Professional Documents
Culture Documents
ABSTRACT
Migration has been a popular option for many Filipinos in extending their
the values system in a society especially among its young members. To understand their
perceptions and reactions towards migration and the role of television as a mediator of
information, the researchers conducted focus interviews among Filipino urban (Metro
Manila) and rural (Bulacan) students and their family members. In addition, ABS CBN
and GMA primetime shows were textually analyzed to identify the kinds of information
The study revealed that television and the students’ socio-economic political
decisions. Specifically, negative images are mostly presented about the Philippines
especially by the news programs while positive images are conveyed about foreign
countries. Moreover, the informants revealed that they want to practice their profession
abroad specifically in countries like the United States, some European countries, Canada
and Australia, all of which are referred to as developed countries. Surprisingly, informants
from less priviledged status in society(rural public schools/colleges’ students) were the
ones who expressed their eagerness to practice their profession in the country while the rest
DREAMS FROM THE BOX: Television as Mediator of Information for the Filipino
1993: p. 12)”. The concept of migration has been popular in the Philippines since 1970s
and continues to the present with the country being regarded as one of the top labor
exporting countries in the world (Calzado, 2007). In 2006, it was estimated that 8 Million
or nearly 10% of the Philippine population were overseas, with the United States (3.57
million) having the most number of Filipino overseas followed by MiddleEastern countries
(1.84 million) and East and Southeast Asian countries (1.22 million) [Calzado, 2007].
as well as the development of global outlets like mass media which facilitates awareness of
conditions in countries apart from their local area (Appadurai in Amit-Talai, 1995;
Parnwell, 1993; Pernia, 1976). Significantly, the development of mass media can be an
advantage for the progress of globalization as the audience are exposed to boundaries
beyond their national territories (Amit-talai, 1995; Feilitzen and Carlsson, 2002). Hence,
its role in transcending foreign images to the context of the people from various nations
addition, Filipinization, or the concepts of the “Filipino First Policy” and “Bayan Muna,
Bago Sarili” (Abueva, 1999) are also put to the test as they operate for people from
labor-exporting countries like the Philippines. In relation, this study aims to look at
Dreams from the Box 4
students’ views on nationalism in relation to their migration decision as they are faced with
the dilemma of choosing between rendering services for foreign nations for economic
Moreover, this study looked at the role of media, specifically television, as a mediation
channel for the Filipino urban and rural students’ awareness, formation of perception, and
reaction on migration and the socioeconomic and political environment that affects their
decision to migrate. The concept of media being a “mediator” is adapted from McQuail’s
(1994) mediation metaphors wherein media can play roles as a window, a mirror, a filter/
Hence, in viewing television as a mediator of information for its audience, this study
followed the idea that information presented by television is being processed by Filipino
urban and rural students as they incorporate them in their migration decision.
In conclusion, the effects of these opposing ideologies and the responsibility of the various
carriers of information and values like media and the socioeconomic and political
environment are important to be given attention in order to understand the process that
eventually contributes to the reshaping of Filipino values and culture. Specifically, this
study aimed to understand how television serve as a mediation channel for the Filipino
urban and rural students’ awareness, formation of perception, and reaction to migration.
