burchs Shoes was a first-time exhibitor at the 2012 Expo, and the stores manager, Sarah Alvarado, said the local business presence at the show makes it one of the most useful networking events of the year. Its really a celebration of businesses in our community, she said. There are competitive local businesses that are capable of providing the goods and services we all need without resorting to big box stores. The Expo gives us the chance to connect, support one another and talk about
Burchs Shoes stores manager, Sarah Alvarado, says the local business presence at the Business to Business Expo makes it one of the most useful networking events of the year.

In terms of exposure, The Business-toBusiness Expo is hard to beat.

Dave Castillo SAIF Corporation

networking opportunity, he said. A lot of people hear business-to-business or trade show and think this event is all about making sales, but its not; its about making genuine connections with your existing and potential customers and partners. As an example, Castillo recalls an interaction he had at the 2009 Expo in which he ran into a former customer. An issue the year prior had caused the previously long-term customer to move his companys business elsewhere. A passing hello in the exhibit hall led to a 30-minute conversation in which they were able to repair the relationship. In that brief face-to-face meeting, we were able to talk our way through the issue that had caused him to leave and communicate our desire to better understand and address his needs. The conversation didnt just help us regain his business, it helped us learn how we could improve service to all of our cusPhoto by David Loveall

how we can improve the outlook for the entire business community, she said. Although the Expo is billed as a businessto-business event, Alvarado said its as beneficial for consumer-focused businesses as B2B companies. Businesses are just groups of people, and the Expo is an opportunity to make connections with people whove never heard of us and strengthen the connections with our existing customers, she said. Word of mouth is still the most valuable

marketing tool out there. If five people who never heard of Burchs or dont know much about us leave the show understanding that were a full-service independent shoe store, its worth it. The next time one of their friends mentions needing new shoes or a repair, theyll be more likely to refer them to us, she said. The more we get ourselves involved in the community, the more well be remembered in a positive way, and the Expo is one of the best ways to get engaged.

beat, Castillo said of the Expo, which is attended by more than 1,200 business professionals from Lane County and throughout the Willamette Valley. Its a great way for companies in a variety of industries from insurance to catering, health care to banking and marketing to nonprofit organizations to showcase new products, services and technologies. The awareness you gain in a single afternoon makes it an extremely efficient way to market yourself. SAIF has tracked numerous sales back to their participation in the event, said Castillo, but he adds that the Expo is more than just a platform for showcasing your offerings. Its an unparalleled

hours. Its the feature business expo in the Willamette Valley, said Castillo, whose company has sponsored the event for 15 years. In terms of exposure, its hard to

October 24, 4 - 7:30 p.m. Lane Events Center

Registration opens June 10. Call 541-242-2356 or email betht@eugenechamber.com to register!

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tomers, he said. To Castillo, the interaction exemplified the value of the Expo. There really isnt any other event or marketing channel that provides the same opportunity to develop and strengthen your business relationships, he said. We absolutely recommend it as a fun way to gain exposure for your business and network with your peers in the Chamber and the greater community. The Eugene Chamber will host the 2013 Business to Business Expo Thursday, October 24 from 4 p.m. to 7:30 p.m. at the Lane Events Center. Booth registration opens June 10. For information on exhibiting, attending or sponsoring the show, please contact Beth Tassan at betht@eugenechamber.com or 541242-2356.
Eugene Area Chamber of Commerce

BUSINESS NET WORKING Showing Off What Youve Got!

Exhibiting at the Business to Business Expo is a great way to show people who you are and what you do. So how do you make the standard square space, one table and two chairs rock without blowing your budget? Here are some great tips for making your booth shine for under $250. 1. Hang a sign a banner to hang at the back of your booth or a cut-out of your logo will catch attention and help people identify you. 2. Add some color a table cover with your logo is great, but if thats not in the budget, just add a regular cloth in one of your brand colors. 3. Business cards, brochures and flyers bring lots of printed materials to hand out. 4. A poster for the table create and mount a poster or two of your most important products or services. 5. Container for business cards you want to be able to follow up with your visitors after the show. Provide a container for all those cards youll collect. 6. Promotional giveaways - strategic use of promotional items can enhance your visibility. 7. Bring some help dont miss out on great prospects because youre overwhelmed. Bring extra staff to make sure all your visitors get personal attention. 8. Dress for success wear one of your brand colors or a shirt with your logo. It looks good in the booth and helps advertise your company as you walk around the expo hall. And, wear comfortable shoes! The Expo gives you a unique chance to talk directly to your potential customers and get feedback in real time. Plan ahead to make the most of the opportunity, and have fun with it!

