COURSE SYLLABUS Fall 2013

COURSE TITLE: Document Design Strategies for Professional Writing Certification Course

CONTACT INFORMATION Instructor: First Name: Last Name: Email (Ivy Tech Email): Office/Campus Location:

Papia Bawa pbawa@ivytech.edu Online/Lafayette

PREREQUISITES: A grade of C or better in ENGL 211 English Composition. Currently enrolled or completed the course SCHOOL: Liberal Arts and Sciences PROGRAM: Liberal Arts CREDIT HOURS: 3 CONTACT HOURS: Lecture: 3 CATALOG DESCRIPTION: Builds on the writing skills taught in ENG 211. Requires students to prepare instructional manuals, marketing collateral strategies and artifacts using appropriate document design strategies, and participate in collaborative correspondence for various purposes. using standard research techniques, documentation, and formatting as appropriate. Require students to demonstrate written and competencies. MAJOR COURSE LEARNING OBJECTIVES: Upon successful completion of the certification course, the student will be expected to: 1. Perform credible research of reading styles and characteristics of the five business/professional audience groups (lawyers, managers, executives, employees/coworkers, global) using Boolify or similar tool 2. Effectively and critically analyze writing situations using Task Analysis and C.A.P.S Analysis model (developed by Papia Bawa) 3. Proficiently use critical thinking to identify specific requirements of style and content of the documents/documentations 4. Create an usable Audience Analysis Guide (AAG) using MS Word (table, chart, combination of text and graphics) 10. Apply principles of Prcis composition to create documents/documentations that are concise, precise, and focusing on to-thepoint information 11. Apply 'Chunking' tools to create documents/documentations with appropriate and effective sections and subsections that display proficiency in heading and sub-heading designs, judicious use of lists and white spaces. 12. Critically examine Infographics and analyze their strengths and weaknesses 13. Create a list of dos and donts for effective usage of infographics and images in documents/documentations 14. Create and insert appropriate visual

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5.

6.

7.

8. 9.

to display at least 6 items per audience group based on item 1 above Create usable C.A.P.S analysis matrixes using MS Excel or Word for at least 2 projects Effectively apply strategies of AAG to the documents/documentations; and to peer to peer and student-instructor communications Actively participate in weekly discussions to demonstrate critical analysis skills and proficiency in professional and collaborative communication Provide meaningful and usable peer recommendations for selected activities Utilize the 'Diamond' approach to prioritize and organize all document/documentation content

aids like graphs, charts, illustrations, etc. using Infographic tools for the instructional manual and marketing collateral strategy project 15. Proficiently apply design strategies of 'Color Psychology' for at least the instructional manual and marketing collateral strategy project 16. Apply 'wordless' documentation design strategies to at least one product 17. Efficiently apply revision techniques to improve project draft 18. Design Business and Technical Documents (plans, proposals, marketing artifacts, instruction manuals. Minutes of meetings, etc.). for live clients and get client feedback

COURSE CONTENT: Topical areas of study may include, but are not limited to the following, with an emphasis on their application in a professional writing setting - Infographics and VisualAids Precis and Chunking Research and Documentation Color Psychology Analysis of Context, Audience, Purpose ACADEMIC HONESTY STATEMENT Presenting within ones own work the ideas, representations, or words of another person without customary and proper acknowledgment of that persons authorship is considered plagiarism. Claims of ignorance will not necessarily excuse the offense. Instructors reserve the right to submit any or all papers through a plagiarism detection program. For this course, assignments that you submit to the Instructor may be submitted to SafeAssign COPYRIGHT STATEMENT Students shall adhere to the laws governing the use of copyrighted materials. They must insure that their activities comply with fair use and in no way infringe on the copyright or other proprietary rights of others and that the materials used and developed at Ivy Tech Community College contain nothing unlawful, unethical, or libelous and do not constitute any violation of any right of privacy. ADA STATEMENT Ivy Tech Community College seeks to provide reasonable accommodations for qualified individuals with documented disabilities. If you need an accommodation because of a documented disability, please contact the Office of Disability Support Services.

