International Marketing Research

Assignment Data

Frequencies: GENERAL SHOPPING BEHAVIOUR

COUNTRY Cumulative Frequency Valid Malaysia Australia Total 379 389 768 Percent 49.3 50.7 100.0 Valid Percent 49.3 50.7 100.0 Percent 49.3 100.0

q1. How often do you go to a shopping centre Cumulative Frequency Valid At least once a year At least once every six months At least once a month At least once a fortnight At least once a week More than once a week Total Missing Total System 140 119 285 178 767 1 768 18.2 15.5 37.1 23.2 99.9 .1 100.0 18.3 15.5 37.2 23.2 100.0 24.1 39.6 76.8 100.0 12 33 Percent 1.6 4.3 Valid Percent 1.6 4.3 Percent 1.6 5.9

q2. Last time visited a shopping centre

Cumulative Frequency Valid 0 Within the last 12 months Within the last 6 months Within the last month Within the last fortnight Within the last 7 days Within the last 24 hours Total Missing Total System 1 9 13 51 88 382 222 766 2 768 Percent .1 1.2 1.7 6.6 11.5 49.7 28.9 99.7 .3 100.0 Valid Percent .1 1.2 1.7 6.7 11.5 49.9 29.0 100.0 Percent .1 1.3 3.0 9.7 21.1 71.0 100.0

q3. Hours spent

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Cumulative Frequency Valid 0 1 1 2 2 3 4 5 6 7 8 9 Total 84 167 1 231 2 150 76 32 13 6 4 2 768 Percent 10.9 21.7 .1 30.1 .3 19.5 9.9 4.2 1.7 .8 .5 .3 100.0 Valid Percent 10.9 21.7 .1 30.1 .3 19.5 9.9 4.2 1.7 .8 .5 .3 100.0 Percent 10.9 32.7 32.8 62.9 63.2 82.7 92.6 96.7 98.4 99.2 99.7 100.0

Assignment Data

q3. Minutes spent Cumulative Frequency Valid 0 1 3 5 8 10 12 14 15 20 23 25 30 35 40 43 45 47 50 55 Total 397 2 1 7 1 15 1 1 39 20 1 4 212 4 13 1 38 1 7 3 768 Percent 51.7 .3 .1 .9 .1 2.0 .1 .1 5.1 2.6 .1 .5 27.6 .5 1.7 .1 4.9 .1 .9 .4 100.0 Valid Percent 51.7 .3 .1 .9 .1 2.0 .1 .1 5.1 2.6 .1 .5 27.6 .5 1.7 .1 4.9 .1 .9 .4 100.0 Percent 51.7 52.0 52.1 53.0 53.1 55.1 55.2 55.3 60.4 63.0 63.2 63.7 91.3 91.8 93.5 93.6 98.6 98.7 99.6 100.0

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q5. Number of people with Cumulative Frequency Valid By myself One other person 2 3 4 5 6 7 8 12 Total Missing Total System 202 369 78 66 28 12 5 4 2 1 767 1 768 Percent 26.3 48.0 10.2 8.6 3.6 1.6 .7 .5 .3 .1 99.9 .1 100.0 Valid Percent 26.3 48.1 10.2 8.6 3.7 1.6 .7 .5 .3 .1 100.0 Percent 26.3 74.4 84.6 93.2 96.9 98.4 99.1 99.6 99.9 100.0

Assignment Data

q6. Amount spent Cumulative Frequency Valid Spent nothing less than 10 $ or RM 11-20 $ or RM 21-50 $ or RM 51-100 $ or RM 101-200 $ or RM 201-500 $ or RM 501-1000 $ or RM more than 1000 $ or RM Total Missing Total System 50 43 81 178 175 142 69 14 14 766 2 768 Percent 6.5 5.6 10.5 23.2 22.8 18.5 9.0 1.8 1.8 99.7 .3 100.0 Valid Percent 6.5 5.6 10.6 23.2 22.8 18.5 9.0 1.8 1.8 100.0 Percent 6.5 12.1 22.7 46.0 68.8 87.3 96.3 98.2 100.0

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Assignment Data

Frequencies:

Demographic Data
q20. Age group Cumulative Frequency Percent 1.3 28.4 15.1 32.6 18.8 3.6 .1 99.9 .1 100.0 Valid Percent 1.3 28.4 15.1 32.6 18.8 3.7 .1 100.0 Percent 1.3 29.7 44.9 77.4 96.2 99.9 100.0

Valid

17 years and below 18 -22 years 23-25 years 26-35 years 36-54 years 55-64 years 65 years plus Total

10 218 116 250 144 28 1 767 1 768

Missing Total

System

q21. Gender Cumulative Frequency Valid Male Female Total Missing Total System 380 387 767 1 768 Percent 49.5 50.4 99.9 .1 100.0 Valid Percent 49.5 50.5 100.0 Percent 49.5 100.0

q18. Marital status Cumulative Frequency Valid Never married Defacto or live together Married Separated/Divorced/Widowe d Total Missing Total System 767 1 768 99.9 .1 100.0 100.0 493 40 207 27 Percent 64.2 5.2 27.0 3.5 Valid Percent 64.3 5.2 27.0 3.5 Percent 64.3 69.5 96.5 100.0

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q17. Annual income Cumulative Frequency Valid 25,000 or below 25,000 - 50,000 50,000 - 75,000 75,000 - 100,000 100,000 - 150,000 150,000 or above Total Missing 99 System Total Total 365 245 91 26 18 13 758 5 5 10 768 Percent 47.5 31.9 11.8 3.4 2.3 1.7 98.7 .7 .7 1.3 100.0 Valid Percent 48.2 32.3 12.0 3.4 2.4 1.7 100.0 Percent 48.2 80.5 92.5 95.9 98.3 100.0

Assignment Data

q16. Working Cumulative Frequency Valid Full time Part time Casual Not working presently Total Missing Total System 425 109 79 154 767 1 768 Percent 55.3 14.2 10.3 20.1 99.9 .1 100.0 Valid Percent 55.4 14.2 10.3 20.1 100.0 Percent 55.4 69.6 79.9 100.0

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Assignment Data

q19a How many children Cumulative Frequency Valid 0 1 2 3 4 5 6 Total Missing 99 System Total Total 6 54 27 6 1 1 1 96 110 562 672 768 Percent .8 7.0 3.5 .8 .1 .1 .1 12.5 14.3 73.2 87.5 100.0 Valid Percent 6.3 56.3 28.1 6.3 1.0 1.0 1.0 100.0 Percent 6.3 62.5 90.6 96.9 97.9 99.0 100.0

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Assignment Data

Crosstabs Demographic Data

q1. How often do you go to a shopping centre * COUNTRY Crosstabulation COUNTRY Malaysia q1. How often do you go to a shopping centre At least once every six months At least once a month At least once a year Count % of Total Count % of Total Count % of Total At least once a fortnight Count % of Total At least once a week Count % of Total More than once a week Count % of Total Total Count % of Total 1 .1% 16 2.1% 87 11.3% 44 5.7% 149 19.4% 82 10.7% 379 49.4% Australia 11 1.4% 17 2.2% 53 6.9% 75 9.8% 136 17.7% 96 12.5% 388 50.6% Total 12 1.6% 33 4.3% 140 18.3% 119 15.5% 285 37.2% 178 23.2% 767 100.0%

q2. Last time visited a shopping centre * COUNTRY Crosstabulation COUNTRY Malaysia q2. Last time visited a shopping centre Within the last 12 months 0 Count % of Total Count % of Total Within the last 6 months Count % of Total Within the last month Count % of Total Within the last fortnight Count % of Total Within the last 7 days Count % of Total Within the last 24 hours Count % of Total Total Count % of Total 1 .1% 0 .0% 6 .8% 30 3.9% 37 4.8% 190 24.8% 114 14.9% 378 49.3% Australia 0 .0% 9 1.2% 7 .9% 21 2.7% 51 6.7% 192 25.1% 108 14.1% 388 50.7% Total 1 .1% 9 1.2% 13 1.7% 51 6.7% 88 11.5% 382 49.9% 222 29.0% 766 100.0%

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q5. Number of people with * COUNTRY Crosstabulation COUNTRY Malaysia q5. Number of people with By myself Count % of Total One other person Count % of Total 2 Count % of Total 3 Count % of Total 4 Count % of Total 5 Count % of Total 6 Count % of Total 7 Count % of Total 8 Count % of Total 12 Count % of Total Total Count % of Total 41 5.3% 188 24.5% 51 6.6% 52 6.8% 25 3.3% 10 1.3% 5 .7% 4 .5% 2 .3% 1 .1% 379 49.4% Australia 161 21.0% 181 23.6% 27 3.5% 14 1.8% 3 .4% 2 .3% 0 .0% 0 .0% 0 .0% 0 .0% 388 50.6% Total 202 26.3% 369 48.1% 78 10.2% 66 8.6% 28 3.7% 12 1.6% 5 .7% 4 .5% 2 .3% 1 .1% 767 100.0%

Assignment Data

q6. Amount spent * COUNTRY Crosstabulation COUNTRY Malaysia q6. Amount spent Spent nothing Count % of Total less than 10 $ or RM Count % of Total 11-20 $ or RM Count % of Total 21-50 $ or RM Count % of Total 51-100 $ or RM Count % of Total 13 1.7% 14 1.8% 45 5.9% 88 11.5% 91 11.9% Australia 37 4.8% 29 3.8% 36 4.7% 90 11.7% 84 11.0% Total 50 6.5% 43 5.6% 81 10.6% 178 23.2% 175 22.8%

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101-200 $ or RM Count % of Total 201-500 $ or RM Count % of Total 501-1000 $ or RM Count % of Total more than 1000 $ or RM Count % of Total Total Count % of Total 68 8.9% 44 5.7% 6 .8% 9 1.2% 378 49.3% 74 9.7% 25 3.3% 8 1.0% 5 .7% 388 50.7% 142 18.5% 69 9.0% 14 1.8% 14 1.8% 766 100.0%

Assignment Data

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Assignment Data

Means:

Q7 Think back to your last trip to a shopping centre of shopping mall.

