GLOBAL Delivery Centre

SWASH Convergence Technologies Limited (A Swash Group Company) SWASH House II, Plot No.B15,2nd Floor, Arihanth Plaza, Sahidnagar, Bhubaneswar751007, Orissa, INDIA Phone : +91-674-2542542674/75

www.swashconvergence.com

SWASH Group of Companies

SWASH Convergence Technologies LLC SWASH Convergence Technologies Limited SWASH Consulting Limited SWASH Analytics Ltd Adarsh Education Pvt Ltd Source intio Pvt Ltd SWASH Infrastructure Limited

SWASH Partners and Alliance

Iconnexions, LLC Emagination Network LLC Nano India Pvt LTD Aadisakti Educational Trust PAL Associates (Law Firm) Purple Leap group Regional College of Management

Global Delivery Center

Solutions that work for your business

WHY SWASH ?
STRATEGIC LOCATION FACILITY
SWASH is strategically located itself around the globe to capture talent pools and implement the DMSIS strategy. We are located at: NY-USA (Head Office), Manchester-UK (Marketing Office), 4 centers in INDIA (Delivery Centers) being Okhla and Gurgaon in Delhi, Mumbai in Maharashtra and Bhubaneswar in Orissa, Manila in Philippines (Strategic Alliance) and Singapore (Development Office). for Software Services. Our technology partners being world leaders like HP, Nortel, Microsoft, Aspect, Cisco, Sonic wall, Norton and others.

HUMAN RESOURCE
With a strength of more than 1700 highly skilled and experienced domain specialist, engineers, consultants and executives, you can only expect the best from us when it comes to Human Resource.

TECHNOLOGY RESOURCE
Built on the back bone of a world class technology & communication infrastructure, SWASH boasts a impressive1200 seat

SWASH was incepted in the year 1991 with a global vision for providing world class services, products and solutions in multiple industry verticals through a singular point of access for its esteemed clients. With a strength of strong knowledge base through its current strength of more than 1700 highly skilled and experienced domain specialist, engineers, consultants and executives using proven methodologies to deliver improvements to profit focused organizations as well as potential startups With 8 centers in U.S.A. (Head Office), UK, India (4 Centers), Singapore and Philippines, our Endeavour to achieve the true status of being a Global Delivery Center (GDC) is fulfilled.

Simplifying

IT

SWASH Group of Companies has spear headed in the field of Information Technology, Consulting, Managed Services, Contact Center, ITeS etc. While uniquely providing its client a fool proof 100% Disaster Management System Integrated Service (DMSIS) where sensitive, time centric and critical operations are never disrupted.

SERVICES AVAILABLE
SOFTWARE SERVICES

Application Development, Co-Sourced Software Development, Database Management, Web

Designing/Application SEO/SEM and more... MANAGED SERVICES

Software Services, Security Services, Network Services, QA Services, Share point and more...

ITeS SERVICES

BPO, KPO, RPO, LP, Services Contact Center Solutions, Virtual Secretary VCampus and more... CONSULTING SERVICES

Management Consulting Service Consulting HR Consulting, Media Consulting

Technology Consulting
Project Consulting and more....

Your Single Point

Service & Solutions CENTER

 CREATIVE SERVICES
Post Media Productions, Media Profile Dynamic 3D Models

Corporate Presentation,
Print Media, Photography Portfolio design and more...

THEGLOBALVISION
A 24x7 strategic alliance with your company, coupled with our unparalleled experience and domain expertise, ensuring that your clients, processes, development, services and operations are being handled by the most efficient human resource equipped with world class, technology advanced infrastructure available at our global development centers.

A DEDICATED MISSION
SWASH strives to be the organization of choice in the active chain of outsourced business industry by consistently exceeding client expectations and raising service delivery standards by continuously improving client processes and support services while ensuring high employee motivation. Research oriented system and process design is a consistent practice in the company to allow us to provide the most economical and profitable solutions and services to our esteemed clientele.

