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T H E F I N E A R T O F H A I R R E P L A C E M E N T
ISSUE 6 2013
ON THE COVER:
17 8 14 30 Special Mens Section AHLC Conference Review State of the Industry With Andy Wright Cosmetology Licensing Under Attack
Features:
5 Creating Memories and Making a Difference 34 Introducing The Hair Foundation 35 AHLC on Marie
In Every Issue:
4 6 33 37 38 Message From the AHLC Board Welcome New and Renewed Members AHLC Member Spotlight: Carmen Rincones New Product Spotlight AHLC Academy Listings
Subscription Information:
Subscriptions to The Link, The Voice of the American Hair Loss Council are mailed FREE to members of the AHLC within the continental United States. International members are provided digital copies free. Please contact us for additional shipping rates if you are an AHLC member outside the US and wish to receive a printed edition. Non-member subscription price: $60 annually within the continental United States, $85 International. To become a member, renew your membership, or subscribe to The Link as a non-member, please contact Betty Ann Bugden, Membership Director, 570-462-1101 or log on to www.AHLC.org.
The Link, The Voice of the American Hair Loss Council is the official, quarterly publication of the American Hair Loss Council. For information on advertising or contributing to content, please contact us: The American Hair Loss Council 30 South Main, Shenandoah, PA 17976 615.601.AHLC (2452) or info@ahlc.org
Managing Editor: Janine Thornhill Design and Layout: e-zign Design Group, www.e-zign.com Creative Director: Terrell Thornhill
Dave Fatula, Event Coordinator, Franciscan University, Steubenville, OH James Hanlon, Shenandoah, PA Grant Gunderson, Director, Medical Services, HRI of Pennsylvania, Pittsburgh, PA Barbara Goldstein, Co-Founder, Media Power Advertising, Charlotte, NC Elvira Amankwa, CMP, New Image Labs, West Palm Beach, FL Randy Veliky, Chief Technology Officer, Lexington International, Boca Raton, FL Matt Kelley, NAAF Support Group Leader, Menlo Park, CA Myra Irizarry, Professional Beauty Association, Director of Government Affairs, Scottsdale, AZ Carmen Rincones, Owner, California Concept Cuts, Columbus, OH Dr. E. Antonio Mangubat, Founder, The Hair Foundation, Tukwila, WA
Contributors:
Membership Information: For more information call 570.462.1101 or visit www.ahlc.org. For a membership form visit www.ahlc.org or email info@ahlc.org
The opinions expressed in The Link, The Voice of the American Hair Loss Council are those of the authors and do not necessarily reflect the views of the American Hair Loss Council. The advertisements in The Link do not necessarily reflect the beliefs, opinions or attitudes of the AHLC and does not imply product or service endorsement. The American Hair Loss Council 2011. All rights reserved. Reproduction in whole or in part without written permission is prohibited. Published by e-zign Design Group. www.e-zign.com
in our business everyday? When Im not there, does everyone know that your expectations dont change? Do I allow gossip, disrespect, or undermining the business? Do I make sure that a walk through happens daily, assuming the role of our guest, from the parking lot to every inch of our business, making sure it is impeccably clean and comfortable (including the dress and hygiene of the staff)? Do I confront conflict, protecting my staff when necessary? Do I make sure all my staff takes part in continuing education (including customer service techniques)? Do I make my staff feel special daily and do I demand that they in turn make our clients feel special? Do I reward my staff regularly? Am I a role model, both in and out of the office, living these principles? Impossible? If we dont try it, we may find ourselves wondering what if. Members of the AHLC care and are willing to help, are people who have been there done that and are willing to share their wealth of experience and wisdom. They are people who will inspire you to be the best you can be. Creating and fostering a culture of principle-centered customer service is not expensive. Its priceless!
