A PROJECT REPORT ON MARKET ANALYSIS OF AIRTEL PREPAID CARDS SUBMITTED TO UNIVERSITY OF PUNE FOR THE PARTIAL FULFILMENT OF BBA

DEGREE BY SONESH M. PUNAMIA B.B.A 3rd YEAR UNDER GUIDENE OF PROF.URMILA PATIL THROUGH SINHGAD TECHNICAL EDUCATION SOCIETYS NIVRUTTI BABAJI NAVALE COLLEGE OF COMMERE KUSHGAON (B.K), LONAVLA, PUNE 2011-2012

ACKNOWLEDGEMENT
Every person to be successful in his life of needs someone who can give him or her proper guidance to achieve their goal and help them to move on a right way towards their goal. None other than our teachers does this job from several years. They are the once who thought us from the very beginning how to tackle difficult situations. I feel our self-lucky to have such helpful teachers. It is because of their help that I Was able to complete my PROJECT.

My sincere thanks to Principal Dr. Deepak Chamber & Course in charge Prof Mrs. Uremia Patel.

ABSTRACT

Airtel a venture of Bhakti Enterprise is a major Telecom venture. Its services are spread over 13 states. It has got huge customer base 6 million people. This project titled Market Analysis of Airtel Prepaid Cards gives a clear idea of market share of Airtel prepaid cards in Pune city area. It also gives brief idea of major advantages and shortcomings of Airtel prepaid cards This report is an outcome of customer survey method which was used as a major tool. In all 50 prepaid card users were interviewed personally and through questionnaire method. The questionnaire contained several questions about their personal details and about prepaid cards they use The main of this research is to understand customer needs and wants and means to satisfy them and to understand the shortcomings of Airtel prepaid cards if any.

INDEX

INDEX

SR. No
1. Introduction

DESCRIPTION

Pg. No
8

2.

Objectives

11

3.

About Airtel

13

4.

Company profile

15

5.

Sim Cards

18

6.

Services Provided by Airtel

19

7.

Recharge voucher

29

8.

Project Design

31

9.

Customer Survey

34

10.

Suggestions

43

11.

Conclusion

45

12.

Questionnaire

47

13.

Bibliography

49

14.

Graphs & pie diagrams

35-42

INTRODUCTION

INTRODUCTION OF RESEARCH CONCEPT

Research is composed of two words re and search which mean to search again and again. It is an activity that Takes place in all the areas like education, medicine, society at large etc. the main purpose of research is to offer something new t the society for its well-being. Research can be defined as: Research refers to a critical & exhaustive investigation of experimentation. Having as its aim the revision of accepted conclusion in the light of new discovered facts. A careful critical enquiry of examination is seeking facts or principles diligent investigation in order to ascertain something. Research is an endeavor to discover, develop & variety knowledge. It is an intellectual process that has developed over hundreds of years and always searching for truth. There are two broad classification of research:1. Research in physical or natural science. 2. Research in social or human science.

1. Reasearch in physical or natural science:Physical science deals with things, which can be put to laboratory test under guided conditions. This research deals with physical phenomenon upon which man has complete control. 2. Research in social or human science:Research in social science are based on human behavior which is influenced by various factors such as physical, social, economic, physiological etc. we can never hope to put such human brings to laboratory tests.

I accomplish my project in study of market scenario of AIRTEL PREPAID CARDS. The research aims at understanding customers needs and wants and means to satisfy them and to understand the short comings of AIRTEL CARDS if any

OBJECTIVES

OBJECTIVES
1. To find out the current market share the existing mobile operation in Pune city.

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2. To compare Airtels share with that of other mobile operations. 3. To find out consumer perception about Airtels market share and to achieve customer satisfactions. 4. To find out the ways to increase Airtels market share and to achieve customer satisfaction.

11

ABOUT AIRTEL

About Airtel

Airtel launched its services in Delhi on November 14 th 1995. It has at present over 6 lakh subscriber base. Airtel has redefined the business through marketing innovation, continuous technological up gradation of the network, introduction of new generation value added services and the highest standard of customer care. Airtel has led the way in the mobile communication industry using the state of art technology providing services that have always exceeded customers expectation. The

12

five lakh plus customer enjoy the benefit offered by Bharti Cellular Ltd. through established brand Airtel Magic. Always adapting to changes in a fluctuating market Bharti Cellular Ltd. offers employees just the ambience needed for individual improvement and personal growth.

