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UNIVERSITI TEKNOLOGI MARA

SCHEME OF WORK
CODE SEMESTER COURSE CREDIT UNIT CONTACT HOURS PRE-REQUISITE : : : : : : MGT 546 MAC 2013 JULAI 2013 E-COMMERCE 3 4 NONE

1.0

COURSE OUTCOMES At the end of the course, students should be able to :1. Demonstrate the knowledge of key technological infrastructure of e-commerce. 2. Apply the mechanisms and concepts of various online business models. 3. Prepare an e-commerce business plan.

2.0

COURSE DESCRIPTION This course introduces the foundations of business mechanisms. Students are exposed to the practice of electronic commerce, both the strategies and concepts of e-commerce and the technological infrastructure requirements. Students would learn through the combination of lectures and Internet exercises. The course also prepares the students to develop an e-commerce business plan.

Faculty of Business Management Hak Cipta Universiti Teknologi Mara

Mac 2013

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3.0

ASSESSMENT a) Continuous Assessment Test 1 Test 2 Individual Assignment Project Paper Presentation Final Examination Total 60% 10% 10% 10% 20% 10% 40% 100%

b)

4.0

MAIN TEXTBOOK Laudon, K. C., Traver, C. G., Alam, S. S., Saihani, S. B. and Noordin, A. A. M. (2009), Principles of E-Commerce, Pearson Prentice Hall: Malaysia.

5.0

LECTURER Intan Nurul Ain bt Mohd Firdaus Kozako Room : E104-P2 H/P No: 012 284 0701 Email : intan866@perlis.uitm.edu.my / ina.mfk@gmail.com

Faculty of Business Management Hak Cipta Universiti Teknologi Mara

Mac 2013

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6.0 SCHEME OF WORK
SYLLABUS CONTENT Introduction on Course Content ACTIVITY REMARKS -

WEEK 1 (4.3.13 8.3.13) 2 (11.3.13 15.3.13)

Chapter 1: Introduction to E-Commerce 1.1 E-commerce: The Revolution is Just Beginning 1.2 E-commerce: A Brief History 1.3 Understanding E-commerce: Organizing Themes Chapter 2: E-Commerce Business Models & Concepts 2.1 E-commerce Business Models 2.2 Major Business-to-Consumer (B2C) Business Models 2.3 Major Business-to-Business (B2B) Business Models 2.4 Business Models in Emerging E-commerce Areas 2.5 How the Internet and the World Wide Web Change Business: Strategy, Structure, and Process Chapter 3: E-Commerce Infrastructure 3.1 All Mashed Up 3.2 The Internet: Technology Background 3.3 The Internet Today 3.4 Internet II: The Future Infrastructure Chapter 3: E-Commerce Infrastructure 3.5 The World Wide Web 3.6 The Internet and the Web: Features Chapter 4: Building an E-Commerce Website 4.1 Building an E-commerce Web Site: A Systematic Approach 4.2 Choosing Server Software 4.3 Choosing the Hardware for an E-commerce Site 4.4 Other E-commerce Site Tools

Lecture & Tutorial

3 (18.3.13 22.3.13)

Lecture & Tutorial

Group 1

4 (25.3.13 29.3.13)

Lecture & Tutorial

Group 2

5 (1.4.13 5.4.13)

Lecture & Tutorial

Group 3

6 (8.4.13 12.4.13)

Lecture & Tutorial

Group 4

7 (15.4.13 19.4.13)

TEST 1 (Chapter: 1, 2 & 3) th [Date: 16 April 2013 (Tuesday), 8.30pm 10.00pm, LT 5] MID TERM BREAK (20.4.13-28.4.13) Chapter 5: Online Security and Payment System 5.1 The E-commerce Security Environment 5.2 Security Threats in the E-commerce Environment 5.3 Technology Solutions 5.4 Management Policies, Business Procedures, & Public Laws

8 (29.4.13 3.5.13)

Lecture & Tutorial

Group 5

Faculty of Business Management Hak Cipta Universiti Teknologi Mara

Mac 2013

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WEEK 8 (29.4.13 3.5.13) SYLLABUS CONTENT Chapter 5: Online Security and Payment System 5.5 Payment Systems 5.6 E-commerce Payment Systems Chapter 6: Internet Marketing Concepts 6.1 Consumer Online: The Internet Audience and Consumer Behavior 6.2 Basic Marketing Concepts 6.3 Internet Marketing Technologies 6.4 B2C and B2B E-commerce Marketing and Branding Strategies Chapter 7: Internet Marketing Communications 7.1 Marketing Communications 7.2 Understanding the Costs and Benefits of Online Marketing Communications. 7.3 The Web Site as a Marketing Communications Tool Chapter 8: Ethical and Internet Regulation Issues 8.1 Understanding Ethical, Social, and Political Issues in E-commerce 8.2 Privacy and Information Rights 8.3 Intellectual Property Rights 8.4 Governance 8.5 Public Safety and Welfare SPECIAL HOLIDAYS (HARVEST FESTIVAL & GAWAI) (27.5.13 - 2.6.13) 12 (3.6.13 7.6.13) 13 (10.6.13 14.6.13) 14 (17.6.13 21.6.13) 15 (22.6.13 25.6.13 16 (26.6.13 14.7.13) TEST 2 (Chapter: 4, 5 & 6) th [Date: 11 June 2013 (Tuesday), 8.30pm 10.00pm, LT 5] ACTIVITY Lecture & Tutorial REMARKS

Group 6

9 (6.5.13 10.5.13)

Lecture & Tutorial

Group 7

10 (13.5.13 17.5.13)

Lecture & Tutorial

Group 8

11 (20.5.13 24.5.13)

Lecture & Tutorial

Group 9

Preparation of E-commerce Business Plan

Presentation of E-commerce Business Plan

STUDY WEEK

FINAL EXAMINATION

Faculty of Business Management Hak Cipta Universiti Teknologi Mara

Mac 2013