Product Design and Development

Design & Manufacturing of Automatic Pet Feeder

Dr. S.A.Shah

Market Opportunities

Dr. S.A.Shah

Mission Statement
Mission statement: Product Description:
Feeder.

To make a Portable, Trustful and Compact Automatic Pet

The automatic Pet feeder is scheduled, have discrete food delivering capacity, with delivery times and quantities adjustable by owner.The feeder has enough storage capacity, easy to use and configure and safe for animals and children. Household Purpose for Upper Middle to higher income who are pet lovers .

Primary Market:

Secondary Market:
Stakeholders:

Suburban or Rural Homeowners.

Product Design Team, Small Urban Retailers, Veterinary Offices with large animal practice, and Outlets, such as Rural Feed and Seed Stores.

Dr. S.A.Shah

Motivations For Design

The Automatic Pet Feeder
Feeds the Pet sufficient amount of food on time in absence of the owner. Feeder is easy to use and configure. Ensures Safety for the animal and small Children

Dr. S.A.Shah

Product Planning
Functional Decomposition Group External Search External Individual Search Internal Brainstorming Assessment of All Findings for the best inputs to project Collective Integration of the findings Assigning of Group and Individual Tasks

Dr. S.A.Shah

Concept Development
Identify Customers Requirements.

Determine Relative Importance of the Needs.

Set initial specifications. Set Target Specifications.

Construct HOQ.
Brainstorm and Generate Concepts and Select Final Concept to Pursue.

Dr. S.A.Shah

Customer Survey & Requirements

Customer Profile
Deals with more of the customer information like age, income.

Product and Service Specification

Probe customer about the product, key features, likes, dislikes and improvements that they want in the product.

Dr. S.A.Shah

Key Customer Requirements

Customer Profile
Middle to upper-income, educated, one to three pets in home; urban, suburban or rural homeowner. Looking for quality and control, willing to pay more than existing products cost.

Key Desires of the Customers

Easy and Safe to Use and Clean.
Feeds the Pet Sufficiently and on Time. Can provide water as well.

Durable and non toxic.

Dr. S.A.Shah

Customer Requirements & Relative Importance

NO.
1 The Pet Feeder 2 The Pet Feeder 3 The Pet Feeder 4 The Pet Feeder 5 The Pet Feeder 6 The Pet Feeder 7 The Pet Feeder 8 The Pet Feeder 9 The Pet Feeder 10 The Pet Feeder 11 The Pet Feeder 12 The Pet Feeder 13 The Pet Feeder 14 The Pet Feeder 15 The Pet Feeder 16 The Pet Feeder 17 The Pet Feeder 18 The Pet Feeder 19 The Pet Feeder 20 The Pet Feeder 21 The Pet Feeder 22 The Pet Feeder

Needs
Ease to clean Ease to refill Can feed many type of dry food Make sure pet come to eat Light weight Keep the food fresh Pets can not over eat Feed many times a day Can feed for many days Can boil the food Can mix the foods Color to match kitchen Can use at out door Make sure the pets eat all food Save the food cost Stable Durable Safety to animal/children Throw away the old food Easily Configurable Non toxic to Food Products Water provided

Importance
4 2 5 5 1 2 3 5 5 1 1 1 4 2 1 2 4 5 1 4 5 4

Dr. S.A.Shah

Preliminary Specifications
S. No.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

Need Nos.
1, 2, 5,13,16 1, 21,18,17,13 11 3,7,8,9,14,15,20 3,7,8,9,14,20 14 2,6,8,9 3,7,8,9 4,14,18 4,8,9,22 10 6 1,2,3,6,11,13,19 1,5,6,10,12, 13,17, 18, 21 3,6,44 12,17,21 3,8,9 14

Metrics

Marginal values

Units

Weight <=8 kg Base Material ultimate tensile strength>9000 Mpa Agitator <=100 rpm Timer Setting >=2 meals/day Portion setting < =0.7 kg Voice Recorder System 10 - 20 secs Food Storage capacity <=5 kg Food Distribution System 0.1 kg/s Pet Video capture System >=10 frames/s Waterer System <=5 kg Heater system >=120 F Cooling System <=20 F Assembly <60 secs Holding tank material ultimate tensile strength>9000 Mpa Water Proof Seal < moisture 5% % Safety ISO 9000 Standards Types of Food >=2 Nos. Speaker Sound <=80 db
Dr. S.A.Shah

