A PROJECT REPORT ON

TO STUDY THE CUSTOMERS SATISFACTION BETWEEN SEMI AUTOMATIC AND FULLY AUTOMATIC WASHING MACHINE

Submitted in the partial fulfilment for the award of degree in MASTER OF BUSINESS ADMINISTRATION

Submitted by NAVJEET SINGH AHLUWALIA Semester-IInd Under the guidance of Ms. ANUKRITI GUPTA

Department of Business Studies Babulal Tarabai Institute of Research & Technology, Dr. H.S. Gour University, Sagar, 2013-2014

CERTIFICATE OF THE GUIDE

This is to certify that the project To study the customers satisfaction between semi-automatic and fully automatic washing machine work whos faculty guide is Ms. Anukriti gupta is prepared by Navjeet Singh from M.B.A. IInd Sem. In BTIRT college is under my guidance.

SIGNATURE: _______________ NAME OF GUIDE: ________________

DECLARATION BY THE STUDENT

I NAVJEET SINGH of MBA IInd sem. From BABULAL TARABAI INSTITUTE OF RESEARCH & TECHNOLOGY, Sironja Sagar (M.P.) declares that the project report entitled on TO STUDY THE CUSTOMERS SATISFACTION BETWEEN SEMI AUTOMATIC AND FULLY AUTOMATIC WASHING MACHINE prepared by me is my personal & authentic work.

DATE : __________ ____________ PLACE: __________ __________________

SIGNATURE: NAME:

ACKNOWLEDGEMENT

I hereby wish to express my deep sense of gratitude to all those who generously helped me in the successful completion of this project TO STUDY THE CUSTOMERS SATISFACTION BETWEEN SEMI ELECTRONIC AND FULLY ELECTRONIC WASHING MACHINE work by sharing there valuable time & knowledge. A great deal of motivation, direction and hard work was required for the completion of the same but the precious guidance provided by my teacher & also my faculty guide Ms. Anukriti gupta made this job enjoyable and a nice experience I have got from this project work. It is my proud privilege to express my deep regards to the Head of the department Mr. Jayant dubey for giving me the opportunity to prepare this project report which I have done. I also express my regards to all the faculty members of the college for supporting me for the completion of the project. I am also grateful to my friends for the outstanding support in collecting the data also my family members for their help as well as encouragement.

NAVJEET SINGH

INTRODUCTION OF SEMI AUTOMATIC WASHING MACHINE

A semi-automatic washing machine contains two tubs, one for washing and the other for drying. Unlike a fully automatic washing machine, here after the washing cycle is complete you have to put the washed clothes in the drying tub for the drying cycle. This is more of an entry level washing machine. Semi-automatic machines require manual intervention in the controls. These are usually the twin tub machines. After the clothes are washed in one tub, they need to be transferred to the second tub for spinning. However, single tub semiautomatic machines are also available. They combine some of the features of automatic machines with the semi-automatic varieties. Pros: Does not need a continuous water connection. Consumes less water as compared to a fully automatic washing machine. Washing cycle requires less time. It can be moved easily from one place to another. Cons: Manual intervention is required from washing to drying process. You might get tiny shocks while moving clothes from washing to drying if the wiring in the house is not properly earthed. All the controls are manual. Requires more space.

INTRODUCTION OF FULLY AUTOMATIC WASHING MACHINE

TOP LOADING :The top-loading or vertical-axis clothes washer is most popular in Australia, New Zealand, Canada, the United States, and Latin America. Simplified, verylow-cost versions are made for markets in Asia, Africa, and other lessdeveloped parts of the world. This design places the clothes in a vertically mounted perforated basket that is contained within a water-retaining tub, with a finned water-pumping agitator in the centre of the bottom of the basket. Clothes are loaded through the top of the machine, which is usually but not always covered with a hinged door. FRONT LOADING:The front-loading or horizontal-axis clothes washer is the dominant design in Europe, the Middle East, Asia, Africa, and much of the rest of the world. In the US and elsewhere, most "high-end" washing machines are of this type. In addition, most commercial and industrial clothes washers around the world are of the horizontal-axis design. This layout mounts the inner basket and outer tub horizontally, and loading is through a door at the front of the machine. The door often but not always contains a transparent window. Agitation is supplied by the back-and-forth rotation of the cylinder and by gravity. The clothes are lifted up by paddles on the inside wall of the drum and then dropped. This motion flexes the weave of the fabric and forces water and detergent solution through the clothes load. Because the wash action does not require the clothing be freely suspended in water, only enough water is needed to moisten the fabric. Because less water is required, front-loaders typically use less soap, and the repeated dropping and folding action of the tumbling can easily produce large amounts of foam or suds.