OUR USP (DMSIS)

Disaster Management System Integrated Service (DMSIS) is a unique service methodology that has been designed keeping in mind the raising concerns of the industry for consistence of service delivery. At SWASH we have designed and implemented the above strategy and system to ensure our clients and customers of the continuity of our

service, connectivity (Data and Voice) and delivery irrelevant to the effect of any nature, communal, War, terrorism and other kind of disasters. We are strategically located our Global Delivery Center in different cities, states and countries with connectivity from different service providers through different gateways and pipelines. When you do business with SWASH the commitment of delivery is always met with 100% guarantee of completion with continuity.

Every dynamic and new world commercial enterprise cultivates several partners to join hands with it to create a forceful synergy that brings unique value to the overall solution and offering. What used to be termed as vendors at one time are today very much part of a principal's business, integrated with the principal's culture and growth.

Our customers choose SWASH, not only due to SWASHs commitment to quality and excellence, but also because of the credibility and reputation of its partners-with whom there is a continuous relationship.

 TEAM@SWASH
The core development team is made up by highly skilled people with a single minded goal of achieving excellence in their respective field of operation, supported by a young and vibrant team of managers and concept makers, they move hand in hand towards the creations of newer and more successful horizons. Our team is comprised of Process Engineers, Professional developers, Domain Experts, Executives, Managers and Consultants of the highest caliber and potential, who are dedicated and experienced. Our access to the latest technologies keeps our consultants on the leading edge through continuous training.

PHILOSOPHY@SWASH
A client's smile at the completion of a project is what makes us tick and gives meaning to our being. We at SWASH believe in providing

Quantitative and Qualitative Customer service and solutions round the clock to our clients. Our endeavors is finding solutions to the complex customer demands and fulfill their business objectives through proper planning and organization providing ample opportunities for growth. We believe in synchronizing the processes and leveraging new and existing technology in our strategy to accomplish quick targeted goals and providing measurable benefits to our client business

 BUSINESS@SWASH
SWASH is in business of designing and developing solutions for a wide range of commercial and scientific applications. The origin of SWASH is deeply rooted in the software development technology, managed services & business consulting.

The strategy built into the corporate structure of SWASH indicates a new way of thinking about applications of devised methodologies for boosting performance and reducing the TAT. This results in truly integrated solutions to various industrial and service vertical requirements.

o Prof. Prabir Pal

For Over 40 Years of industry experience of consulting and being a industrialist, Prof. Pal has been a pioneer in inventing and implementing new mantras and benchmarks in the field of education, FMCG production, Automobile etc. He is a Graduate from MIT in automobile engineering and has done his Management degree from Indian Institute of Management (IIM). Awarded with many laurels from Best Entrpreuner1981 to AIIMA President, his pathway to success and drive to excel is a asset to SWASH.

o Pritam Pal
Pritam Pal, is a management graduate from Xavier's Institute of Management (XIMB) and with a Gold Medalist in Engineering (Computer Science-AI/Robotics) from Bombay University with over 12 years of experience in the field of IT. He has worked under the hood of companies like Cirus Logic, Microsoft India, Shreeram Group and presently heading SWASH Group of Companies as CEO (AsiaPacific). He actively handles the technology and business related operations of SWASH on-site.

o Afzal Haque
Afzal Haque, is a management graduate with over 10 years of experience in marketing research and IT enabled services, this gives him the perfect combination of business acumen and team leading skill. As the head of operations for Global Delivery Centers, his job includes managing the day to day operation and responsibility for center business processes such as employee management, capacity planning, training and Quality.
Afzal's prior experience includes head of business development of an international call center in New Delhi, Market Research and Consulting Firm and a leading UK based marketing services company in India.

o Dhiren Kumar Bajaj

More than 20 years experience in the industry out of which 9 years experience with reputed groups like HERO GROUP OF COMPANIES, OSWAL GROUP, BIRLA GROUP and INDIAABROAD ( A Multinational organization ) etc. on Senior Management positions. At present running his own IT Consultancy with the name of D M Systems Pvt. Ltd., a organization focused on complete IT solutions focusing mainly on enterprise solutions for the last 7 years. As a advisor to SWASH Group and a strategic alliance with the company, he majorly handles core technology implementation and security services globally for our esteemed clientele.

BUSINESS MODELS

ON DEMAND (Business Service Architecture)

Our service architecture model allows us to be focused, responsive, variable and resilient.