How much do you agree or disagree with the following statements?

Descriptive Statistics N q7_1 The shopping trip was truly a joy q7_2 I continued to shop, not because I had to but because I wanted to q7_3 I was disappointed because I had to go to another centre to complete my shopping q7_4 The shopping trip truly felt like an escape q7_5 I accomplished just what I wanted to on the shopping trip q7_6 Compared to other things I could have done, the time spent shopping was truly enjoyable q7_7 I enjoy being immersed in exciting new products q7_8 I couldn't buy what I really needed q7_9 I enjoyed talking with other salespeople and other shoppers q7_10 I enjoyed the shopping trip for its own sake q7_11 I had a good time because I was able to act on the "spur of the moment" q7_12 While shopping I found just the item(s) I was looking for q7_13 I liked finding what I want in the least amount of time q7_14 During the trip, I felt the "excitement of the hunt" q7_15 While shopping I was able to forget my problems q7_16 While shopping I felt a sense of adventure q7_17 I enjoyed seeing mall exhibits while shopping q7_18 The shopping trip was not a very nice time out q7_19 I liked having salespeople bring merchandise out for me to choose from Valid N (listwise) 759 767 1 5 2.86 1.227 766 767 766 1 1 1 5 5 5 2.83 3.09 2.41 1.121 1.153 1.070 766 1 5 3.09 1.198 766 1 5 2.86 1.116 767 1 5 3.73 1.139 766 1 5 3.45 1.126 767 766 1 1 5 5 3.01 3.04 1.099 1.080 767 767 1 1 5 5 2.50 2.51 1.217 1.140 765 1 5 3.27 1.149 767 1 5 3.30 1.077 767 767 1 1 5 5 2.83 3.71 1.182 1.072 767 1 5 2.24 1.240 767 766 Min 1 1 Max 5 5 Mean 3.39 3.27 Std. Deviation .927 1.182

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Q7 One-Sample Test Test Value = 5

Assignment Data

95% Confidence Interval Sig. (2t q7_1 The shopping trip was truly a joy q7_2 I continued to shop, not because I had to but because I wanted to q7_3 I was disappointed because I had to go to another centre to complete my shopping q7_4 The shopping trip truly felt like an escape q7_5 I accomplished just what I wanted to on the shopping trip q7_6 Compared to other things I could have done, the time spent shopping was truly enjoyable q7_7 I enjoy being immersed in exciting new products q7_8 I couldn't buy what I really needed q7_9 I enjoyed talking with other salespeople and other shoppers q7_10 I enjoyed the shopping trip for its own sake q7_11 I had a good time because I was able to act on the "spur of the moment" q7_12 While shopping I found just the item(s) I was looking for q7_13 I liked finding what I want in the least amount of time q7_14 During the trip, I felt the "excitement of the hunt" q7_15 While shopping I was able to forget my problems q7_16 While shopping I felt a sense of adventure q7_17 I enjoyed seeing mall exhibits while shopping q7_18 The shopping trip was not a very nice time out q7_19 I liked having salespeople bring merchandise out for me to choose from -48.259 766 .000 -2.138 -2.23 -2.05 -67.057 765 .000 -2.591 -2.67 -2.52 -45.868 766 .000 -1.910 -1.99 -1.83 -53.649 765 .000 -2.174 -2.25 -2.09 -44.047 765 .000 -1.906 -1.99 -1.82 -53.084 765 .000 -2.140 -2.22 -2.06 -30.887 766 .000 -1.270 -1.35 -1.19 -38.129 765 .000 -1.551 -1.63 -1.47 -50.297 765 .000 -1.963 -2.04 -1.89 -50.182 766 .000 -1.992 -2.07 -1.91 -57.015 -60.491 766 766 .000 .000 -2.505 -2.490 -2.59 -2.57 -2.42 -2.41 -41.542 764 .000 -1.725 -1.81 -1.64 -43.836 766 .000 -1.704 -1.78 -1.63 -50.838 -33.374 766 766 .000 .000 -2.169 -1.292 -2.25 -1.37 -2.09 -1.22 -61.611 766 .000 -2.757 -2.85 -2.67 -48.098 -40.498 df 766 765 tailed) .000 .000 Mean Difference -1.610 -1.730 of the Difference Lower -1.68 -1.81 Upper -1.54 -1.65

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Assignment Data

Means:

Q8 Here are some questions about how you may feel about shopping in
general. How much do you agree or disagree with the following statements?
N Minimum 766 1 Maximum 5 Mean 3.41 Std. Deviation 1.218

q8_1 I shop because buying things makes me happy q8_2 Shopping is not a pleasant activity for me q8_3 Going shopping is one of the enjoyable activities of life q8_4 Shopping in stores is a waste of time q8_5 I hate to spend time gathering information on products q8_6 Shopping is fun q8_7 I look forward to shopping q8_8 I do not like complicated things q8_9 Shopping is boring q8_10 I enjoy shopping just for the fun of it q8_11 I would find it convenient to shop from home q8_12 I get a real "high" from shopping q8_13 I would prefer to shop online using the internet Valid N (listwise)

767

2.34

1.157

767

3.37

1.161

767

2.19

1.062

767

2.82

1.164

767 767

1 1

5 5

3.66 3.49

1.089 1.101

766

3.34

1.135

767 767

1 1

5 5

2.16 3.19

1.131 1.071

767

2.69

1.223

767

2.86

1.154

767

2.12

1.111

765

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Q8 One-Sample Test Test Value = 5

Assignment Data

95% Confidence Interval Sig. (2t q8_1 I shop because buying things makes me happy q8_2 Shopping is not a pleasant activity for me q8_3 Going shopping is one of the enjoyable activities of life q8_4 Shopping in stores is a waste of time q8_5 I hate to spend time gathering information on products q8_6 Shopping is fun q8_7 I look forward to shopping q8_8 I do not like complicated things q8_9 Shopping is boring q8_10 I enjoy shopping just for the fun of it q8_11 I would find it convenient to shop from home q8_12 I get a real "high" from shopping q8_13 I would prefer to shop online using the internet -51.360 -71.799 766 766 .000 .000 -2.141 -2.881 -2.22 -2.96 -2.06 -2.80 -34.090 -37.929 -40.564 -69.442 -46.706 -52.328 766 766 765 766 766 766 .000 .000 .000 .000 .000 .000 -1.340 -1.507 -1.663 -2.837 -1.807 -2.312 -1.42 -1.59 -1.74 -2.92 -1.88 -2.40 -1.26 -1.43 -1.58 -2.76 -1.73 -2.22 -73.162 -51.883 766 766 .000 .000 -2.806 -2.180 -2.88 -2.26 -2.73 -2.10 -63.621 -38.870 766 766 .000 .000 -2.657 -1.630 -2.74 -1.71 -2.58 -1.55 -36.223 df 765 tailed) .000 Mean Difference -1.594 of the Difference Lower -1.68 Upper -1.51

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Assignment Data

Means:

Q9 These questions describe some statements about retail salespeoples

behaviour.
Descriptive Statistics N Min 1 1 Max 6 6 Mean 3.02 3.56 Std. Deviation 1.223 1.290

q9_1 Salespersons try to help me achieve my goals q9_2 Salespersons try to sell customers all they can convince them to buy q9_3 Salespersons try to achieve their goals by satisfying customers q9_4 Salespersons try to sell as much as they can rather than satisfy a customer q9_5 Salespersons keep alert for weaknesses in a customer's personality... q9_6 If a salesperson is not sure a product or gift is right for a customer they will still apply pressure... q9_7 A good salesperson has to have the customer's best interests in mind q9_8 Salespersons decide what products to offer on the basis of what they can convince the customer to buy... q9_9 Salespersons try to get me to discuss my needs with them q9_10 Salespersons spend more time trying to persuade a customer... q9_11 Salespersons offer the products of theirs that is best suited to the customer's problem q9_12 Salespersons stretch the truth in describing a product to a customer q9_13 Salespersons pretend to agree with cusomers to please them q9_14 Salespersons imply to a customer that something is beyond their control when it is not q9_15 Salespersons try to find out what kind of product would be most helpful to a customer q9_16 Salespersons begin the sales talk for a product before exploring a customer's needs q9_17 Salespeople treat customers as rivals q9_18 Salespersons answer a customer's questions about the product as correctly as they can q9_19 Salespersons try to bring a customer with a problem together with a product tha helps them... q9_20 Salespersons try to influence a customer with information rather than pressure q9_21 Salespersons paint too rosy a picture of their products... q9_22 Salespersons are willing to disagree with a customer q9_23 Salespersons try to give customers an accurate expectation of what the product will do q9_24 Salespersons try to figure out what the customer's needs are Valid N (listwise)

767 766

766 767

1 1

6 6

3.48 3.84

1.246 1.280

767

3.35

1.297

767

3.37

1.270

766

3.73

1.459

767

3.49

1.178

767 767 767

1 1 1

6 6 6

3.22 3.62 3.29

1.246 1.246 1.131

767

3.46

1.253

767 767

1 1

6 6

3.92 3.54

1.331 1.214

767

3.36

1.171

767

3.52

1.247

767 766

1 1

6 6

2.43 3.68

1.169 1.253

765

3.45

1.132

767

3.43

1.143

766 767 767

1 1 1

6 6 6

3.96 2.99 3.37

1.267 1.158 1.100

766 759

3.31

1.220

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Q9 One-Sample Test Test Value = 5

Assignment Data

95% Confidence Interval of the Sig. (2t q9_1 Salespersons try to help me achieve my goals q9_2 Salespersons try to sell customers all they can convince them to buy q9_3 Salespersons try to achieve their goals by satisfying customers q9_4 Salespersons try to sell as much as they can rather than satisfy a customer q9_5 Salespersons keep alert for weaknesses in a customer's personality... q9_6 If a salesperson is not sure a product or gift is right for a customer they will still apply pressure... q9_7 A good salesperson has to have the customer's best interests in mind q9_8 Salespersons decide what products to offer on the basis of what they can convince the customer to buy... q9_9 Salespersons try to get me to discuss my needs with them q9_10 Salespersons spend more time trying to persuade a customer... q9_11 Salespersons offer the products of theirs that is best suited to the customer's problem q9_12 Salespersons stretch the truth in describing a product to a customer q9_13 Salespersons pretend to agree with cusomers to please them q9_14 Salespersons imply to a customer that something is beyond their control when it is not q9_15 Salespersons try to find out what kind of product would be most helpful to a customer q9_16 Salespersons begin the sales talk for a product before exploring a customer's needs q9_17 Salespeople treat customers as rivals q9_18 Salespersons answer a customer's questions about the product as correctly as they can -60.949 -29.085 766 765 .000 .000 -2.574 -1.317 -2.66 -1.41 -2.49 -1.23 -32.918 766 .000 -1.482 -1.57 -1.39 -38.857 766 .000 -1.643 -1.73 -1.56 -33.232 766 .000 -1.456 -1.54 -1.37 -22.413 766 .000 -1.077 -1.17 -.98 -33.975 766 .000 -1.537 -1.63 -1.45 -41.929 766 .000 -1.712 -1.79 -1.63 -30.565 766 .000 -1.375 -1.46 -1.29 -39.629 766 .000 -1.784 -1.87 -1.70 -35.452 766 .000 -1.508 -1.59 -1.42 -24.170 765 .000 -1.274 -1.38 -1.17 -35.516 766 .000 -1.628 -1.72 -1.54 -35.184 766 .000 -1.648 -1.74 -1.56 -25.082 766 .000 -1.159 -1.25 -1.07 -33.819 765 .000 -1.522 -1.61 -1.43 -30.951 765 .000 -1.443 -1.53 -1.35 -44.713 df 766 tailed) .000 Mean Difference -1.975 Difference Lower -2.06 Upper -1.89

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q9_19 Salespersons try to bring a customer with a problem together with a product tha helps them... q9_20 Salespersons try to influence a customer with information rather than pressure q9_21 Salespersons paint too rosy a picture of their products... q9_22 Salespersons are willing to disagree with a customer q9_23 Salespersons try to give customers an accurate expectation of what the product will do q9_24 Salespersons try to figure out what the customer's needs are -38.261 765 .000 -1.687 -40.917 766 .000 -1.626 -48.119 766 .000 -2.012 -22.693 765 .000 -1.039 -38.014 766 .000 -1.568 -37.840 764 .000 -1.549

Assignment Data

-1.63

-1.47

-1.65

-1.49

-1.13

-.95

-2.09

-1.93

-1.70

-1.55

-1.77

-1.60

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Assignment Data

Frequencies: Q10 Here are some questions about your shopping behaviour
Descriptive Statistics Std. N q10_1 Even though certain food products are available...I always tend to buy the same q10_2 When I eat out, I like to try the most unusual items... q10_3 I like to shop around and look at displays q10_4 I like to browse through store catalogs even when I don't plan to buy anything q10_5 When I see a new or different brand on the shelf, I pick it up just to see what it is like q10_6 I often read the information on the packages of products just out of curiosity q10_7 I am the kind of person who would try any new product once q10_8 A new store or restaurant is not something I would be eager to find out about q10_9 When I go to a restaurant, I feel safer to order dishes I am familiar with q10_10 I am very cautious in trying new or different products q10_11 Even for an important date or dinner, I wouldn't be wary of trying a new or unfamiliar restaurant q10_12 I generally read even my junk mail just to know what it is about q10_13 I enjoy sampling different brands of commonplace products for the sake of comparison q10_14 I would rather stick with a brand I usually buy than try something I am not sure of q10_15 I usually throw away mail advertisements without reading them q10_16 If I like a brand, I rarely switch from it just to try something different q10_17 I often read advertisements just out of curiosity q10_18 I would prefer using old appliances and gadgets even if it means having to get them fixed q10_19 I would rather wait for others to try a new store or restaurant than try it myself q10_20 I get bored with buying the same brands even if they are good q10_21 When I see a new brand somewhat different from the usual, I investigate it 766 1 9 5.64 1.767 767 1 9 4.26 1.923 767 1 9 4.85 2.071 767 766 1 1 9 9 5.48 4.28 1.973 2.103 767 1 9 5.93 1.862 765 1 9 4.99 2.356 767 1 9 5.78 1.903 767 1 9 5.17 1.903 766 1 9 4.22 2.409 767 767 1 1 9 9 5.41 4.95 1.932 2.102 767 1 9 6.03 1.968 767 1 9 4.40 1.969 767 1 9 5.41 2.053 766 1 9 5.58 2.069 766 1 9 6.09 1.998 767 767 766 1 1 1 9 9 9 4.64 5.90 5.82 2.159 2.098 2.201 767 Min 1 Max 9 Mean 5.71 Deviation 2.041

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q10_22 I never buy something I don't know about at the risk of making a mistake q10_23 I would get tired of flying the same airline every time q10_24 If I buy appliances, I will buy only well established brands q10_25 Investigating new brands of grocery and other similar products is generally a waste of time q10_26 I rarely read advertisements that just seem to contain a lot of information q10_27 A lot of times I feel the urge to buy something really different from the brands I usually buy q10_28 I enjoy taking chances in buying unfamiliar brands just to get some variety in my purchases q10_29 If I did a lot of flying. I would probably like to try all the different airlines... q10_30 I enjoy exploring several different alternatives or brands while shopping Valid N (listwise) 760 767 1 9 767 1 9 767 1 9 767 1 9 767 1 9 767 767 767 1 1 1 9 9 9 767 1 9

Assignment Data

5.22

1.942

4.05 6.29 4.23

2.153 1.913 1.863

5.01

2.091

4.95

1.819

4.80

1.866

4.96

2.289

5.56

1.861

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Q10 One-Sample Test Test Value = 5