The Company profile

Bharti airtel is one of the Indias leading Private sector providers of telecommunication services based on an aggregate of 27,239,757 customers , consisting of 25,648,686 GSM mobile and 1,591,071 broadband and telephone customers. The business at Bharti Airtel has been structured into three individual strategic business units (SUBs) mobile services, broadband and telephone services (B&T) & enterprise services. Airtel comes from Bharti Cellular Ltd. a part of the biggest integrated telecom conglomerate, Bharti Enterprise

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Bhakti provides a range of Telecom services, which includes Cellular, basic internet and recently introduced National Long Distance. Bharti also manufactures and exports telephones and terminals and cordless phones. Apart from being the largest manufacturer of telephone instrument in India, it is also the first company to export its product to U.S.A. Bharti is the leading Cellular service Provider, with a footprint in 18 states covering four metros and more than 8 million satisfied customer.

The visionBy 2015 Airtel will be the most admired brand in India: Loved by more customers. Targeted by top talent Benchmarked by more business.

HIGLIGHTS
Bharti Airtel inks USD 1 billion network expansion contract with Ericsson.

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Airtel announces strategic tie up with Microsoft- becomes first Telco to offer Microsofts latest windows mobile 5.0 technologies in India. Bharti Airtel draws top honors at the MIS Asia IT Excellence Awards 2006. Airtel announces significant commitments to innovations, partners with IBM to deliver first service delivery platform. Bharti Airtel announces un-audited results for the first quarters ended June 30, 2006. Bharti Airtel joins the global club to Telcos with more than 25 million customers.

FACTSHEET

Revenue NAME: Business Description: Established: Proportionate: Proportionate EBITDA: Shares in Issue: Listing:

Bharti Airtel Limited Provides mobile, broadband & telephone July07, 1995, as a public limited company. Rs. 117,255 million Rs. 42,250 million 1,895,241,565 as at June 30, 2006. The Stock Exchange, Mumbai (BSE) The National Stock Exchange of India limited (NSE)

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Market Capitalization:

As on September 08, 2006

Approx.RS. 815 billon.

Closing BSE share price is Rs 430.05 Customer Base: 25,648,686 GSM mobile services in the entire 23 telecom

circle, the first private operator to have an all India presence. Provides Broad-Band (DSL) and telephone services.

What is a SIM Card?

The SIM- Subscriber Identity Module-is a chip card, the size of a first class postage stamp, a tiny computer in GSM (Global System for Mobile) phone. It is a key element in over 600million GSM mobile phones representing about 70 percent of the mobile handset market. It has memory for data and applications, a processor and the ability to interact with the user. Current SIMs typically has 16 to 64 kb. Of memory, which provides plenty of room for storing hundreds of personal phone numbers, text messages and value added services. A SIM identifies the user accounts to the network, handles authentication and provides data storage for user data such as phone numbers and network information. SIM cards can be programmed to display customs menus for personalized services and all the applications that run on the phone.

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Benefits: For making a call from some other phone the only thing one needs to do is, use your SIM card in the new set. Your personnel phone directory becomes available to you & the call data goes into your account. If you loose the phone & the only thing you need to do is deactivate the SIM card

& get it activated with the same number in your new cell phone. The only thing is that is that you will loose all your data saved in the SIM-card

Services provided by Airtel

Airtel Prepaid-

Airtel prepaid is the ready cellular card from Airtel, which is provide to the customer through Bharti enterprises, which is Indias leading telecom services provided. Going mobile with Airtel prepaid is a new way of life. With a list of great features, also simple to use. Airtel makes anything possible for its customers.

Airtel Postpaid-

Airtel postpaid is vibrant world of new opportunities. It is an innovation yet simple way to communicate, not first through word & but ideas, emotions and

17

feelings. It gives the customer to reach out different persons with unlimited freedom.

Airtel Roaming-

Airtel roaming service allows the customers to use their mobiles phones to make or receive calls from almost anywhere India and abroad.

AIRTEL PREPAID CARDS

Features-

Total cost control- Airtel prepaid cards provide the liberty to the customer to control his cost by allowing recharge as needed.

No Rentals- customers can buy an aired prepaid card without paying any rentals.

No Deposits- Airtel prepaid card has can be taken buy customers without paying any hefty deposits

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STD/ISD facility till the last rupee- Airtel provides complete freedom to its customers by allowing them to make long distance calls in India and overseas from their cellular phones

Instant Balance Enquiry- Customers Can instantly check their talk time by calling on Airtel Toll free number

24 hour re charge facility- Airtel prepaid card can be recharged anytime, anywhere as airtel provides round-the clock recharge facility.