We deliver unique and creative solutions that

will lead to tangible economic growth in your
business, practice or organization.

 ON SITE MODEL
On Site model deputes architects, project leaders, and software developers at customer site to work as part of the project team. Our On-Site model has been created with a distinct purpose. On-site project cycle consist of the following phases, contributing to the overall success of the program.

Pre Sale Requirement Analysis:

In this phase, we understand and analyze your basic requirements and needs. According to that, we make an assessment of our core competence to partner with you, in order to meet your needs. During this phase we review your goals, objectives, strategies and project-specific needs, and analyze the services that best suit your requirements.

Prepare Service Level Agreement:

After the initial analysis that determines our ability to serve your needs, we prepare a Service Level

Agreement with your inputs and tailored to suit your needs. Once the Service Level Agreement is accepted, the actual project begins.

Resource Planning and Deployment:

Upon acceptance of the Service Level Agreement, the Resource Planning starts. In order to ensure that the offshore development facility is transparent to you, we deploy an onsite project manager and a development team in India which is managed by a Project Leader. During the entire duration of the project, our onsite project manager will be your single point of contact.
Depending upon the resource demands of the project and time-lines, the project team size will be scaled accordingly. If you choose to further reduce costs, we also offer our services wherein you can directly interact with our project managers in India.

Project Initiation:
If a project involves a new system, then project requirement analysis typically is the first logical step. If a project requires the transition of an existing system, our onsite project manager will closely work in co-ordination with your internal staff.

Development:
Coding starts now. During this phase our project manager works very closely with our development team in India to ensure tight adherence to design specifications. The onsite project manager will maintain a system control versions of the system for your periodic review, document your feedback & communicate your comments back to our offshore development team. Our onsite project manager will ensure that the project complies with our quality standards and methodology. If you already have a set of standards in place, our team will be glad to implement them. In order to remove any dependency upon individual and make the project self contained, we recommend and imply detailed system documentation at every stage of the project.

Implementation:
Upon completion of the Development and Testing, our onsite project manager will ensure the system is implemented in a production environment and tested again. If the system is large and complex requiring additional resources during the Implementation phase, we either will bring the Offshore Development team onsite or utilize local resources.

Conclusion:
At the logical conclusion of the project, our onsite project manager will go through a formal project conclusion process which includes specifications, design documents, source codes, diagrams, instructions and system documentation. Our team will consolidate all the relevant archived documentation and deliver it to your company for future reference.

Pritam Pal

 ON SITE OFF SITE MODEL

Combines on site and off site execution seamlessly in an innovative manner to provide an optimum combination of services. Reduced costs and cycle times tailored to meet specific requirements and offer best value for money. SWASH's advanced communications infrastructure enables good project control, quick reviews and efficient management.

We have well defined time-tested process, which ensures high degree of control at every phase of the project and a high degree of satisfaction. Our methodology is based on the following phases of implementation which we categorize into three segments.

Pre Sale Requirement Analysis:

In this phase, we analyze and understand your basic requirements and needs. According to that, we make an assessment of our core competence to partner with you, in order to meet your needs. During this phase we review your business strategies, objectives, goals and project-specific needs and analyze the services that best suit your requirements. Prepare Service Level Agreement. After the initial analysis that determines our ability to serve your needs, we prepare a Service Level Agreement with your inputs and tailored to suit your needs. Once the Service Level Agreement is accepted, the actual project begins.

Resource Planning and Deployment:

Resource planning starts immediately upon acceptance of the Service Level Agreement. In order to make you enable to avail our infrastructural and development facilities in India, we deploy a project manager at your development place who will be your single point of contact. The Project Manager will coordinate with our development team in India which is managed by a Project Leader. Depending upon the resource demands of the project and time-lines, the project team size will be scaled accordingly. (If you choose to further reduce costs, we also offer our services wherein you can directly interact with our project managers in India.)

Analysis of Requirement:
During the first phase of Development procedure, our onsite project manager will review your requirements and prepare a Requirements & Specifications document. These requirements and specifications will provide the formal input to our offshore development team. If the project is very large and complex, we can bring our offshore development project leader onsite to more rapidly facilitate understanding of all requirements and specifications.