Assignment Data

95% Confidence Interval Sig. (2t q10_1 Even though certain food products are available...I always tend to buy the same q10_2 When I eat out, I like to try the most unusual items... q10_3 I like to shop around and look at displays q10_4 I like to browse through store catalogs even when I don't plan to buy anything q10_5 When I see a new or different brand on the shelf, I pick it up just to see what it is like q10_6 I often read the information on the packages of products just out of curiosity q10_7 I am the kind of person who would try any new product once q10_8 A new store or restaurant is not something I would be eager to find out about q10_9 When I go to a restaurant, I feel safer to order dishes I am familiar with q10_10 I am very cautious in trying new or different products q10_11 Even for an important date or dinner, I wouldn't be wary of trying a new or unfamiliar restaurant q10_12 I generally read even my junk mail just to know what it is about q10_13 I enjoy sampling different brands of commonplace products for the sake of comparison q10_14 I would rather stick with a brand I usually buy than try something I am not sure of q10_15 I usually throw away mail advertisements without reading them q10_16 If I like a brand, I rarely switch from it just to try something different q10_17 I often read advertisements just out of curiosity q10_18 I would prefer using old appliances and gadgets even if it means having to get them fixed -9.533 765 .000 -.725 -.87 -.58 6.699 766 .000 .477 .34 .62 13.825 766 .000 .930 .80 1.06 -.138 764 .890 -.012 -.18 .16 11.311 766 .000 .777 .64 .91 2.467 766 .014 .169 .03 .30 -9.001 765 .000 -.783 -.95 -.61 -.670 766 .503 -.051 -.20 .10 5.813 766 .000 .405 .27 .54 14.496 766 .000 1.030 .89 1.17 -8.398 766 .000 -.597 -.74 -.46 5.506 766 .000 .408 .26 .55 7.754 765 .000 .580 .43 .73 15.103 765 .000 1.090 .95 1.23 11.839 10.258 766 765 .000 .000 .897 .816 .75 .66 1.05 .97 -4.634 766 .000 -.361 -.51 -.21 9.640 df 766 tailed) .000 Mean Difference .711 of the Difference Lower .57 Upper .86

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q10_19 I would rather wait for others to try a new store or restaurant than try it myself q10_20 I get bored with buying the same brands even if they are good q10_21 When I see a new brand somewhat different from the usual, I investigate it q10_22 I never buy something I don't know about at the risk of making a mistake q10_23 I would get tired of flying the same airline every time q10_24 If I buy appliances, I will buy only well established brands q10_25 Investigating new brands of grocery and other similar products is generally a waste of time q10_26 I rarely read advertisements that just seem to contain a lot of information q10_27 A lot of times I feel the urge to buy something really different from the brands I usually buy q10_28 I enjoy taking chances in buying unfamiliar brands just to get some variety in my purchases q10_29 If I did a lot of flying. I would probably like to try all the different airlines... q10_30 I enjoy exploring several different alternatives or brands while shopping 8.343 766 .000 .561 -.473 766 .636 -.039 -2.960 766 .003 -.199 -.774 766 .439 -.051 .173 766 .863 .013 -11.457 766 .000 -.771 18.648 766 .000 1.288 -12.245 766 .000 -.952 3.105 766 .002 .218 10.078 765 .000 .644 -10.648 766 .000 -.739 -1.988 766 .047 -.149

Assignment Data

-.30

.00

-.88

-.60

.52

.77

.08

.36

-1.10

-.80

1.15

1.42

-.90

-.64

-.14

.16

-.18

.08

-.33

-.07

-.20

.12

.43

.69

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Assignment Data

Means: Q11 How would you say you feel about shopping in general
Descriptive Statistics N q11. How I feel about shopping overall Valid N (listwise) 767 767 Minimum 1 Maximum 10 Mean 7.07 Std. Deviation 2.093

Report q11. How I feel about shopping overall q21. Gender Male
dimension1

Mean 6.25 7.89 7.07

N 380 387 767

Std. Deviation 2.060 1.786 2.093

Female Total

Report q11. How I feel about shopping overall q20. Age group 17 years and below 18 -22 years 23-25 years 26-35 years 36-54 years 55-64 years 65 years plus Total Mean 8.10 7.37 7.35 7.18 6.39 5.93 5.00 7.07 N 10 218 116 250 144 28 1 767 Std. Deviation 1.595 2.200 2.023 1.889 2.142 2.071 . 2.093

Report q11. How I feel about shopping overall q18. Marital status Never married Defacto or live together Married Separated/Divorced/Widow ed Total 7.07 767 2.093 Mean 7.25 6.88 6.68 7.11 N 493 40 207 27 Std. Deviation 2.029 2.503 2.094 2.259

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Report q11. How I feel about shopping overall q17. Annual income
d

Assignment Data

Mean 7.18 7.09 7.04 6.58 6.28 6.38 7.08

N 365 245 91 26 18 13 758

Std. Deviation 2.156 1.965 2.022 2.248 1.934 2.501 2.087

25,000 or below 25,000 - 50,000 50,000 - 75,000 75,000 - 100,000 100,000 - 150,000 150,000 or above

Total
o n

Report q11. How I feel about shopping overall COUNTRY

di

Mean 7.36 6.79 7.07

N 379 388 767

Std. Deviation 1.860 2.265 2.093

Malaysia Australia Total

me

nsi

on

Report q11. How I feel about shopping overall q1. How often do you go to a shopping centre At least once a year At least once every six months At least once a month At least once a fortnight At least once a week More than once a week Total 6.32 6.82 7.51 7.71 7.07 140 119 285 178 767 2.015 2.038 1.773 1.929 2.093 Mean 3.92 5.18 N 12 33 Std. Deviation 2.503 2.675

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Assignment Data

Chi-Square Tests Frequencies

q1. How often do you go to a shopping centre Observed N At least once a year At least once every six months At least once a month At least once a fortnight At least once a week More than once a week Total 12 33 140 119 285 178 767 q2. Last time visited a shopping centre Observed N 0 Within the last 12 months Within the last 6 months Within the last month Within the last fortnight Within the last 7 days Within the last 24 hours Total 1 9 13 51 88 382 222 766 q18. Marital status Observed N Never married Defacto or live together Married Separated/Divorced/Widowed Total q19. Parent or guardian Observed N No Yes Total 669 97 766 Expected N 383.0 383.0 Residual 286.0 -286.0 493 40 207 27 767 Expected N 191.8 191.8 191.8 191.8 Residual 301.3 -151.8 15.3 -164.8 Expected N 109.4 109.4 109.4 109.4 109.4 109.4 109.4 Residual -108.4 -100.4 -96.4 -58.4 -21.4 272.6 112.6 Expected N 127.8 127.8 127.8 127.8 127.8 127.8 Residual -115.8 -94.8 12.2 -8.8 157.2 50.2

q21. Gender Observed N Male Female Total 380 387 767 Expected N 383.5 383.5 Residual -3.5 3.5

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Assignment Data

Test Statistics q1. How often do you go to a shopping centre Chi-square df Asymp. Sig. 389.999
a

q2. Last time visited a shopping centre 1114.715

b

q19. Parent or q18. Marital status 736.140

c

guardian 427.133
d

q21. Gender .064

e

5 .000

6 .000

3 .000

1 .000

1 .800

a. 0 cells (.0%) have expected frequencies less than 5. The minimum expected cell frequency is 127.8. b. 0 cells (.0%) have expected frequencies less than 5. The minimum expected cell frequency is 109.4. c. 0 cells (.0%) have expected frequencies less than 5. The minimum expected cell frequency is 191.8. d. 0 cells (.0%) have expected frequencies less than 5. The minimum expected cell frequency is 383.0. e. 0 cells (.0%) have expected frequencies less than 5. The minimum expected cell frequency is 383.5.

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Assignment Data

T-Test Paired Samples: Country & Q11

Paired Samples Correlations N Pair 1 COUNTRY & q11. How I feel about shopping overall Paired Samples Test Paired Differences
95% Confidence Interval of the Difference

Correlation 767 -.136

Sig. .000

Mean Pair 1 COUNTRY - q11. How I feel about shopping overall -5.56845

Std. Deviation 2.21676

Std. Error Mean .08004

Lower -5.72558

Upper -5.41132

t -69.568

df 766

Sig. (2-tailed) .000

T-Test Paired Samples Gender and Q11

Paired Samples Correlations N Pair 1 q21. Gender & q11. How I feel about shopping overall Paired Samples Test Paired Differences 95% Confidence Interval of the Difference Mean Pair 1 q21. Gender - q11. How I feel about shopping overall -5.570 Std. Deviation 1.952 Std. Error Mean .070 Lower -5.708 Upper -5.431 t -79.032 df 766 Sig. (2-tailed) .000 767 Correlation .392 Sig. .000

