PROJECT SURVEY This survey form is intended to assist anyone in your company in providing input for the development

of this project. It will help your company articulate and identify overall goals. Each decision-maker should fill out his or her own survey. It is not necessary to answer every question. Some questions may not be applicable. Of those answered, please answer as thoroughly and clearly as possible. Also, please provide any supporting documents you think may be of value. We recognize that completing this survey will take some time. However, experience has proven that investing initial time here leads to a smoother production process and a more successful final product. A. Name and Address of Your Company

B. Provide a Brief and Concise Project Description (To be completed last.)

C. Your Organization: 1. Describe your companys primary products or service offerings. 2. List your companys mission and vision statement if available. 3. What is the brief history of your company? 4. Describe your companys size and corporate culture. 5. Is your company currently growing and if so, what is the catalyst for that growth? 6. Why or how has the need for this project arisen? 7. What is your companys business cycle with customers? What processes are followed? (example: sales, order fulfillment, customer service, etc.) 8. In your organization, what are you most proud of and why? 9. Are you involved in any civic organizations or unified standards organizations? If so, what are they? 10.Do you use an advertising agency? If so what is the agencys name and how would you evaluate the working relationship? 11.Do you have a Customer Service Department? If so, how do they interact with the customer (Internet, phone, fax, email, live chat, etc.)?

BlueApple Technologies P Ltd. E-66, Sector 6, Noida 201 301 Mobile +91 98118 43399, Email: Gurpreet@blueappleonline.com
BlueApple Technologies P Ltd. E-66, Sector 6, Noida 201 301 Mobile +91 98118 43399, Email: Gurpreet@blueappleonline.com

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12.How do you currently solicit customer feedback? D. Marketing Information: 1. What are your companys strengths? 2. What are you companys weaknesses? 3. How does your company differentiate itself from your competitors? 4. What are the key reasons why customers choose your company? 5. Briefly, what are your short-term marketing goals (in the next 2 years)? 6. What marketing or advertising campaigns are you engaged in? 7. Please list any media you publish for your customers, employees and/or suppliers (example: company newsletter magazine, annual report, corporate video, etc.). 8. What advertising media do you use (example: newspaper, yellow pages, television, radio, magazine ads, etc.)? 9. Do you need or currently produce any form of promotion such as flyers, brochures, public relations, radio, or television? If so, what? 10.Do you have corporate or graphics standards? If so, do you have a standards manual? 11. Who do you think is doing a good job in your industry and why? E. Project Brief: 1. Who are we talking to? (Who is your target audience? The more precise and detailed the better. Go beyond age and sex to include demographics and psychographics. See insights from consumer involvement theory for, well, some insights.) 2. What is the objective, the purpose of this particular project or ad campaign? (A brief statement of the effect the ad should have on consumers, and is usually expressed as an action. This is focused either on what you want your target audience to think, feel, or do.) 3. What is the one main thing we want to say? (This should be a simple sentence, a few sentences if necessary, that expresses a primary message to your audience. Be as specific as you can, to avoid vague communications.)

BlueApple Technologies P Ltd. E-66, Sector 6, Noida 201 301 4. What are secondary messages, if any, that you hope to convey? Mobile +91 98118 43399, Email: Gurpreet@blueappleonline.com
BlueApple Technologies P Ltd. E-66, Sector 6, Noida 201 301 Mobile +91 98118 43399, Email: Gurpreet@blueappleonline.com

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5. What are the supporting rational and emotional reasons to act or believe? (List the rational and emotional reasons for the target market to believe what we want them to believe, and do what we want them to do.) F. Perception: 1. Please use three adjectives to describe how your target audience should perceive your brand. (Examples: conservative, progressive, friendly, formal, casual, serious, experts, humorous, service-oriented, professional, etc.) 2. Is this different from your brands current image? 3. What do you feel is the biggest challenge in getting your image across to customers? 4. Describe any visual elements or styles that can be utilized from existing marketing materials or collateral. 5. How is your company currently perceived? 6. List any advertising campaign you find compelling. What do you find the most interesting about these campaigns? 7. List your competitors briefly state what you like and dislike about their overall advertising and marketing campaign. G. Your Brand: 1. Do you feel your brand promotes a favorable user experience? Why or why not? 2. What specific areas of your brand do you feel are successful and why? 3. What shortcomings exist with your brand, and what three things would you change if you could? 4. Why do you think these weaknesses exist? 5. Have you conducted market research for your current brand? If so, when and what were the results?

H. Project Management: 1. Who will be the primary contact from your organization? Please list name and contact information.

BlueApple Technologies P Ltd. E-66, Sector 6, Noida 201 301 2. 98118 Who 43399, will have input in the development of this project? Who has final Mobile +91 Email: Gurpreet@blueappleonline.com
BlueApple Technologies P Ltd. E-66, Sector 6, Noida 201 301 Mobile +91 98118 43399, Email: Gurpreet@blueappleonline.com

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approval on the project? Please list names, titles, and contact information. 3. Are you willing to participate in our online project management system? 4. What is your target launch date for this project? What are the factors surrounding this deadline? 5. Specify any required deliverables and milestones. Include your desired launch date. Are there any outside considerations that may affect the schedule (i.e. tradeshows, vacations, other projects, etc.) 6. Do you have an established budget for this project and if so, what is it? What are your budget limitations? Can this project be broken in a phased manner to help you meet your goals?

I. Additional Information (Please provide any additional information you feel may be relevant to the success of this project.)

BlueApple Technologies P Ltd. E-66, Sector 6, Noida 201 301 Mobile +91 98118 43399, Email: Gurpreet@blueappleonline.com
BlueApple Technologies P Ltd. E-66, Sector 6, Noida 201 301 Mobile +91 98118 43399, Email: Gurpreet@blueappleonline.com

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