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Invisible Hair, Vista, CA Dissatisfied with the available methods for women, Dawn Harrison invented Invisible Hair Grafting. 15 years ago, it became Dawns obsession to develop a method of attachment like no other. She obtained two U.S. Patents for her unique method of attachment, as well as her Invisible hair additions in 2001. Dawn has built a very successful womens hair replacement studio that focused on customized Hair Additions, Hair Grafting and Loyalty Programs. It is her calling to educate hair restoration professionals on the benefits of her revolutionary discovery. MD by Dr. Susan Lin, San Mateo, CA Founder and CEO, Dr. Susan Lin is a physician with over 20 years of experience in women's health, aesthetics, and anti-aging medicine. After receiving her medical degree from Boston University, Dr. Lin worked for many years in obstetrics and gynecology. The first hair regeneration technology product she created was MD Lash Factor, an immensely popular lash conditioner that is sold worldwide. Currently, Dr. Lin is both the owner and practitioner of MD Laser and Cosmetics in San Mateo, CA. MD by Dr. Susan Lin is a skin care and hair care company that focuses on anti-aging solutions. Her goal is to create safe, healthy, and effective products that provide real results. 6 The Link Issue 6, 2013
Sara Lou Manning, Custom Design Hair Design, Rogers, AR Sara Lou has been a hairdresser for over 40 years. Her passion is to help people have the hair they want even when health or circumstances caused their hair to go away. She is excited to be able to learn from the best in the industry and align her business with professional companies. Myong Parr, Hairways, Woodmere, OH Myong has 28 years of experience in hair replacement and hair extensions for women and men. She also serves clients with medical hair loss. Imelda Ponce, Loving Locks Salon, San Antonio, TX I have been a licensed hairdresser in San Antonio since 1976. I take every opportunity to participate in continuing education classes to stay on top of the latest trends and products. In the early years of my career, wigs were very popular and a large part of my business involved cutting and styling wigs and hair additions. In the past few years several of my clients, including my own sister, have struggled with hair loss due to chemotherapy. In order to help them I completed the Alternative Hair Educational Program certified by Rene of Paris and On-Rite Hair Replacement Academy. Besides fitting wigs and hair additions, I also stay current on the latest breakthroughs in eyebrow and eyelash regrowth and enhancement. Angela Robinson, ADR Creative Hair, LLC, Maitland, FL ADR offers high-quality non-surgical hair replacement, hair extensions, and laser therapy at affordable prices. Angela loves working with clients and transforming their hair by helping them with a variety of options and solutions such as wigs, custom made cranial prosthesis and hair additions. Erta ENSOY, Nova Hair Systems International, Istanbul, Turkey As a result of my researches about hair loss that I had made due to the issue of hair annoyance I was having, I have seen the need about this subject in Turkey and in 1991 I decided to invest in the hair replacement business.
What a GREAT Conference! There were so many new faces and lots of past members reunited. All educators, vendors and displayers performed their classes and demonstrations to the utmost perfection. What a great opportunity for new members to be exposed to a wide variety of products and education with many companies, under one roof. The facility was packed, the food was great and the hotel was so accommodating that we have reserved it again for next years conference, May 3rd-5th, 2014. See you there!
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"Wow, what a conference. It was worth all the headaches and work. Great to see so many members, and the manufacturers that participated were A+. We have so much exposure to all that is new in the industry that I'm sure no one left saying that they didn't get something from the event. Hope to see all of you next year. Please, bring a friend. The more members, the more manufactures will come."
"The conference was wonderful! It truly brought back memories of conferences from years ago when starting from the welcome reception the attendees were excited to meet new members and converse with the old members. Everyone sharing ideas and knowledge and all the presenters were so energized ! Thanks to everyone for a being part of a very successful conference."
We are so glad we decided to attend the AHLCs conference for the first time this year. What a wonderful event! We met great people, and we made some valuable connections with the other attendees. The location was fantastic, and we could tell that the AHLC staff worked hard to create a smooth, fun, and educational event. The AHLC has great spirit and dedication, and we look forward to future events!
"The AHLC conference was a great industry conference with lots of education and networking. It was such a delight to see so many newcomers. The event sent a strong signal that the hair loss industry is poised for future growth."
On Rite continues to enjoy participating and supporting the AHLC. The venue was impressive; Everyone seemed to enjoy the hotel, the reception, the food, high quality of education shared by all the vendors, and the excellent networking opportunity provided to all AHLC members. This is priceless.
"Thanks to everyone at the American Hair Loss Council. The show was incredible as always. It is a great opportunity to meet new friends and reacquaint with old ones. The hotel was perfect and we really enjoyed the way our vendor booth was located in the middle of the presentations. It gave us an opportunity to really be part of the show. We are looking forward to next year. Keep up the good work."
Having attended most American Hair Loss conferences in the past and speaking at many, I was very impressed at the recent conference held in Fort Lauderdale. I saw a new and invigorating resurgence as to the meaning of teaching the formula for success. We are in a rapidly changing and competitive market and it is crucial that we stay updated and informed as we move forward in the industry. The last AHLC meeting successfully spoke to the above issues. Thanks committee - well done!
The American Hair Loss Council meeting was a fruitful meeting of our colleagues in the hair replacement business. It was good to hear industry leaders and meet with current and new business associates/customers.
"What an exciting evening of dinner and dancing. Everyone met on the top floor of the Hyatt Recency for a 360-degree panorama view of Fort Lauderdale. DJ James kept us all taping our toes to our favorite songs. During the evening, master certifications were awarded to our deserving members. We also raised $4,000 for Children with Hair Loss through a vendor supplied auction. It was a night to remember."
