Accounting for Managers

Program Class of Sem : MBA : 2014 :I Course Code: SLAC 501 Credits :3 Sessions : 33

Session Plan
Session Detailed Syllabus Cases to be Discussed (page reference is from the Text Book) 1. Case 1-2 Kim Fuller (page no.22-23) Chapters in Text Book Chapter 1 Framework (issued by ICAI)

Need for Accounting Information Financial Accounting Framework Financial Statements Overview

2-3

Basic Accounting Concepts: Balance Sheet

2. Case 2-2 Music Mart Inc (page no. 47 in Text Book) 3. Case 2-1 Maynard Company (A) (page no. -46)

Chapter 2 Framework (issued by ICAI) Chapter 3 Framework (issued by ICAI)

4-5

Basic Accounting Concepts: Income Statement: Basic Concepts ,Recognition of Expenses, Gains and Losses and The Income Statement

4. Case 3-3 Dispensers of California, Inc. (page no. -75-76) 5. Case 3-4 Pinetree Motel(page no. 76,77,78)

6-7 8-9

Comprehensive Cases Revenue Recognition: Concept Gross versus Net, Timing of Revenue Recognition, Amount of Revenue Recognition

6. Copies Express ( Page no. 107-108) 7. Case 5-2 Grennell Farm (page no. 132-133) 8. Case 5-3 Joan Holtz (A)( (page no. 135-137) Chapter 5 AS 9 (issued by ICAI)

10-11

Inventory valuation in Merchandising / Manufacturing / Service

9. Case 6-2 Lewis Corporation(173-174) 10. Case 6-4 Joan Holtz (B) (page no. 176-177)

Chapter 6 AS 2 (issued

Companies: Full Cost of Inventory, Methods of Inventory Costing and Valuation Principle (Lower of Cost or Net Realizable value) 12 13-15 Quiz I (15%) Fixed Assets Depleting Assets 11. Case 7-2 Joan Holtz (C). (page no. 211-213) 12. Case 7-3 Stafford Press (page no. 213-214)

by ICAI)

Chapter 7 AS 6, 7, 10, 16, 26 (issued by ICAI) Chapter 11 AS 3 (issued by ICAI) Chapter 14 AS 1 (issued by ICAI)

16-18

Purpose of Cash Flow Statement

13. Case 11-2 Amerbran Company (page no. -336-338) 14. Medieval Adventures (page no. 335-336) 15. Infosys (Annual report of Company)

19-20

Understanding Annual Report

21-22

Relation of Cost to Volume Break Even Analysis & Applications

16. Case 16-1 Hospital Supply, Inc.(Page Chapter 16 No.199-501) 17. Case 16-3 Bill French( Page No.504507)

23 24-28

Quiz II (15%) Full Cost Concept & Uses 18. Pepe Denim (CDC Case 18-1 Huron Automotive Company (page no. 569-573) 19. Case 18-2 Califonia Creamery(page no. -573-575) 20. Case 18-3 Wilkerson Company (page no. -575-577) 21. Case 26-1 Import Distributors Inc. (page no. -854-855) 22. Case 26-2 Forner Carpet Company(page no. -855-857) 23. Case 26-3 Precision Worldwide Inc. (page no. -857-858) 24. Case 26-4 Baldwin Bicycle Company(page no. -859-861) Chapter 17 Chapter 18

29-33

Decisions Involving Alternative Choices

Chapter 26

End term Case based Examination (30%)

Evaluation Plan
Sl. No 1 2 3 Activity Class Participation (Three Phases) Quiz End term Case based Examination TOTAL Marks 40 30 30 100

Financial Management I
Program Class of Semester : MBA : 2014 :I Course Code Credits Sessions : SL FI 501 :3 : 33