Caller line identification- It gives customers to know phone no. of calling party even before they answer the call, thus giving them the choice to either, reject or take the call. It provides the other advantage for saving in coming no. directly in the handset phone book.

Call diverts, call hold and call wait - Customers can take advantage of these special services on their Airtel prepaid card.

Short Messaging Services (SMS) - Customers can send and receive messages and jokes on Airtel prepaid card.

Voicemail service- Voicemails allows t SMS based information service- with this service customers can get crickets scores, order flowers, send couriers or checks daily horoscope...

Airtel National- It gives roaming to the customers in India at across 42partners network and over 550 cities.

Airtel International- It gives roaming to across international destinations, in nearly 199 countries including U.S.A, Canada, U.K, etc. with 284 partner network.

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Long distance- It provides complete freedom like never before on Airtel. Airtel long distance facility allows customers to make long distance calls in India and overseas from their cellular phones. This service is applicable to both prepaid and postpaid customer.

BENEFIT OF AIRTEL PREPAID CARDS

Convenient, affordable, and easily available - Airtel Prepaid offers you the best rates and coverage on the islands along with a wide variety of value-added services and 24-hour Customer Care. Total cost control: No rentals, no bills, no hassle!

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Simple and instant re-charge process Balance inquiry online Affordable rates

Local or mobile numberDial Example The full number without any area codes If you want to call 600600, you must dial 600600

If you want to call 6002600 in India, Delhi, you must dial International code 00 country code 91 area code 11 called party number 6002600

When dealing an overseas mobile number that starts with 0, you need to drop the 0. Egg. + 27 (0)826006000 Balance/Eexpiry inquiry

Dial 123 from your phone. Follow the prompts and press 2 for current balance/expiry date of the card.

Recharging your Airtel Prepaid Card

The calling value on your card keeps reducing as you make calls, as per the applicable tariff option. Recharge your Airtel Prepaid Card when the calling value on your card account is exhausted or its validity period is over.

The Airtel Prepaid Recharge Card comes in denominations of SR10, SR20, SR25, SR50,

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SR100, and SR200. To recharge calling value on your Airtel Prepaid account: refer to Getting Started

Please Note:-

If you continue to key in the incorrect 16 digit PIN number over five times, your recharge option can get barred. For assistance call Customer Care on 600600 (toll free). Once your validity period expires, your Airtel Prepaid Card gets deactivated. Airtel offers you the latest GSM Phase II Subscriber Identity Module Card SIM Card that is the key to operating your cellular phone. The SIM card offered by Airtel activates cellular services on your phone. The microcomputer chip mounted on the Airtel SIM Card offers an 8K byte user memory and also provides the following special facilities, amongst a host of other Value Added Services:

SIM Card features:

1. Abbreviated Dialing: Stores up to 100 numbers, so you can save time dialing. 2. Short Messages: Can store 15 messages when your phone is switched off or when you are not available, so that you can retrieve it at your own convenience. 3. Fixed Dialing Number: Restricts calls beyond the 20 fixed numbers specified by you, to prevent misuse or restrict cost. 4. Last Number Dial: Allows you to retrieve any of the last 10 numbers that you have dialed. 5. PLMN Selection: Allows roaming facility which keeps you in touch wherever another cellular phone service provider exists.

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Value Aadded Services

Caller Line Identification (CLI) This feature on your Airtel Prepaid Card facilitates the display of the number that is calling your cellular. This facility comes to you at no extra charge and allows you to recognise the caller. Voice Mail This feature allows voice messages to be delivered to your mail box in instances where you cannot be reached, your phone is switched off or you miss a call. There is no rental or registration fee for this service; however, there is a charge of 99 cents per minute to listen to your messages. You would need to call 600600 for a free registration before setting up your voice mailbox

Setting Up Your Voicemail Box

1. From your handset, select "Divert Menu" 2. Select when you want your voice mail to pick up your call When the phone is busy When the phone is switched off or out of reach When there is no reply (The option may vary depending on the handset) 3. Enter 107, and your voice mailbox is set up. Example:

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Retrieving Your Mmessages Dial 106 from your handset and follow the voice prompt (Your Password is set at default code 1111. This can be

AIRTEL PREPAID CARDS TIPS

Helpful tips 1. You must keep your Airtel Prepaid Card very carefully. If it is lost/stolen/misplaced, it cannot be deactivated and therefore may be misused. You will then lose out on any credit remaining on your card. 2. Airtel Prepaid recommends that you recharge your card within your validity period and before your calling value drops to SR20. 3. If you do not get your card recharged within the 30 days of expiry of your validity period, your Airtel Prepaid Card will be deactivated. 4. Airtel Prepaid strongly advises you to change your PIN from 1234 to a personal four digit code for reasons of security.