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REQUIRED TEXT AND MATERIALS The assigned e-book for this course is a free open source version, brought to us by Austin Community College (ACC) in Austin, Texas USA. The link to the e-book is given below. http://www.prismnet.com/~hcexres/textbook/#introduction

SPECIAL TECHNOLOGY NEEDS Because this is a web-based course, it is expected that all students who enroll in the course have Internet access and a basic understanding of computer use (e.g., using e-mail, sending attachments via e-mail, using web browsers, using word processing software such as Microsoft Word). COMPUTER DOWNLOADS The college provides you with important computer information, including security software, viewer software for users without Microsoft products, adobe reader, flash player, java, and more. Students should go to Click for Help in Blackboard. COMMUNICATIONS - MESSAGES is the way Instructors will communicate with you. All students must use the Messages function of the course for course related communications. Using Messages, you can send and receive email from within the course -similar to Microsoft Outlook. Note: you can only send and receive these messages when inside the course. Please check MESSAGES frequently throughout the week. To send a MESSAGE, you must be inside the course. Click on Messages link in the home page. You will see two folders: Inbox and Sent. The Inbox folder will contain all messages you have received (so look there for messages/announcements from your instructor). The Sent folder will contain all messages that you have sent (SAVE these so that you have record of what you have sent). At the top left corner, above the folders, is the button to start a New Message. After clicking on New Message, clicking on the To button will allow you to select the name of the person you would like to write. Then, type your message and click on the Submit button when you are ready to send it. Instructors will respond to your questions by 1 business day, not including weekends, holidays or breaks. Use emails ONLY if you are unable to access Black Board and Messages. Notes: 1. Although every attempt will be made to respond to your questions within reasonable time, sometimes there may be delays due to Campus Connect and/or Outlook related problems. If you do not get a response within 48 hours, it could be some technical problem due to which I may not have received your query. Keeping that in mind, please resubmit your query one more time. 2. You are expected to maintain civility and decorum at all times during the course, including when communicating with the instructor. If your messages and/or emails are rude, argumentative, or threatening, the instructor may choose not to respond to them. Persistently rude communications and bad behavior may result in a letter grade drop or being reported to the appropriate authorities for further penalties.

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3. Please do not ask the same questions repeatedly. Time is precious for both you and your instructor, so form your questions judiciously. If I have already responded to a question, or if the answer is already available in the course site under announcements, syllabus, class sessions, or calendar, I may not think it necessary to respond. I may simply direct you to the appropriate area in the course where the information is. 4. Do not wait till the last minute to ask questions. Send your questions at least 2 business days before the assignment is due, so that your instructor can help you effectively. OPTIONAL CAMPUS SUPPORT You are welcome to use the services and equipment available at the Ivy Tech Campus most convenient to you. Services include academic advising, equipment, libraries, and tutoring. Please locate the Ivy Tech campus most convenient to you at http://ivytech.edu/campuses/ AM I REQURED TO COME TO CAMPUS FOR THIS COURSE? No, you do not have to come to campus for this course. There are no activities, labs, or assessments that require you come to campus. VIRTUAL LIBRARY The Ivy Tech Virtual Library is available to students on- and off-campus, offering full text journals, books, and other resources essential for course assignments. The Virtual Library can be accessed from the Virtual Library tab in Blackboard or from the Library tab in Campus Connect. METHOD(S) OF INSTRUCTIONAL DELIVERY INSTRUCTIONAL METHOD This is an on-line, Distance Education course and all work will be accessed and submitted through Blackboard. So please note the following in this regard: You must be completely familiar with Campus Connect and Blackboard in order to be successful in this course. It is NOT the Instructors responsibility to teach you these tools. You MUST have a fast, reliable internet connection to be successful in this course. Technical issues and/or outages are NOT acceptable reasons for late or missing work. The Instructor is NOT responsible for helping resolve technical issues. You do NOT have to be on campus for any of the work for this class. Follow the Syllabus and Course Schedule to ensure that you are preparing for and completing assignments in a timely manner. All times given in this course are as per Eastern Standard Time. Try to set aside specific times during the week to complete the assignments for this course, and stick to those times. It takes a great deal of discipline to complete an online course -- obviously, your Instructor will not be there in person to remind you when assignments are due. If you are self-motivated, however, this could be an ideal way for you to complete some required courses.