Target Specifications
S. No.
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18

Metrics
Weight Base Material Agitator Timer Setting Portion setting Voice Recorder System Food Storage capacity Food Distribution System Pet Video capture System Waterer System Heater system Cooling System Assembly Holding tank material Water Proof Seal Safety Types of Food Speaker Sound

Final values
8 9000 100 2 0.6 15 5 0.1 10 3 120 20 60 9000 5% ISO 9000 2 80

Units
kg Mpa rpm meals/day kg secs kg kg/s frames/s kg F F secs Mpa % Standards Nos. db
Dr. S.A.Shah

Customer Need and Importance Need Metrics Matrix

HOQ

Average of the two Competitors

Food Distribution system

Pet Video Capture System

Food Storage capacity

Holding Tank Material

Improvement Ratio

Agigator System

Water Proof Seal

Waterer System

Pet Food Feeder

Functional Performance
Ease to clean Ease to refill Can feed m any type of dry food Make sure pet com e to eat Light w eight Keep the food fresh Pets can not over eat Feed m any tim es a day Can feed for m any days Canw arm the food Can m ix the foods Color to m atch kitchen Can use at out door Make sure the pets eat all food Save the food cost Stable Durable Safety to anim al/children Throw aw ay the old food Easily Configurable Non toxic to Food Products Water provided
9 9 1 1 9 37.58 292.1 292.1 42.64 347.8 9 376.6 58.1 3 58.1 3 238.9 31 9.7 52.29 9 3 1 1 9 9 9 9 3 9 3 1 3 3 9 265.8 3 3 296.1 8.479 1 01 .7 302.2 1 3 237.7 3 1 3 9 9 3 3 3 3 3 3 9 3 9 3 3 3 3 3 3 3 9 3 3 3 9 1 3 1 3 3 9 1 1 1 9 3 3 3 3 1 3 9 9 9 9 9 1 1 9 9 9 3 9 3 9 9 1 3 3 9 9 3 3 3 9 3 3 9 3 9 9 1 3 9 9 3 1 1 1 3 3 9 9 3 3 9 3 3 3 3 9 9 3 9 9 3 4 2 4 3 3 3 3 2 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1 1

3 4 2.5 4 2 3 3 4 4 5 5 5 3 5 5 5 5 5 1 1 1 1 1 1 4.5 5 3 3 2.5 2 3.5 3 3 4 5 5 2 4 3.5 5 3 4 3.5 5

1 .2 1 1 .2 1 .2 1 1 1 .5 1 .5 1 .5 1 1 1 1 .2 1 1 1 1 .2 1 .5 1 1 .2 1 .5 1 .2

1.33 1.6 1.5 1.33 1.25 1 1.67 1 1 1 1 1 1 0.8 1.33 1 2 1.33

6.4 6.03 3.2 3.01 7.2 6.78 4.8 4.52 1.25 1.18 2 1.88 12.5 11.8 7.5 7.07 7.5 7.07 1 0.94 1 0.94 1 0.94 2 1.88 0.8 0.75 6.4 6.03 7.5 7.07 2 1.88 10 9.42

1 3 3 3 3 5 4 5 5 1 1 1 5 3 3 3 3 5 1 4 3 3

1 5 2 5 5 5 1 1 1 5 2 5 2 5 5 1 1 1 4 3

1.11 6.667 6.28

1 2 2 4 5 4 3 5

0.86 1.714 1.62

1 3 4 5 4 3 3 4

1.43 6.857 6.46 1.43 6.857 6.46

Absolute score Relative percentage Score

1.13

8.78

8.78

1.28

10.4

11.3

1.75

1.75

7.18

9.61

1.57

7.99

8.9

0.25

3.06

9.08

7.14

Sum

108

Percentage Score

Cooling System

Portion Setting

Voice Recorder

Types of Food

Speaker sound

Heater System

Importance Competitor 1 Competitor2 current position

Base Material

Timer Setting

future position

Raw Score

Assembly

sale point

Weight

Dr. S.A.Shah

Analysis of HOQ
Portion Setting
Timer Setting 10.5 % 9.63 %

Food Distribution System

Water Proof Seal Waterer system Types of Food Base material Holding Tank material Food Storage Capacity