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5. Retain your original receipt of purchase at all times. In case you need any assistance, please call our 24-hour Customer Care Helpline on 600600 (toll free) or just 100 from your cellular (toll free).

Prepaid card offers

The new Airtel Friends Prepaid comes with loads of amazing features, opening up a whole new world of excitement & fun. It comes with the most powerful SIM card in the country - the 64K SIM, which lets you store all the phone numbers & SMSs you will ever need. With its Phone-2-Phone (P2P) feature you can transfer recharge to all your friends anytime, anywhere. You also get the advantage of wonderful features like Friends Chat, Friends Text, Hot Spots and much more... It's the smart way to stay in touch with your friends!

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64k

SIM

With the Airtel Friends Prepaid you get the most powerful SIM this country - the 64k SIM. It comes with an enhanced memory space to allow you to save all the information you could ever need. You can now store up to 250 phone numbers on this SIM.

Phone-to-Phone Recharge:-

Airtel presents Phone-to-Phone Recharge with the Airtel Friends Prepaid. Now you can transfer recharge to all your Airtel friends anytime and from anywhere. You can transfer recharge for any value starting from Rs.50. And it's really very simple to do. All you need is to get a P2P account and you are ready to start transferring recharge. You can recharge your P2P account at any time during the day or night. So go ahead and ensure your friends are never left in the lurch. Just remember that you can recharge your P2P account only from the Airtel outlet from where you bought your Airtel Friends Prepaid... Hot Spot:-

with the Airtel Friends Prepaid you get the ability to call anyone at discounted rates from several trendy locations in your city. Whenever you are in any of these Hot Spots you can enjoy local outgoing calls at rates that are way below the existing rates. Friends Text:Get Sassing without paying a bomb! Your Airtel Friends Prepaid gives you an amazing feature - Group messaging. You can now create a private group for you and your friends. Then you can communicate with all your friends by sending a single message. Use it to make plans, share news, or just gossip.

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Reach

up

to huge

fifteen

contacts

through on

just SMS

one

message bills

2Enjoy

savings

3Make as many groups as you want

Night Talk:Nights are the time to party, to catch up with friends and generally have a good time, away from the day's grind. At Airtel we understand your need to stay up late and gossip with your friends. And with the Airtel Friends Prepaid you get the perfect opportunity to do just that! Now between 11 p.m. and 6 a.m.* you can call any of your Airtel friends and talk with them at discounted rates*.

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RECHARGE VOUCHER

28

PROJECT DESIGN

RESEARCH METHODOLOGY
1. DATA TYPE: Primary data and Secondary data

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2. DATA RESOURCE: Primary data: I Have collected Primary data from Consumers Using questionnaire and also by Taking personal interview. Secondary Data: I have collected secondary data from Company Websites & Brochures And also a book of Research Methodology written by C.R.Kothari. 1. RESEARCH INSTRUMENT: Questionnaire were used for customers as Research instrument. 2. RESEARCH TERRITORY PUNE city. 3. CONTACT METHOD: I have taken personal interview of 50 customers of PREPAID CARD users in Pune city.

4.

SAMPLING PLAN: A) FOR CUSTOMER: SAMPLING UNIT:

30

Prepaid Card Users In Pune City. SAMPLING METHOD: Judgmental. SAMPLING SIZE: 50 Samples.

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Customer Survey

CUSTOMER PERFOMANCE OF MOBILE BRAND

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As per survey of 50 customers mobile cards for the month of August and September 2006

The graph represents the distribution of customers according to the brand of mobile. Out of 50 customers according to the brand of mobile. Out of 50 customers maximum customers i.e. 15 use IDEA prepaid card, AIRTEL prepaid cards ranks second as 12 out of 50 customers prefer it . Further we can see that 10 customers are using BSNL, 8 customers are with RELIANCE, where as the least customers i.e. 5 are HUTCH For taking Aires-s share we have divided the above graphical information into pie chart to get the percentage share of AIRTEL. For Taking Airtel-s share we have divided the above graphical information into pie chart to get percentage share of Airtel

PIE DIAGRAM REPRESENTATION CUSTOMER PERFORMANCE OF MOBILE BRAND

Calculating percentage
AIRTEL IDEA BSNL BPL 12/50X100-24%=86.5 15/50X100-30%=108 10/50X100-20%=72 5/50X100-10=3

RELIANCE 8/50X100-16=57.6

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As per the pie-chart represent the data we can find the share of Airtel, which is 24% of the total sample size.