The researchers are guided by the following research objectives: (1) to identify the kinds
of information (as positive or negative) conveyed by mass media regarding the Philippines
and foreign countries, (2) to understand how TV messages regarding the Philippines as
Dreams from the Box 5
well as foreign countries influence Filipino urban and rural students’ perception on
migration (3) to discover Filipino urban and rural students’ perception regarding the
characteristics of the Philippines and foreign countries (4) to explore the perceived
advantages and disadvantages of migrating in foreign countries and staying put in one’s
country (5) to understand the influence of Filipino urban and rural students’ insights to
their values particularly to their sense of nationalism and cultural identity (6) to compare
the level of influence of mass media and socio-economic political environment in the
In the Philippines, people access media mainly for information and evaluation (Adriano
and Diaz, 2001). However, while media provides information to its audience, media bias
exists since viewers can only see versions and parts of another country which the media
“choose to access” – while some regions of the world and locations within regions are
heavily covered, some, however, are relatively excluded in the coverage (Burton, 2005;
International Association for Mass Comm Research, 1978). Moreover, the study of the
United Nations Development Programme (2006) has been found to be very much related to
this topic of research. UNDP revealed that because of globalization and youth’s exposure
to Western culture through media, youth from non-Western countries come to further think
about Western culture with regard to the new information the Western countries have
presented. Further, it was found out that youth aged 15–29 years old appear to welcome the
idea of migration for employment purposes (legally or illegally) as an option since they
Dreams from the Box 6
regard the West highly and are confident it can provide them better opportunities to
of opportunities in other places and about the place of destination’s government rules on
entry (Weiner, 1995). However, in countries where mass media are underdeveloped and
information about job opportunities and living conditions (Parnwell, 1993). Hence, in the
absence of kin ties, mass media plays a helping role in the assessment of pros and cons by
providing information, while in the absence of a developed media, kinship replaces that
Therefore, in the case of the unfamiliar place of destination, potential migrant often has “to
rely on information from secondary sources, such as the media (television, advertising,
radio, magazines) or from returned migrants (Costello et al., 1987:77)”. In both cases,
however, “the information and image which are conveyed may be incomplete and not
altogether accurate (Costello et al., 1987:77),” while the place of origin is more likely to
eradicate the feeling of uncertainty (Costello et al., 1987). Previous studies cited above
guided the researchers on possible sources of information as well as their qualities that are
only assume of their “perceived realities”. Information from these sources of information
form the individual’s perceptions on his/her local area especially for the area of
destination.
Dreams from the Box 7
An individual is more likely to settle in an area that would possess the most attractive traits
and values for him/her upon weighing consequences. Thus, the “most attractive” can be the
place that possesses the values that the individual desires the most. Various studies have
pointed out that economic motives top the list of reasons for desiring to migrate in a foreign
country (Costello, Leinbach and Ulack, 1987; Parnwell, 1993; Fawcett and SyCip, n.d.).
Specifically, strong materialistic values are being propagated among children of migrant
the belief that overseas employment is the only solution to improve their lives”
(Nicodemus,1997).
In a study by Fawcett and Sycip (n.d.) which explored expectations of Hawaiian migrants
on Hawaii and their hometown (Ilocos Norte) , it was found that “although Hawaii was
generally viewed more positively for the attainment of economic goals, the hometown
(Ilocos Norte) was viewed as a better place for the realization of social and psychological
goals (7)” . Also, “movers and intended movers tend to emphasize the positive economic
aspects of living in Hawaii, while down-playing the less desirable social and psychological
ones (7)”. Hence, these perceptions were used to justify the decision to migrate and operate
as a form of risk minimization (Fawcett and SyCip, n.d.). In addition, Lee, as cited in
Parnwell (1993), recognized that the positive factors in favor of migration would generally
have to “outweigh substantially those against because of people’s natural reluctance to uproot
Further, individuals’ natural reluctance to move is due to the fact that the farther the place
of destination from the place of origin, the greater will be the contrast, thus the adjustments,
in the social and cultural environments that the mover has to endure (Parnwell, 1993). The
contrast may be in the form of language or dialect spoken or in terms of the norms, customs
and traditions (Parnwell, 1993). Such contrasts are more evident in the case of international
migration as there are “strongly identifiable differences between social groups, such as on
the basis of ethnicity, color or religion that alienates the neophytes of those areas (Parnwell,
1993:16). Possible adjustments on the part of the mover may discourage migration and opt
Moreover, other pull-factors may be in the form of cost of travel, family attachments,
mentioned social, cultural, economic and political factors which make people either unable
to move or choose not to move (committed non-migrants) even though they are in an
there are various reasons that prevent one from moving such as lack of knowledge about
other places and opportunities outside the confines of their own geographical and cultural
environment, social and cultural ties which bind them to their home place, gender and age.
