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Answers to Iast week's quiz (#211)
Strategist Team / Mumbai August 1, 2011, 0:14 IST
Which global brand introduced in India recently is known for its 'TLD' proposition that is being used for nearly
100 years?
Oreo. TLD stands for Twist, Lick, Dunk.

1.
In which recent event were these brands seen together as sponsors Sony, Adidas, Emirates, Visa, Coca-Cola
and Hyundai?
The 2011 FIFA Women's WorId Cup heId in Germany

2.
This beverage brand is ranked No.1 in the world in terms of sales and as part of its marketing strategy it uses
temperature-sensitive paper on its bottle label. A tab in the shape of a frog (the company's mascot) is white when
the bottle is warm and becomes blue when the bottle is cold, indicating that it is ready to drink. Name it.
The South Korean soju drink brand Jinro. Soju is comparabIe to vodka.

3.
What is the term that explains how strategic decisions typically evolve in a part random/erratic and part logical
way? Also name the person who coined it.
LogicaI incrementaIism, a term coined by James Brian Quinn

4.
The name of this company is an acronym of the Latin phrase which translates to "Healthy Soul in a Healthy
Body". Its advertisements carry the baseline, "Sound Mind, Sound Body". Name the company.
ASICS, the Japanese shoe manufacturing company

5.
Several names were considered for this system when it was created for instance, 'Moi' and 'Tim' and
finally, the name with which it is known today was given during the late 1980s. Name it.
The WorId Wide Web in 1989. Tim Berns Lee considered names Lime Moi (Mine of Information) and Tim
(The Information Mine).

6.
Which brand's logo gets its colours from the flag of Bavaria, a state in Germany?
BMW

7.
Who said this to whom: "I can't afford the operation, but would you accept a small payment to touch up the
X-rays"?
Warren Buffet in his Ietter to the sharehoIders of Berkshire Hathaway, to denote companies who use
financiaI shenanigans to hide unpIeasant truth from investors

8.
Whose brands are Jeva, Maya, Exo and Maxo?
Jyothy Laboratories Ltd of which HenkeI India is now a subsidiary

9.
Identify the companies by their logos and establish the connection between them. (Hint: East meeting West)
The first Iogo beIongs to GeeIy AutomobiIes, the Chinese car manufacturer that is now a co-owner of the
London Taxi Company (second Iogo) through its hoIding company Manganese Bronze
10.
There were 2+ all-correct entries for the strategist quiz #211. The winners who will receive a copy of
Communication Skills Handbook are K Suresh, Noida; Praveen vishnu Shamain, Panaji; Govind Warrier,
Lucknow; Ranjit Kamat, Numbai; Sourish Biswas, New Delhi; Nayur Naheshwari, Kharagpur; Dheeraj
Udhani, Jaipur; Anbazhagan, Sriperumbudur; Aman Jain, Hoshiarpur; and B SudhaRani, visakhapatnam. K
Suresh also wins Rs 2,000.
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sanskrittools The Strategist Quiz (#214): ts
English name is supposed to have been
derived from a Sanskrit word. Name it. The...
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Answers to last week's quiz (#211) http://www.business-standard.com/india/news/answers-to-last-weeks-qui...
1 oI 2 8/19/2011 2:15 PM
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Answers to last week's quiz (#211) http://www.business-standard.com/india/news/answers-to-last-weeks-qui...
2 oI 2 8/19/2011 2:15 PM