Find a program that fits your business

Creating a healthy local economy and supporting local businesses are at the core of the Eugene Chambers mission. The Chamber understands the value of quality networking and offers a wide variety of networking programs for members to build their business by connecting and supporting one another. There is a Chamber networking program to fit the needs of the diverse membership of the Eugene Chamber, including specialty programs such as: Women Business Leaders. For women business owners, or those in top management positions, the Chambers Women Business Leaders program provides a forum for participants to advise and support one another while learning about new strategies designed to help them in business. Young Professionals Network. Those in the early stages of their careers will find the Young Professionals Network to be a supportive environment for learning how to build their book of business. Professionals under the age of 40 gather monthly to connect and support one another in their endeavors, develop themselves personally and professionally and gain awareness of their community. Latino Business Network. Lane Countys Latino population continues to grow at a fast rate and for the past eight years, the Chambers Latino Business Network has been providing a place for Latino business professionals to build relationships among their peers and identify new opportunities for business partnerships within the community. The Eugene Chamber also facilitates two convenient networking programs during the work day. Connect For Lunch offers members the opportunity to get to know two or three other members in greater depth during a relaxed lunch meeting away from the office. The Chamber acts as match-maker to give people the chance to connect without cold-calling other members. For people interested in larger networking opportunities, Eugene Greeters gathers 80-90 diverse business professionals at a weekly morning meeting. Greeters meetings feature brief introductions, testimonials and interviews that allow attendees to learn more about each other and their community as a whole. Visit the Eugene Chamber website at www.EugeneChamber.com for more information on how you can get involved and check out the online calendar for dates and times of upcoming networking events.
Eugene Area Chamber of Commerce

Eugene Area Chamber of Commerce

Thank You to our sponsors!

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BUSINESS NEWS
Promotions/New Hires
Photos appear left to right from top

BUSINESS NEWS

PIVOT Architecture congratulates principal architect Bill Seider, who was elevated to the prestigious College of Fellows of the American Institute of Architects (AIA). www.pivotarchitecture.com Mercedes-Benz of Eugene has hired Ron Gibson as new car sales manager. Ron has 16 years experience in the automotive industry. www.mbeugene.com Luvaas Cobb is pleased to announce that Janice E. Hatton has joined the law firm as a partner. Ms. Hatton will continue to practice in the areas of estate planning, elder law, probate and trust estate administration, guardianships, conservatorships and Medicaid planning. www.luvaascobb.com

Pacific Continental Bank recently announced the following promotions: Eve Greenman to vice president, items processing manager and Halie Henderson to senior staff accountant. www.therightbank.com Home Federal Bank is pleased to announce that Ruthie Bando has joined the bank as merchant services officer. Bando is responsible for the solicitation and sales of bankcard processing services to merchant accounts in Western and Southern Oregon. www.myhomefed.com

Jessica Green Director UO Biology and the Built Environment Center TED Senior Fellow

Hunting microbes in the great indoors

If you spend most of your time indoors, you have trillions of invisible neighborsmicrobes. How do you know if theyre good guys or bad guys? University of Oregon biologist Jessica Green leads teams of UO architects and scientists exploring the relationships between sustainable building design, human health, and indoor ecology. Their unique partnership, funded by the Alfred P. Sloan Foundation, is helping train a new generation of innovators and practitioners at the intersection of architecture and science. Better health by designpart of the UOs mission to improve the future for our community and the world.
BIOLOGY AND THE BUILT ENVIRONMENT

biobe.uoregon.edu

EO/AA/ADA institution committed to cultural diversity.

Healthier employees

CAWOOD has hiredNathan Cawoodas operations director and promoted Lindsey Kate McCarthy to account executive. www.cawood.com Kim Scofield has been promoted to loan operations officer at Summit Bank. Kim is a native Oregonian and has worked in the banking industry for more than thirty years. www.summitbankonline.com Sapient Private Wealth Management has hired Casia Chappell as a client services associate. Casia works closely with Sapient advisors to provide clients exceptional customer service while assisting in the implementation of investment plans. www.sapientprivatewealth.com

Your business at its best

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The following have joined Oregon Medical Group: Joe Russell, PA-C, physician assistant at the Country Club Medical Center (Endocrinology); Michelle Stowe, PA-C, physician assistant at the Garden Way Medical Center (Family Medicine & Wellness); and Patrick Dahl, PA-C at West Eugene Medical Clinic (Family Medicine & Wellness). www.oregonmedicalgroup.com The Board of Directors of the Eugene Symphony is pleased to announce that California native Ness Zolan has joined the Association as its new general manager. Zolan, who begins his new position on July 1, 2013, succeeds Chris Collins, who became the executive director of the Childrens Chorus of Greater Dallas in January. www.eugenesymphony.org Brandi Otterstrom has joined ServiceMaster Commercial Cleaning as marketing generalist/customer service representative. www.smcommercianclean.com