All in all, a really great experience - serious and fun. The members of the board deserve a lot of credit.
"The HairUWear team representing American Hairlines and Raquel Welch Wigs reports a very successful and enjoyable weekend spent meeting with many of the expert hair loss professionals at the recent AHLC conference. HairUWear is already looking forward to exhibiting, as well as offering education at next year's conference!"
Ken A. Baszto, Sales & Business Development Manager, American Hair Lines
Thanks to the AHLC for such a great conference! It was the best ever and felt like a family reunion. A huge thank you for the auction at dinner, with Lonnie and Jimmy (who did an amazing job), and to all who donated and bid. Youve shown how generous our industry is especially when it comes to helping children with hair loss. PERFECT CONFERENCE, PERFECT LOCATION, PERFECT HOTEL, PERFECT MEALS! Can't wait for next year's conference.
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AHLC: The hair quality of workmanAndy: Over the past three years,
many things have gone astray because China is out of workers that want to work at that kind of low salaries they worked at for many years. Our products are very labor intensive. The base is the only part of it that is not labor intensive. Welding machines do that part. Other than that, everything else is labored. China is a one-child family. The new potential workers are more educated. In the 80s, China was really introduced to the western world. Education was still primitive. Unemployment was massive. A factory would put up a sign for a job or even a rumor of a job would bring 6,000 people outside the factory gates in hopes for work and they were ready to be trained.
raising and doting on their child. So, they may not come back to the industry. In turn, their child is now going to the universities. There are managers and supervisors in our industry telling their children to not go into this industry.
country now. Their workers now have a choice. Who doesnt want to make more money? So, we are stuck with a labor intense industry and cant afford to pay them the higher wages.
experienced ventilators are leaving the factory for better paying jobs somewhere else?
A lot of the hair being bought is now being used for hair extensions.
come in and affected many industries. The electronics, automotive, shoe and carpet industries have all moved in. The carpet industry is very much like our industry. It is very labor intensive. Any time a lot of industries move into a country with high unemployment, the country allows it, because this puts their people to work. Even if the salaries are low, its money they didnt have before. Since workers are usually happy to take any job, the country encourages industries to move in. Now, with the one child situation and an aging population, much has changed. The remaining workers are middle-aged and have only one child. They are busy 14 The Link Issue 6, 2013
needs to have a lot of experience? Were assuming that it takes 20 to 30 years to acquire that kind of experience to perform good quality workmanship? produce one top of the head within one week after a year or so of training.
ages have left. As a result, we just cannot get enough workers. For instance, in the technologies industry; a cell phone may cost you about $200 to $500. They can afford to pay their workers because the volume is there because they sell millions of them. Factories are going to other countries with high unemployment. For instance, if you guys try and set up another retail salon hundreds of miles away and you are traveling to train the new workers to do everything, it becomes very difficult. At your current location, you still have skilled workers that have been there for years. Now, they are opening up in a different area and starting training from scratch. The work is back to primitive again. It takes at least a year to get their skills and expertise up and running. It is a long training period. If you look at deliveries two years ago or even a year ago while comparing it to now, they are much faster. The backlog during the transition was painful. Thankfully we have moved through it. But, I dont know what kind of run we are going to have. In other words, when we were in Korea, we had a 15-year run. In China, we had a strong 25-year run. So, think about your own retail center and you trained up your staff. You will have 25 years with some off those staff members. So 1985 to 2010 was a good long run. We all became so blooming happy and so standardized. What was so perfect? We were perfect and would expect perfect results. It went from good to who the heck is doing this now. That is the transition we are going through. The Philippines have been in it, but they have never been a major producer. They were very limited, even in the heyday. It costs twice as much in the Philippines. Workers could only produce half of what could be done in
for next three to five years, but long hair will continue to go through the roof. There is no stopping the increased prices for long hair. The hair extensions business is using a massive amount and this market is rapidly growing. They are looking for synthetic hair to fill the gaps. Are we going to begin to out-price our clients? Who knows? Mankind seems to have a limit on spending in general. The drive is to move factories to other countries to lower costs, which in turn will affect you and your clients
AHLC: And we do! Andy: These days, we have to ask the AHLC: We are also finding that it is
factory if they even have the longer hair for our orders.
Briefly, our honeymoon in China was for 25 years. They were doing everything. What they do is purchase hair from India and do their own collections.
is you are getting bleached white hair that is not the same at all. You may end up with an inferior quality of hair and it will change color by oxidation and on and on. They are to bleach it up from black hair, which is a whole different challenge. So we are going back to you to say that we may only have synthetic white hair because, human white hair is not available in mass quantities. Labor is the primary challenge and the availability of long hair is another. Labor moving to other countries is still another challenge. In the past, density did not matter. But now, if you want 50,000 of 150,000 hairs, you must pay extra for it. The labor costs more.
