Comparison between organized retail (365) and unorganized retail (verdhmaan store) on the basis of emphasizing for purchasing

the products:-

I have 2 retail stores near by my home and I regularly purchases the goods from the same, but I found a lot of differences in the services of both the retail format, some of them are given below1- Assembling the product in both of the format are different, in the organized retail i.e. 365 the customer have to select and pick the good yourself so the visual merchandizing is more important there. And they assemble the product in such manner so that customer feel comfortable to choose & pick the product while in the unorganized retail i.e. verdhmaan store the shopkeeper pick the good for customer so that they just take care of the visualization of the product and for the delivery they have the product placed at another place. 2- Pricing in both the format is different, as in 365 there are a fix price of the product i.e. the MRP of the product while in verdhmaan store I found that price is always less than the MRP. And in case of some good they can negotiate for the price also. 3- In 365 they offer any type of discount only when the offer is provided by the manufacturer while in the case of verdhmaan store when we purchase goods in bulk they provide some really beneficial scheme to the customer. 4- In 365 the staff does not bother about to make the relationship with the customer while the shopkeeper in verdhmaan store is always eager to make healthy relationship with the customer by talking and giving genuine product with information to them. 5- Some time verdhmaan store give the facility like home delivery, gift voucher etc free of cost but in case of 365 we did not get this type of service. 6- In the case of product line, product width and product depth (quantity of products) we find 365 is very rich in that means they have a good stock of all the products (as they have all the data in records so they rarely lack of products) while in verdhmaan store we some time did not find our favorite product in that situation we have to go to another retail or have to try another product. 7- If verdhmaan stores lacks in any product than the owner suggest the substitute for that to increase the sales while in the case of 365 it rarely happened.

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In 365 there was proper bill whatever you purchased, but in the case of verdhmaan store for saving the tax and for his convenience they provide bill only when somebody asking for that.

Time spending by consumers for purchasing:In this weekend I had the opportunity to visit the Big Bazaar supermarket. I have tried there to know their shopping behavior. I have categorized them with their age group, and tried to find that how they behave while purchasing any product.

Age group between 14-22 years:Gentsin the Big Bazaar most of the gents age group between 14-22 they were in group or at least in pair. As they were not self dependent they looking for the products which were of low price & high or medium involvement like deodorants, cloths, bag and shoes. Most of them were brand conscious and searching for the brand which suits their personality. They were the price conscious so in some cases they choose the brand which have slightly low price in comparison to other. There were some guys who were purchasing the products for their family like soap, edible item & grocery etc. they were just have the list of products with himself and picking the products from the self in very less time they were also being influenced by the various offer and schemes.

Ladies-

Same was in the case of ladies of this age group. They were the school & college going girls and searching for the cosmetics and some apparel which is currently in fashion. They were not so much of brand conscious as they were choosing the products which were looking good it hardly matter that which brand it is, if it suits them they pick that. Most of the ladies know that they can not try the branded cosmetic so they just select them or go for the other one they did not asked to the staff to try them.

Age group between 23-35 years:Gentsin the big bazaar the customer of age group 23-35 years were the youth who were mostly self dependent and servicing people so their needs and purchasing were also different. They were consuming less time while purchasing the product. The reason behind this could be that they were using the same brand from long time (as they were the brand conscious). Apart from this they also doing the impulse buying as they find some new & attractive product they billing to purchase that, like there I found two people who why Gillette razor from the billing counter and some other people also purchase some product which they left from the store.

Ladies-

in the Big Bazaar ladies of age group 23-35 were working ladies or house wives. There purchasing were taking time accordingly the product, they were not price conscious for their apparel, cosmetics, or edible like oil, health drinks but for the products like flour, rice, pulse they were trying to do fair deal. The ladies who had come in the noon they were shopping in very relax mood as they were good time while purchasing the products they were also talking to the staff regarding the products and inquires about that while ladies who had come at the evening they were not taking so much time while purchasing the product, and choose the selected item only.

Age group more than 35 years:People of age group more than 35 years have the same behavior while purchasing the products in the ladies and gents. They had come for purchasing the goods for their family use and they had purchased them in very less quantity. In some cases they just left the product as they did not find the scheme which they get previously. Most of them were the active customer as they asked the staff about the mfd. And the prices. This was my experience which I gain from the Big Bazaar about the customer purchase pattern by different demographic and for different products.

Report describing the latest apparel fashions that are being shown by designers:-

Donna Karan
Donna karan sent out another wearable collection of soft skirt suits and body-loving draped dresses. She explained that she was "inspired by the power of the elements," namely, from the looks of things, wind. The hem of the opening stretch linen twill jacket, for example, was molded as if the model wearing it had just encountered a stiff breeze on the runway, while the bottom of a linen burlap top worn with a slim pencil skirt was permanently upswept. The effect was a sense of movement and a pretty femininity not always easily achieved in tailoring. Twisting around the body, Karan's dresses had a weightless, easy appeal. There were stretch matte jerseys in blush, and wrap styles with more volume in gray and white. Among the many pale neutrals she sent down the catwalk, the bold reds (a holdover from her great-looking resort lineup) stood out. The simple lines of a folded envelope dress provided ample opportunity to show off a striking coral belt from Gerda Monies.

Dkny
This time the designer had opted for a proper seated runway show, and that inevitably raised the question of whether the pomp befits these clothes. Named City in Bloom, Karan's collection played neutrals off a host of florals, including charming little peonies and splashy floral-camo and -graffiti prints that were decidedly less so. There were endless propositions of the suit: boyfriend jackets paired with little cuffed shorts or slouchy pegged pantseven a silk bomber with matching sweatpants. Biker shorts, strangely named Smoothies, were worn under every dress and short.

Rachel
She launched her lower-priced Rachel by Rachel Roy line this summer, and if you're angling for one of the bubble skirts that once encapsulated the designer's girly look, that's where you should go. For spring, Roy is taking her signature collection further down the path she set out on for fall, a newfound focus on strong tailoring and, to a lesser extent, draping. With a sleek gray pantsuit; a beaded, fitted T-shirt dress topped by a short skirt in the same cool shade of smoke; and a come-hither wrap dress with a plunging neckline. The middle section consisted of bright colors, often in surprising combinations that somehow clickedan emerald jacket with a petal hem, say, paired with a cadmium yellow top and a fuchsia matte crepe wrap skirt. At the end, it was back to black: a smart sheath with a cropped jacket draped over the model's shoulders and a strapless L.B.D. with asymmetric ruffles down the bodice.

Acra
In Acra's hands the jumpsuit was transformed, from a tomboyish article of daywear into something for a seductive evening in a modernist Neutra setting. The label skewed younger than before with shorter lengths, luxurious pajama pants, and lace T-shirts and this was a welcome development. "Fashion might be a serious business," the program proclaimed, "but it is also about joie de vivre, celebration, and fun.

These are some apparel by different designer which I think will be in fashion for some time because the apparel provided by them is quite fashionable and good looking. Usually now a days Young ladies prefer attiring in western outfits. Girls usually go in for sexy woman clothing like capris and varied types of skirts with gypsy style, fish cuts. Denim is in vogue. Jeans and smart tank tops are simply hot and happening. By keeping this in mind Stella McCartney launches her ripped and torn boyfriend jeans. Most designer are launching their apparel with the gray & blue color as it is the hot color now a days for target market.

Assignment Of Retail management

Submitted to:Ms. Sukhmani Bhardwaj

Submitted by:Hemant Kr. Singh PGDM-Marketing Roll No.- 16/079