CONSUMER DISTRIBUTION AS PER OCCUPATION

The graph represents the distribution of the customers according to their occupation. In the sample size of 50 customers, the salaried people hold first position as the largest group using phone. They are followed by business as 12 out mobile of 50 customers are involved in business. 9 out of 50 customers are students, followed by 8 professionals. Housewives also use mobile phones but their number is not very significant.

PIE DIAGRAM REPRESENTATION OF CUSTOMER AS PER OCCUPATION

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Salaried people hold the maximum share i.e. 32%

CUSTOMER DISTRIBUTION AS PER AGE GROUP

The above graph represents age-wise distribution of customers. The age group event is mutually exclusive events. The distribution according to present age group is deliberately done to know the exact age of maximum number of users. Here the age group 23-26 shows the maximum numbers of mobiles phone user is 18. The age group 27-30 follows it as 12 customers belong to this group. The age group customers are in the age group 19-22 and 4 customers are in the age group 15-18. For taking the percentage share of distribution of the customers as per age groups the above graph can be converted into a pie chart.

PIE DIAGRAM REPRESENTATION AS PER AGE GROUP

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Here, the age group 23-28 shows the maximum number of shares of people using mobile phones.

CUSTOMER PERCEPTION ABOUT AIRTEL CARDS

The above pie chart represents the perception of different customers about Airtel cards. We can se that 75% of the people are satisfied using Airtel cards. This group constitutes of the people who are the existing users of Airtel and also the people who have shifted to Airtel because of the benefits they are getting from it. The next group of 25% people consist of the Airtel customers who have shifted to another mobile cards as they are not satisfied using it.

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MALE-FEMALE RATIO

The above pie chart represents percentage wise distribution of population into male and female. It is seen that out of the total customer 64% are male and 26% are female.

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SUGGESTIONS

SUGGESTION:

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Stronger coverageThe company should see that it provides stronger coverage to its customers, by solving any existing technical problems.

Build customers relationsBuilding relationship is the need of the day. Airtel should try to bring customers more near and should also cater to the needs of the new ones.

Attractive schemeAirtel comes up with innovative schemes but it needs to observe that the customers are attracted towards the schemes. An attractive scheme comes up with the aspect of benefiting customers at nominal charges. If effective schemes are innovated Airtel can easily achieve customer delight.

Trade Promotion Some retailers reveal the fact that Airtel Prepaid Cards are becoming more popular and it may hold a higher market share in the future. Attractive trade promotion Scheme is badly needed to push the sales. Most of the retailers have faith in Airtel Prepaid Cards and they are ready to promote these cards if the company offers on attractive schemes.

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CONCLUSION

CONCLUSION

40

This project report is made for Bhakti Airtel while making analysis of Airtel Cards. My purpose for this survey report is to study the various aspects of marketing and blend those aspect present them more programmatically. The findings and suggestion are enough to describe the customers and the retailers perception about Airtel Prepaid. The study of market research has opened up to ground reality showing which brand gives retailer more sales. I conclude my endeavor by believing that the company can come to the submit by implementing its best strategic decision along with the suggestion provided by this project. An ever changing market needs an ever-changing market plan, along with the evaluation of competitors plan and the prevailing market situation. So, regular charges in the marketing plan are needed and the company should adopt this to win levels

QUESTIONNAIRE
1) Name:

2) Address:

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3) Gender: Male / Female 4) Age Group: 15 18 19 22 23 26 30 above 5) Occupation: Businessman Professional Salaried Student Housewife 6) Which Brand Sims Card Do You Use? Airtel Idea BSNL BPL Reliance 7) Your Sims Card Is Prepaid Postpaid

8) Are You Satisfied With Your Airtel Prepaid Card? Yes No 9) If Not, List Down Dissatisfaction:

10) How Is The Network Coverage Of Airtel In Your Area? Bad Ok

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Good 11) Is Cost Wise Airtel Sims Cheapest To Others? Yes No

12) Are You Satisfied With Talk time That You Get on Recharge Vouchers? Yes No

13) Does Airtel Sims Card Give You Value for its worth? Yes No

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BIBLIOGRAPHY

BIBLIOGRAPHY
TO pursue this project, the following reference were taken help of-

Interview of the people

Information collected from Airtel centers

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Net-Sites.

45

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