HISTORY OF LG
The company was originally established in 1958 as Gold Star, producing radios, TVs, refrigerators, washing machines, and air conditioners. The LG Group was formed through the merger of two Korean companies, Lucky and Gold Star, from which the abbreviation of LG was derived. The current "Life's Good" slogan is a backronym. Before the corporate name change to LG, household products were sold under the brand name of Lucky, while electronic products were sold under the brand name of Gold Star (Hangul: ). In January 2009 LG was able to buy the domain name LG.com, for a price reportedly to be more than $100 million, placing it among the companies who own their two letter brand's domain name. In 1994 Gold Star gained sponsorship from the 3DO Company to make the first 3DO Interactive Multiplayer. In 1995, Gold Star was renamed LG Electronics, and acquired the US electronics company Zenith. LG Solar Energy is a subsidiary formed in 2007 to allow LG Chem to supply polysilicon to LG Electronics for production of solar cells. In 2008, LG took its first dive into the solar panel manufacturing pool, as it announced a preliminary deal to form a joint venture with Conergy. Under the deal, set to be completed by year's end, LG would acquire a 75 percent stake in Conergy's Frankfurt solar-panel plant. LG has produced camcorders called ARTCAM and DSLRs. By 2005, LG was a Top 100 global brand, and in 2006, LG recorded a brand growth of 14%. Its display manufacturing affiliate, LG Display, is now the world's largest plasma panel manufacturer. On December 5, 2012 the antitrust regulators of European Union fined LG Electronics and several other major companies for fixing prices of TV cathoderay tubes in two cartels lasting nearly a decade.

COMPANY PROFILE OF LG
Type Traded as Industry Public KRX: 066570 LSE: LGLD Consumer electronics Home appliances Telecoms equipment Founded Headquarters Area served Key people 1958 Yeouido-dong, Seoul, South Korea Worldwide Bon-joon Koo (Vice Chairman and CEO)

Products
Computer monitors Flash memory Televisions Smartphones Tablets Mobile phones DVD players Blu-ray players Home Cinema systems Movie projectors Laptops CD and DVD drives Refrigerators Washing machines Vacuum cleaners Air conditioners

HISTORY OF SAMSUNG
Samsung Group is a South Korean multinational conglomerate company headquartered in Samsung Town, Seoul. It comprises numerous subsidiaries and an affiliated business, most of them united under the Samsung brand, and is the largest South Korean chaebol. Samsung was founded by Lee Byung-chull in 1938 as a trading company. Over the next three decades the group diversified into areas including food processing, textiles, insurance, securities and retail. Samsung entered the electronics industry in the late 1960s and the construction and shipbuilding industries in the mid-1970s; these areas would drive its subsequent growth. Following Lee's death in 1987, Samsung was separated into four business groups Samsung Group, Shinsegae Group, CJ Group and Hansol Group. Since the 1990s Samsung has increasingly globalized its activities, and electronics, particularly mobile phones and semiconductors, has become its most important source of income. Notable Samsung industrial subsidiaries include Samsung Electronics (the world's largest information technology company measured by 2012 revenues, Samsung Heavy Industries (the world's second-largest shipbuilder measured by 2010 revenues), and Samsung Engineering and Samsung C&T (respectively the world's 15th- and 63nd-largest construction companies). Other notable subsidiaries include Samsung Life Insurance (the world's 14th-largest life insurance company), Samsung Ever land (operator of Ever land Resort, the oldest theme park in South Korea), Samsung Techwin (an aerospace and defence company) and Cheil Worldwide (the world's 16th-largest advertising agency measured by 2011 revenues). Samsung has a powerful influence on South Korea's economic development, politics, media and culture, and has been a major driving force behind the "Miracle on the Han River".

COMPANY PROFILE OF SAMSUNG

Type Industry Founded Founder(s) Headquarters Area served Key people Chaebol Conglomerate 1938 Lee Byung-chull Samsung Town, Seoul, South Korea Worldwide Lee Kun-hee (Chairman of Samsung Electronics) Products Apparel, chemicals, consumer electronics, electronic components, medical equipment, precision instruments, semiconductors, ships, telecommunications equipment Services Advertising, construction, entertainment, financial services, hospitality, information and communications technology services, medical services, retail

Price list of semi automatic washing machine of Lg

Model LG P7255R3F LG P7553P3S LG P7555P3F LG P7556N3F LG P8533R4M LG P8031R3F Price (Rs.) Rs. 8190 Rs. 9390 Rs. 9090 Rs. 8890 Rs. 10890 Rs. 9190

Price list of fully automatic washing machine of Lg

Model LG F1480RDS29 LG F1480YD25 LG T1103ADE5 LG F1480TDP25 LG F1280CDP2 Price (Rs.) Rs. 75090 Rs. 53490 Rs. 52490 Rs. 45090 Rs. 41990

