OPF | museums & galleries

6708 Calgary Trail South, Edmonton, AB, T6G 2J7 P. 780.555.1234 F. 780.555.6789 E. museum@ofp.ca www.ofpmuseum.ca

the plan
2012 2017

Visioning Document
http://www.21cmuseumhotels.com/louisville/museum/ http://en.wikipedia.org/wiki/London_Stone

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Lorem Ipsum About Us

The Open Public Forum (OPF) Museums & Galleries showcases its collections in privately and publically owned spaces, such as hotels, storefronts, restaurants, sidewalks, and in open lots, in the Greater Edmonton area. This collection is not delimited by a specific time frame, but instead seeks to exhibit a wide range of art and artefacts related to our shared human history. Our staff work with local businesses and government officials to integrate displays in public locations. These displays include temporary installation pieces, plinths with shatterproof class tops housing artefacts, and visual art on inside and outdoor building walls. This innovative, daring museum format resulted from a desire to make art and museum collections accessible to the public in a very real way. Just by walking along Whyte Avenue, or standing outside a pub on Jasper, people are exposed to unique artefacts. This means that people have an alternative to visiting a single museum space; instead, art and artefacts are all around them. Although this is a challenging endeavour, it is hoped that this open format will inspire more museum professionals to think about creative ways to engage the public. OPF stores the 1,500+ permanent items in its collection in a climate-controlled warehouse in the Old Strathcona industrial district. This warehouse is open 4 days a week to the public, as well as by private appointment. We are a not-for-profit organization that evolved from our curator, Tom Nelsons, tiny seed of a dream in 2007. From a small staff of three, we have grown to 9 full time employees, 3 contract staff, and an artist-in-residence position.

Vision
We envision a city where art can be around any corner, with you as you wait for your bus in the morning, or as you chat with a friend over a late-night snack. We think daily living should be infused with arts and culture, and all the conversations that go with it!
Prince Chairs, Louise Campbell (2002).

Mission
The OPF Museums & Galleries will engage the public through accessible, innovative, and daring exhibitions of art and artefacts that attempt to expose the human condition.

The Destroyed Room, Jeff Wall (1978).

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Lorem Ipsum Where do we want to be by 2017?

In 2017, the OPF Museums & Galleries will celebrate its 10th anniversary. We look forward to celebrating this important milestone by creating an enduring and original impact on Edmontons arts and cultural atmosphere. In order to achieve this dream, we have developed a number of goals and objectives that will help us get there. Our planning time frame is related to our Visioning Document which covers a five-year period from 2012 2017.

Goal Work with new communities in Edmonton to develop a sense of place and connectedness. Objective Commission three local artists to produce one new piece of public art per identified
community. Identify new communities in Edmonton who would like to participate in this initiative. o September December 2012 o Community Outreach Coordinator & OPF Planning Committee Select communities and create partnership agreements o January March 2013 o Executive Director & OPF Planning Committee Develop Call for Submissions for proposals related to public art installation pieces. o April 2013 o Assistant Curator, Public Art Distribute Call for Submissions to the Edmonton arts community. o May 1, 2013 (due date June 30, 2013) o Curatorial Assistant Evaluate submissions and select artists. o o July 1 August 31, 2013 Assistant Curator, Public Art & OPF Planning Committee

Goal Celebrate art created by members of Edmontons aboriginal community Objective Develop travelling exhibit of contemporary aboriginal art which will be exhibited in
four public spaces around Edmonton, with each exhibit lasting 3 months. Contact galleries in Edmonton that exhibit contemporary aboriginal art. o January February 2014 o Community Outreach Coordinator & Outreach Assistant Locate exhibition locations and form partnerships in the community o March June 2014 o Executive Director & Curator, Public Art Create exhibition design based on partner galleries and artists submissions. o o May October 2014 Curator; Curator, Public Art, & Exhibitions Assistant