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Assignment Data

Q 7: Means (by Gender) Report q21. Gender q7_3 I was q7_2 I continue d to shop, q7_1 The shoppi ng trip was truly a joy Male Mean N Std. Dev Female Mean N Std. Dev Total Mean N Std. Dev 3.39 767 .927 3.27 766 1.182 2.24 767 1.240 2.83 767 1.182 3.71 767 1.072 3.30 767 1.077 3.27 765 1.149 2.50 767 1.217 2.51 767 1.140 3.01 767 1.099 3.04 766 1.080 3.45 766 1.126 3.73 767 1.139 2.86 766 1.116 3.09 766 1.198 2.83 766 1.121 3.09 767 1.153 2.41 766 1.070 2.86 767 1.227 3.59 387 .872 3.49 386 1.119 2.16 387 1.236 2.96 387 1.195 3.66 387 1.029 3.57 387 1.001 3.44 387 1.112 2.47 387 1.201 2.47 387 1.139 3.24 387 1.061 3.17 387 1.069 3.43 387 1.150 3.66 387 1.134 3.04 386 1.124 3.33 386 1.181 3.01 387 1.145 3.15 387 1.132 2.20 387 1.057 2.86 387 1.219 3.18 380 .937 not because I had to but because I wanted to 3.05 380 1.204 disappoi nted because I had to go to another centre to complet e my shoppin g 2.33 380 1.239 q7_4 The shoppi ng trip truly q7_6 q7_5 I Compared accom plishe d just what I wante to other things I could have done, the q7_7 I enjoy being q7_8 I q7_9 I enjoyed talking with other salespe ople and other shopper s 2.55 380 1.142 q7_10 I enjoye d the shoppi ng trip for its own sake 2.77 380 1.090 q7_11 I had a good time q7_12 While q7_13 I liked q7_14 q7_15 While q7_16 While shoppi ng I felt a sense of q7_17 I q7_18 The q7_19 I liked having salesp eople bring merch andise out for me to choos e from 2.86 380 1.237

because shoppi I was able to act on the "spur of the moment " 2.90 379 1.075 ng I found just the item(s) I was lookin g for 3.47 379 1.101

finding During shoppi what I want in the least amoun t of time 3.80 380 1.141 the trip, I ng I was

enjoye shoppi d seeing mall exhibit s while ng trip was not a very nice time out 2.62 379 1.043

immer couldn' sed in t buy what I really neede d 2.52 380 1.234

felt the able to "excite ment of the hunt" 2.68 380 1.078 forget my proble ms 2.86 380 1.169

felt like d to on time spent excitin an escap e 2.70 380 1.155 the shoppi ng trip 3.76 380 1.114 shopping was truly enjoyable 3.02 380 1.082 g new produc ts 3.10 378 1.161

advent shoppi ure 2.64 379 1.066 ng 3.03 380 1.173

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Assignment Data

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Assignment Data

Q8: Means by GenderReport q21. Gender q8_1 I shop because buying things makes me happy Male Mean N Std. Deviation Female Mean N Std. Deviation Total Mean N Std. Deviation 3.41 766 1.218 2.34 767 1.157 3.37 767 1.161 2.19 767 1.062 2.82 767 1.164 3.66 767 1.089 3.49 767 1.101 3.34 766 1.135 2.16 767 1.131 3.19 767 1.071 2.69 767 1.223 2.86 767 1.154 2.12 767 1.111 3.77 386 1.142 1.98 387 1.052 3.75 387 1.043 1.92 387 .994 2.75 387 1.100 4.04 387 .924 3.90 387 .978 3.43 386 1.094 1.78 387 .963 3.45 387 1.008 2.52 387 1.201 3.20 387 1.102 1.92 387 1.000 3.03 380 1.181 q8_2 Shopping is not a pleasant activity for me 2.72 380 1.141 q8_3 Going shopping is one of the enjoyable activities of life 2.98 380 1.146 q8_4 Shoppin q8_5 I hate to g in stores is a waste of time 2.48 380 1.056 spend time gathering information on products 2.89 380 1.223 q8_6 Shoppin g is fun 3.27 380 1.108 q8_7 I look forward to shoppin g 3.07 380 1.060 q8_8 I do not like complicat ed things 3.24 380 1.168 q8_9 Shoppin g is boring 2.55 380 1.160 q8_10 I enjoy shopping just for the fun of it 2.93 380 1.071 q8_11 I would find it convenien t to shop from home 2.86 380 1.225 q8_12 I get a real "high" from shopping 2.51 380 1.100 q8_13 I would prefer to shop online using the internet 2.32 380 1.183

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Assignment Data

Q9 Means by Gender Report Q9-1 to Q9-12 q21. Gender q9_11 Salespers q9_8 q9_7 A q9_6 If a q9_2 q9_1 Salespers ons try to help me achieve my goals Male Mean N Std. Deviati on Female Mean N Std. Deviati on Total Mean N 3.02 767 3.56 766 3.48 766 3.84 767 3.35 767 3.37 767 3.73 766 3.49 767 3.22 767 3.62 767 3.29 767 3.46 767 3.03 387 1.234 3.57 386 1.288 3.44 386 1.233 3.79 387 1.313 3.35 387 1.311 3.37 387 1.284 3.78 387 1.499 3.50 387 1.216 3.21 387 1.298 3.65 387 1.261 3.26 387 1.179 3.44 387 1.299 3.02 380 1.214 Salespersons try to sell customers all they can convince them to buy 3.54 380 1.294 q9_3 Salesperso ns try to achieve their goals by satisfying customers 3.52 380 1.259 q9_4 Salespersons try to sell as much as they can rather than satisfy a customer 3.89 380 1.245 q9_5 Salespersons keep alert for weaknesses in a customer's personality... 3.36 380 1.284 salesperson is not sure a product or gift is right for a customer they will still apply pressure... 3.37 380 1.257 good salesperson has to have the customer's best interests in mind 3.67 379 1.416 Salespersons decide what products to offer on the basis of what they can convince the customer to buy... 3.49 380 1.140 q9_9 Salesperso ns try to get me to discuss my needs with them 3.22 380 1.193 q9_10 Salespers ons spend more time trying to persuade a customer.. . 3.60 380 1.232 ons offer the products of theirs that is best suited to the customer' s problem 3.32 380 1.080 q9_12 Salespers ons stretch the truth in describing a product to a customer 3.48 380 1.206

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Assignment Data

Q9 Means by Gender Report Q9-1 to Q9-12 q21. Gender q9_11 Salespers q9_8 q9_7 A q9_6 If a q9_2 q9_1 Salespers ons try to help me achieve my goals Male Mean N Std. Deviati on Female Mean N Std. Deviati on Total Mean N Std. Deviati on 3.02 767 1.223 3.56 766 1.290 3.48 766 1.246 3.84 767 1.280 3.35 767 1.297 3.37 767 1.270 3.73 766 1.459 3.49 767 1.178 3.22 767 1.246 3.62 767 1.246 3.29 767 1.131 3.46 767 1.253 3.03 387 1.234 3.57 386 1.288 3.44 386 1.233 3.79 387 1.313 3.35 387 1.311 3.37 387 1.284 3.78 387 1.499 3.50 387 1.216 3.21 387 1.298 3.65 387 1.261 3.26 387 1.179 3.44 387 1.299 3.02 380 1.214 Salespersons try to sell customers all they can convince them to buy 3.54 380 1.294 q9_3 Salesperso ns try to achieve their goals by satisfying customers 3.52 380 1.259 q9_4 Salespersons try to sell as much as they can rather than satisfy a customer 3.89 380 1.245 q9_5 Salespersons keep alert for weaknesses in a customer's personality... 3.36 380 1.284 salesperson is not sure a product or gift is right for a customer they will still apply pressure... 3.37 380 1.257 good salesperson has to have the customer's best interests in mind 3.67 379 1.416 Salespersons decide what products to offer on the basis of what they can convince the customer to buy... 3.49 380 1.140 q9_9 Salesperso ns try to get me to discuss my needs with them 3.22 380 1.193 q9_10 Salespers ons spend more time trying to persuade a customer.. . 3.60 380 1.232 ons offer the products of theirs that is best suited to the customer' s problem 3.32 380 1.080 q9_12 Salespers ons stretch the truth in describing a product to a customer 3.48 380 1.206

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Assignment Data

Q 9 Means by Gender Report: Q9-13 to Q9-24 q21. Gender q9_14 Salesperso ns imply to q9_13 Salesperso ns pretend to agree with cusomers to please them Male Mean N Std. Deviation Female Mean N Std. Deviation Total Mean N Std. Deviation 3.92 767 1.331 3.54 767 1.214 3.36 767 1.171 3.52 767 1.247 2.43 767 1.169 3.68 766 1.253 3.45 765 1.132 3.43 767 1.143 3.96 766 1.267 2.99 767 1.158 3.37 767 1.100 3.31 766 1.220 3.93 387 1.363 3.53 387 1.256 3.36 387 1.191 3.49 387 1.248 2.34 387 1.148 3.69 386 1.286 3.45 387 1.124 3.38 387 1.168 3.99 387 1.280 2.96 387 1.180 3.43 387 1.097 3.41 387 1.236 3.92 380 1.299 a customer that something is beyond q9_15 Salesperso q9_16 Salesperso q9_18 Salesperso q9_19 q9_20 Salesperso ns try to influence a customer with information rather than pressure 3.49 380 1.115 q9_21 Salesperso ns paint too rosy a picture of their products... 3.93 379 1.256 q9_22 Salespers ons are willing to disagree with a customer 3.01 380 1.136 q9_23 Salesperso ns try to give customers an accurate expectation of what the product will do 3.32 380 1.102 q9_24 Salespersons try to figure out what the customer's needs are 3.22 379 1.198

ns try to find ns begin the out what kind of product would be sales talk for a product before exploring a customer's needs 3.54 380 1.248 q9_17 Salespeop le treat customers as rivals 2.52 380 1.186

ns answer a Salespersons customer's questions about the product as correctly as they can 3.68 380 1.221 try to bring a customer with a problem together with a product tha helps them... 3.46 378 1.142

their control most helpful when it is not 3.56 380 1.171 to a customer 3.35 380 1.152