Session Plan
Session . Nos. 1 Topic Case-Study Readings

Course Overview and Briefing Introduction to Financial Management. Time Value of Money Unilever Limited: Transforming the Finance Function, IBS CDC, Ref: FM0001 Infosys and Satyam Computers: Whose Wealth is Maximized? IBS CDC, Ref: FM0002 ABC Wealth Advisors IBS CDC, Ref: FM0009 An Analysis of Small Savings Scheme in India IBS CDC, Ref: FM0067 MRPL and RPL: Analysing Risk and Return IBS CDC, Ref: FINC/027 Smart Investors Ltd. IBS CDC, Ref: INB0014 RIL Bonds :caselet from IBS CDC Valuation of Securities Pricing Using DDM: Indian Banking Sector IBS CDC, Ref: FM0010 Max Software Services: Relative Valuation IBS CDC, Ref: FM0001 Cost of Equity:A CAPM Approach IBS CDC, Ref: FM0012 Indian Financial System India IBS CDC, Ref: FCF0019 Ambuja Cement Cost of Capital IBS CDC, Ref: FM0011 Allied Products*RWJ Pg. 341-342 Basics of Capital Expenditure Decisions Tatas Nano Project:Capital Investment Lessons IBS CDC, Ref: FM0015 Evaluation of Capital Investment Projects, IBS CDC, Ref: FM0016

2 -3

RWJ Ch. 1

4-6 7 8-9 10 11 12-13 14 15 16 17 -18 19 20

RWJ Ch. 4

Introduction to Risk and Return First test component

RWJ Ch.9 & Ch. 10

RWJ Ch. 5

Overview of Financial Markets Cost of Capital

ISMR and NSE Factbook** RWJ Ch.12

21- 23

RWJ Ch.6

24

Second test component

Session . Nos. 25 26 27 28-30 31- 32 33

Topic

Case-Study Goodweek Tires Inc*. RWJ pg.206-207 I. Q. Inc.* RWJ Pg.207-208 Jimmys Hot Dog Stand* RWJ-Pg.208-209

Readings

Analysis of Project Cash Flows

RWJ Ch.7

Risk Analysis in Capital Budgeting Introduction to Derivatives:

Appraisal of Bharat Insulation Ltd. (BIL) IBS CDC, Ref: FIN0010 Technical Note on Derivative Instruments.

RWJ Ch. 8 RWJ Ch. 22 & Ch. 25

Contemporary Issues in Financial Management

RWJ: Ross, Stephen A., Randolph W. Westerfield and Jeffrey Jaffe, (2008), Corporate Finance, 7 th edition, Tata McGraw-Hill Publications. * The cases are from the prescribed textbook Corporate Finance, 7th edition, by Ross, Westerfield and Jaffe, Tata McGraw-Hill Publications. ** ISMR: Indian Securities Market: A Review available at http://www.nseindia.com/us/factsandfigures ** NSE Factbook available at http://www.nseindia.com/us/factsandfigures

Evaluation Plan
S No 1 2 3 4 5 Component Class Participation Multiple Choice Questions Quiz Class Test Project End Term Exam Total Weightage 40 10 10 10 30 100

Information Systems for Managers

Program Class of Sem : MBA : 2014 :I Course Code Sessions Credits : SL IT 501 : 33 :3

Session Plan
Sessi ons 1 Topic Case/Activities Reading Material Chapter 1 of Text Book (TB)

I. Introduction to Case: Sew What? Inc.: The role of information Information Systems technology in small business success (Ch. 1, p.5 of Text Book (TB)) Business Processes and ISs, Types of Case: IT infrastructure and Business Process Business ISs; IT Synergy at Meru cabs Pvt. Ltd. (prepared by infrastructure: Prof. Kartikeya Bolar to be approved by Case Software Platform Research Center (CRC)). trends, Computer networks. II. Different types of Information Systems Case: Bumrungrads Hospital 2000 Information System. (ICMR Case Code ITSY041);

Chapter 1 of TB.

Classification of IS by organizational levels, TPS, MIS & EIS DSS & ES

Chapter 10 of TB

-continuation of same caseCase: Autosystems: The business value of a successful ERP system for a small manufacturer (Ch. 8, p.415 of TB) Case: CRM for building closer relationship with dealers (Ch.8, p.417 of TB) Case: Cisco Systems: Telepresence and the Future of Collaboration (Ch. 7, p.325 of TB)

Chapters 10 & 11 of TB Chapter 8 of TB

Enterprise IS & ERP Enterprise IS, SCM & CRM E-Commerce & EBusiness III. Building models using MS Excel Spreadsheet concepts Data input.