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Board of Directors

Our Team

Executive Director

Curator

Community Outreach Coordinator

Administrator

Assistant Curator, Public Art

Outreach Assistant

Administrative Assistant

Exhibits Assistant

Registration Assistant

Artist-in-Residence

Contract staff vary from year to year and are not included in this chart

OPF | museums & galleries

collection selections
| art in the public domain |

engaging the public through accessible, innovative, and daring exhibitions

The Destroyed Room
Jeff Wall (Canadian, born 1946)

INSTITUTION OPF Museums & Galleries

DATE OF OBJECT 1978 PHYSICAL DESCRIPTION Cinematographic photograph SUBJECT / IMAGE Transparency, lightboxes, three-dimensional images DESCRIPTION Transparency in a lightbox measuring 159 cm x 234 cm inspired by 19th century painting by Delacroix depicting destruction of personal possessions of an Assyrian monarch. This is a womans bedroom that has been destroyed and prompts the viewer to contemplate on what transpired prior to and during the destruction.

The Destroyed Room

ACCESSION NUMBER 2007.01.01 DISCIPLINE Contemporary Art CATEGORY Photography OBJECT NAME Photograph QUANTITY 1 ARTIST / MAKER Jell Wall TITLE The Destroyed Room DIMENSIONS 159 cm x 234 cm

Sade for Sade's sake

Paul Chan (Chinese, born Hong Kong 1973)

INSTITUTION OPF Museums & Galleries ACCESSION NUMBER 2011.03.15 DISCIPLINE Contemporary Art CATEGORY

ARTIST / MAKER Paul Chan TITLE Sade for Sades sake DATE OF OBJECT 2009 PHYSICAL DESCRIPTION Video (colour, silent), 5:45 hrs. SUBJECT / IMAGE Marquis de Sade, pornography DESCRIPTION Experimental ethnography depicting erotic/pornographic images inspired by Matisse and numerous other artists. This is a 5 hour and 45 minute widescreen video displayed on an empty cinder block wall. This installation piece measures 12.19 m x 3.66 m.

Sade for Sades sake

Media & Performance Art SUB-CATEGORY Video Media OBJECT NAME Video OBJECT TYPE Installation QUANTITY 1 ADDITIONAL ASSOCIATIONS 1667.2009

Prince Chairs

Prince Chairs

Louise Campbell (Danish, born 1970)

INSTITUTION OPF Museums & Galleries ACCESSION NUMBER 2008.02.03 DISCIPLINE Architecture and Design CATEGORY Industrial Design OBJECT NAME Sculpture OBJECT TYPE Installation QUANTITY 2 ADDITIONAL ASSOCIATIONS 58.2007.1-2 4 ARTIST / MAKER Louise Campbell TITLE Prince Chairs DATE OF OBJECT 2002 PHYSICAL DESCRIPTION Power coated laser-cut steel frame, felt covered water-cut neoprene rubber seat SUBJECT / IMAGE Sculpture, furniture DESCRIPTION Black chair 31.5 x 39.8 x 31.5 (80 x 100 x 80 cm) White chair 31.5 x 39.8 x 31.5 (80 x 100 x 80 cm) Manufactured by HAY, Denmark.

OPF | museums & galleries

6708 Calgary Trail South Edmonton, ABT6G 2J7 www.opfmuseum.ca

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PROGRAM / EXHIBITION PREPARATION & EVALUATION FORM
[Open Public Forum Museums & Galleries] NAME OF EXHIBITION: Tin Anniversary Showcase DATES OF EXHIBITION: June 1 30, 2017 DATE OF TEMPLATE COMPLETION: February 15, 2015 DATES OF SUBSEQUENT REVISIONS: December 21, 2015; March 30, 2016 PERSON COMPLETING TEMPLATE & CONTACT INFORMATION: John Smith Curator, Open Public Forum Museums & Galleries 6708 Calgary Trail South Edmonton, AB T6G 2J7 P. 780.555.1234 (ext. 267) E. john.smith@opf.ca VISION: We envision a city where art can be around any corner, with you as you wait for your bus in the morning, or as you chat with a friend over a late-night snack. We think daily living should be infused with arts and culture, and all the conversations that go with it! MISSION: The OPF Museums & Galleries will engage the public through accessible, innovative, and daring exhibitions of art and artefacts that attempt to expose the human condition.

