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38 1

2008 1

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Journal of Zhejiang University( Humanities and Social Sciences)

Vol . 38 , No . 1
J an. 2008


( , 310058)
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To wards a Cultural Turn in Discourse Analysis : Reasons , Objectives and


Strategies f or Constructing a Chinese Discourse Studies Paradigm
Shi Xu
( Center f or Contem porary Chinese Discourse S tudies , Zhej iang University , Hangz hou 310058 , China)

Abstract : Disco urse A nalysis has been int ro duced into China fo r more t han t wo decades now .
Thro ugh many effo rt s of t ranslatio n and interp retatio n , it has established it self as o ne of t he
expanding disciplines in t he Chinese social sciences. More recently , however , debates have been
re2opened t hat draw at tentio n to t he issue of exclusive Westernisatio n and Chinese academic
ap hasia and to t he questio n of re2discovering , re2claiming and re2co nst ructing Chinese voices and
forms of scholar ship . The p resent paper fir st offers a critique of West2cent rism in Disco ur se
Analysis , t hen examines Chinese cult ural and historical co ntext as a basis for initiating a
locally2gro unded and glo bally2minded , multicult uralist , paradigmatic shift , and finally p ropo ses
co ncrete st rategies for achieving t hat o bjective. It is co ncluded t hat t here is an urgent need ,
genuine reaso n and viable p ro spect s for creating a cult urally distinct and helpf ul app roach to
disco ur se st udies t hat can benefit China and t he wo rld as a whole.
Key words : Western2cent rism ; localisatio n ; Chinese co ntext ; multicult uralism ; dialogue
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