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Assignment Data

Q10 Means by Gender Report Q10-1 to Q10-15 q21. Gender q10_1 Even though certain food products are available.. .I always tend to buy the same Male Mean N Std. Deviation Female Mean N Std. Deviation Total Mean N Std. Deviation 5.71 767 2.041 4.64 767 2.159 5.90 767 2.098 5.82 766 2.201 6.09 766 1.998 5.58 766 2.069 5.41 767 2.053 4.40 767 1.969 6.03 767 1.968 5.41 767 1.932 4.95 767 2.102 4.22 766 2.409 5.17 767 1.903 5.78 767 1.903 4.99 765 2.356 5.73 387 2.057 4.55 387 2.236 6.30 387 1.965 6.28 387 2.014 6.44 387 1.843 5.91 387 1.974 5.49 387 2.038 4.27 387 2.018 6.03 387 2.017 5.46 387 1.979 4.80 387 2.115 4.43 386 2.514 5.26 387 1.920 5.76 387 1.878 4.69 385 2.413 5.69 380 2.027 q10_2 When I eat out, I like to try the most unusual items... 4.73 380 2.076 q10_3 I like to shop around and look at displays 5.49 380 2.153 q10_4 I like to browse through store catalogs even when I don't plan to buy anything 5.35 379 2.286 q10_5 When I see a new or q10_6 I often read the q10_7 I am the kind of person who would try any new product once 5.32 380 2.067 q10_8 A new store or restaura nt is not somethi ng I would be eager to find out about 4.54 380 1.911 q10_9 When I go to a restaura nt, I feel safer to order dishes I am familiar with 6.03 380 1.920 q10_10 I am very cautious in trying new or different products 5.35 380 1.883 q10_11 Even for an important date or dinner, I wouldn't q10_12 I generall y read even my q10_13 I enjoy sampling different brands of commonpl ace products for the sake of q10_14 I would rather stick with a brand I usually buy than try something I q10_15 I usually throw away mail advertis ements without reading them 5.80 380 1.930 5.29 380 2.260

different informati brand on the shelf, I pick it up just to see what it is like 5.73 379 2.087 on on the package s of products just out of curiosity 5.25 379 2.112

be wary of junk mail trying a new or unfamiliar restaurant 5.10 380 2.080 just to know

what it is compariso am not sure about 4.00 380 2.280 n 5.07 380 1.883 of

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Assignment Data

Q10 Gender by Means Report: Q10-16-Q10-30 q21. Gender q10_16 If I like a brand, I rarely switch from it just to try somethi ng different Male Mean N Std. Devia tion Female Mean N Std. Devia tion Total Mean N 5.93 767 5.48 767 4.28 766 4.85 767 4.26 767 5.64 766 5.22 767 4.05 767 6.29 767 4.23 767 5.01 767 4.95 767 4.80 767 4.96 767 5.56 767 5.97 387 1.812 5.76 387 1.948 4.07 386 2.087 4.77 387 2.188 4.30 387 1.994 5.67 386 1.763 5.17 387 1.930 4.11 387 2.222 6.36 387 1.922 3.99 387 1.872 4.95 387 2.143 5.15 387 1.784 4.93 387 1.881 5.13 387 2.338 5.85 387 1.794 5.89 380 1.914 q10_17 I often read advertis ements just out of curiosity 5.19 380 1.959 q10_18 I would prefer using old appliances and gadgets even if it means having to get them fixed 4.49 380 2.102 q10_19 I would rather wait for others to try a new store or restaurant than try it myself 4.93 380 1.943 q10_20 I get bored with buying the same brands even if they are good 4.22 380 1.849 q10_21 When I see a new brand somewhat different from the usual, I investigat e it 5.62 380 1.773 q10_22 I never buy q10_2 3I would get q10_24 If I buy q10_25 Investigati q10_26 I ng new brands of grocery and other similar products is generally rarely read advertis ements that just seem to contain a lot of q10_27 A lot of times I feel the urge to buy something really different from the brands I usually buy 4.74 380 1.834 q10_28 I enjoy taking chances in buying unfamiliar brands just to get some variety in my purchases 4.67 380 1.844 q10_29 If I did a lot of flying. I would probably like to try all the different airlines... 4.79 380 2.228 q10_30 I enjoy exploring several different alternatives or brands while shopping 5.26 380 1.883

something tired of applianc I don't know about at the risk of making a mistake 5.27 380 1.955 flying the same airline every time 3.99 380 2.081 es, I will buy only well establis hed brands 6.21 380 1.903

a waste of informati time 4.47 380 1.824 on 5.07 380 2.038

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Assignment Data

Q10 Gender by Means Report: Q10-16-Q10-30 q21. Gender q10_16 If I like a brand, I rarely switch from it just to try somethi ng different Male Mean N Std. Devia tion Female Mean N Std. Devia tion Total Mean N Std. Devia tion 5.93 767 1.862 5.48 767 1.973 4.28 766 2.103 4.85 767 2.071 4.26 767 1.923 5.64 766 1.767 5.22 767 1.942 4.05 767 2.153 6.29 767 1.913 4.23 767 1.863 5.01 767 2.091 4.95 767 1.819 4.80 767 1.866 4.96 767 2.289 5.56 767 1.861 5.97 387 1.812 5.76 387 1.948 4.07 386 2.087 4.77 387 2.188 4.30 387 1.994 5.67 386 1.763 5.17 387 1.930 4.11 387 2.222 6.36 387 1.922 3.99 387 1.872 4.95 387 2.143 5.15 387 1.784 4.93 387 1.881 5.13 387 2.338 5.85 387 1.794 5.89 380 1.914 q10_17 I often read advertis ements just out of curiosity 5.19 380 1.959 q10_18 I would prefer using old appliances and gadgets even if it means having to get them fixed 4.49 380 2.102 q10_19 I would rather wait for others to try a new store or restaurant than try it myself 4.93 380 1.943 q10_20 I get bored with buying the same brands even if they are good 4.22 380 1.849 q10_21 When I see a new brand somewhat different from the usual, I investigat e it 5.62 380 1.773 q10_22 I never buy q10_2 3I would get q10_24 If I buy q10_25 Investigati q10_26 I ng new brands of grocery and other similar products is generally rarely read advertis ements that just seem to contain a lot of q10_27 A lot of times I feel the urge to buy something really different from the brands I usually buy 4.74 380 1.834 q10_28 I enjoy taking chances in buying unfamiliar brands just to get some variety in my purchases 4.67 380 1.844 q10_29 If I did a lot of flying. I would probably like to try all the different airlines... 4.79 380 2.228 q10_30 I enjoy exploring several different alternatives or brands while shopping 5.26 380 1.883

something tired of applianc I don't know about at the risk of making a mistake 5.27 380 1.955 flying the same airline every time 3.99 380 2.081 es, I will buy only well establis hed brands 6.21 380 1.903

a waste of informati time 4.47 380 1.824 on 5.07 380 2.038

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Assignment Data

Q 7 Means by Country Report: Q7-1 to Q7-9 COUNTRY q7_2 I continued to shop, not q7_1 The shopping trip was truly a joy Malaysia Mean N Std. Deviation Australia Mean N Std. Deviation Total Mean N Std. Deviation 3.63 379 .862 3.16 388 .932 3.39 767 .927 because I had to but because I wanted to 3.50 379 1.072 3.04 387 1.240 3.27 766 1.182 q7_3 I was disappointed because I had to go to another centre to complete my shopping 2.32 379 1.240 2.16 388 1.236 2.24 767 1.240 q7_4 The shopping trip truly felt like an escape 2.97 379 1.196 2.69 388 1.153 2.83 767 1.182 q7_5 I accomplished just what I wanted to on the shopping trip 3.65 379 1.015 3.76 388 1.124 3.71 767 1.072 q7_6 Compared to other things I could have done, the time spent shopping was truly enjoyable 3.52 379 .995 3.08 388 1.109 3.30 767 1.077 q7_7 I enjoy being immersed in exciting new products 3.50 378 1.046 3.06 387 1.203 3.27 765 1.149 q7_8 I couldn't buy what I really needed 2.61 379 1.250 2.38 388 1.174 2.50 767 1.217 q7_9 I enjoyed talking with other salespeople and other shoppers 2.57 379 1.146 2.45 388 1.132 2.51 767 1.140