PART A - PREPARATION
AIMS / GOALS: The Tin Anniversary Showcase exhibition will celebrate ten years of Open Public Forum Museums & Galleries active involvement in the Edmonton arts and cultural community through three separate public exhibits in the Old Strathcona area, Edmonton. These exhibits will help to further OPFs vision and mission of increasing public access to art and culture and creating a more vibrant and exciting Edmonton. The goals of the exhibition are threefold: 1) to celebrate success through the inclusion of our most popular installations over the past ten years, along with new, never before exhibited pieces recently acquired by OPF; 2) attract new audiences and increase our membership base; and, 3) partner with local businesses (especially those who already support the arts) to generate new locations for OPF exhibits and increase our public presence. Associated with the exhibit are a number of public programs and events which will further help to inform our current and potential audience about the pieces in the Tin Anniversary Showcase and our collection, as well as foster a community dialogue on the value of accessible art.

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EVALUATION [FROM PREVIOUS YEARS]: This section is not applicable as this is the first time OPF will organize and hold an anniversary exhibition and the accompanying festivities and programming. DESCRIPTION OF EXHIBITION (FOR MEDIA RELEASE TO PUBLIC): Open Public Forum Museums & Galleries is an innovative, daring museum format created from a desire to make art and museum collections accessible to the public in a very real way. Just by walking along Whyte Avenue, or standing outside a pub on Jasper, people are exposed to unique artefacts. This means that people have an alternative to visiting a single museum space; Instead, art and artefacts are all around them. Although this is a challenging endeavour, it is hoped that this open format will inspire more museum professionals to think about creative ways to engage the public. The Tin Anniversary Showcase exhibition will celebrate ten years of Open Public Forum Museums & Galleries active involvement in the Edmonton arts and cultural community. From June 1 to 30, 2017, you are invited to visit our imaginative and unique exhibits in three public locations in Old Strathcona, Edmonton. These exhibits will be accessible by the public free of charge, seven days a week in keeping with the vision and mission of OPF which is to provide open access to art and culture for all Edmontonians. In addition to the exhibition, OPF will organize a variety of free public programs and activities, as well as host an opening night gala and fundraising event. We look forward to meeting you, hearing your thoughts, and sharing our passion with you. For more information, or to enquire about the hours of operation of any of our three exhibits, please contact our Information Desk at 780.555.1234 from 8:30 AM to 6:30 PM Monday to Friday, or Saturdays from 10:00 AM to 5:00 PM. Or, you can email your questions or comments to museum@opf.ca. LIST OF EXHIBITION OBJECTS & MATERIALS (MEZZANINE LEVEL EXHIBIT ONLY) MEZZANINE LEVEL EXHIBIT, THE MET HOTEL, WHYTE AVENUE, EDMONTON 1. The Destroyed Room, Jeff Wall (1978) case #1 2. Prince Chairs, Louise Campbell (2002) case #2 3. decay and the medium of memory and mirror, Kyle Armstrong (2013) video footage on screen (see room diagram in Appendix) 4. Each Contains the Other, Water Jule (1994) LEGEND FOR ROOM DIAGRAM OBJECTS: TABLE & STOOLS TABLE

