This is an edited version of my presentation at the Belfast Media Festival Oct 19, 2012, on the megatrends in media (television and broadcasting mostly).
This is an edited version of my presentation at the Belfast Media Festival Oct 19, 2012, on the megatrends in media (television and broadcasting mostly).
This is an edited version of my presentation at the Belfast Media Festival Oct 19, 2012, on the megatrends in media (television and broadcasting mostly).
CEO of TheFuturesAgency Rebooting Media It wasnt raining when Noah built the ark (Howard Ruff) Social - Local - Mobile OS Substantial differences - but a nice couple:) A tidal wave of game-changing TV/ Video technologies (Em)brace: new Interfaces Dr. Michio Kaku via Youtube T h e
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h e r e ! From Text Culture to Screen Culture This is not (just) about technology but about behavior changes The Old is Dying and the New Cannot be Born; In this Interregnum a Great Variety of Morbid Symptoms Appear Antonio Gramsci We are becoming People of the Screen and the Cloud Some consequences: Screen | Cloud | SoLoMo Trends Touch. Feel. Immerse. Share. Contribute. Connect. Involve. Engage. Creators Users (Audience fka Consumers) What matters: A new Media Ecosystem SoLoMo Social-Local-Mobil SoLoMo Cloud-Centric and OTT Distributed Collaborative Non-linear Decentralized Peer-to/from-Peer Multi-screen & device Broadcast and Broadband Transmedia as the default http://www.thedailybeast.com/newsweek/2012/07/08/is-the-internet-making-us-crazy-what-the-new-research-says.html Some really cool tech may also need questioning: is this still human-centric? Access not Ownership Disembodiment everywhere New Generatives being invented:) Tablets: Content. Social. Commerce. Devices and broadband and social: new collaborations! On the TV, our job was to consume On mobile devices and tablets our job is to engage Not negotiable Scarcity is the past - like it or not. Curation, Context, Relevance is ...King :) For tomorrows SoLoMo tablet users, traditional broadcasters may become just one of many Apps Television Internet Mobile Build new values around the content Build new values around the content Mobile ie SoLoMo spells the End of Attention Monopolies for TV, Radio, Print - and the End of Disruption for marketers and advertisers The People formerly known as Consumers T h e
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h e r e ! About Risks ... and Speed Realtime everything Public Media :) P,c v,a P),o;r.oo/on.oton Independence Interdependence Image via Tumblr.com/unknown Egosystem (Distribution) Ecosystem (Attention) Source: WSJ.com Source: Neil Perkin / TFA Producers will have many new ways to reach their audiences Centralized Media Open Content Ecosystems Note: Hyper-Collaboration is a crucial requirement for the creation of all new ecosystems T h e
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h e r e ! Digital Content Piracy Source: Neil Perkin / TFA Toxic assumption: controlling distribution is key to The problem is not the pay - its the wall! Source: ClickZ Stats People pay for value, brand, trust - RTP is crucial Cable TV without Cable, Shows without Studios Not to worry: real experiences will prevail :) And well want both , actually:) Thanks for your time! D E S I G N : C R E A T I V E #askgerd www.thefuturesagency.com www.gerdtube.com www.mediafuturist.com