2011 with labor issues, we saw there was a lot of bad hair quality. What was the reason for that?
AHLC: It is hard when you have a vetAndy: I encourage you to let us know
eran client that has been wearing hair for a long time. They notice the changes and how the prices are now increasing.
what problems are happening, so we can relay the issues to the factories. These details help them know what is working. future?
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I would have to figure out a hairstyle that would mask my thinning hair. Then I got into trying different products, which never really seemed to work. I was envious of every guy that had perfect, thick hair and wished that my hair could look like that. Eventually, I found Betty Ann Bugdens Total Image Design and it changed my life drastically. I have so much more confidence with my new hair than I had before. It was a simple procedure and it didnt take long at all. As long as you keep up with your appointments and take care of your hair, its a great investment!
THE LATEST MARKETING TOOLS TO ASSIST YOU TO PROSPECT AND SELL GREAT HAIR TO TODAYS DISCERNING MALE CLIENTS
The hair loss industry with its innovative product offerings is uniquely positioned to be a prime solution provider for men, suffering from all forms of thinning hair and baldness. Todays innovative hair systems are more realistic and natural than ever before. No surgery, not laser, no creams these hair systems provide an instant and non-invasive solution to hair loss. In the USA alone, over 40 million men suffer from male pattern baldness. Approximately 25 percent of men begin balding by age 30; two-thirds begin balding by age 60. This trend is on the rise, as stressful lifestyles, poor diet, lack of exercise all contribute to more severe hair loss in even younger men. With this potential, why are they not ocking to your studio, those male prospects? Once they are in your studio, why dont they sign readily on the dotted line and become lifelong clients? Be smart and learn to speak their language. Never again use dream killers in your consultation. Understand the real need and psychology behind a male client and apply your knowledge for an easy close. In your marketing materials, use images that are appealing to male clients and speak more than thousand words. Why investing your time and money in developing all these marketing materials? Let New Image help you with that. New Image has made this investment for you and with the Great Hair for Men marketing tools, we can offer comprehensive, up-to-date, and best of all reasonably priced marketing help for you:
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The Great Hair for Men brochure warmly introduces the consumer to the program. This marketing collateral features before and after photos of real Great Hair users to truly illustrate the benets. This brochure is a perfect take-away to put in the hands of consumers and keep them thinking about contacting you. There are two versions of the brochure. One version features a QR code that the user can scan with a smart phone and they will be immediately directed to our Great Hair For Men video. The other version does not incorporate this technology feature.
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A set of two outstanding and informative PowerPoint presentations that help you seal the deal. 1) Great Hair Sales Training teaches you the Seven Steps of the Selling Process and how to close a potential buyer. 2) Client Presentation is a tool to use while sitting down with your prospect and introducing them to Great Hair.
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t my When recently asked abou ir reha enthusiasm for the mens placement business, my answer was simple. The stars have aligned!
with It actually has more to do d the profile statistics, research data an n: Generation Y of the younger generatio a.k.a. The Millennials.
to support the key kids when moms started working e up the family Boomer lifestyles and/or divorce brok generation unit. Having less parental guidance, this goals of their was rebellious and negative towards the Michael Jorparents. Lead by the heavy influence of other sports and dan, Bruce Willis, Sean Connery, and onse to hair loss movie stars, shaving your head in resp with a population became popular. Shaved heads along gical advancebase of only 46 million and the technolo s hair replacement for hair transplantation, the men 90s. ment business declined rapidly in the
Justin Bieber, Thanks to young music artists such as styles for hair few) a e Joe Jonas, and Skrillex (to nam ge and chan ions Fash n. men have become popular agai ring wea of y bilit flexi now the younger men want the
different styles. Look at David Beckham, who has a different style in every picture of him; and other sexy soccer players such as Fernando Torres from Spain, Nicklas Bendtner from Denmark and Carlo s Bocanegra from the US. Actors such as Judd Law with his faux Mohawk, Brad Pitt, Zac Efron, and Jacks on Rathbone, all love the flexibility of different hair styles. After 20 years, hair is in for men! And what better way for a balding man to have different hair styles than with hair replacement and hair exten sions!
retailers. Now with affordable developmental costs for websites and social media sites, the internet has leveled the playing field. A small player can compete with the giant. Furthermore, with search engine mark eting such as pay-per-click and banner display ad camp aigns, a smaller business can take advantage of the activ ity driven to the internet by the mass media campaigns of the larger brands.
Looking back at the pictures of hair replacement in the 80s, it looked like hair helmets! Advancements in the product with disposable hair, lace, extensions, etc allows for hair replacement to honestly be undetectable.