SOFA

OUTDOOR BENCH

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ARTIFACT LOANS: Kyle Armstrongs decay and the medium of memory and mirror (2013) video footage (see Appendix for Artist/Gallery Agreement). CONSERVATION ISSUES: 1. In regard to the exhibits at the Varscona and Met Hotels on Whyte Avenue, the artefacts will be installed in climate-controlled display cases secured either to plinths on the floor or to the walls. This will prevent any fluctuations in climate inside the hotel or Second Cup from damaging or affecting the artefacts in any way. Should the climate-control system fail due to power outages, it will restart immediately as it is hooked up to the hotels back-up generator. 2. The exhibit at the OPF Museum & Galleries space is already climate-controlled and monitored by the Curator and Curatorial Assistant. As such, we do not expect any conservation issues at this location. SECURITY: When holding public exhibitions in its gallery space, OPF hires contract security personnel to monitor the gallery space by way of periodic walk-throughs and security camera and sensor monitoring at the information desk. In addition to the specific security precautions detailed below, OPF is confident that the exhibit at The Met Hotel is well-secured because hotel staff are on duty 24 hours a day. Specific security precautions are in the form of: 1. security cameras inside The Met Hotel monitored by front desk staff 24 hours a day; 2. the security system inside OPF Museums & Galleries building which is monitored by staff and/or security during hours of operation and an outside alarm firm after hours; and, 3. security cameras inside Second Cup which are recorded via CCTV and those monitored by staff at the Varscona Hotel 24 hours a day. TECHNOLOGY: 1. Digital projector and that can withstand the range of outdoor conditions present in Edmonton during the month of June. This will be used to display Kyle Armstrongs decay and the medium of memory and mirror which first showed at the 2013 Refinery party at the Art Gallery of Alberta. 2. Digital recorders will capture lecture and discussion and integrate them into video display. 3. White adhesive screen material (similar to that seen on Edmonton transit bus advertising) which will be placed on the exterior of the floor-to-ceiling windows that separate The Met Hotels mezzanine exhibit space from the covered outdoor patio. Because of the nature of the material, people inside the exhibit space will be able to see out, but those outside will only be able to view the projected images. 4. OPF already owns an indoor digital projector for exhibits in its gallery space.

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TARGET GROUPS: The varied nature of the Tin Anniversary Showcase exhibitionthe fact that the exhibition comprises three separate public exhibitionsmeans that OPF is looking to appeal to diverse audiences (i.e., traditional and non-traditional groups). There is already a dedicated core membership cohort that has already expressed great interest in the anniversary exhibition and has supported OPF since its inception in 2007. OPF hopes to build on the cultural and artistic diversity already present in the City of Edmonton by showcasing a wide range of items that we believe will capture the publics interest and spark conversation. Below is a list of the target groups identified by OPF: 1. Current membership holders and volunteers 2. Prospective members (those who may have attended other OPF exhibitions in the past) 3. Members of the public who are as yet unaware of OPF and its mandate 4. Professional artists, art lovers, students, and educators 5. Cultural historians, students, and educators 6. 7. 8. 9. Old Strathcona businesses and residents Old Strathcona Community League Tourists (Canadian and international) who choose to stay at the Met or Varscona hotels The general public aligns with OPFs mandate to be a public forum for access to arts and culture EDUCATION & PUBLIC PROGRAMS: There are four specific events and/or programs planned in relation to the Tin Anniversary Showcase exhibition. However, only the educational programming around the Arts, Culture, and the Edmontonian program will be described in this section. A cursory explanation of the other three activities will be included nonetheless as they relate to the overall public programming plans for this exhibition. Tin Anniversary Gala & Fundraiser: This event is an evening gala and fundraiser to celebrate the successes of OPFs first ten years in operation and raise additional funding to support its collections and programming. Life-size reproductions of the Prince Chairs will be created by a local artisan and auctioned off at the Gala, in addition to other pieces from local artists. It is hoped that this event will attract the attention of municipal and provincial government elected officials, as well as capture the interest of well-to-do Edmontonians who may then choose to donate or support OPF in other ways, such as acting as its champion. Behind-the-Scenes at the OPF Gallery & Warehouse: During OPFs operating hours, there will be free public access to, and programming at, the OPF warehouse and gallery. This will consist of daily guided and self-guided gallery tours, as well as behind the scenes access with museum staff and volunteers which will require guests to register beforehand with OPF.