6 7-8 9

Chapter 8 of TB Chapter 7 of TB Chapters 4 &10 of TB

Lab Activity

Chapters 1 & 2 Winston W.L.

of

10 11 12

Cell Referencing Lookup Functions Mathematical, Logical, Statistical and Financial; Functions Mathematical, Logical, Statistical and Financial Data Formatting & Validating; Charts & Graphs;

Lab Activity: Developing a multiplication table Lab Activity: Student grade sheet Lab Activity: Student grade sheet

Chapters 1 & 2 Winston W.L.

of

Chapter 3 of Winston W.L Chapters 3, 8-10, 12 & 23 of Winston W.L

13

Lab Activity: Student grade sheet Exercises on NPV, IRR, etc.

Chapters 3, 8-10, 12 & 23 of Winston W.L.

14 15

Lab Activity: Student grade sheet Lab Activity: Student grade sheet

Chapters 23 & 33 of Winston W.L Chapter 24 Winston W.L of

16

What-if analysis: Goal Seek, Scenario Manager What-if analysis: Data tables,Decision making using Pivot tables Decision making using Pivot tables Linear programming & Optimization using Solver Linear programming & Optimization using Solver Linear programming & Optimization using Solver Regression &Trend analysis

Lab Activity

Chapters 16 & 17 of Winston W.L Chapters 15 & 36 of Winston W.L

17

Lab Activity

18 19

Lab Activity Case: Athletics Authority of Indraprasthan (ICMR Case Code: QM0021). Lab Activity

Chapter 36 Winston W.L Chapters 24-30 Winston W.L Chapters 24-30 Winston W.L

of of

20

of

21

Lab Activity

Chapters 24-30 Winston W.L

of

22-24

Lab Activity

Chapter 41 & 45 of Winston W.L

25

IV. Database approach to data management Database Management Systems (DBMS)

Case: Amazon, eBay, and Google: Unlocking and Sharing Business Databases (Ch. 5, p.252 of TB)

Chapter 5 of TB

26

Relational DBMS Case: Star Video library case (prepared by and its operations, Prof. Surajit(to be approved by CRC) Capabilities of DBMS V. Building information System with MS Access Queries, Reports and Forms. Application development Lab Activity

Chapter 5 of TB

27

Chapter 5 of TB

28 29 30

Lab Activity

Chapter 5 of TB Chapter 5 of TB

Lab Activity

Case: Raymond James Financial, BCD Travel, VI. Securing Information Systems Houston Texans, and Others: Worrying about Chapter 13 of TB What goes out, Not What comes in. (Ch. 13, p. 687 of TB) VII. Current Trends in Information Systems Analytics Case: Indian Taxi driver and Social media. (prepared by Prof. Kartikeya to be approved by CRC) Case: India Bazaar Retail Ltd. (prepared by Prof. Surajit to be approved by CRC) http://goo.gl/U7gWu

31

32

http://goo.gl/aHimm Chapter 10 (pg.487-488) of TB

33

Cloud computing

Case: Better-off in the Cloud Case of Bajaj Finance (prepared by Prof. Sindhuja to be approved by CRC)

Chapter 5 of Laudon et al.

Evaluation Plan
S. No. Components 1 Class participation (3 phases) 2 3 Mid-Term Exam End-Term Examination Weightage 30 30 40

Managerial Economics
Program Class of Sem : MBA : 2014 :I Course Code: SL EC 501 Credits :3 Sessions : 33

Session Plan
Session s 1 -2 Topics Fundamental Problems of An Economic System: Scarcity and Efficiency Demand & Supply Analysis Cases Switzerland, Cuba and India: The Troika of Economic Problems in Three Economies (CDC) Text book chapters Chapter-1

3- 6

7-10

Consumer Behavior

Do Soaring Price and Mounting Demand in Indian Gold Market Speak of a Paradox? (CDC) Would Housing be a dream in the Dream city of India? (CDC) Mobile Telephony in India: Would Cheaper Rates bring more Profits? (CDC) A Small Peek into Big B's Car Collection(CDC)

Chapter-3 and chapter 1(Appendix)