In addition to the consumer base getting larger as The Millennials age, other demographics are favor able for our client base. For example, for US household s with income over $75,000, 43% of them are men aged 25-44. Of all males in the US, 15% are affluent, white collar workers making over $100,000 a year. Howe ver 20.1% of men aged 25-44 are affluent, white collar workers making over $100,000 a year. Higher incom e most likely is a result of higher education. Appr oximately 24% of total men have one college degre e compared to 30% for men 25-44. Single and/or advan ced degrees apply to 40% of total men; and 45.7% of men 25-44. Most encouraging was the response to the resea rch question asked by Media Audits national research in November, 2012. Question: Will You Be Better off Financially in Six Months? 37.6% of total men agreed; while 47.6% of Men 25-44 agreed.
The younger generation even views television differently than their elders. Two-thirds of men, 25-44 , report multi-tasking accessing the internet while watching TV. Their key activities include shopping, social networking, searching for more info relate d to TV shows, checking out product information as seen on TV and looking for coupons and deals as seen on TV. Although they spend less time viewing telev ision (approximately 3 hours per day versus older demo at 8 hours per day), they are involved consumers . Engage them and they will be loyal to your prod uct and services! My optimism is based on so many key factors falling in place: A larger consumer segment, who are better educated and earning more money, with technology that engages them, at a time when hair is fashionable, with the best product weve ever had.
In the past, the hair production centers were mainly in Korea and Haiti. Production was not as advanced back then and there were many challenges Remember platform shoes, flared to get useable hair systems from pants and pleated shirts? Oh, yes those production centers. Some back then fashion was elaborate of you might remember when and ornate. And so were the hair that came out of Haiti. But hairstyles. Lots of hair was worn, what was lacking in quality was made up by the fact that hair was the more the better. The hair helmets were heavy and not readily and cheaply available. A really comfortable to wear. Back seasoned hair loss professional then, we were in the toupee once shared with me, We were business. Today, they are called riding a wave that we thought hair systems or hair options. would end at some point. So we We dont sell hair, but restore were riding it hard. I think we self-confidence. Workmanship were all somewhat surprised to has been refined considerably see that it turned into an actual and hair systems today are of business and later into a dedithe highest quality. Some hair cated industry. systems are even disposable and all are more realistic than ever. Today, the production scenario is very different. Advanced production facilities, mainly in China, are supplying our industry with hair. The work force there is becoming increasingly sophisticated. It is getting more difficult to secure a continuous supply of hair and some manufacturers have started to locate alternate production centers. Production costs are increasing abroad and
manufacturers are challenged to keep prices low in a time of slow economic recovery at home.
Stop # 2: Product
Innovation has made it possible to create the illusion that hair is growing out of the scalp and we proudly show off the hairline with a sleek and clean look. Our clients take showers, do sports, and swim, all in a hair system, just as they would do with their own natural hair. How did we attach all that hair in the heydays? With clips, of course, lots of clips for lots of hair! And who does not remember the fusion technique to attach a hair system? It gradually advanced into today s perimeter and full-head bond with scientifically developed adhesives. We now offer special adhesives for sensitive skin, as well as bonding enhancers to keep the odor on the scalp low and the pH-balance of the scalp up. Thanks to innovative adhesive removers and scalp preparation products, cleaning and bonding has become a breeze for you and the client.
roughly $100. Today, cost of sale can be as much as $1500 or more. In the late 70s and 80s, there was no program hair. An average hair system would retail from $1,500 to $3,000. Today the average price for a system is $500. Although this price is lower, program hair allows you to book clients at regular inter vals to have the hair serviced and maintained, which creates a profit center for many hair loss studios.
Now, lets have a look at the centerpiece of all our efforts, the typical male client. In the past, the typical male client was 25-40 years old, a blue-collar worker with middle class income or less. He was struggling advance his career, his selfconfidence needed some bolstering and he probably went through a life-changing event like divorce or a new job. He was expecting a magic pill, an immediate solution to his hair loss problem. Today, the typical male client is 2550 years old and still middleclass income earner with self-esteem issues. He is very conscious about his looks and his appearance. What has changed significantly is that Generation X (3348 years old) and Generation Y (1332 years old) clients are well informed about our studios and services before they even enter our shop. They dont trust us for their hair (= looks) with a handshake as in the past, but they want convincing facts and figures presented to them in a way they can relate to, preferably presented on an iPad during the consultation. They read online reviews about us and visit our website before they even consider doing business with us.