8.86 %
8.26 % 7.43 % 8.5 % 8.03 % 8.03 % 6.64 %

Assembly

6.56 %

Dr. S.A.Shah

Concept Generation
Chemical Fuel Air System Explosive Systems

Pneumatic
Store or Accept Energy Hydraulic Electrical Fuel Cell Nuclear

Wall Outlet Dry Battery Rechargeable

Classification Tree for Energy

Dr. S.A.Shah

Concept Generation
Top Position Controller Bottom Side Micro Controller Programmable Embedded System Safety Concern

Mechanism
Logic circuit

Classification Tree For Controller

Dr. S.A.Shah

Concept Generation
Box Classification Tree For Storage Type Storage

Trays
Cylinder

Shape

Conical Horizontal Vertical Circular

Dr. S.A.Shah

Concept Generation
Static Classification Tree for Distribution Mechanism & Portion setting Centrifugal Distribution Mechanism Spring
Weighting

Vibratory

Gravity
Spiral Plunger
Rotating Disc arrangement

Load Cell

Portion Control Mechanical Screw Timed Opening Flap Mechanism Disc Arrangement Valve

Dr. S.A.Shah

Concept Generation

Mechanical Timer Setting Digital Local Remote Control LCD 7 Segment

Classification Tree For Controller

Dr. S.A.Shah

Concept Generation
Irregular Shape Round Shapes Safety Features Filleted Edges Sharp edges

Square or Rectangular
Air Tight Features

Important Warning Labels Classification Tree for Safety Features

Anti Slippage Base Material NonToxic & Non degrading Body & Bowl Material
Dr. S.A.Shah

Material Selection

Material Selected - ABS

Dr. S.A.Shah

Concept Combination
Energy
Dry Batteries

Main Controller
Logic circuit

Portion Setting
Disc Arrangement

Distribution Time Setting Mechanism

Gravity Digital with LCD

Rechargea ble batteries Batteries Wall outlet

Micro controllers with programmable

Mechanical screw

Spiral

Digital with 7 segment

Valve Timed Opening Plunger Flap system Rotating Disc

Vibratory centrifugal Static

Dr. S.A.Shah

Combined Concepts
Energy Main Controller
Logic circuit

Portion Setting
Disc Arrangement Spring

Distribution Mechanism
Gravity

Time Setting
Digital with LCD
Mechanical

Storage

Dry Batteries

1
2
Rechargeable batteries Logic circuit

Vertical Cylindrical Vertical cylindrical

Gravity

3
4 5

Batteries

Programmable Micro Controller

Programmable Micro Controller

Rotating Disc Arrangement

Mechanical screw

Static

Digital with LCD

Digital with LCD

Horizontal Tray
Vertical Cylinder (water chamber)
Rectangular Box (separate for water)

Batteries

Spiral

Rechargeable batteries

Logic circuit

Flap System

Static

Mechanical

Dr. S.A.Shah

Rough Sketches of Developed Concepts

Concept 1

Concept 2

Concept 3

With water storage

Concept 4 Concept 5
Dr. S.A.Shah

Final Sketches Developed Concepts

Concept 1

Concept 2

Concept 3

Concept 4

Concept 5
Dr. S.A.Shah

Concept Screening
Concepts Selection Criteria
Easy to use Ease of Manufacture Time accuracy Portability Food capacity Durability Portion accuracy Safety Features Concept 1 Concept 2 Concept 3 Concept 4 Concept 5 + 0 0 + 0 + 0 3 Sum 0's Sum -'s Net Score Rank Continue ? 4 1 2 1 Yes Combine 0 + 0 + 0 2 3 3 -1 4 No 0 0 0 0 0 0 0 0 0 0 0 0 3 No 0 0 + 0 + 2 3 3 -1 4 No + + 0 0 0 0 0 2 5 1 1 2 Yes Combine

Dr. S.A.Shah

Concept Scoring
Concepts Combined Concept Selection Criteria Weight Rating Easy to use Ease of Manufacture Time accuracy Portability Food capacity Durability Portion accuracy Safety Features 10% 10% 20% 10% 5% 5% 20% 20% Total Score Rank Continue 4 4 5 3 5 3 5 3 4.1 1 Yes Weighted Score 0.4 0.4 1 0.3 0.25 0.15 1 0.6 Rating 4 5 3 5 2 3 2 5 3.65 2 No Concept 5 Weighted Score 0.4 0.5 0.6 0.5 0.1 0.15 0.4 1
Yes

Combined Concept

Dr. S.A.Shah

Final Selected Concept

Container for water

Container for Food

Controls

Base Plate

Food

Cross Section of

Water

Feed Container
Dr. S.A.Shah

Process Driven Design (contd.)