11-16

Production Analysis and Analysis of Costs

17- 28

Market Structure and Pricing Policy

Tata Nano: A Small Car with Large Consumer Surplus(CDC) Mittal Steel-Consolidating US Operations(ICMR) Business Viability of Dish TV(CDC) Gujarat Ambuja: Cost leader in the Indian Cement Industry (ICMR) Perfect Competition under e-Bay: A Fact or Factoid? ((CDC) Mexican Telecom Industry (CDC) Branded Gold Jewellery Market in India (ICMR) Lev Leviev vs. De Beers (ICMR) The price war in Gujarat Newspaper Industry(ICMR) The Indian Aviation Industry: Price Wars and More((ICMR) Yes Bank: Competitive Strategy of a Late Entrant (ICMR) Wal-Marts Cost Leadership Strategy (ICMR) OPEC: The Economics of Cartel(CDC)

Chapter 3 and Appendix Chapter 6 and Chapter -7

Chapter -8 and chapter-9 and Chapter 11

29-33

Game theory & Information Asymmetry

AIRBUS 350 vs BOEING 787: Battle for skies(CDC) Externalities: Justification for Public Goods? (CDC)

Chap- 10 , & 12 and 13.8

Evaluation Plan
Sl. No. 1 2. 3 4 Total Evaluation Components Class participation (3 Phase) Written Case Analysis (2 Phase) Interim test (2 Phase) End term Exam Weightage 35 10 25 30 100

Marketing Management - I
Program Class of Semester : MBA : 2014 :I Course Code Credits Session : SLMM 501 :3 : 33

Session plan
S# Sess. No Topi c Topic Description Defining Marketing and the Marketing Process 1 1-2 1 Case Grove Fresh Ltd Marketing Organic Juices (2006) Supplementary Reading Marketing Myopia by Theodore Levitt (HBR) Chapter 1 2 3 1 Defining Marketing and the Marketing Process Analyzing the Marketing Environment Capturing Marketing Insights Consumer Markets and Consumer Buyers Behavior 5 8-9 4 Haldirams Group Seeking the Right Marketing Mix (2003) ITC Foods Growth and Future Prospects (2006) Unilevers Real Beauty Campaign for Dove (2006) Kelloggs Indian Experience (2001) Chapter 1

4-5

Chapter 3

6-7

Chapter 4 Indian Consumers: Shopaholics by Chance, Dealaholics by Choice? Chapter 5 General Model for Understanding Chapter 6 Organizational Buyer Behavior by Webster Jr. & Wind Chapter 7

Business Markets and Business Buyer Behavior 6 10 4

Cummins India Consumer Driven Modularization Strategy (2005)

1112

Customer-Driven Marketing Strategy.

BMWs Company of Ideas Campaign : Targeting the

Creative Class (2006) Customer-Driven Marketing Strategy 5 Obesity Concerns: Burger Kings Product Revamp (2005) Marketing Success through Differentiation - of Anything Chapter 7 9 1415 6 Products, Services, and Brands: Building Customer Value New Product Development and Product Life-Cycle Strategies 6 Glaceau : Marketing Vitamin Water (2007) New Product Development at Schwan Food Company-Innovation through Communication (2004) Lifebuoy in India: Product Life Cycle Strategies (2009) Apple iphone Price Cut: Is it a Right Strategy? (2010) Moser Baers Pricing Strategy: Competence based and Value driven? (2009) Pepsicos Distribution and Logistics Operations (2004) Channel Conflict at Apple (2005) Westside : The Indian Retailing Success Story (2003) Marketing & Communication Strategy of Titan Industries Watch Chapter 8

1213

Chapter 9

10

1617

11

18

New Product Development and Product Life-Cycle Strategies Pricing: Understanding and Capturing Customer Value Pricing Strategies

Exploit the Product Life Cycle by Levitt Chapter 9 Chapter 10

12

1920

Chapter 11

13

2122

14

2324 2526 27

Marketing Channels 8 Marketing Channels Retailing and Wholesaling

Chapter 12

15

Chapter 12 Chapter 13

16

8 Communicating Customer Value

Chapter 14, 15

17

2829

Division (2005)

18

3031 32

Advertising and Public Relations Personal Selling and Sales Promotion Direct and Online Marketing

Public Relations at Microsoft (2008) Aventis Successful Sales Promotion (2005) Unilevers digital strategy (2008)

Chapter 15 Chapter 16

19

20

33

Chapter 17

Evaluation Plan
S No 1 2 3 Component In-Class Case Participation: Non-class participation/Mid-term Examinaton End-term examination Weightage 45 Marks 25 Marks 30 Marks

