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  • Carat Media NewsLetter 690 Report

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    凱絡媒體週報
    4K views13 pages
    智慧型手機是消費者一日與媒體接觸的骨幹，每天拿出的次數高達150次。智慧型手機已經綁架你我的雙手！在行動時代，零售業者與消費者間的關係將不僅止於實體店面，如何延伸消費者的行動體驗，更顯關鍵。本期凱絡週報將以智慧型手機App作為新媒體的接觸點，解構App存在於消費者與零售店之間的關係，幫助行銷人員理解在購物旅程中App如何影響傳播與消費行為，並帶動銷售。

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    智慧型手機是消費者一日與媒體接觸的骨幹，每天拿出的次數高達150次。智慧型手機已經綁架你我的雙手！在行動時代，零售業者與消費者間的關係將不僅止於實體店面，如何延伸消費者的行動體驗，更顯關鍵。本期凱絡週報將以智慧型手機App作為新媒體的接觸點，解構App存在於消費者與零售店之間的關係，幫助行銷人員理解在購物旅程中App如何影響傳播與消費行為，並帶動銷售。

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    4K views13 pages

    Carat Media NewsLetter 690 Report

    Uploaded by

    凱絡媒體週報
    智慧型手機是消費者一日與媒體接觸的骨幹，每天拿出的次數高達150次。智慧型手機已經綁架你我的雙手！在行動時代，零售業者與消費者間的關係將不僅止於實體店面，如何延伸消費者的行動體驗，更顯關鍵。本期凱絡週報將以智慧型手機App作為新媒體的接觸點，解構App存在於消費者與零售店之間的關係，幫助行銷人員理解在購物旅程中App如何影響傳播與消費行為，並帶動銷售。

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    of 13

    CARAT MEDIA WEEKLY NEWSLETTER

    No. 690

    Media Report
    Big Data App

    Image courtesy of KROMKRATHOG / FreeDigitalPhotos.net

    GFK2013

    4150

    Google
    38%eMarketer

    20092

    +(App-and-Mortar Economy)

    Flurry2012App

    525%

    Xtreme Labs20166,890App
    App
    App
    App

    App

    App
    AppApp

    App

    Consumer
    Purchase
    Journey

    JiWire20124

    App

    App

    Target

    Target

    Target
    App

    (Snack Bowl)

    Target

    http://www.olson.com/

    Meat Pack

    Meat PackAdidas, Nike,


    Puma, Supra

    Meat PackAppGPS

    99%App
    1%Meat Pack600

    Meat Pack

    Meat PackGPS
    App

    emart

    2012emartSunny Saleemart
    emart

    emart

    App

    emart sale navigation App

    Walmart Scan & Go

    20128Walmart70AppScan & Go
    AppQR code

    2013Walmart70
    200
    App

    Scan & Go

    App

    http://www.walmart.com

    WalmartScan & Go
    appiOS

    Android
    App

    Jersey Mikes Subs

    Gartner2014App
    500%600
    Jersey Mikes Subs2012Shore Points

    Rewards program
    (NFC)App

    App

    2093%
    7%

    11% Jersey Mikes Subs Hospitality


    Technology2012

    http://www.jerseymikes.com

    Walgreens

    Walgreens2010App

    Walgreens
    1App

    20
    App

    WalgreensApp

    App

    http://www.walgreens.com

    Refill by Scan
    App

    App
    App
    App

    App
    http://dmanalytics.org/

    (Carat)
    (Vizeum)(AAA)(wwwins Isobar)
    (Posterscope)
    (iProspect)


    carat.weekly@carat.com
    (02) 2717-5238 ext.9285

    APP

    APP for Android

    APP for iOS

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