LEEDS METROPOLITAN UNIVERSITY FACULTY OF BUSINESS & LAW ASSESSMENT PROFORMA 2B FRONTSHEET FOR IN-COURSE ASSESSMENTS (RESITS) 2012/13

SEMESTER 2 COURSEWORK
MODULE TITLE: Corporate Strategy TITLE OF ASSESSMENT: RESIT Assignment (100% weighting) COURSE(S): Varied Masters Portfolio CRNs: 764 (UK), 10178 (Hanoi) and 12372 (Ho Chi Minh). 10545 (Swaziland) and 8856 (Malawi) DEADLINE DATE FOR SUBMISSION BY STUDENTS: 26th July 2013 for UK and Africa 4th November 2013 for Vietnam SUBMISSION LOCATION: X Stream ASSESSOR(S) : Marie Kerr, Robert Mutungamiri, Local Tutors in Africa and Vietnam ---------------------------------------------------------------------------------------------------------------Notes for Students: This is an individual RESIT assignment weighted 100% of module marks The assignment is based on analysis of recent strategy for a case organisation. Historical relevant case study material is provided at least 1 month before deadline in order to facilitate student research and background understanding of the case organisation and relevant industries. Students are required to do their own secondary research focused on the recent developments for the case organisation and industry in order to answer the assignment question. Assignment should be written in the form of a report using appropriate headers, sub-headers etc. Word Limit is 3000 to 3500 +/- 10% not including diagrams or references Assessment criteria will include: 1. Relevant research content 2. Appropriate application of strategic concepts, ideas and analytical tools 3. Evidence of synthesis and critical thinking 4. Focus, structure and logic of argument leading to clear conclusions and recommendations 5. Appropriate writing style and accurate academic referencing

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Case Organisation:

The BMW Group

Please read attached case study as useful background context. Assignment Question

Critically evaluate BMWs Number ONE strategy in 2013

Students could adopt a number of different approaches but are advised to develop a critical argument in depth and detail. Clearly, all students need to develop arguments in the light of current progress with the intended Number ONE strategic direction set in 2007 by BMW HOWEVER whilst a corporate-level view can be the central issue for evaluation, it need not be. Students are also encouraged to consider focusing on detailed aspects of current strategy within specific product areas, evaluating particular recent strategic decisions, etc. For example, students could consider focusing on one or more of the following strands of current strategy: Product or market penetration or development through M & A, alliances, etc (this could potentially lead to a focus on international strategy issues) Corporate Social Responsibility STUDENT MARKS AND FEEDBACK UK and Vietnam Africa (CRN 10178 (CRNs 764, HAN and 10545 and 12372 HOC) 8856) 9th September 2nd 2013 December 2013 Via X Stream Via X Stream 9th September 2nd 2013 December 2013 Via X Stream Via X Stream

Date provisional mark will be available How provisional marks will be returned to you: Date individual feedback will available How individual feedback will be returned to you:

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