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Walk-About on Whyte: Saturday and Sunday afternoons, weather permitting, OPF will partner with local artists and the Strathcona Community League to provide free guided tours of public art installations and historically-significant architecture in the Old Strathcona area. Arts, Culture, and the Edmontonian: Who Are We and Where Are We Going? This free event will be held on the mezzanine level of The Met Hotel on Whyte Avenue every Friday evening in June from 7 9 PM. Each Friday, a different local artist or cultural expert will provide a short lecture and then engage in discussion with the audience around a different topic related to the benefits of public art to the beautification of the city, creation of social capital, and development of community identity. OPF has surveyed its membership and conducted research into the state of arts and culture in the city and found that Edmontonians are interested in these issues and want to get more involved in creating a sense of cultural and artistic identity in Edmonton. OPF will partner with The Met Hotel to host this free, weekly public lecture program, and there will be a cash wine bar but free appetizers. In partnering with the hotel, OPF will save on operating costs related to staffing (only a few staff from OPF will be present each Friday), space rental expenses, will develop a relationship with the hotel which is mutually beneficial. The Met Hotel already holds a free wine and cheese event for its guests every evening which is staffed by hotel employees, who also then handle the cleanup. Costs to OPF will include an honorarium to each guest lecturer, half the food costs for appetizers, and all marketing and communications staff time. These expenses have been accounted for in the budget for OPFs tenth anniversary celebration. This budget stems from our capital campaign in 2014 which raised donated from the Edmonton business community and private donors. Because this program will run out of a hotel on a busy street, anyone can visit the exhibit 24 hours a day. Kyle Armstrong, the Creative Director at the Art Gallery of Alberta, will show his decay and the medium of memory and mirror video playing on a loop every Friday evenings from the second floor balcony at the hotel. This video footage will be visible at street level on Whyte Avenue to passersby and will hopefully entice them to come into or contact the hotel to get more information about the video. Mr. Armstrong has also agreed to host one of the guest lectures and public discussion. The lecture and discussion will be integrated into the video in real time, which will then be visible to people at street level. TARGET AUDIENCE(S): With respect to demographics and psychographics, the typical attendee would most likely be a person (male or female) aged 25 55 who lives in central Edmonton, has some postsecondary education, is employed in or a student studying an aspect of the arts and cultural sector (i.e., invested in the topic of the program), and is fairly active in their community. However, to increase the audience base, marketing efforts will be directed towards a number of target audiences, including:

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current membership/subscriber base; established and amateur artists in the Greater Edmonton area; University of Alberta Faculty of Arts and Fine Arts students; Old Strathcona business community and community league; Other similar organizations and their members (e.g., Edmonton Historical Society, Art Gallery of Alberta, Royal Alberta Museum); and, the general public as The Met Hotel is located in a high-traffic area which increases the likelihood of walk-ins based on strategic advertising along Whyte Avenue before and during the program. WEB PRESENCE: The Community Outreach Coordinator, with direction from the Curator at OPF, will ensure that the Arts, Culture, and the Edmontonian program is advertised through a variety of digital media channels so as to maximize its exposure to potential visitors. In addition to marketing the program on its own website, Facebook page, Twitter feed, OPF will provide material to be distributed digitally/via the web to The Met Hotel and other businesses in Old Strathcona (free as this is a mutually beneficial partnership), universities and colleges in Edmonton, other similar arts and cultural organizations, the City of Edmonton, and community leagues in and around the Old Strathcona area. TIMELINES: 1. Needs assessment to determine potential program interest Spring 2015 2. Develop program description and project plan Fall 2015 3. Secure partnerships with The Met Hotel and local businesses Winter to Spring 2016 4. Solicit guest lecturers Spring 2016 5. Establish conservation procedures and order any necessary equipment for artefacts on display during program Summer 2016 6. Confirm guest lecturers and sign Artist/Gallery Agreements Fall 2016 7. Market program Winter 2017 8. Transport and set-up exhibit for program mid- to late May 2017 9. Event dates June 2, 9, 16, 23, 30 (each Friday in June 2017) 10. Take-down of exhibit early July 2017 11. Guest satisfaction surveys sent out to attendees who registered their email addresses at the event July 2017 (to be returned by August 31, 2017) 12. Program evaluation Summer Fall 2017 13. Presentation of program evaluation to Board and membership at OPF AGM December 1, 2017

