Project report on MARKET DEVELOPMENT FOR IDEA PREPAID CONNECTION

Guided by PROF.SUCHETA KANCHE

Submitted by MD.MUNTAQUIR HASNAIN

Roll no-87 MBA(GENERAL) Of BHARATI VIDYAPEETH UNIVERSITY (IMED) (20012 2013)

An Aditya Birla Group Company

CERTIFICATE
This is to certify that MD.MUNTAQUIR HASNAIN Roll No.87, M.B.A.(GENERAL) 1ST Semester, INSTITUTE OF MANAGEMENT AND ENTREPRENEURSHIP DEVELOPMENT, BHARATI VIDYAPEET

UNIVERSITY, PUNE has done project in Idea Cellular Ltd. and has successfully completed his project on MARKET

DEVELOPMENT FOR IDEA PREPAID CONNECTION. This report is completed under my own. It is only for academic purpose and is a bonafide work done by researcher.

Project Guide: Prof. SUCHETA KANCHE Faculty of IMED, Pune

DECLARATION

I MD.MUNTAQUIR HASNAIN, here by declare that the Winter Internship project work entitled MARKET DEVELOPMENT Idea Cellular FOR IDEA PREPAID CONNECTION for A

ltd.. Is a result of my own work & my indebtedness to other work/publication, if any, have been duly acknowledged.

MD.MUNTAQUIR HASNAIN
Date: Place: Pune

PREFACE
The MBA(GENERAL) programme is well structured and integrated course of business studies. The main objective of practical training at MBA(GENERAL) level is to develop skill in student by supplement to the theoretical study of business management in general. Industrial training helps to gain real life knowledge about the industrial environment and business practices. The MBA(GENERAL) programme provides student with a fundamental knowledge of business and organizational functions and activities, as well as an exposure to strategic thinking of management.

In every professional course, training is an important factor. Professors give us theoretical knowledge of various subjects in the college but we are practically exposed of such subjects when we get the training in the organization. It is only the training through which I come to know that what an industry is and how it works. I can learn about various departmental operations being performed in the industry, which would, in return, help me in the future when I will enter the practical field.

During this whole training I got a lot of experience and came to know about the management practices in real that how it differs from those of theoretical knowledge and the practically in the real life.

In todays globalize world, where cutthroat competition is prevailing in the market, theoretical knowledge is not sufficient. Beside this one need to have practical knowledge, which would help an individual in his/her carrier activities and it is true that Experience is the best teacher.

CONTENT
1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13.

Acknowledgement
Executive Summary

10 11 17 32 36 35 39 55 56 57 58 59 62

Overview of telecom industry Introduction of Idea Cellular

Product Profile Research Methodology Data Analysis and interpretation Observations & Findings Limitation Conclusion Recommendation Questionnaire Bibliography