Hence, while studies in the past have explored reasons for desiring to migrate, studies on
motivations and eventually, on the decision per se. Information on condition on areas of
Dreams from the Box 9
origin and destination as well as the perceived advantages and disadvantages of migrating
are being evaluated by individuals to come up with a decision, either to migrate or not.
Migration Decision
In Third World countries, “the act of migration is quite commonly used as a means of
extending or diversifying the household economy beyond the confines of the home area
decision-making unit as a whole rather than for the exclusive benefit of the mover
and negative forces present in the place of origin and place of destination (Kosinski &
(Parnwell, 1993). It views migration as “a response to the repulsive forces in the place of
origin and attractive forces in the place of destination (Parnwell, 1993:76)”. However, this
traditional view on migration wherein economic incentives serve as the primary motivator
economic incentives, migration studies recently look at the role of networks of families and
houesholds as responsible for the encouragement of migation (Hefti, 1997). Hence apart
from the exposure to foreign realities brought about by globalized media, individuals’
social networks in the form of relatives abroad also play a role in encouraging migration.
Dreams from the Box 10
Costello et al (1987) pointed out that the decision to migrate is the migrant’s personal
choice and the purpose of such move will be to maximize returns for themselves, rather
than those left behind (Costello et al., 1987). His individual decision-making model
emphasized the role of individualism and put individual as the sole decision-maker.
However, it is important to note that migration decisions in the Philippine context where
emotional ties are prevailent are being “made in conjunction with other members of the
household, even in the cases when only one single individual is moving (Costello,
1987). The involvement of other people aside from the prospective migrant in arriving at a
decision can be understood when one realize that migration is being seen as an ‘investment
decision’ which will involve costs and benefits not only to the migrant but to others in the
home community as well (Parnwell, 1993; McDowell and de Haan (1997) as cited in
Kothari, 2002).
Kothari (2002) study relates migration on chronic poverty. Kothari (2002) believe that
though poverty can be a primary “economic survival strategy” for the poor,it reflects
various complexities that put poor people on different situations and provides differentials
in access to resources, power and control. She added that poor people’s lives are being
shaped by “particular set of vulnerabilities” that they encounter in their daily lives and thus,
“the repertoire of decisions, choices and options that they can pursue are similarly diverse
(Kothari, 2002:2)”. Hence, though migration can be a primary decision to get out of
poverty, it is only one of the many strategies that they can take.
Dreams from the Box 11
Previous studies mentioned above provided rich insights on the decision-making process
previous studies gave light on the role of the individual’s social environment in relation to
migration.
point of reference in judging the best option on where to settle. The individual’s social
environment, which consists of family and kin, and his/her economic environment, which
describes his/her social status and opportunities as well as the economic condition
especially of his/her place of origin, may exert great influences on the individual’s decision
to migrate (Parnwell, 1993). The family is the primary institution in Philippine society that
forms and affects the individuals’ values, disposition and outlook in life and serve as their
source of the ideals, aspirations, and basic motivations (Medina, 2001). In the Philippine
society, the concept of family extends from the nuclear/immediate family to kinship
networks or compadrazgo system which they regard as avenues for improving family
status (Jocano, 1989; Medina, 2001; Porio et al., 1978). According to previous literature
(Jocano, 1989; Medina, 2001; Porio et al., 1978; Fawcett, n.d.), this type of network is
composed of family friends who usually become ninongs and ninangs or godparents of the
children, and also neighbors or people in the community, all of which serve as another type
migration as they are seen in terms of the “social, psychological, and economic support
given to migrant relatives in both areas of origin and destination (Medina, 2001:65)”. In
addition, family ties and network of friends play a facilitative role in providing information
about job opening, travel, accommodations, and adjustment to the new environment
(Costello et al, 1987; Medina, 2001; Porio et al, 1978). Hence, it can be implied that social
migrants. Thus, by recognizing the importance of social networks, it guides this study to
METHODS
Research Methods
In order to provide an in-depth perspective on the topic of study, the researchers employed
two methods to capture the two elements of communication namely the source and the
receiver. Using purposive sampling technique, primetime shows of ABS CBN and GMA
Filipino urban and rural students. The selection was based on the viewership ratings of
these shows which implied their exposure to students. Poieta for the textual analysis were
gathered from November 28 to December 12, 2007 and the days included were selected
On the other hand, in order to understand how these information were being perceived,
focus interviews were conducted among 17 students from urban (Metro Manila) and rural
Dreams from the Box 13
(Bulacan) students and 8 students’family members. Criterion sampling technique was used
in order to capture possible difference of views between urban and rural students.