Lets look at ourselves the average hair loss professional. There are a lot of seasoned professionals in the industry at this point. The typical age of an owner is 5060 and a typical technician is 4050. Some newcomers have been joining our ranks, brining fresh blood into the industry. Generally speaking, there is a high level of proficiency in the hair loss industry, which is an asset to serve today s demanding male clients. Today, approximately 25% of men begin balding by the age of 30. We are looking at a strong Gen X and Gen Y client segment. The struggle and the opportunity for the future lay in how well we change and adjust to the demands of these younger male clients. We need to not only be proficient at doing hair, but also become pros at communicating with and marketing to Gen X and Gen Y clients. We need to understand and speak their language and seek them out where they congregate, that is mainly online. Then progress will be made and success will be on the horizon. Yes, look where we have come from and what evolution we have undergone! But the hair loss industry does not stop here. Lets learn from our past and become excited about whats ahead of us. Struggle, change, progress, opportunity and success - its ours for the taking!
Many of us will doubtlessly become melancholy when we think of the cost of sale and the pricing in days gone by. Depending on how far back you go, the average cost of sale was
Tips to successfully launch revolutionary laser therapy in your studio: Reach Out:
Send out an email blast letting your clients know you offer Low Level Laser Therapy, explaining its benefits and inviting them to come in for a demo.
Show it off:
Ask the manufactures if they offer marketing materials for your use and proudly display them. Because hair loss is such a sensitive topic, consider using semi-private area to educate or consult with clients.
Educate:
There are many un-accredited hair loss treatments on the market that simply do not work. This makes it confusing for your clients to make the best choice to treat hair loss. Offering only FDA Cleared laser treatments will give your clients confidence in you and in the treatment. Dont jeopardize your reputation.
Use technology:
Seeing is believing. Display galleries of hair loss before and after photos and testimonial videos from happy laser users.
Offer Incentives:
Offer special add-ons for clients such as scalp exfoliation or scalp massage or conditioning treatments or a percentage off their next visit. Be creative!
a laser device that is REMEMBER: It is important to use There are many devicproperly registered with the FDA. proper FDA registraes on the market that do not have the ther it is a medical detion. Keep in mind, regardless of whe MUST BE REGISTERED. vice or a cosmetic device, ALL LASERS ed, you are opening If the laser you are selling is not register FDA decides to recall yourself up for liability problems. If the left refunding your the unregistered devices, you will be a reimbursement from customers money and fighting to get ered device. Protect the company that sold you the unregist y of their laser safety yourself. Ask the manufacturer for a cop Remember every laser report and CDRH Accession number. is medical or cosmetic. device must be registered whether it : http://www.fda.gov/ More information can be found here cproductradiationconradiation-emittingproducts/electroni /default.htm trolprogram/gettingaproducttomarket
Notice the dark knots showing and causing an unnatural appearance. This can easily be corrected. Heres how.
Prepare the mannequin head for the hair system using large T-pins that will be placed in the front area near the hairline and back 2-4 inches. Push pins into the mannequin head leaving about a 1-inch rise from the head to the top of the T- pin.
Place hair system upside down and resting on the T-pins. Make sure hairline hair has been brushed back under the front edge of the hairpiece and front overlaps the pins.
Gently with palm of hand lightly shift hairpiece back and forth to allow T-pin to get through the underling hair. Do not press too hard.
Hair systems that have a lace base and are darker in color sometimes look unnatural in the front and along the hairline. This is due to the knots showing and causing an unnatural appearance. This can easily be corrected by using the following procedure
to bleach the underlying knots at the base. Some factories do this during the manufacturing process, however it sometimes is not quite enough. You will need a mannequin head, large T-pins and a desk lamp or manicure table lamp.
Mix up a dry bleach application using 40 volume developer to a paste consistency. Too thin of an application may bleed through the system. Youll only need a small amount of bleach.
Using an acid brush or some type of a firm bristle brush (regular color application brushes may be too heavy and too large). Brush bleach on to the base of the front hairline for about an inch or two and following around to the side. Apply several coats to make sure bleach is slightly into the base but not through enough to reach the hair on the underside.
Use a desk lamp or manicure table lamp with a regular incandescent 100 watt bulb. Put the mannequin head, with the system on it, under the lamp and close to, but not touching, the light bulb. Time under the lamp may vary between 5 to 15 minutes according to the hair and type of bleach applied so check the process often.
Shampoo, attach, style and wear. No dark knots! Your clients will love you!
Initially I determined to defeat the condition with everything modern medicine had to offer. Throughout my first year with alopecia areata universalis, I bounced around from doctor to doctor and treatment to treatment . . . and I came to realize that the sum total of the medical communitys knowledge of alopecia areata is this: There is no known
alopecia areata is like unless they have experienced it. My parents, my friends, trained psychiatrists, and dermatologists couldnt help me like others with alopecia areata could.
