Professional Documents
Culture Documents
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Acknowledgement
I want to thank ALLAH first of all who gave me the ability to perform this task and after that I would like to thank my teacher Mr. Ehsaan ullah who have told me how to manage my project as teacher he has fulfilled his task then I would like to thank my elder sister as she is my helping hand and without her I could not be able to do this project after that my friends they all helped me a lot in doing and completing this project because I have done such kind of work first time in my life so they were proved to be very helpful for me in managing and organizing this project.
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FORWARD
My project is about Nescafe original coffee. I have made a survey in the market about the demand of the Nescafe original coffee. And from that survey I have gathered some qualitative and quantitative data that how the demand of people changes when there is a change in the price of coffee or may be in the prices of substitutes and complementary goods of coffee. Here in this survey I have also focused the change in demand of coffee when there is a change occur in the other factors like weather income etc so as I have collected too many views I am going to change these raw views in to a shape of real calculation that what is the market demand of Nescafe original coffee now a days and which factors effects its demand the most at which percentage.
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CHAPTER#1 INTRODUCTION
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1.5 DEMAND:
A schedule of how much of a good or service people will purchase at any price during a specified time period other things remain constant. Writer: roger Leroy miller Page 46 Chapter#3: demand and supply Publisher: Addison Wesley.
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Edition: 5th Writer: Michael parkin Publisher: Addison Wesley publishing company
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CHAPTER#3 ANALYSIS
75%
25%
yes no
60% 40%
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3. People say that they want to change the price of Nescafe coffee
yes no
65% 35%
65% 30% 5%
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80% 20%
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9. When complimentary goods price changes the effect on the demand of coffe of people is:
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75% 25% 0%
14 people expect that prices should be low yes 55% no 25% may be 30%
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yes no
80% 20%
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17. People think that the taste of Nescafe coffee can become better than yet:
yes no
65% 35%
18. People says that Nescafe coffee is the best available coffee in the market:
90 yes % 10 no %
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Qua ntit y De 19. man Price ded 355 105 380 90 390 75 400 60
Qd=a +bp 453.1 07(35 0.97() 5) 109 Qd=a +bp 453.1 00.97(3 80) 85 Qd=a +bp 453.1 00.97(3 90) 74.8 Qd=a +bp 453.1 00.97(4 00) 65.1
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NAME ..
PROFESSION
Tick marks the best answer. Following is the survey of Nescafe original coffee that what effect can be caused if the following situation will be faced by the customers of Nescafe coffee:
Q#1: What is the primary reason of using Nescafe original coffee? a) Price b) Taste c) Customer service d) Other (give reason) Q#2: Do you use substitutes of coffee like? a) Cold coffee b) Black coffee c) Tea d) Dont use substitutes Q#3: What will you do if the prices of Nescafe original coffee will increases from Rs.355 to Rs. 380? a) Your demand will remain the same b) Your demand will increase c) Your demand will decrease. Price 355 380 demand .. ..
Q#4: If you could change something about Nescafe original coffee what would it be? a) Its taste xxvi
b) Its price c) Other thing (give reason) Q#5: How did you first discover Nescafe original coffee was available for purchase? a) Advertising TV, newspaper, magazine, radio b) Friends/Family/Someone told me about It c) Saw it in the store/Browsing in store Q#6: How many times in a day you take coffee? a) 1 time b) 2 times c) 3 times Q#7: How long have you been using Nescafe coffee? a) 1 year or more. b) 5 years or more. c) 10 years or more. Q#8: How satisfied are you with Nescafe coffee? a) Just satisfied b) Unsatisfied c) Very unsatisfied d) Extremely satisfied. Q#9: Compared to other [PRODUCT CATEGORY] that are available, would you say that Nescafe coffee is: a) Much better b) Same c) Worse xxvii
Q#10: What would you like to tell [COMPANY] about your satisfaction with the Nescafe coffee? Q#11: What would you purchase for fulfilling the requirement of coffee? a) Tin pack. b) Bottle. c) Sachet. Q#12: What will you do if the prices of the substitutes of coffee will fall? a) Your demand for coffee will increase. b) Demand for coffee will increase. c) Demand for coffee will remain same. Price 350 345 340 330 demand
Q#13: What will you do if the milk price will increase? a) Your demand for coffee will increase. b) Your demand for coffee will decrease. c) Your demand for coffee will remain the same. Q#14: If you are not satisfied with Nescafe coffee tell the reason briefly: xxviii
Q#15: Do you think that Nescafe original coffee is easily available in the market? a) Always available b) Sometime available c) Sometime not available d) Always not available Q#16: In which season you use coffee most? a) Winter season b) Summer season c) Rainy season Q#17: Consider the total package of Nescafe coffee including customer service, features and benefits, and cost. How satisfied are you with the product? a) Agree b) Disagree c) Neutral Q#18: If the (Company Product) were no longer available, what would you replace it with? Q#19: All things remains the same, over the next 12 months how likely are you to replace Nescafe coffee? a) High chances b) Low chances c) Certain d) Not sure
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Q#20: Do you think there should be a change in price? a) Yes b) No c) Doesnt effect THANKS FOR YOUR CO-OPERATION
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