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Assignment Data

Q7 Means by Country Report Q7-10 to Q7-19 COUNTRY q7_11 I had a good time because I q7_10 I enjoyed the shopping trip for its own sake Malaysia Mean N Std. Deviation Australia Mean N Std. Deviation Total Mean N Std. Deviation 3.01 767 1.099 3.04 766 1.080 3.45 766 1.126 3.73 767 1.139 2.86 766 1.116 3.09 766 1.198 2.83 766 1.121 3.09 767 1.153 2.41 766 1.070 2.86 767 1.227 2.84 388 1.079 2.91 387 1.159 3.53 387 1.139 3.87 388 1.128 2.54 387 1.070 2.92 387 1.146 2.55 387 1.108 2.79 388 1.161 2.48 387 1.095 2.73 388 1.190 3.18 379 1.094 was able to act on the "spur of the moment" 3.16 379 .980 q7_12 While shopping I found just the item(s) I was looking for 3.37 379 1.108 q7_13 I liked finding what I want in the least amount of time 3.58 379 1.132 q7_14 During the trip, I felt the "excitement of the hunt" 3.19 379 1.066 q7_15 While shopping I was able to forget my problems 3.27 379 1.223 q7_16 While shopping I felt a sense of adventure 3.11 379 1.063 q7_17 I enjoyed seeing mall exhibits while shopping 3.40 379 1.060 q7_18 The shopping trip was not a very nice time out 2.34 379 1.040 q7_19 I liked having salespeople bring merchandise out for me to choose from 2.99 379 1.252

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Assignment Data

Q8 Mean by Country Report COUNTRY q8_1 I shop because buying things makes me happy Malaysia Mean N Std. Deviation Australia Mean N Std. Deviation Total Mean N Std. Deviation 3.41 766 1.218 2.34 767 1.157 3.37 767 1.161 2.19 767 1.062 2.82 767 1.164 3.66 767 1.089 3.49 767 1.101 3.34 766 1.135 2.16 767 1.131 3.19 767 1.071 2.69 767 1.223 2.86 767 1.154 2.12 767 1.111 3.33 388 1.228 2.40 388 1.215 3.12 388 1.211 2.24 388 1.105 2.84 388 1.163 3.51 388 1.180 3.35 388 1.175 3.22 387 1.169 2.34 388 1.219 3.04 388 1.146 2.69 388 1.250 2.73 388 1.195 2.27 388 1.182 3.49 378 1.204 q8_2 Shopping is not a pleasant activity for me 2.28 379 1.092 q8_3 Going shopping is one of the enjoyable activities of life 3.63 379 1.050 q8_4 Shopping in stores is a waste of time 2.15 379 1.015 q8_5 I hate to spend time gathering informatio n on products 2.80 379 1.166 q8_6 Shopping is fun 3.82 379 .964 q8_7 I look forward to shopping 3.64 379 .999 q8_8 I do not like complicated things 3.46 379 1.086 q8_9 Shopping is boring 1.98 379 1.004 q8_10 I enjoy shopping just for the fun of it 3.35 379 .965 q8_11 I would find it convenient to shop from home 2.68 379 1.197 q8_12 I get a real "high" from shopping 2.99 379 1.096 q8_13 I would prefer to shop online using the internet 1.96 379 1.011

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Assignment Data

Q 9 Means by Country Report Q 9-1 to Q9-12 COUNTRY q9_2 Salespers ons try to sell q9_1 Salespers ons try to help me achieve my goals Malaysia Mean N Std. Deviat ion Australia Mean N Std. Deviat ion Total Mean N Std. Deviat ion 3.02 767 1.223 3.56 766 1.290 3.48 766 1.246 3.84 767 1.280 3.35 767 1.297 3.37 767 1.270 3.73 766 1.459 3.49 767 1.178 3.22 767 1.246 3.62 767 1.246 3.29 767 1.131 3.46 767 1.253 3.24 388 1.245 3.47 387 1.300 3.57 387 1.225 3.62 388 1.251 3.27 388 1.305 3.16 388 1.204 3.99 387 1.455 3.42 388 1.146 3.39 388 1.225 3.40 388 1.208 3.37 388 1.128 3.62 388 1.225 2.80 379 1.160 customers all they can convince them to buy 3.64 379 1.275 q9_3 Salespers ons try to achieve their goals by satisfying customers 3.38 379 1.261 q9_4 Salesperso ns try to sell q9_5 Salesperso ns keep alert for q9_6 If a salespers on is not sure a product or gift is right for a customer they will still apply pressure... 3.44 379 1.286 3.59 379 1.299 q9_7 A good salespers on has to have the customer' s best interests in mind 3.46 379 1.416 q9_8 Salespersons decide what products to offer on the basis of what they can convince the customer to buy... 3.56 379 1.208 q9_9 Salesperso ns try to get me to discuss my needs with them 3.03 379 1.244 q9_10 Salesperso ns spend more time trying to persuade a customer... 3.85 379 1.244 q9_11 Salesperso ns offer the products of theirs that is best suited to the customer's problem 3.20 379 1.128 q9_12 Salespersons stretch the truth in describing a product to a customer 3.30 379 1.261

as much as weaknesses they can rather than satisfy a customer 4.07 379 1.269 in a customer's personality.. .

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Assignment Data

Q9 Means by Country Report Q9-13 to Q9-24 COUNTRY q9_14 q9_13 Salesperso ns pretend to agree with cusomers to please them Malaysia Mea n N Std. Devi ation Australia Mea n N Std. Devi ation Total Mea n N 767 767 767 767 767 766 765 767 766 767 767 766 3.92 3.54 3.36 3.52 2.43 3.68 3.45 3.43 3.96 2.99 3.37 3.31 388 1.349 388 1.264 388 1.173 388 1.204 388 1.110 387 1.238 386 1.128 388 1.119 388 1.200 388 1.126 388 1.036 387 1.165 3.96 3.59 3.45 3.40 2.46 3.75 3.53 3.49 3.94 3.05 3.43 3.46 379 1.313 379 1.160 379 1.163 379 1.280 379 1.228 379 1.268 379 1.132 379 1.164 378 1.334 379 1.187 379 1.162 379 1.258 3.89 Salespersons imply to a customer that something is beyond their control when it is not 3.50 q9_15 Salespersons try to find out what kind of product would be most helpful to a customer 3.26 q9_16 Salespersons begin the sales talk for a product before exploring a customer's needs 3.64 q9_17 Salespe ople treat custome rs as rivals 2.39 q9_18 Salesperso q9_19 q9_20 Salespersons try to influence a customer with information rather than pressure 3.37 q9_21 Salespe rsons paint too rosy a picture of their products ... 3.99 q9_22 Salesperso ns are willing to disagree with a customer 2.92 q9_23 Salespersons try to give customers an accurate expectation of what the product will do 3.32 q9_24 Salespers ons try to figure out what the customer' s needs are 3.17

ns answer a Salespersons customer's questions about the product as correctly as they can 3.62 try to bring a customer with a problem together with a product tha helps them... 3.37

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Assignment Data

Q9 Means by Country Report Q9-13 to Q9-24 COUNTRY q9_14 q9_13 Salesperso ns pretend to agree with cusomers to please them Malaysia Mea n N Std. Devi ation Australia Mea n N Std. Devi ation Total Mea n N Std. Devi ation 767 1.331 767 1.214 767 1.171 767 1.247 767 1.169 766 1.253 765 1.132 767 1.143 766 1.267 767 1.158 767 1.100 766 1.220 3.92 3.54 3.36 3.52 2.43 3.68 3.45 3.43 3.96 2.99 3.37 3.31 388 1.349 388 1.264 388 1.173 388 1.204 388 1.110 387 1.238 386 1.128 388 1.119 388 1.200 388 1.126 388 1.036 387 1.165 3.96 3.59 3.45 3.40 2.46 3.75 3.53 3.49 3.94 3.05 3.43 3.46 379 1.313 379 1.160 379 1.163 379 1.280 379 1.228 379 1.268 379 1.132 379 1.164 378 1.334 379 1.187 379 1.162 379 1.258 3.89 Salespersons imply to a customer that something is beyond their control when it is not 3.50 q9_15 Salespersons try to find out what kind of product would be most helpful to a customer 3.26 q9_16 Salespersons begin the sales talk for a product before exploring a customer's needs 3.64 q9_17 Salespe ople treat custome rs as rivals 2.39 q9_18 Salesperso q9_19 q9_20 Salespersons try to influence a customer with information rather than pressure 3.37 q9_21 Salespe rsons paint too rosy a picture of their products ... 3.99 q9_22 Salesperso ns are willing to disagree with a customer 2.92 q9_23 Salespersons try to give customers an accurate expectation of what the product will do 3.32 q9_24 Salespers ons try to figure out what the customer' s needs are 3.17

ns answer a Salespersons customer's questions about the product as correctly as they can 3.62 try to bring a customer with a problem together with a product tha helps them... 3.37