System Design and Approval:

Our project managers are highly experienced and technically savvy with hands-on experience. They get involved in system design and works closely with you and the development team to ensure that all requirements are accurately expedited during the design phase.

Development:
Coding starts now. During this phase our project manager works very closely with our development team in India to ensure tight adherence to design specifications. The onsite project manager will maintain a system control versions of the system for your periodic review, document your feedback & communicate your comments back to our offshore development team.

Our onsite project manager will ensure that the project complies with our quality standards and methodology. If you already have a set of standards in place, our team will be glad to implement them. In order to remove any dependency upon individual and make the project self contained, we recommend and imply detailed system Documentation at every stage of the project.

System Integration Testing:

Upon completion of Development, the system will be tested based on the test plans created during the design and development phase. Our onsite project manager will work in close co-ordination with you to ensure that all inputs are incorporated in the test plan.

Implementation:
Upon completion of the Development and Testing, our onsite project manager will ensure the system is implemented in a production environment and tested again. If the system is large and complex requiring additional resources during the Implementation phase, we either will bring the Offshore Development team onsite or utilize local resources.

Support:
Upon successful implementation of the system in the production environment, we recommend retaining a small support team from our offshore development facility to continue and support the system.

Establishing a strong presence in top search engines is vital for any size business. Afzal Haque

In order to obtain new capacity, expertise and technical knowledge, SWASH has followed JV (Joint Venture) Strategy with companies having established and well defined business strategy, capabilities and resources.

SWASH's extensive research and market analysis created the JV Model for the company driven by business needs and are implemented in accordance with a business plan or strategy.

SOFTWARE BUSINESS MODEL

SWASH

Provided

us

with

the

complete staffing to training to go live for a team of 25 software engineers which we had initially planned to get from INDIA to US. Now the team operate as an extension of our team allowing us to focus more on business development activities.

John Barac, Extrapolix

Total Outsourcing
refers to all of the major functional areas of IS, including data centers, applications development, systems maintenance, networks, help desk, desktop services, and so on. Typically, only user liaison and contract-management functions remain.

Selective Outsourcing
where one or more major IS function or activity is outsourced, but significant activities and functional areas remain in-house.

Transitional Outsourcing
refers to situations where a company outsources ageing or obsolete systems and/or technology platforms in order to focus its attention and limited resources on the creation of new systems and infrastructure.

Transformational Outsourcing
is the reverse of transitional outsourcing, where a vendor is hired to move a company to a new technology platform and/or applications portfolio, and to build new skills and capabilities.

Implementation Steps
Swash Convergence on forwards the requirement of the client to our consulting Team at SWASH Consulting to analyze the complete requirement and draft a strategy or implementation of the offshore model of development, typically Off Site-In Site. SWASH Convergence then provides the strategy to the client for approval and for go-live flag . On Go Live flag, a technical Account Manager is assigned at the US end along with necessary instruction to the requisite divisions in INDIA for recruitment of the Technical Resources . Depending of the specialization of the project and client requirements the resources are placed in a single or multiple Global Delivery Centers of SWASH. All resources are hired with close co-ordination with the project and HR team of the client by our staffing division .

Requisite technology, license, servers and VPN is procured and created for the client at the SWASH Convergence site US. All the resources are connected through a VPN system Uniquely for the client through two gateways to maintain redundancy.

 This provides high security of transaction for our clients by not exposing there internal network for development. A mirror server is also established at the client end for real time updating with the US end. The ownership during this phase of association ship on the servers and technology remains with the client at our cost.

A low cost of ownership model, which also maximizes saving as in staffing expenses, retention, technology, space, maintenance and other operative expenses, which during low market or up market situations are the main cause of downfall of a organization. SWASH as we say a single point solution center for your organization, starting from PLANNING - DEVELOPMENT - STAFFING - IMPLEMENTATION - MAINTENANCE - SECURITY - CUSTOMER CARE MARKETING

a complete
end to end solutions and services company

 Product co-development services

Product realization services

Porting and migration services

QA/Testing services
Product maintenance services

Support services
Co-investment

Innovation offers

INVEST IN KNOWLEDGE
Regular training sessions along with up gradation of the team knowledge base is one of the primary focuses of our Human Resource department not only to provide our clients with the most update of solutions and services but also at the same time building the most important capital of a company, which is KNOWLEDGE BASE.