And how would we alopecians would find each other if it werent for NAAF? Ive often wondered how it can be that almost two percent of The second NAAF conference that the population has alopecia areata I attended was held in Washington, and I cant find another alopecian DC in 2007. NAAF had arranged for anywhere? I have felt at times like I those of us in attendance to meet am stranded on a deserted island, all with members of Congre ss to spread alone. Alopecians are good at keepawareness about alopecia areata, and ing a low profile! But NAAF brings being part of a group of 600 people us all together through its various marching onto Capitol Hill was truly programs. inspiring. It was during this group My yearly trek to the annual inter- effort that I first began to think that national NAAF conference is one of if NAAF can continue to subsidize the more emotionally uplifting week- research grants and get the word ends of my year. It is very helpful for out there, then maybe, just maybe, a me to see other people dealing with cure for alopecia areata can be found. alopecia areata, particularly younger people. When I see a young kid dealWhen I returned from DC to ing with this condition, it gives me my hometown, I was so fired-up perspective. I know that if a child that I was able to convince my local can be okay with it, then I can be Representative, Anna Eshoo (D-Palo okay with it. Alto), to co-introduce H.R. 5936, which allows alopecia areata patients NAAF support group meetings receiving Medicaid to be covered for have also been key elements of my prosthetic hair pieces. The two words recovery process. I have made a alopecia areata are now on a Bill that whole new set of lifelong friends has been introduced into the United at these NAAF functions. And the States government!
Charlies Angels program enables me to get my sports fix while seeing young Alopecians in my area. Charlie Villanueva has got to be the nicest star in the NBA, and he has turned the lemons of alopecia areata into lemonade. Alopecia areata is a curse, but it can also build strong character.
NAAF has inspired me to help out in this way because it has given me hope that things can be better for those suffering with alopecia areata. NAAF is out there fighting the fight for all of us. And if we all chip in, great things can happen. Today I accept my alopecia universalis, and I am okay with it. My life has taken a dramatic turn, and now my lifes ambition is to help other people who are suffering from alopecia areata and some of lifes other difficulties. In 2009 I went back to graduate school to be a counselor. I am a NAAF support contact person, and one day each week I volunteer my time at NAAFs San Rafael offices, helping out in whatever way I can. I have seen from the inside what NAAF is doing to help alopecians around the world. No matter how happy we say we are, I think most alopecians would love to have their hair back. If that cure is to come about, it will start with more NAAF-sponsored research. NAAF cannot do this without the generous support of its constituents. Individually, we cant find a cure to alopecia areata, but collectively, with the help of NAAF, we have a chance.
he threat of deregulation has become a persistent issue for the beauty industry. As lawmakers across the United States look for any and all ways to do away with what they deem as unnecessary regulations, cosmetology licensing has been placed under the microscope.
Multiple states have introduced legislation throughout 2012 and in the first session of 2013 to detrimentally change cosmetology licensing and regulations: many have pushed for a complete deregulation of the beauty industry in their state.
GET INVOLVED
Stand up for your profession! You have the knowledge and power to speak out against licensing supporters, educate clients on the importance of seeing a licensed professional, and let legislators in your state know that education and regulations of this hands-on industry are essential to consumer safety. The Professional Beauty Association (PBA) wants all beauty professionals to get involved in the laws governing our industry. Visit www.probeauty.org/advocacy to learn how you can get involved in the PBA State Captains Grassroots Program and request a free I Am A Professional window cling and information cards to help educate your clients on the importance of seeing a licensed professional. Myra Irizarry is the Director of Government Affairs for the Professional Beauty Association (PBA). PBA advances the professional beauty industry by providing our members with education, charitable outreach, government advocacy, events and more. PBA is the largest organization of salon professionals with members representing salons and spas, distributors, manufacturers and beauty professionals/ NCA. Visit www.probeauty.org or call 800.468.2274 (480.281.0424) for more information. The Link Issue 6, 2013 31
THE TRUTH
There are 1,098,000 professionals in the beauty industry and, according to the Bureau of Labor Statistics (BLS) Occupational Outlook Handbook, overall employment is expected to grow 14 percent from 2010 to 2020, as fast as the average for all occupations. The professional beauty industry, under current
John Vincent
Exclusive North America Agent office: 805 597-3004 cell: 407-257 4776 johnvincent@cesareragazzi.com
f it doesnt age me that Andrew Barber College no longer exists, it certainly ages me that I went there in 1970-71 in case any of you other old timers are reading this. Barber school was educational and fun because I enjoy helping other people look better. Lowell Sutton, my favorite barber instructor, made cutting hair and shaving fun. He introduced me to another way to express my creativity by coloring and styling hairpieces, as they were called back then. He took delight teasing us to get us to give our very best and I am forever grateful. After graduating, I worked at three different barber shops becoming affiliated with the California Concept method of cutting at the last one. Five years later I opened my own shop and 37 years later Im still at the same location focusing on mens hair replacement and also cutting and coloring growing hair clients. In 1984 I went to Ohio State School of Cosmetology and then expanded my shop to be barber/styling on one side and a beauty shop on the other. (In Ohio there are separate Boards for Barbers and for Cosmetology. I first attended a hair replacement seminar in the early 80s. What grabbed me about the seminar was all the wisdom to be gained by networking with other seminar attendees. Through them I found out about many different hair replacement manufacturers, different attachment options, and lots of valuable tips. In addition, I was introduced to the American Hair Loss Council,
