Professional Documents
Culture Documents
This document provides an overview of the field project challenge for the Oaxaca
site. The team of participants assigned to this project should review this briefing,
read and investigate the key documents and research topics outlined in order to
maximise their impact on arrival at the site.
CHALLENGE
LOCATION
http://maps.google.co.uk/maps?
f=q&source=s_q&hl=en&geocode=&q=santiago+xiacui&sll=17.058449,-96.731
986&sspn=0.899309,1.235962&ie=UTF8&ll=17.292585,-96.434834&spn=0.224
546,0.30899&t=h&z=12
REGION
After many years of government’s ownership and use of Oaxaca’s forests, local
communities managed to regain control and tenure of their land and forests in a
long and confrontational process. As a result, Mexico managed to develop one of
the most progressive socio-environmental forestry policy approaches in the
world (Chapela, 2005; Sunderlin et al, 2008).
Over the past 15 years local indigenous communities have developed a sound
forest management system (Klooster, 2000). The communities in Sierra Norte
have managed to organize themselves and set up a formal association: the
Zapotec and Chinantec Communities’ Union (UZACHI - Unión de Comunidades
Zapoteco-Chinantecas). Since 1995 communities’ forests managed by UZACHI
have been certified by the Smart Wood program meaning they meet
international social, environmental and economic standards. To receive and
maintain the certification, UZACHI has to go through a series of international
technical audits and follow guidelines set by the international Forest Stewardship
Council.
Local Context
Profits made from selling wood, eco-tourism and other forest products are
invested in community’s projects, like building schools, health programmes or
other projects prioritized by the community. There is still room to increase profits
from the forestry business but the main challenge is to improve the way the
business is being managed. This is the key obstacle preventing Communities’
CBEs to increase their income from wood.
PROJECT DESCRIPTION
UZACHI’s continuous work has led to the certification of forest products by Forest
Stewardship Council, FSC (http://www.fsc.org/). FSC is a certification
body internationally recognised by the forestry industry, which awards
certificates of good management to forestry and timber processing companies
who manage their forests according to pre-defined social, environmental and
economical standards.
FSC certification is a costly process but usually investments pay off since the
market pays a spread for FSC products. In many countries FSC certification is
now a requirement for forest products imports, in a process similar to ISO 14.001
certification. Unfortunately the communities from the Sierra Norte aren’t bearing
the commercial benefits expected from the FSC certification. Local and regional
wood markets in Oaxaca, where most of its production is currently being sold
don’t pay extra money for the FSC stamp and wood is traded according to
standard market prices. To make things worse, there is little evidence that there
is a big market for FSC wood in Mexico at all. It means that these communities
are incurring in higher production costs (FSC certified wood production
certification costs are usually about US$5,000 per year) without any additional
commercial advantage to date.
UZACHI ten year’s strategy plan recognises this problem. They are working
towards integration of the four communities to go beyond technical cooperation
and move towards joint commercialisation through the development of a
regional brand. They believe that horizontal integration is the way forward and
should not only reduce costs and increase efficiency but also boost sales by
accessing markets that recognise the value of FSC certification. Furthermore, by
selling their production together under a shared umbrella brand these
communities can access wholesales markets, something they cannot do on their
own given their low individual output. A common regional brand is also
expected to promote eco-tourism, an activity all communities have just begun
to explore, but again in isolation.
CHALLENGE
The challenge posed for UZACHI’s communities is to increase the revenue from
certified forest products by reaching markets that are willing to pay a spread for
their FSC certified wood. This means going beyond the regional (sub national)
market and tapping into national and international buyers. A horizontal
integration approach is required to coordinate production output and sales
strategy, in particular product standards, price, marketing strategies and
branding.
Your project is to assist the UZACHI to increase and enhance their revenue in a
sustainable way.
Specifically you are requested to assist UZACHI to develop a collective branding
system that may help to access socially and environmentally aware niche
markets. You will need to take into consideration that despite management
changes are necessary, the decentralized business model has proven to be
economic and social resilient. You may want to consider the following:
CLIENT
PRIMARY CLIENT
UZACHI is your primary client and many of the recommendations made by NGDP
team will be incorporated into their ten years strategy plan. UZACHI has received
technical advice and guidance from ERA, a local NGO whose objective is to
support communities in promoting sustainable local development. Given their
close interaction and in depth knowledge of the project, ERA will act as your focal
point for information gathering and contacts.
Contact:
Francisco “Paco” Chapela
Coordinador de Estudios
Estudios Rurales y Asesoría
email: fchapela@era-mx.org
http://era-mx.org
http://fchapela.era-mx.org
Tel.: +52 (55) 8421 8441
skype: era-oax
SECONDARY CLIENT
Communities
UZACHI was set up by 4 indigenous communities living in the Sierra Norte
region. Under the 1917 Mexican constitution, the federal and state governments
officially recognized the ownership of territories by those indigenous groups and
traditional communities. After the approval of the Agrarian Act in 1982,
communal lands were also recognized as common property, and fell under the
same environmental protection bill just as any other rural property. UZACHI’s
general assembly is responsible for making decisions about how the
communities will manage its natural resources as well as how profits will be
invested in the community. The council also promotes communal social benefit
and supports production initiatives. The assembly grants plots to each family and
looks after the conservation of grazing lands, water bodies and forested areas in
the commons. Each community is officially represented in UZACHI’s council by
their own commons council commissioner (comisariado de bienes comunales).
Assembly members are the President, a secretary and a treasurer with a 3-year
term. The general assembly also appoints a surveillance council, which oversees
the commons council to assure that the Assembly agreements are fulfilled.
Comaltepec
Capulalpam
The name "Capulalpam" comes from the Nahuatl name for the Capulín tree
(Prunus capuli). So Capulalpam means “the land of
capulín”. San Mateo Capulalpam is a Zapotec
community with 1,313 inhabitants and very few of
them speak Zapotec (89). Main sources of income are
provided by jobs in a local mine, forestry and
agriculture. Similarly to Comaltepec, Capulalpam also
faces challenges related to younger generation moving
1
Nahuatl is a group of related languages and dialects of the Nahuan (traditionally called
"Aztecan") branch of the Uto-Aztecan language family. Collectively they are spoken by an
estimated 1.5 million Nahua people, most of whom live in Central Mexico. All Nahuan
languages are indigenous to Mesoamerica.
to the US. And just like their neighbours, they too have started a Community
Based Forest Enterprise in 1985, to extract and process round wood. Capulalpam
people are very proud of their culture and have created a Centre of Traditional
Indigenous Medicine (OMJSJO - Organización de Médicos Indígenas de la Sierra
Juarez de Oaxaca). The organization’s main aim is to preserve the traditional
medicinal knowledge of the indigenous population since it is an integral part of
their history and culture. The indigenous medicine is based on locals' knowledge
of plants, its healing properties and inner balance of energies.
Xiacuí
La Trinidad
OTHER STAKEHOLDERS
RESEARCH TOPICS
1
2Local and international marketing opportunities for FSC Certified
Wood
What mechanisms exist for effective local and international marketing of
these products?
How might we help to sell more?
What are the existing channels for selling FSC Wood?
How can you leverage your own home market experiences to assist the
client?
SUPPORTING DOCUMENTS
http://docs.lead.org/HSBC_NGDP4/OAXACA.zip
OTHER RESOURCES
White, A. and Martin, A. 2002. Who owns the world’s forests?. Washington, D.C.
Forests Trends / Center for International Environmental Law.