Market Feasibility Objectives

To make Pizza Invasion the preferred brand of 15 years old and above by November 2014. To achieve a 20% return on capital by November 2014. To gain 25% of the market for pizza industry by November 2014.

COMPETITIVE ANALYSIS Pizza Invasion can define its competitors as other companies offering similar product or class of product to the same customers at similar price. From the food of the location that is trying to satisfy the same customer need. Pizza Invasion does not have any direct competitors within the vicinity. In industry point of view, we consider Jollibee, KFC, Tropical Hut, Mang Inasal and Chickboy.

PR E-OPENING AND OPENING Advertisement: Presentation and promotion of the company product through our logo and tarpaulin.

TARPAULIN

Direct Marketing: Direct connections with carefully targeted individual consumers to develop lasting customers relationships through the use of e-mail and internet. For example, the company will use my space and other social networks and advertisements our product will be advertised through this networks via friends and fans.

G. SALES PROJECTION Short Term Sales Projection 2011-2012 November # of Pieces Selling Price 1200 P 456.00

Product Pizza

Total 159,600

Product Pizza

December # of Pieces Selling Price 1300 P 456.00

Total 164,160

January Product Pizza # of Pieces 1400 Selling Price P 456.00 Total 205,200

Product Pizza

February # of Pieces Selling Price 1500 P 456.00

Total 127,680

March Product Pizza # of Pieces 1600 Selling Price P 456.00 Total 150,480

SALES TOTAL for 5 MONTHS = 807,120