Appendix

YouTube TrueView ads

TrueView ad formats at a glance

No matter what ad format you choose, the concept always remains the same: User choose what ads they want to watch
TrueView TrueView TrueView

IN-STREAM

IN-SEARCH

IN-DISPLAY

Users choose to view or skip your In-Stream ad

Users choose to click through to view your video while searching on YouTube

Users choose to view your video while on Search pages within YouTube

TrueView In-Stream
HOW IT WORKS
Viewer experience: Ad plays for 5 seconds, then

viewers can choose to skip or watch the ad to the end. AdverBser experience: You are only charged if the ad has been watched in full or for at least 30 seconds. Ads play on YouTube videos of all lengths.

CREATIVE ASSETS

Video, no max length OpBonal companion banner (300x60)

PLACEMENT

YouTube Watch Page Partner videos only

TARGETING

Keyword, Category, Placement, Demographic

PRICE

AucBon, CPV (Cost per View) You only pay for views, not impressions

TrueView In-Search
HOW IT WORKS
User experience: Viewers see your ad as they are

searching for or watching relevant videos. They can click on your ad and will be directed to your Watch Page to view it. AdverBser experience: You only pay when people choose to view your videos. All impressions are free.

CREATIVE ASSETS

Video, no max length Just write a few sentences to describe your video and you re ready to go

PLACEMENT TARGETING PRICE

YouTube Search Page Keyword, Category, Placement, Demographic

AucBon, CPV (Cost per View) You only pay for views, not impressions

TrueView In-Display (Promoted Videos)

Overview
AucBon-based ad placement on the YouTube watch page. Viewers see your ad as they watch videos. You only pay when people click on your ad and begin watching your video.

Crea=ve Assets
YouTube video, no max length Just write a few sentences to describe your video and youre ready to go

Placement
YouTube watch pages (suggesBons column) Google Display Network (various sizes and formats)

Targe=ng
Keyword, Category, Placement, Demographic and Interest- based (IBA)

Price
AucBon, CPV (Cost-per-View)