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Assignment Data

Q10 Means by Country Report Q10-1 to Q10-15 COUNTRY q10_1 Even though certain food products are available.. .I always tend to buy the same Malaysia Mean N Std. Deviati on Australia Mean N Std. Deviati on Total Mean N 5.71 767 4.64 767 5.90 767 5.82 766 6.09 766 5.58 766 5.41 767 4.40 767 6.03 767 5.41 767 4.95 767 4.22 766 5.17 767 5.78 767 4.99 765 5.70 388 2.096 4.37 388 2.148 5.37 388 2.206 5.74 387 2.333 5.87 387 2.066 5.23 388 2.176 5.46 388 2.042 4.39 388 2.075 5.84 388 2.104 5.10 388 1.983 4.84 388 2.174 4.67 387 2.481 5.06 388 1.907 5.63 388 1.938 4.73 386 2.410 5.73 379 1.986 q10_2 When I eat out, I like to try the most unusual items... 4.91 379 2.139 q10_3 I like to shop around and look at displays 6.44 379 1.835 q10_4 I like to browse through store catalogs even when I don't plan to buy anything 5.89 379 2.059 q10_5 When I q10_6 I often read the q10_7 I am the kind of person who would try any new product once 5.35 379 2.064 q10_8 A new store or restaurant is not something I would be eager to find out about 4.41 379 1.857 q10_9 When I go to a restaurant , I feel safer to order dishes I am familiar with 6.22 379 1.800 q10_10 I am very q10_11 Even for an important date or dinner, I wouldn't q10_12 I generall y read even my junk mail just to know q10_13 I enjoy sampling different brands of commonpl ace products for the sake of q10_14 I would rather stick with a brand I usually buy than try something I am not sure of 5.28 379 1.895 5.92 379 1.856 q10_15 I usually throw away mail advertis ements without reading them 5.25 379 2.272

see a new informati or different brand on the shelf, I pick it up just to see what it is like 6.31 379 1.902 on on the package s of products just out of curiosity 5.94 378 1.890

cautious be wary of in trying new or different trying a new or

unfamiliar what it is compariso about 3.75 379 2.243 n

products restaurant 5.72 379 1.830 5.06 379 2.022

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Assignment Data

Q10 Means by Country Report Q10-16 to Q10-30 COUNTRY q10_16 If I like a brand, I rarely switch from it just to try somethi ng different Malaysia Mean N Std. Dev Australia Mean N Std. Dev Total Mean N Std. Deviati on 5.93 767 1.862 5.48 767 1.973 4.28 766 2.103 4.85 767 2.071 4.26 767 1.923 5.64 766 1.767 5.22 767 1.942 4.05 767 2.153 6.29 767 1.913 4.23 767 1.863 5.01 767 2.091 4.95 767 1.819 4.80 767 1.866 4.96 767 2.289 5.56 767 1.861 5.82 388 1.882 5.36 388 2.108 4.02 387 2.170 4.68 388 2.176 4.30 388 1.840 5.47 388 1.812 4.79 388 1.855 3.80 388 2.182 6.32 388 1.907 4.28 388 1.885 4.93 388 2.134 4.79 388 1.860 4.73 388 1.813 4.74 388 2.287 5.32 388 1.904 6.04 379 1.838 q10_1 7I often read adverti semen ts just out of curiosi ty 5.60 379 1.819 q10_18 I would prefer using old appliance s and gadgets even if it means having to get them fixed 4.54 379 2.003 q10_19 I would rather wait for others to try a new store or restaurant than try it myself 5.03 379 1.943 q10_20 I get bored with buying the same brands even if they are good 4.22 379 2.006 q10_21 When I see a new brand q10_22 I never buy q10_23 I would q10_24 If I buy applianc es, I will q10_25 Investigatin g new brands of q10_26 I rarely read advertise q10_27 A q10_28 I q10_30 I enjoy explorin g several different alternati ves or brands while shoppin g 5.80 379 1.786

lot of times I enjoy taking q10_29 If I feel the urge to buy something really different from the brands I usually buy chances in buying unfamiliar brands just to get some variety in my purchases 4.87 379 1.919 did a lot of flying. I would probably like to try all the different airlines... 5.19 379 2.271

somewh something get tired at different from the usual, I investiga te it 5.83 378 1.704 I don't know about at the risk of making a mistake 5.65 379 1.935 of flying the same airline every time 4.30 379 2.094

grocery and ments that just seem to contain a lot of informatio n 5.10 379 2.045

buy only other similar well establis hed brands 6.26 379 1.921 products is generally a waste of time 4.18 379 1.841

5.11 379 1.764

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Correlations q1. How often do you go to a shopping COUNTRY Spear man's rho q1. How often do you go to a shopping centre q2. Last time visited a shopping centre q3. Hours spent COUNTRY Correlation Coefficient Sig. (2-tailed) Correlation Coefficient Sig. (2-tailed) Correlation Coefficient Sig. (2-tailed) Correlation Coefficient Sig. (2-tailed) N q3. Minutes spent Correlation Coefficient Sig. (2-tailed) N q5. Number of people with Correlation Coefficient Sig. (2-tailed) .000 .427 .394 .000 .008 768 -.415
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Assignment Data

q2. Last time visited a shopping centre -.037 q3. Hours spent -.438
**

q5. q3. Minutes spent .095

**

q11. How I q6. Amount spent

**

Number of people with -.415

q17. Annual income

**

q18. Marital status

*

q20. Age group

*

feel about q21. Gender .001 shopping overall -.111

**

centre .024

1.000

-.103

.085

.085

-.005

. .024

.499 1.000

.307 .582
**

.000 .033

.008 .058

.000 -.029

.004 -.063

.020 -.100
**

.019 -.075
*

.895 -.116
**

.974 .191
**

.002 .309
**

.499 -.037 .582

.
**

.000 1.000

.360 .022

.106 .056

.427 .031

.084 -.078
*

.006 -.110
**

.038 -.105
**

.001 -.122
**

.000 .146
**

.000 .246
**

.307 -.438
**

.000 .033

. .022

.549 1.000

.121 -.334
**

.394 .337
**

.031 .296
**

.003 -.100
**

.004 -.112
**

.001 -.156
**

.000 .107
**

.000 .222
**

.000 768 .095

**

.360 767 .058

.549 766 .056

. 768 -.334
**

.000 768 1.000

.000 767 -.059

.000 766 -.080

*

.006 758 -.061

.002 767 -.003

.000 767 -.061

.003 767 -.002

.000 767 -.072

*

.106 767 -.029

.121 766 .031

.000 768 .337

**

. 768 -.059

.100 767 1.000

.026 766 .062

.096 758 -.158

**

.943 767 -.144

**

.091 767 -.147

**

.947 767 -.054

.046 767 .019

.100

.085

.000

.000

.000

.138

.603

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q6. Amount spent Correlation Coefficient Sig. (2-tailed) N q17. Annual income Correlation Coefficient Sig. (2-tailed) N q18. Marital status Correlation Coefficient Sig. (2-tailed) N q20. Age group Correlation Coefficient Sig. (2-tailed) N q21. Gender Correlation Coefficient Sig. (2-tailed) N q11. How I feel about shopping overall Correlation Coefficient Sig. (2-tailed) N **. Correlation is significant at the 0.01 level (2-tailed). *. Correlation is significant at the 0.05 level (2-tailed). .002 767 .000 767 .000 766 .000 767 .974 767 -.111
**

Assignment Data

-.103

**

-.063

-.078

.296

**

-.080

.062

1.000

.182

**

.163

**

.123

**

.035

.078

.004 766 .085

*

.084 766 -.100

**

.031 765 -.110

**

.000 766 -.100

**

.026 766 -.061

.085 766 -.158

**

. 766 .182
**

.000 757 1.000

.000 766 .468

**

.001 766 .553

**

.334 766 -.109

**

.032 766 -.078

*

.020 758 .085

*

.006 758 -.075

*

.003 757 -.105

**

.006 758 -.112

**

.096 758 -.003

.000 758 -.144

**

.000 757 .163

**

. 758 .468
**

.000 758 1.000

.000 758 .698

**

.003 758 .024

.032 758 -.110

**

.019 767 -.005

.038 767 -.116

**

.004 766 -.122

**

.002 767 -.156

**

.943 767 -.061

.000 767 -.147

**

.000 766 .123

**

.000 758 .553

**

. 767 .698
**

.000 767 1.000

.502 767 -.037

.002 767 -.195

**

.895 767 .001

.001 767 .191

**

.001 766 .146

**

.000 767 .107

**

.091 767 -.002

.000 767 -.054

.001 766 .035

.000 758 -.109

**

.000 767 .024

. 767 -.037

.312 767 1.000

.000 767 .409

**

.000 767 .309

**

.000 766 .246

**

.003 767 .222

**

.947 767 -.072

*

.138 767 .019

.334 766 .078

*

.003 758 -.078

*

.502 767 -.110

**

.312 767 -.195

**

. 767 .409
**

.000 767 1.000

.046 767

.603 767

.032 766

.032 758

.002 767

.000 767

.000 767

. 767

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Assignment Data

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