 Assignments will be graded based on the time of receipt so please have enough hours in hand to ensure that the documents are submitted before or by the scheduled time. Unless otherwise stated all assignments/discussions expire at 11.59pm EST of the due date. Example: If the due date is 8/27/2013 you MUST submit your response latest by 11.59pm EST of that date. Once the time changes to 12 am of 8/28/2013 your work will be late and get 0 points. The instructions for navigating the course are available in the Starting Point under the file Read This First.

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GRADES All grades will be maintained in Blackboards online grade book. Students are responsible for tracking their progress by referring to the online grade book. IMPORTANT: (a)-Any discussion post/ response made after it is due without approval will be treated as invalid, and will not be graded. Any other late work will be submitted ONLY with instructor approval and for reduced credit. See Makeup Policy for more. (b)- You must follow ALL the directions given in the assignments. Any deviation from these instructions will result in significant loss of points or 0 points. (c)- If you have any emergency situation and wish to finish some work earlier, please contact the instructor who will determine if your situation warrants an early submission or not. You always have the option of completing your work before the due date to take care of any plans you may have. (d)- Please do not submit any work, regular or late, via email or messages unless you have been asked to do so or you are unable to access Blackboard for some reason. Any such work will be treated as not-submitted and will not be graded. However, if you are unable to access Black Board for some reason you must submit your assignment responses via email within the scheduled time. Do not wait till the 11th hour to submit your work, either in Black Board or via email. Assignments will be graded based on the time of receipt so please have enough hours in hand to ensure that the documents are submitted before or by the scheduled time. (e)- Retain electronic copies of all submitted work in the sent folders of messages or emails, with the attachments (if any) as proof of submission. Without these I will not entertain any issue with the submission. Important: After you have submitted your work, please double check to see if it has been properly submitted. Check if the file is opening and make sure that the file is in an acceptable format (rtf, doc, or docx ONLY). If you find a problem with your submission resubmit the document BY the due date, using Messages or email and retain a copy of it with the attachment. If the instructor is unable to open the file because it is in an unacceptable format, is corrupt, or has other issues it WILL NOT be graded. If you resubmit the corrected file after the due date it will not be graded.

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Some of you may be taking this course as a credit transfer to Purdue. Please note that while we are very happy and eager to work with each of you to ensure your success in my class, your grades will depend on the quality and timely submission of your work and your good behavior. Instructors will not give special consideration or a specific letter grade to anyone just because it is required to transfer the credit to Purdue, so please do not contact instructors with any such request. Your grades will always depend on the extra miles you are willing to go. Plan on submitting more than the minimum expected to get above average grades. Discussion Board Protocols: To be successful, you need to log on to the class site several times a week. At the very least, you are expected to log into discussion boards each week. This will keep you abreast of what other students in the class are doing, as well as help ensure you maintain some contact with me. Because we are not meeting in a regular classroom environment, our discussion board is even more important! Also, remember that each sessions discussion board is only for information related to that sessions discussion. Any posts in each week's discussion board not related to the assigned topic will be deleted. Postings that have the following issues will receive a 0: Post or respond to issues relating to grades or grading policies. (Any such issues must be communicated via messages or e-mails only) Use abusive or discriminatory language that may offend other students or respond in a derogatory or critical fashion Ask questions relating to assignments or assignment policies. You may ask questions relating to understanding assignments or exchanging ideas about them using messages or questions discussion forum. Comments on the quality of the course, the assignment, and/or the instructor. Engage in inappropriate (use slang terms, talk of issues unrelated to the discussion, use rude or derogatory terms) conversation. Post after the stipulated week and dates/time. Post answers that are very similar to those posted before your responses. It is okay to learn from your peers, but you may not copy or borrow ideas and pass them as your own. PAPER AND FILE FORMAT REQUIREMENTS: Files that cannot be opened due to having any of the issues listed below or due to their being corrupt WILL NOT be graded and will receive 0 points. It is your responsibility to double check that the file you submitted for grading can be opened. Unless otherwise stated, consider all assignments in this course to be formal business documents this includes Discussion Boards. Here and in the business world, your written work can contribute to or