Process First Approach
Consider Part Information Select Feasible Process Types Prototype not for mass production

Turning, milling, tapping, drilling, boring, shaping Steel sheet, plastic sheet, Al

Select Candidate Material Classes

Consider Application Information Select Feasible Material Classes

Timed feed, no obstruction in feeding, food storage

Steel Sheet, Al
Dr. S.A.Shah

Product Architecture
User Interface Board
Accept User Inputs

Power Module
Display Status Supply DC Power

Flow of forces or Energy Flow of material

Flow of Signals or Data

Control Program

Driving Motor

Food Storage Cylinders

Water Container

Storage Module
Sensor Rotating Disc Static Disc Top Cover

Logic Board Module

Power Transmission
Food Bowl

Structural Support
Water Bowl

Food Feed Module

Dr. S.A.Shah

Product Architecture
User Interface Board
Accept User Inputs

Power Module
Flow of forces or Energy Supply DC Power Flow of material

Display Status

Flow of Signals or Data

Storage Module
Control Program Driving Motor Food Storage Cylinders Water Container

Sensor

Rotating Disc

Static Disc

Top Cover

Logic Board Module

Power Transmission
Food Bowl

Structural Support
Water Bowl

Food Feed Module

Dr. S.A.Shah

Product Architecture (contd.)

Rough Geometric Layout
User Interface Module

S T O R A G E M O D U L E

Logic Board Module

S T O R A G E M O D U L E

Power Transmission Module

Power Module

Feed Module

Structural Support Module

Dr. S.A.Shah

Fundamental & Incidental Interactions

Structural Support
Mechanical Load, fatigue

Storage Module
Mechanical obstruction

Feed Module
Vibration
Vibration

Vibration

Power Transmission Module

User Interface Module

Power Module

RF Interference

Logic Board Module

Dr. S.A.Shah

Detail Design Phase

User Interface Module Power Module

Accept User Inputs

Display Status

Supply DC Power

Logic Board Module

Control Program

Sensor

Dr. S.A.Shah

Detail Design Phase (contd.)

Power Transmission Module

Driving Motor

Rotating Disc

(Side and Top Views) Dr. S.A.Shah

Detail Design Phase (contd.)

Structural Support Module

Static Disc

Top Cover

(Side and Top Views) Dr. S.A.Shah

Detail Design Phase (contd.)

Storage Module

Food Storage Cylinders

Water Container

Dr. S.A.Shah

Design for Manufacturing

Manufacturability Analysis Worksheet
1 2 3 Assembly Part Elimination 4 5 6 7 8 9 Assessment 10 11 12

Assembly

Quantity

Material

Motion

Part name Stands Feed Bowl Water Bowl Sliding tray Rotating Disc Stationary Disc Food Containers Motor Support Plate Top Cover Motor Water Mechanism Bolts (flat head) size (1/4)'' Flat Head Screws (1/8)'' Nuts (1/8)'' Round head screws (1/8)'' Plain Washers (1/8)'' Flat Head Screws (1/16)''

3 1 1 1 1 1 2 1 1 1 1 3 42 44 2 2 1

2 2 2 2 2 2 2 2 2 2 2 1 1 1 1 1 1

0 0 0 + + + + 0

0 0 0 0 0 0 0 0

0 0 0 + 0 0

0 0 0 0 0 0 0 0

N N N N Y N N N N

N N N N N N N N N

Y Y Y Y Y Y N N N

2 2 2 0 0 0 0 0 0 2 2 2 2 2 2 2 2

0 0 0 + + -

0 0 0 0 0 0 0 0 0 0 0 0 0

Count ratio = 0.074

Dr. S.A.Shah

Notes

Type

UI

Prototype Models
Solid 3D Isometric View Exploded View of the 3D Model
Top Cover

Food Cylinders Driving Motor Water System

Static Disc

Rotating Disc

Food Sliding Tray Base Stands

Dr. S.A.Shah

Prototype Manufacturing
Physical Prototype

Dr. S.A.Shah