Informants were selected based on the criteria that they came from, either (1) urban or rural
area and (2) public or private schools/colleges. Hence, the informants would belong to one
of the four categories namely: urban public school/college students, urban private
schools as only schools who gave their permission to conduct the interviews were included.
members.
Based on the research objectives, the researchers were able to identify 5 major concepts
situations/conditions of the Philippines and foreign countries that they get from television
migrate or stay put. Moreover, it also reflected the informants’ agreement on concepts of
Influencer referred to the major influencers or decision makers responsible for the
Looking at the images presented by primetime television shows of ABS-CBN and GMA, it
was found that there were both positive and negative images about the Philippines and
foreign countries. However, the positive and negative images vary depending on the
context of the programs. Specifically, in terms of news programs like 24 Oras and TV
Patrol World, the dominant images reflected about the Philippines were political
images projected were inflation, flaws in the conduct of the task of government agencies
like the board examination retakes, accidents due to the lack of proper infrastracture and
road safety signs, and the crimes that took place mostly in Metro Manila. Some soap operas
were also reflective of the negative conditions in the country as depicted by the
Meanwhile, positive images about the Philippines were presented in the context of soap
operas, situation-comedy shows and magazine shows. Although the lead characters in soap
operas started as people from lower social status, they achieved a certain improvement in
their status as the story progressed. The improvement of their life came in the form of
achieving their goals as becoming a star, having a complete family, or being rich and more
powerful than their past antagonists who took advatage of their vulnerabilities. In terms of
Dreams from the Box 15
magazine shows like Rated K and Kapuso Mo, Jessica Soho, positive images about the
Philippines such as the richness of Philippine culture, tourist spots in the country, and
world-class Filipino talents were featured. Lastly, positive news comes in the form of
sports victories of Manny Pacquiao and other Filipino atheletes who competed abroad.
Such positive images were also mentioned by the informants of this study.
On the other hand, in terms of images of foreign countries, it can be observed that news
about foreign countries were limited as compared to news about the Philippines. Hence, it
International Association for Mass Comm Research, 1978). Specifically, positive images
about foreign countries were in the form of the positive effects of dollar remittances from
locally-adapted gameshows and soap operas which showed their competence in producing
the so-called “colonial mentality” among Filipinos. Meanwhile, negative images about
foreign countries presented in news programs were about the exploitations of OFWs,
terrorism, and the negative effects of cultural differences in the work place. Supposedly,
such negative images on foreign countries would matter for the students as those were
Moving on the side of the receivers of information, the researchers interviewed high school
and college students from public and private schools/colleges in urban (Metro Manila) and
rural areas (Bulacan). It was found that for the informants, television played a role as a
Dreams from the Box 16
mediator specifically as a window of information about the Philippines and even more on
foreign countries. Such role of television were pointed out by previous literature (McQuail,
1994; Appadurai in Amit-Talai, 1995; Parnwell, 1993; Weiner, 1995). Television was seen
by the informants as the major source of information about foreign countries which made
introduce them to the promises of foreign countries. It is also important to note that
television, though they admit that they still trust the medium in making them aware of
conditions in other countries. Hence the importance of a trusted source, in this case
migrants they personally know, in affirming images presented on television must also be
looked upon.
