CARAT MEDIA WEEKLY NEWSLETTER

No. 689

 Media
OOH
Out-of-Home
Report
Trend
(3/3)

(Creative Industry)2009

1941

2006

http://kcginfo.kcg.gov.tw
www.backpackers.com.tw

2013
(City Consumption Power, CCP)

(PCP)

:CCP()
12,000
10,361
10,000

9,785

8,000

6,903
5,807

6,000

3,579

4,000
2,000

City Consumption PowerCCP

PCP

2013

()()

90SOGO

50%

44%

38%

40%

32%

30%

30%

19%

20%

12%
7%

10%

0%

Nielsen Media Index & Life Index Taiwan 2012.

All Sample (12-65 y).

()

()

2008

80%

73%

72%

67%
60%

60%

50%

40%

26%

26%

23%

20%

13%

9%

0%

Nielsen Media Index & Life Index Taiwan 2012.

All Sample (12-65 y).

OOH

3,421

4,747

3,764

4,590

3C

3,032

2,589

2,998

20-34

30-44 51% 49%

19% 68% 13%

15-34 40% 60%

26% 61% 13%

20-39 52% 48%

19% 69% 12%

20-34 50% 50%

29% 60% 11%

15-34 52% 48%

33% 62% 5%

20-39 48% 52%

31% 52% 17%

30-44 56% 44%

16% 66% 18%

()

Nielsen Media Index & Life Index Taiwan 2012.

All Sample (12-65 y).

0%

20%

40%

60%

80%

12-14

15-19

20-24

25-29

30-34

40-44

45-49

50-54

55-59

60-65

100%

35-39

2012(Out-of-Home Consumer Survey, OCS)

(38.64%)
(33.05%)

OOH
OOH

OOH
OOH

14.23%

33.05%

13.31%

38.64%

: Posterscope Taiwan, Out-of-Home Consumer Survey (OCS), 2012.

OOH
OOH

OOH
OOH

OOH

(67.22%)

(78.57%)

(78.07%)

(77.84%)

(30.4%)
(25.82%)

(90.36%/i117)

(90.58%/i130)

(89.08%/i118)

(89.51%/i129)

(82.44%/i131)

(70.15%)

(69.65%)

(62.19%)

(55.22%)

(54.79%)

(52.66%)

(35.11%)

(17.02%)
(13.3%)

(26.37%)
(16.42%)

(35.55%)
(31.26%)

: Posterscope Taiwan, Out-of-Home Consumer Survey (OCS), 2012.

iindexindex 110
10%index 9010%

(
)()

30

http://pier-2.khcc.gov.tw

Posterscope Taiwan
Pioneering Out-of-Home
( Posterscope ) ( Dentsu Aegis
Network ) 26 67
2002 ( Out-of-Home Communications )
( Posterscope )

( Posterscope ) Hyperspace OOH 3.0

service.tw@posterscope.com

(Carat)
(Vizeum)(AAA)(wwwins Isobar)
(Posterscope)
(iProspect)

carat.weekly@carat.com
(02) 2717-5238 ext.9285

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