Organizational Behavior
Program Class of Semester : MBA : 2014 :1 Course code Credits Session : SLHR 501 :3 : 33

Session Plan
No. of sessions 1-3 Topics Management Thought and OB Cases VIDEO on scientific management and Hawthorne Studies coupled with discussion CASE 1: The Knowledge (Mis) Manager (CDC) Case code-0B0002 Concepts covered Scientific management, General management, Hawthorne Studies Introduction to OB, Forces of OB, Fundamental Concepts Reading material- Text book Operant Conditioning, Classical Conditioning, Conditioned and Unconditioned response Conditioned and Unconditioned stimulus Reading material- Text book Attitudes, Values, Ethics, Cognitive dissonance theory, job dissatisfaction EVLN model of attitude Reading material- Text book Factors influencing perception, managing, impressions stereotyping, decision making styles Reading material- Text book Theories of personality, self concept, BIG five model + Assessment

4-5

Individual Learning and Behavior

CASE 2: Professional Sports: Rewarding and Punishing the same behavior? (Page 73 (case incident 2) in the textbook)

6-7

Attitudes, Values and Job Satisfaction

CASE 3: The Julie Roehm Saga at Wal-Mart, Inc (ICMR) Case code- HROB108

8-10

Perception

CASE 4: What customers dont know wont hurt them or will it ? (page 730 case 2) in the text book ) CASE 5: Dilemma: Promote from within or look elsewhere ICMR Case code- CLHR001

11-13

Personality

CASE 6; Right Man, Wrong Job (page 146 case incident 3 in the text book)

14-15

Motivation

CASE 7; Needs drive performance (ICMR) Case code- HROB050 CASE 8; Employee motivation: A short case study (ICMR) Case code- CLHR013

Reading material- Text book Motives primary and secondary, theories of motivation content and process Reading material- Text book Stages of group formation, differences between groups and teams, dysfunctional aspects of group group think, Asch effect, social loafing, etc. quality circles, types of teams, etc Reading material- Text book Types of communication, barriers to communication, interactive communication in organizations Reading material- Text book Theories of leadership, types of leadership styles, perspectives of leadership Level 5 leadership Reading material- Text book Bases of power, difference between authority and power, political behavior in organizations Reading material- Text book

Session 16- NCP1 Group and Teams 17-18

CASE 9; Are five heads better than one? (Case 3 Page 732 , Text book) Activity

Communication 19-20

CASE 10; Communication blunders Case code- OB0007 Role Play

Leadership 21 -23

CASE 11; Carly Fiorina- The change leader (ICMR) Case code- DEN026 CASE 12; Dr. V Aravind Eye Hospital: A Level 5 leader Case code- BSTR100 CASE 13; The Politics of Backstabbing ( Page 522-523 (case incident 2) in the textbook) CASE14; Thats the way Cookie crumbles CDC, Case Code- OB0008

24

Power, Authority & Politics

25

26-27

Conflict & Collaboration

CASE 15; Negotiation puts hockey in the penalty box- Pg 557 - 558 (case incident 2 in the textbook) Role Play on Negotiations

Conflict handling techniques, levels of conflict, negotiations Reading material- Text book Types of organizational structures Reading material- Text book Culture and its perspectives Reading material- Text book Why people resist change, how to introduce planned change, types of change, OD, action research Job burnout, stress versus performance, types of stressors, coping strategies Reading material- Text book

28 29

Organizational Structure

CASE 16; No Bosses at W.L. Gore and Associates (Page 594 (case incident 2) in the textbook)

30

Organizational Culture

CASE 17; WEGMANS (Page 632 - 633 (case incident 2) in the textbook) Activity

31-32

Organizational Change

Session 33- NCP2

Evaluation Components
S No 1 2 3 Component In-Class Case Participation: Non-class participation End-term examination Weightage 40 30 30

Quantitative Methods
Program Class of Semester : MBA : 2014 :I Course Code : SLRM501 Credits :3 Sessions : 33