Price list of semi automatic washing machine of samsung

Model Samsung WT9001EG Samsung WT1007AG Samsung WT9505EG Samsung WT9201EG Samsung WT9207AG Price (Rs.) Rs. 9,890 Rs. 10,900 Rs.10,500 Rs. 9,300 Rs.10,100

Price list of fully automatic washing machine of Samsung

Model Samsung WA90VPKEH Samsung WA90VPB Samsung WA90VNKEH Samsung WA85VPN Samsung WA85VPLEC Samsung WA85VPLEC Price (Rs.) Rs.16,790 Rs.17,490 Rs.16,490 Rs.16,090 Rs.15,690 Rs.14,390

ANALYSIS
The characteristics of Indian market are much different from what it was 10-15 years back. At that time the washing machine was only meant for the higher class people. That time only the big dealers of big cities were selling washing machine as it was a kind of luxury product. But due to changes in life-style of Indian middle class families, increase in the no. of nuclear families; increase in no. of working mothers the demand for washing machine rises in the middle class people also. There are many companies operating in Indian market now, both domestic and international. We have visited some showrooms in sagar. We talk to them. We have got an overview of the washing machine marketing India, especially in sagar. There are four types of products which are specially marketed here. Semi-automatic Fully automatic Top loading Front loading The fully automated front loading washing machine is costlier than other types .As the market of washing machine is wide now many companies both domestic and international are competing in Indian market. WHIRLPOOL SAMSUNG LG The top three companies are leading in the market LG, Whirlpool and Samsung. Frontloading fully automated machines are relatively costlier than other types.

Major players in the market

1.

VIDEOCON

The company has a manufacturing facility at Aurangabad, Maharashtra where all its products are manufactured. The company is in the process of setting up a new facility at Bangalore and Pune. PRODUCTS: The Company has products for all the segments. It has substantial presence in the mass market.

ALLIANCE:A joint venture proposal to set up two separate companies - one each for washing machines and air conditioners- was cleared by the Foreign Investment Promotion Board (FIPB) in February 1997. The company in both, its ventures with the Japanese company, Matsushita, would be holding a 30 per cent stake, while the Japanese company would hold the remaining 70 per cent stake.

DISTRIBUTION:The company focuses on the mass market and operates primarily through regular dealers. It also has company owned dealer points. The company now outsources its servicing to the independent service providers in both the urban and rural areas.

2. ELECTROLUX - KELVINATOR:Electrolux enjoys 4 to 5 per cent of the total market share, but it has around 30 per cent of the front load washing machine market. IFB and Electrolux are the only two players in the front load segment. The company is trying to break ground in washing machines. In a 0ne million unit market dominated by topload machines, it is trying to make inroads with Electrolux's front-load models, which AB Electrolux specializes in worldwide. It has also taken over the white goods facility of is planning to import two new products directly from Sweden .It has already launched its first washing machine earlier this year, which has got a good response from the market .The expansion of the Shahjahanpur factory is complete it is geared up to make four lakh units annually . DISTRIBUTION: They are also planning to expand our dealer network by an estimated 15 to 20 per cent this year from the existing level of 2,000. The company wants to get into every town with a population above 20,000 ultimately.

MARKETING STRATEGY:Electrolux has lined up a major marketing and advertising thrust and doubled its advertisement budget for the year to Rs.20 crore. There would also be a considerable trade push, through commercials, visibility campaigns .The Company would also participate in local events to promote the products. The idea is to identify with local moods and concepts.

Future of washing machine in Indian market

Demand is the notion of an economic quantity that a target population or market requires under different assumptions of price, quality, and distribution, among other factors .Latent demand, therefore, is commonly defined by economists as the industry earnings of a market when that market becomes accessible and attractive to serve by competing firms. The latent demand for washing machines in India is not actual or historic sales. Nor is latent demand future sales. In fact, latent demand can be either lower or higher than actual sales if a market is inefficient (i.e., not representative of relatively competitive levels). Indian market is fast moving towards high-end customized products, which area esthetically designed to complement the modern households. The need at this moment of time is to continuously innovate and come out with product variations across categories to meet the expectations of a varied class of customers. Dismantling of quantitative restrictions on imports of consumer electronics has let to customer tariffs gradually coming down. In such environment, the industrial units could only survive by improving the efficiency and productivity. India is a fast developing country and is proving to be a major challenge to the already established countries of the world. This industry expects to grow by 60 per cent for washing machines in this year. This area needs to be regularly updated with newer technologies, so that the innovations are meaningful to the customers. Setting up of manufacturing facilities by MNCs in India, which not only meet international standards but also reduce trade barriers between two countries and give a thrust to the exports of the company, which is very important. It is always needed to make future plans to grow its existing market, continue with its operational and marketing initiatives, and continue to innovate, expand its product portfolio and to start manufacturing everything in India.

OBJECTIVES
- To know the customer satisfaction for semi-automatic & fully automatic washing Machines. - To know the major players of the market.