Philippines and foreign countries reinforces their decision to migrate. However, the
informants believe that the influence of television depends on the individual’s outlook. For
instance, the presentation of negative images about the Philippines would mean either a
discouragement for working in the country or a challenge of making a difference for the
country.
perceptions on foreign countries. Specifically, they perceive foreign countries as the place
where they can achieve economic success, and where characteristics were the opposite of
the negative images found in the Philippines. Thus, these findings support points raised by
previous literature (Parnwell, 1993; Costello et al, 1987; Pernia, 1976; Kosinski &
Prothero, 1975) that the characteristics of a place of destination has to have the ability to
supplement deficiencies in the place of origin in order to for migration to occur. They
beautiful sceneries. Moreover, informants perceive foreign countries as places which gives
a promise of financial security and economic development for them and their family.
limited to First World countries like the United States, European Countries, Canada and
Australia as these are countries that came in their mind at the thought of foreign countries.
Thus, Parnwell (1993) and Costello et al (1987)’s view that the place of destination has to
outweight the characteristics of the place of origin for migration to occur still holds true for
informants who wish to migrate. However, other factors emerged to be prevailent for
migrating abroad are related to their perceptions about both places. Migrating to foreign
countries would mean achievement of a financially stable life for themselves and their
families. However, on the negative side they consider migrating as a sacrifice as migrants
Dreams from the Box 18
would be away from their family. In addition, risks were seen to be relative as informants
thought of risks as dependent on the country of destination, presence of kins, and gender of
the migrant. Hefti (1997) for instance mentioned that gender can be a factor that hinders an
mentioned earlier. On the other hand, staying in the country would mean being with their
family and for some, being able to serve the country while it would also mean lesser
previous literature (Costello et al, 1987; Parnwell, 1993; Fawcett and Sycip, n.d.) that
financial rewards serve as incentives while being with the family serves as a “pull factor”
workers. Some informants regarded migrant workers as heroic as they were able to endure
the hardship of being away from their family for the sake of providing them a good future.
However, though some regard them positively as self-sacrificial in the aspect of family,
some informants do not regard them as nationalistic in the sense that they think they
disregard societal interest with their decision to work in other countries. Still, in general
they put high regard on migrant workers because of their economic achievements and the
nowadays, some informants confessed that personal interest is more important than
societal interest or love of country. Moreover, informants have a varied view on standards
Dreams from the Box 19
of being nationalsitic. Informants said that nationalism can still be expressed even by
migrating in ways like returning to the country, carrying Filipino pride and sending
remittances that they believe would help the Philippine economy. It can be observed that
Therefore, it was found that values of practicality and economic ambitions for the benefit
of the family seemed to prevail for informants who expressed their desire to work abroad.
Hence, it seems to affirm the role of financial incentives as motivators for prospective
migrants as pointed out by previous literature. Informants who desire to migrate equate
work to financal rewards thus they put greater weight on foreign countries who offers them
greater chances of earning bigger amount of money. However, it should be noted that when
asked why they wanted to work abroad, informants pointed out benefits that such
Moreover, informants who wish to stay in the country said that they did not desire to work
abroad because the value of family-togetherness matters for them more than financial
rewards. Apart from family, they also feel the desire to make a contribution for the country
in the form of service to their countrymen. The presence of personal networks in foreign
countries were found to be available for all informants, hence, the issueof lack of
not. However, it was found that the presence of personal networks mattered on choosing
the country where they wish to migrate (Hefti, 1997; Medina, 2001).
Dreams from the Box 20
Interestingly, the researchers found that informants who study in public schools/colleges
from rural areas are the ones who wish to stay put in the country. These informants can be
considered as less priviledged than informants who used to study in private school and
those that live in urban areas where the country’ economic activities are concentrated.
Kothari’s (2002) point that poverty though more likely to manifest migration as an option,
holds various factors and vulnerabilities that affect the decision of an individual. In this
study, however, the researchers were able to point out the difference in values as
In looking for explanation for such pattern identified in this study, the researchers were
able to identify the difference between desire for independence and attachment as
influential in arriving at their decision. It is important to note that almost all of the
informants regard their family’s welfare as the primary motivator for desiring to migrate.