and the incredible group of people who spearheaded it in the beginning. I joined and attended many memorable conferences all around the country: San Antonio Hill country, New Orleans, Washington, DC, San Francisco, San Diego, and New Mexico to name my favorites. There were hundreds of
hair prosthetics for people who suffered disfiguring hair loss from radiation burns or other accident related hair loss. It felt good to try to help my clients that way. I have memories of having to evacuate our Marriott hotel rooms at least twice one night because the alarms kept going off. My hair replacement business is primarily focused on the male hair loss client and an occasional wig for someone going thru chemo. For over 20 years Ive had an alopecia universalis female client who Ive designed a beautiful vacuum system for. I do enjoy working with those. The rest of my business is cutting, coloring and a few perms now and then. I like doing all aspect of the industry where we can make such a difference in people by making them look and feel better and also becoming an important part of their lives. I attend several conferences a year and try to stay abreast of all the developments in the field of hair replacement as there is continuous growth and improvement in the field. The conferences are an excellent way to keep up. Beyond that, I meet new people and friends I can call on to help with difficulties that I encounter in the work. Since Im a sole proprietor and work alone in my shop I particularly value the connection that I make at the conferences. I belong and am active in the Clintonville Area Chamber of Commerce in the community where I work and live. In 2011 I was honored to receive the Clintonville Business Person of the Year award. I strive to be worthy of that. The Link Issue 6, 2013 33
attendees from all parts of the country and even from Europe; most of them were men in the earlier years. My hat is off to the hard working people who put the conferences together, then and now. I smile when I remember one conference in New Orleans in which the television show 2020 recorded much of what we were doing. We felt like TV stars. They followed us around with the camera and constructed a segment of the 2020 news program around hair loss and the AHLC. I also remember a conference in DC in which we met with some members of Congress and their aids to lobby for insurance coverage for
I N T R O D U C I N G
ounded in 2005, this nonprofit organization provides credible information regarding all aspects of hair health including hair care, styling and volume, disease, hair loss and proven hair loss treatments without commercial bias. The Hair Foundation breaks down the myths surrounding hair care whether its product ingredients or scientific studies to support product claims.
As an informational and invaluable resource with its renowned physicians, easy-to-navigate website, blog, and videos, the Hair Foundation is the only independent resource of unbiased hair-related information. Supported completely by donations and volunteers, it strives to be the most trusted source providing hair information to the public. Our goal is to empower and inform consumers about hair health issues, said Dr. Matt Leavitt, President of the Hair Foundation. We partner with medical and industry professionals and other nonprofit organizations to research and provide you with the most current and relevant information on hair health. By collaborating with these industry leaders, were able to spearhead research on relevant topics and make information regarding hair health easy to access and understand. The Foundation identified the need to establish a single place where consumers can be confident theyre getting hair health information that is unbiased. Its website, www.hairfoundation.org, provides the most up-to-date information regarding hair loss. The Hair Foundations goal is to provide the most current and accurate hair health information to the public, says Leavitt. Because were the only source 34 The Link Issue 6, 2013
In addition to the large amount of website content, the Hair Foundation recently launched a nine-video series of physician videos. Also found on the website, board members Drs. Matt Leavitt, Dow Stough, E. Antonio Mangubat ,Ken Washenik and Paul Rose served as the video experts. These short videos offer advice, discuss topics, and describe patient stories through real-world examples and visuals. Viewers will find these very informative as physicians answer common questions and discuss remedies.
Blog posts, found on the website, include a wide range of topics including women and hair loss, children, cancer, lotions and potions for hair care, and non-surgical options for hair loss. The Hair Foundations partners, trustees and senior leaders provide the content for this blog. John Halal, President, American Association of Cosmetology Schools (AACS), and a blog contributor said, AACS is the leading authority in professional cosmetology education and relies on the Hair Foundation to provide us with accurate and unbiased information about hair health and hair care. We also realize that sharing information is mutually beneficial to both of our organizations and their missions. The Hair Foundation promotes the work of AACS and seeks opportunities to harness the power of our collective efforts to create awareness of hair health among health care providers, consumers, companies and related organizations that will strengthen the overall industry.
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