Research Methodologies :
Primary data:Universe Sample Unit machine Sample Size Sampling Method Sources of data Sagar City All Consumers of semi and fully automatic washing

100 Convenient Sampling Primary data Questionnaire

Data Collection Tool -

Research Methodology:
Secondary data:In order to address the above questions an exploratory study was conducted. The idea was to probe and get deeper insight into sales promotion scenario of semi and fully automatic washing machine and to tap perceptions of consumers. In order to address above mentioned objectives: (i) (ii) Study of secondary sources was carried out, Structured responses. questionnaire was designed to seek consumer

SUGGESTIONS

Cost should be such that can be affordable by each and every person. For making the product available to the customer technology need to be developed. One most important thing is awareness level. It needs to be increased in daily life. For increasing the awareness level it needs to be marketed properly by which consumption can be done. Continuously innovate and come out with product variations across categories to meet the expectations of a varied .class of customers. Need to improve productivity and efficiency.

ANALYSIS
Q.No.1 Do you use washing machine? a. Yes b .No

USE
80% 70% 60% 50% 40% 30% 20% 10% 0% YES NO 22% USE 78%

Q.No.2 which type of washing machine you use? a. Semi-automatic b. fully automatic

TYPE
70% 60% 50% 40% 30% 20% 10% 0% SEMI AUTOMATIC FULLY AUTOMATIC 37% TYPE 63%

Q.No.3 which brand of washing machine you use? a. LG b. Samsung c. Others

BRAND
OTHERS 12%

SAMSUNG

35%

BRAND

LG

53%

0%

10%

20%

30%

40%

50%

60%

Q.No.4 Do you like the features provided by your product? a. Yes b. No

FEATURES

27%

YES NO

73%

Q.No.5 How much price you prefer for your product? a. 7000-8000 b. 8000-9000 c. More than 9000

PRICE
60% 50% 40% 30% 50% 20% 32% 10% 0% 7000-8000 17%

PRICE

8000-9000

MORE THAN 9000

Q.No.6 How much weight you prefer for your product? a.7kg b. 8kg c.9kg d. More than 9 kg

WEIGHT
40% 30% 20% 10% 0% 7 KG 8 KG WEIGHT 9 KG MORE THAN 9 KG 17% 13% WEIGHT 40% 30%

Q.No.7 how do you get the knowledge about the product? a. Retailer recommendation d. Internet. b. TV advertisement c. Newspaper

KNOWLEDGE

22% 40% Retailer recommendation 10% TV advertisement News paper 28% Internet

CONCLUSION
The growing middle class population is largely emphasizing on consumer electronic products that are more convenient to use and more efficient. Indian washing machine market clearly substantiates this fact. Currently, accounting for around 63% of volume sales, semi-automatic twin-tub category dominates the washing machine market. But in terms of growth, the fully-automatic category is performing extremely well in the Indian market. The volume sales of fully-automatic washing machines are expected to surpass that of semiautomatic washing machine in coming few years. "The players in the consumer electronics space consider India a market for transactions, which is a short-term, unsustainable strategy, "Sometimes demand functions relate the income of a state or union territory, city, household, or individual to realized consumption. So it totally depends on the consumer show they are having focus on the consumer products (FMCD). Similarly, in the long run, households with no income eventually have no consumption (wealth is depleted). While the debate surrounding beliefs about how income and consumption are related. So everything depends on the income of people i.e. low, middle or high income. We fore sea bright future for washing machine segment considering the past and present data.

The following questionnaire is strictly for the Academic Research. Any information whatsoever is given by the person will be used for the study purpose only, which does not have any commercial interest. The following data will not be disclosed anywhere apart from the academic usage.

QUESTIONNAIRE
Project Topic: To Study the Customers Satisfaction Between Semi Automatic And Fully Automatic Washing Machine.
Details of candidate Candidate Name: Occupation: Business/Service Sex: M F Age:

Class: Middle/ Upper Middle/ Rich

Q.No.1 Do you use washing machine? a. Yes b .No

Q.No.2 which type of washing machine you use? a. Semi-automatic b. fully automatic

Q.No.3 which brand of washing machine you use? a. LG b. Samsung c. Others

Q.No.4 Do you like the features provided by your product? a. Yes b. No

Q.No.5 How much price you prefer for your product? a. 7000-8000 b. 8000-9000 c. More then 9000

Q.No.6 How much weight you prefer for your product? a.7kg b. 8kg c.9kg d. More than 9 kg

Q.No.7 how do you get the knowledge about the product? a. Retailer recommendation b. TV advertisement c. Newspaper d. Internet

BIBLIOGRAPHY

www.LG.com www.slideshare .com www.wikipedia.com www.autostream.com Advertise management (book) Marketing management(book) www.samsung.org