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detract from your professional image. Therefore, your work should be presented in a professional manner and should

Follow appropriate genre format as specified (memo, letter, etc.) Use a 12-point standard readable font (like Times New Roman) Be single-spaced and utilize standard margin size, unless otherwise directed All citations for sources must be made in APA style only. Be submitted as either .doc,.docx or Rich Text (.rtf) format. Other formats are NOT acceptable and will NOT be reviewed or scored. That includes, but is not limited to the following file formats: wps, notepad, odt, ppt, excel, works, oct stream Strive to be free of errors in spelling, grammar, and punctuation (typos will affect your grade!) Be submitted as required in the specific module. Assignments submitted to incorrect places will not be reviewed or scored. Be of the recommended word length, if specified DO NOT use special characters in the file name when saving your file. Doing so will prevent the file from being opened and you will not get graded. Special characters are items like: ! @ # $ % ^ & * + _

Any file submitted in unacceptable formats or having special characters in the file name will automatically get 0 points. If you choose to use any other software or file format, you will do so at your own risk. ASSIGNMENT OVERVIEW AND SCORING There are two types of assignments: Graded and Self-graded/completion base graded/Ipsative, The following Graded assignments will be submitted to the Instructor for assessment and scored according to the following points possible: Introduction Wiki Audience Analysis Guide Syllabus Quiz Minutes of the Meeting (MoM) C,A..P.S Analysis Discussion Task Analysis Exercise Chunking and Prcis Discussion Peer reviews for MoM 25 100 25 50 100 50 100 25

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Proposal Memo (Instructional Manual) Analyzing Infographics and Images Discussion Marketing Collateral Project Draft

100 100 100

Peer Reviews for Marketing Collateral Project Draft 25 Instruction Manual Assignment Draft and Peer Reviews 150 Color and Visual Aid Usage Discussion Marketing Collateral Project Final Instructional manual Final Reflection Collage Discussion Total 100 300 250 100 1700

______________________________________________________________________________ The following Self-Graded/completion base graded/ipsative assignments will be submitted to the Instructor for assessment and scored according to the following schedule: Introduction to Marketing Collateral Project Quiz 20 Business Writing Interactive Exercises 20

Introduction to the Instructional Manual Assignment Quiz 20 Visual Aid Exercise Color Theory Quiz 20 20

__________________________________________________________________________ Total Total Points for Course: 1800 GRADING SCALE All final, letter grades in this course will be based on the following scale: A B C 1620 1800 1440 1619 1260 1439 points points = points = = 90100% 8089% 7079% 100

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D F

1080 1259 1079 or below

points = points =

6069% Below 60%

Assignment grades are posted in the Blackboard grade book. You are encouraged to keep track of your course grade by viewing My Grades and to consult with your Instructor if you believe there are discrepancies. All grades will be maintained in Blackboard s online grade book. Students are responsible to track their progress by referring to the online grade book. MAKE-UP POLICY Late work will NOT be accepted for full credit in this course : You are responsible for timely assignment submission. Not having access to the required software on your home or work computer is NOT a legitimate excuse for turning in homework late. Computer glitches or technical malfunctions are not acceptable excuses. In the event of a computer malfunction, please proceed to the nearest Ivy Tech campus to complete the work. Avoid waiting until the last minute to avoid putting yourself into an impossible situation. If you have a SERIOUS problem that can be documented / verified and that keeps you from submitting a paper on time, please contact your instructor immediately. Any late work submitted after instructor approval will not receive more than 50% of the total points associated for the assignment. The actual points earned will be determined by the instructor based on the work quality, but you will NOT get more than the 50% value. Example: If the assignment is worth 300 points, the maximum you can get for late submissions will be 150 points. There are No make-ups for discussion boards. If you have planned events (vacation, wedding, birth of a child, surgery, etc.) you can work ahead on assignments. In all cases, communication with the instructor in advance is desired, whenever possible.

RIGHT OF REVISION The instructor reserves the right to change any statements, policies or scheduling as necessary. Students will be informed promptly of any and all changes.