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OBJECTIVES FOR THE VISITOR EXPERIENCE: Increase knowledge base of accomplishments in the Edmontons arts and cultural sector (and increased support for the arts) Appreciation of Edmontons cultural and artistic diversity Visitors opinions were acknowledged during discussion period Welcoming and accessible experience for visitors (even those who may not be familiar with the subject material) Exposure to Edmonton artists and their work Better understanding and appreciation of OPFs mandate (they may want to become members after attending the program or support the organization in other ways) EVALUATION: The pre- and post-exhibition and programs will be evaluated using quantitative and qualitative methodology in order to better understand their feasibility, efficacy, and quality. 1. Needs Assessment: This type of front-end evaluation will be used to determine what types of subject matter are of interest to validate the publics interest in the potential program and exhibition material. The Community Outreach Coordinator will work with the Curator and Assistant Curator to create a list of recipients (e.g., current membership base, mailing list, groups identified in the Target Audience section of this document), develop the fixed and open-ended response survey questions, and analyze the results. The Administrative Assistant and Registration Assistant will use the list of recipients established by the survey team to email the surveys out and then forward any questions from survey respondents to the survey team. 2. Observation A: During the exhibition and program delivery, staff will be asked to provide feedback during staff meetings and project team meetings. This will help tweak OPFs activities to provide a better visitor experience. Staff will be asked about their interactions with visitors and partner organization staff to determine whether any minor changes need to be made during the course of the exhibition and programming. 3. Observation B: The survey team will review footage captured during Kyle Armstrongs recording of each Friday lecture and discussion at the Arts, Culture, and the Edmontonian program. This review will consist of observing and analyzing visitors reactions, commentary, and the general flow of the event each week. This will inform the subsequent weeks event and future programming.

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4. Post-Visit Questionnaires: Visitors to the exhibition, as well as those who attend programming associated with the anniversary exhibition, will be encouraged to provide their comments via a link to a short questionnaire on paper charms attached to wine glass stems and printed on drink coasters. These charms and coasters could be considered keepsakes and, by bringing them home, visitors may be more likely to complete the survey. Surveys will be designed and analyzed by the same team as in the first evaluation method described above.

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HALL TO HOTEL ROOMS #4

HALLWAY

Elevator #1

Elevator #2

OPEN TO FIRST FLOOR

#1 EXHIBITION SPACE (30 x 30) Wine Service Bar

To Mezzanine Level

#2

OPEN TO FIRST FLOOR

#3: Video playing (looped) visible to pedestrians on Whyte Ave OUTDOOR PATIO (facing Whyte Avenue) MEZZANINE LEVEL THE MET HOTEL, EDMONTON

#1 MENS WASHROOM EXHIBITION SPACE (28 x 56) LADIES WASHROOM

COAT CLOSET

Informa`on Desk

#2 #4

To Storage Area & Oces

EXHIBITION SPACE OPF MUSEUMS & GALLERIES

Main Doors

HOTEL AREA

EXHIBITION SPACE (25 x 25) Coee Bar Main Doors

LOBBY
Informa`on Desk SECOND CUP EXHIBIT VARSCONA HOTEL

#1

ARTIST/GALLERY AGREEMENT This agreement is made in duplicate on September 23, 2016 BETWEEN: Kyle Armstrong 11111-104 Street Edmonton, AB T5J 2C1 780.123.4567 karmstrong@mail.ca AND the Open Public Forum Museums & Galleries. WHEREAS Open Public Forum Museums & Galleries wishes to display the works of the artist; AND WHEREAS the artist has assembled, or will assemble, the art work decay and the medium of memory and mirror (2013) from the artists personal collection; the artist and Open Public Forum Museums & Galleries hereby agree as follows: The artist agrees to become a member of Open Public Forum Museums & Galleries for at least one year ($15.00 CDN membership fee). Open Public Forum Museums & Galleries agrees to pay to the artist the following sum: Artist's fee Lecture fee Transportation of materials $1,000.00 $ 750.00 $ 500.00 (maximum)