Session Plan
Sr. No. 1-2 Topic Scales & Measurements, Central Tendency and Dispersion CASE Reading Material Chapters 1 to 3 from the Text Book (TB)

a. College Canteen (CDC - QM0001) b. Mattels Global Expansion (CDC - QM0002) a. Mitra Insurance Company (to be uploaded by the CDC) b. The Problem Of a Medical Representative ( Culled out from http://www.stat.auckland.ac.nz/~iase/publication s/1/9d2_sure.pdf with the authors permission) c. Ram Publishers (published in ICMR*, 2004, p.545) d. Normal distribution (Discussion Mode) a. Sampling the Population Favorite (to be uploaded by the CDC) b. Customer Satisfaction with DTH Services in India ( CDC QM0006) c. Ascertaining Customer Satisfaction ( CDC QM0007) d. Sampling Distribution ( Discussion Mode) e. Swarnamukhi Public Bank Limiteds SME Loans ( CDC QM0008) a. b. c. d. Smoking: A Costly Affair (CDC QM0009) Care Hygiene (published in ICMR, 2004, p.539) Conversys Inc. ( CDC QM0010) The Strategic Break ( CDC QM0012)

3-6

Probability & Probability Distribution

Chapters 4 to 6 from the TB

7-9

Sampling & Sampling Distribution

Chapter 7 from the TB

10-15 Estimation & Testing of Hypotheses

Chapters 8 to 10 from the TB

16-18 Chi-square

a. Shoppers Stop (to be uploaded by the CDC) b. Hindustan Foods (published in ICMR, 2004, p.541) c. Melting Delicacies (CDC - QM0013 ) d. A Study of Soap Segment ( CDC QM0023) a. Real Foods (published in ICMR, 2004, p.537) b. Melting Delicacies B (to be uploaded by the CDC) a. Boosting Sales of Double Kola (CDC QM0015) b. Planning for Road Safety (CDC - QM0016) c. Measuring Growth and Responsiveness (CDC QM0028) a. The Electric Fan Industry (CDC QM0017) b. Predicting Sales of a Company (to be uploaded by the CDC) a. Mining for Precious for Metal (CDC QM0019) b. Roja Silks (published in ICMR, 2004, p.544) c. Universal Home Products (published in ICMR, 2004, p.547) d. Ram Publishers (published in ICMR, 2004, p.545) a. Doughnut Bakers (to be uploaded by the CDC) b. KATT: An Outsourcing Company (to be uploaded by the CDC)

Chapters 11 to 12 from the TB Chapter 13 from the TB Chapters 14 to 16 from the TB Chapter 18 from the TB

19-20 ANOVA Bi-variate Analysis, Simple Regression and Multiple Regression Time Series Analysis 28-30 Decision Analysis

21-23

24-27

Chapter 21 from the TB

31-32

33

Revision & Reinforcement through Comprehensive cases Endterm Test

Evaluation Plan
Sr. No. 1 2 3 4. Class participation (3 phases) Written Case Analysis 1 & 2 Interim Test Final Examination Total Components Weightage 40 10 20 30 100

Personal Effectiveness Lab

Program Class of Semester : MBA : 2014 :I Course Code: ALHR 501 Sessions : 33 Credits :3

Sessions Plan
Sessions 1 -2 3-4 Topics Self Awareness & Self Assessment Talk Summary Pedagogy Instruments- Questionnaire Self-Assessment Guest speaker from industry Importance of Soft Skills Illustrations, Video Clips- Self Assessment

Perception & Attitudes (Including Values & Ethics) Body Language Effective Presentation Skills

6 7-8

Discussion, Videos, Role-Plays Input Session, Video Case,Discussion, Dos/Donts & Technology Audio/Video Clips and Exercise - SelfAssessment Output Sessions: Product launch/ campaign/Movie Reviews Activity and Discussion Discussion and exercise Output Sessions - Current Corporate Analysis (CCA)- Presentations on current business situations and issues Role -Plays through Cue-cards Team Games- Self Assessment

9-11

Listening Skills

12

Effective Presentation Skills- 1

13 14-16 17-21

Goal Setting Time Management Effective Presentation Skills- 2

22-25 26-28

Conversational & Assertive Skills Leadership & Team Building

29-30

Social skills, Netiquette, Dining Etiquette, Telephone Etiquettes. Stress Management Career Planning Creative Problem-Solving including Structured Thinking

Practicals (business lunch) & discussion

31 32-33

Activity-based- Self Assessment Case Group Activity

Evaluation Plan
Sl. No 1 2 Component Weightage 25 75 100

Class Participation (3 Phases) Non Class Participation (6 phases) Total