This affirms previous literatures’ (Medina, 2001; Parnwell, 1993; Costello et al, 1987 )
claim that the family serves as the source of aspirations and motivations by individuals
who wish to migrate. Specifically, informants who wish to migrate said that they desire to
provide a good future for their family while informants who wish to stay in the Philippines
to work expressed their desire to be with their family as the primary reason why they opt
not to go abroad. Hence, the role of family can be viewed either as a “push” or “pull” factor
that determines one’s migration decision. However, it was found that informants especially
from urban areas find the idea of being independent when they would migrate as positive
and appealing for them. Further, informants who do not plan to migrate give more
importance to family attachment or being with their family. Hence, because all of the
Dreams from the Box 21
informants are aware of opportunities abroad and pointed out family’s welfare as their
motivator for migrating and staying in the country, the decision lies on the higher weight
socio-economic political environment, it was found that the two collaborate with each
opportunities. Such finding reaffirms Parnwell (1993) and Costello et al’s (1987) claim
that mass media and returned migrants or personal networks who stays abroad serve as the
of relatives and friends who have experienced working abroad seemed to be more relied
upon by the informants due to the biases they pointed out regarding television. More
importantly, it is also important to consider that these social networks also served as a
major motivator as informants who desire to migrate (Hefti, 1997; Parnwell, 1993). This
point was supported by the finding that informants’ prospective country of destination
were countries where relatives were present. It can be understood that informants were
looking forward to their relatives abroad for assistance in terms of housing and
employment opportunities especially during the adjustment phase or their initial movement
to that country (Hefti, 1997; Parnwell, 1993; Costello et al, 1987). Also the presence of
relatives were found to diminish, or eradicate at most, the feeling of risks in moving to a
new territory as it would mean lesser social adjustment due to familiarity with people they
would have to get along with . In addition, though they are aware of physical, emotional,
Dreams from the Box 22
and social risks in moving to a new country, they feel comfort due to the presence of people
CONCLUSION
This study affirms previous literatures’ findings that mass media, particularly television
plays a vital role in sharing information about conditions and opportunities in places of
destination which lies beyond the prospective migrant’s frame of experience. However,
due to the limited information presented on television about foreign coutnries and possible
biases pointed by informants about the medium, they rely on information from people who
have experienced being in a foreign country (returned migrants and relatives currently in
foreign countries). Moreover, information from personal networks comes in the form of
Based on textual analysis, primetime shows of ABS CBN and GMA reflects positive
images about foreign countries while negative images are being presented about the
presented by television about the Philippines and foreign countries. These perceptions
from television incorporated by information and infleunces that informants acquire from
their socio-economic political environment are being weighed upon by the individual to
come up with a migration decision. It was found that the decision to migrate seemed to be a
For informants who plan to migrate, images of a financially stable life which are promised
Dreams from the Box 23
by foreign country serve as motivators. Informants believe that the major beneficiary of
migrating abroad to work would be their family. Similarly, the primary “pull factor” for
informants who plan to stay put in the country is because of their attachment to their family
and secondly, to the Filipino culture and social environment. Simply put, prospective
migrants feel that it is more important to be able to provide financial security for the family
while those that plan to stay in the country regard family attachment and togetherness as
Upon revisiting the definition of nationalism among the young generation, it was found
that though some still regard nationalism as important, family welfare is found to be more
superior and the top priority. Materialistic values also seem to prevail as informants put
high regard on migrant workers because of the development of their economic status
despite the fact that they do not regard them as nationalistic. Hence, their standards of
success seem to focus on financial achievements and nationalistic goals did not seem to
matter.
Though the concepts explored in this study provided good insights on the decision-making
process that students undergo in deciding for their future, the researchers would also like to
provide a general picture of the migration situation in the country particularly among the
youth sector. Also, there is a need to further explore the concept of nationalism among the
youth as there are insufficient studies that describes the significance and the definition of
nationalism in a contemporary context. Lastly, the possible difference between rural and
Dreams from the Box 24
urban students also needs further exploration as this study found a possible disparity
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