You are on page 1of 5

Name

Pirzada Huma Fatima

Registration number

L1s12mbam1165

Course Name

Global Marketing

Section

B Assignment Title

Indentify global product of Lithuania and everything about

it
3rd April

Assignment Given

Assignment Due

10th April

Instructor Name

Prof. Awais Qadeer

vyturys Brewery history


Lighthouse from 1784 to the present day
1784 honorable German merchant family spokesman Johan Wilhelm Reincke (Johann Wilhelm Reincke) Frederick suburb founded the first industrial brewery. Reincke family coat of arms sported a sea eagle - the symbol of brave seamanship. This symbol was the new brewery logo and stayed in VYTURYS to this day. Excellent taste and quality of the Klaipda beer could compete just another case of Memel brewer Proisas Theodore (Theodor Preuss). Once the two men sat down to a glass of beer and decided that there is no need to compete and we can work together. The two companies merged and the new United Promotional Brewery became the unrivaled leader in the Pomeranian region. The first gold medal of Klaipeda Joint Promotional brewery won in 1883 in Klaipeda craft and fishing show, and in 1925 he was awarded the Klaipeda region and industry, trade, and agricultural show. During the interwar period, under ilgameiam brewery director and the Dutch consul in Klaipeda Falko William (William Falck) expanded brewery was built in the modern yeast factory. Promotional beer brewery in Klaipeda in Lithuania proclaimed light "Caramel" beer, as well as Bavarian, Bock, Porter beers. After the war, rebuilt VYTURYS beer brewery started cooking in 1946. Initially, it was only in barrels and transported to the Klaipeda region bars. In 1950 the company was equipped with a bottling line, which is increasing the demand for beer in Klaipeda was constantly replaced with higher capacity.1965 "Lighthouse" specialists, led by Chief. Engineer G. Abramiko, developed by the Baltic beer recipe. This beer has become a "Lighthouse" beer group flagship.1973 Lighthouse one of the first in Lithuania to produce pasteurized beer.

After the restoration of Lithuanian independence, "Lighthouse" was reorganized into a joint stock company. Since 1995, the reorganization of the company created beers, Klaipeda became the basis of the success of the brewery, the main pillar - the Brewers Juliet Armonien created light premium lager beer class "Extra." Live VYTURYS Extra beer was on the 30 and 50 liter

kegs (KEG), and Lithuania became the most popular bars and restaurants beers on tap. 1996 was built at the time the most modern brewing industry filtration system. The spring of 1999 the company was acquired by the Danish company Carlsberg A / S, one of the largest brewing companies in the world. View of the company's achievements in Lithuania, Denmark investor changed VYTURYS activities and beer. Carlsberg shared their years of experience, upgraded the company increased the production capacity, increased staff training. In December 2001 with the best reputation "Lighthouse" and "Utena beer brewery merged into AB Lighthouse Utena beer, in February 2003, the company reorganized Lighthouse-Utena beer.

International Recognition
The first gold medal - an award for beer quality and taste - "Lighthouse" brewers even in 1883 took place in Klaipeda crafts and fishing show. Since then, the winery has received innumerable awards. Prestigious ones are "Lighthouse Extra beer in 2001. World Beer Cup (USA) awarded a gold medal (Dortmunder category), the World Beer Cup (USA), silver in 2000 and gold in 2012 (Dortmunder / European Export category) in 2002, "Lighthouse Baltic beer at the World Beer Cup (USA, Aspen ) bronze (Marzena / Octoberfest category). In 2004, the Lighthouse Extra "has won the Stockholm Beer Festival Gold Medal (Lager category). In 2008, the lighthouse collection of awards added to the Siberian Fair (Russia) Lighthouse Baltic beer awarded the Grand Gold Medal "," Lighthouse For white "beer - Little Silver Medal. In 2009 these three beers - Lighthouse Extra Draught, White Lighthouse and the lighthouse in the Baltic - a silver and bronze medal in the international competition "The Australian International Beer Award (AIBA) in Australia. International tasting competition "World Beer Championships 2009, organized by the Independent Institute of Chicago the Beverage Tasting Institute," brewery "Lighthouse" is produced wheat "white" beer won the silver award. International recognition of the highest quality and exceptional taste VYTURYS brewers helped to significantly increase their export volumes. "Lighthouse" beer is exported to the world's largest beer markets - the United States, Canada, Great Britain, Ireland, Russia, Brazil.

Total - more than a quarter of a hundred countries. For export achievements in 2004 and 2005. Lighthouse-Utena beer received the Lithuanian Exporter of the Year "awards. vyturys beer brewery, established in 1784, is the oldest in Lithuania. The first medal a prize for beer quality and taste was received by vyturys beer makers as early as 1883. The most prestigious ones are the gold given to vyturio Ekstra in 2001 at the World Beer Championship (Dortmunder category) and the silver given in 2000 at the World Beer Cup (USA) (Dortmunder/European Export category) as well as the bronze medal of the World Beer Cup (USA, Aspen) of 2002 won by vyturio Baltijos (Marzen/Octoberfest category).

vyturys beer is deemed to be not only the best Lithuanian beer (96% of respondents, AC Nielsen survey) but also the best product of Lithuania (83% of respondents, AC Nielsen survey). In December 2001 vyturys and Utenos Alus beer breweries merged into vyturys-Utenos Alus AB. In the spring of 2003 vyturys-Utenos Alus AB was reorganised into vyturys-Utenos Alus UAB

vyturys Ekstra wins a Gold Medal at World Beer Cup 2012


This 5.2%Alchol export beer is in the European Dortmunder style and has a bright golden crystal clear color, married to the classic pilsner style foaming white head. When tasted you experience the purity of flavour which is down to the selection of only the finest quality natural ingredients of malting barley, water, hops and yeast with no further additives! This gives a clean tasting beautifully balanced beer that was awarded Silver Medal at the World Beer Cup in 2000, and coveted Gold Medal Award at the World Beer Championship in 2001.vyturys Ekstra beer from Lithuania from now has the right to call itself the best beer in the world of Dortmunder lager style. The Klaipda brewery beer was awarded a Gold medal at the most prestigious World Beer Cup competition in May 2012.vyturys Ekstra beat 38 competitors in the

Dortmunder/European-Style Export or German-Style Oktoberfest category from all over the world. The Lithuanian beer performed better than many brewers from Germany, the homeland of Dormunder/European Export style, winning Gold Medal at the World Beer Cup 2012. "A brewer who wins a World Beer Cup gold award knows that his beer represents the best of that beer style in the world," said Barbara Fusco, Sales & Marketing Director of the Brewers Association, the U.S.-based trade association that has put on the competition every two years since 1996. "It's called 'The Olympics of Beer Competition' for good reason - the event brings together great brewers from all corners of the globe. World Beer Cup experts each year look for a world class beer that accurately exemplifies the specified style, displaying the proper balance of taste, aroma and appearance." "World Beer Cup gold - a special award which gives us a right that Ekstra is the best beer of his class in the world - was attained by paying the highest attention to quality control at our brewery. Brewing of the best Dortmunder / European Export lager was due to the fact that this beer is brewed in the most natural way, with highest ecological standards for its ingredients," says Rolandas Virilas, the CEO at vyturys-Utenos alus. vyturys Ekstra is brewed from water, malted barley with some rice added to mash, superior noble hops from Bavarian Hallertau and Spalt regions and carefully selected brewers yeast. The World Beer Cup is held every two years - vyturys Ekstra has already won its first silver at World Beer Cup 2000.

You might also like