(541) 338-0101
18 OPEN FOR BUSINESS |

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BUSINESS NEWS
Travis Brooke was recently promoted to occupational health manager by Cascade Health Solutions. In his new position, Brooke facilitates patient care and continues to work with employers on the prevention and management of workrelated health issues, as well as education and consulting on occupational health. www.cascadehealth.org The Arts and Business Alliance of Eugene (ABAE) has promoted Karen Rainsong to managing director. Rainsong advanced from outreach and technology coordinator for the Eugene A Go-Go website. She is an established artist, entrepreneur and community organizer and is excited to help ABAE advance its mission of being a catalyst for dynamic partnerships between the arts and business sectors. www.artsandbusinesseugene.org Matt Dompe, former director of corporate sales and play-by-play broadcaster, has been promoted to assistant general manager for the Eugene Emeralds. www.emeraldsbaseball.com Cari Garrigus began her new job as executive officer at the Eugene Association of REALTORS. www.eugenerealtors.org

BUSINESS NEWS

New Members
When you join the Eugene Area Chamber of Commerce, you become part of a vibrant and prosperous community of creative entrepreneurs, forward-thinking innovators and visionary business leaders. Were pleased to welcome these new members who have chosen to take advantage of the Chambers tools, resources and expansive network to grow their businesses: Affordable Insurance Solutions (503) 869-0252 Burrito Amigos www.burritoamigos.com Complete Services Window Cleaning www.complete-services-window-cleaning. net Credit Concepts, Inc. www.creditconcepts.com Eagle Vision Advisors, Corp. www.EagleVisionAdvisors.com ECONorthwest www.econw.com

Gallery at the Watershed www.tgatws.com Home Ground Studio LLC www.homegroundstudio.com In Your Home www.IYHUSA.com InterVision Media www.intervisionmedia.com Kipsters Gymnastics, Dance & Fitness www.kipstersgymnastics.com Ladies Biotech Corporation www.ladies.com.tw M3Maintenance www.m3maintenance.org Regional Dryer Vent Cleaners www.dryer-vent-cleaner.info Rick Dancer Media Services LLC rickdancer.com Sandras Chair www.sandraschair.com

Straight Line Auto Body www.straightlineautobody.net TrackTown USA www.gotracktownusa.com Turell Group www.turellgroup.com Wayback Burgers (541) 654-5293 Wild Birds Unlimited of Eugene www.eugene.wbu.com XS Media www.xsmediatech.com For updates on the Eugene Chamber and its members, remember to check www.facebook.com/EugeneChamber.
Eugene Area Chamber of Commerce

Business News
Jan Lehman, Can the Clutter, expanded her business operations into the Minneapolis, Minn. area in June. Can the Clutter will maintain a physical presence in the Eugene area through its team of organizing professionals and Lehman will stay connected virtually. www.cantheclutter.com Oregons Health COOP has been granted a license to sell health insurance by the Oregon Insurance Division. The licensean Insurers Certificate of Authority from the office of the Oregon Insurance Commissionerwill allow the new nonprofit health insurance company to begin enrolling Oregonians in its health insurance plan October 1 for coverage effective January 1, 2014. www.orhealthco-op.org

Jim McQuiston, Mike Davidson, Steven Bergman and Justin Samudio (not pictured) of Isler CPA, recently became licensed certified public accountants. www.islercpa.com Feeney Wireless is pleased to announce the appointment of John Nepute as chief financial officer. Nepute will work closely with the Feeney team as they navigate the rapid growth of the company. www.feeneywireless.com

Business News covers promotions, hires, awards, business giving and business news. E-mail items to businessnews@eugenechamber.com.

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F O O D F O R T H O U G H T | B Y D AV E H A U S E R

Chamber membership an effective business strategy

The Eugene Area Chamber of Commerce not only works to strengthen the local economy, now there is statistical evidence that supports the value of chamber membership. In a scientific survey of 2000 U.S. adults, The Schapiro Group, an Atlanta-based strategic consulting firm, found positive perceptions of chamber members in a number of areas, including overall favorability, consumer awareness and reputation, and likelihood of future patronage. The study, commissioned by the American Chamber of Commerce Executives (ACCE), IBM, Administaff, Small Business Network, Inc., and Market Street Services, confirms that chamber membership and community involvement are good investments and members are seen as stakeholders in their local chamber. Furthermore, chamber membership is synonymous with quality and desirability. If respondents knows that a small business is amember of its local chamber, the business enjoys: n a 49% increase in itsconsumer favorabilityrating; n a 73% increase inconsumer awareness; na 68% increase in itslocal reputation; and nan 80% increase in the likelihood thatconsumers will patronize the businessin the future. Over time, the positive impacts of having a chamber membership can play a large role on the development of a business. For these reasons, joining a chamber of commerce is a highly beneficial move, not only for the businesses but for the community as well. On one hand, membership supports a dynamic organization working to build a strong local economy. And on the other, membership in the Eugene Area Chamber of Commerce has a proven impact on businesses of all shapes and sizes.
Eugene Area Chamber of Commerce

Dave Hauser is the president of the Eugene Area Chamber of Commerce, a 1100 member communitybased organization dedicated to promoting a healthy local economy,

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PO Box 1107 Eugene, OR 97440-1107

Strength in numbers
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