The said artworks shall be displayed in the Open Public Forum Museums & Galleries exhibit at The Met Hotel at 10454 82 Avenue, Edmonton, Alberta, T6E 4Z7, comprising 30 x 30 square feet with a 25 foot running wall. Delivery of art works: The artist will be responsible for delivering said art works and will be recompensed to a maximum of $500.00. Return shipping of the artworks: The artist will be responsible for removing said art works and will be recompensed to a maximum of $500.00. Exhibition dates: June 1 to June 30, 2017

Opening reception: Not applicable (see program description in the preceding planning document). 1. SHIPPING 1.1 Local exhibitors (Edmonton and the immediate area) The local artist must provide packaging for the artworks and provide for delivery to and from Open Public Forum Museums & Galleries exhibit at The Met Hotel. 1.2 Regional, national, and international exhibitors: Not Applicable.

2. INSTALLATION Style of installation should be agreed upon by the artist and Open Public Forum Museums & Galleries in advance of gallery installation. Open Public Forum Museums & Galleries has frames available for wall-based works. Other options are also available for such works; these include clips and magnets. Works that are not wall-based should be thoroughly discussed with Open Public Forum Museums & Galleries prior to its receipt of works, and any supplies or unusual requirements agreed upon. In the absence of the artist, Open Public Forum Museums & Galleries will install the art works in accordance with any specific written instructions provided by the artist. Installation will be made by mutual agreement between the artist and Open Public Forum Museums & Galleries if the artist is present. Open Public Forum Museums & Galleries reserves the right to make final curatorial decisions based on the availability of space. 3. PROMOTION Open Public Forum Museums & Galleries agrees to promote the exhibition as part of its regular publicity campaign. Open Public Forum Museums & Galleries agrees to produce and distribute invitations and press releases. Open Public Forum Museums & Galleries website will also feature an image and information about the exhibition. Open Public Forum Museums & Galleries will provide the artist with invitations and with copies of media coverage. The artist will provide the following materials prior to exhibition in order for Open Public Forum Museums & Galleries to prepare press releases and other publicity material:

a. b. c. d.

exhibition title a curriculum vitae an artist's statement at least two labeled slides or digital images of exhibition works

Open Public Forum Museums & Galleries requires these four (4) months in advance of the exhibition. 4. OPENING RECEPTION Not applicable (see program description in the preceding planning document). 5. SALES OF ARTWORKS If the artist wishes, a price list will be available to gallery visitors upon request. All sales negotiations and transactions are between the artist and the buyer, but Open Public Forum Museums & Galleries will facilitate their discussion. By signing this contract the artist agrees with this policy and will provide Open Public Forum Museums & Galleries with a contact number for potential buyers. Open Public Forum Museums & Galleries wishes to retain a portion of each sale (15%). 6. INSURANCE Open Public Forum Museums & Galleries assumes the responsibility of insuring the artworks against all risks while they are in the possession of Open Public Forum Museums & Galleries, not including delivery to or from the gallery. In the event of damage to the artworks while in the possession of Open Public Forum Museums & Galleries (no matter how caused) the artist is entitled to the proceeds of all policies of insurance and such further monies from Open Public Forum Museums & Galleries as may be necessary and sufficient to repair the said damage or compensate the artist for same. In order to have insurance coverage in effect the artist shall provide to Open Public Forum Museums & Galleries a signed copy of the contract and a completed works list form.

_____________________________________ Open Public Forum Museums & Galleries representative ____________________________________ Artist

__________________ (date)

__________________ (date)