The most important asset of a

company in my books is knowledge, the more you have it the better are your books of work. At SWASH we believe in motivating our team to expand there capacity of work by providing them with regular training, the wealth as we say is in the increase of knowledge base of the resource.

Pritam Pal CEO (Asia-Pacific)

OUR HIGHLY FOCUS ON ENHANCEMENT OF THERE TECHNICAL KNOWLEDGE WHILE YOU FOCUS ON YOUR BUSINESS. EXPERIENCEDENGINEERS/PROFESSIONAL
Operating Systems
Windows 98/NT/2000/XP/2003, UNIX

Web/e-Commerce
Microsoft .Net (C#.Net, VB. Net, ASP.Net, ADO.NET), XML Web Services and .NET Remoting, HTML, DHTM, XML, Java Script, CSS, Core Java

CMS/Portal Server/ Web Portal Frameworks

SharePoint Portal Server 2003, MOSS 2007, Ektron, Dot Net Nuke 3.X, Dot Net Nuke 4.X

DBMS/RDBMS
MS-Access, MS SQL Server 2000-2005. Oracle 9i, MySQL

 Servers, Tools and Utilities

Visual Studio.NET 2005/2003, Crystal Report 9.0/11.0, SQL Server 2005 Reporting Services, IS5.0,5.1/6.0., MS Visual Source safe6.0, Visio 2003 and Tortoise SVN, NUnit, Ajax1.0., ASP.NET Ajax, AJAX CONTROL TOOLKIT, SSMA, DevExpress Toolkit For ASP.NET, Skelta Workflow.NET, Infragistics, Net Advantage.

Middle Tier
COM, COM+, and MTS

INFRSTRUCTURE FACILITIES
SWASH is equipped with state of the art infra structural facility in all its global delivery centers. When we claim Global Standard we mean to say the following: All 5 facilities of SWASH have HP Workstations for developers, HP Dual Core high config Desktop machines for Contact Center seats along with NORTEL Exchange with phones, ASPECT Dialer, Custom CRM and Video Conferencing Facility.
27 Quad Core Servers which handle multiple tasks and environment, a bandwidth potential of 20 MBPS for Internet each center, 10 MBPS for VPN each center, all data transaction is monitored through Sonic wall firewall in two stage architecture.

ISDN Line Backup for communication lines with primary as IPLC Lines connected through Nortel Multiplexers.200% power backup through Online UPS and Generators. Along with this we have 100% coverage if the center through close circuit with remote monitoring for security and administration purposes.

OUR TECHNICAL TEAM

Our software development team comprises of the best in industry, experienced and innovative engineers with lot of exposure from all domains such as banking, business process management, education sector, health insurance etc. our team members are also authors technical articles on global communities for developers such as www.codeproject.com our engineers are qualified and technically prepared in several disciplines that includes.

Web Applications (Internet and Intranet).

Windows / Desktop applications.

XML Web Services using ASP.NET.

Developing components. N-tier applications with thin clients. Designing and implementing databases using MS-SQL Server2000/2005, MySQL, Oracle 9i, MS Access etc. SQL Server 2005 Reporting Services with SQL Server 2005.

Asp.net Ajax Extensions experience.

1.0 for

enhancing user

Asp. 2.0 Mobile web application for devices Web Portal Servers/CMS such as SharePoint, DotNetNuke, Ektron etc.

GLOBAL REACH
Corporate Office :
SWASH House I, B-15, 2nd. Floor, Arihant Plaza, Sahid Nagar,

Bhubaneswar, Orissa 751007, INDIA

Technical Center:
SWASH House III, B102,
1st. Floor, Crystal Plaza, New Link Road Andheri (W), Mumbai - 400053, INDIA

Web Presence :
www.swashconvergence.com

Admin e-Mail:
admin@swashglobal.com

Facsimile:
+91-674-2547844

Phone:
+91-674-2542675