MARBITO TILES

MARBITO situated at Himatnagar, 70Km. from Ahmedabad, for manufacturing high quality vitrified tiles under the brand name of MARBITO. It is a young company established recently. MARBITO drive an excellence and an insatiable apatite for quality and customer satisfaction was accredited with ISO 9001:2000. MARBITO has edified a sophisticated imported state-of-art manufacturing plant at Himatnagar having installed capacity of 18,500 sq. mt. /day. Marbito is a leading manufacturer of vitrified tiles and produces 600x600mm, 605x605mm & 1000x1000mm (first time in india) MARBITO procure sophisticated technology from world leaders in vitrified technology such as Sacmi, Barbieri, and Itca, Italy. MARBITO also have latest R&D laboratory with constantly trained workforce. MARBITO has been providing fascinating shades of marbles, plain multi prints & double charge excelling international technical specification to provide better floor solution for our valued customers. MARBITO has opted for a long term policy which means to produce quality product to keep its client satisfied.

Our Brand Identity

Our brand is the visual expression of our thoughts and actions. It conveys to everyone our intention to constantly inspire confidence. Our customers are the primary audience for our brand. Indeed, our brand identity is shaped as much by their belief in Marbito as it is by our own vision. Everything we do must always reinforce the distinctiveness and the power of our brand. We can do this by living our brand essence and by continuously seeking to enhance our customers experience. In doing so, we ensure a special place for ourselves in the hearts and the minds of our customers.

Our Brand Essence

Our brand essence is the soul of our brand. Our brand essence encapsulates our mission at marbito. It is the singular representation of our terms of endearment with our customers. It provides the basis on which we grow profitably in the market. Our brand essence is excitement. Marbito strives to inspire confidence through excitement engineering. Blending together youthful creativity and competitive technology to exceed the spoken and the implicit expectations of our customers. By challenging the given. By exploring the unknown and thereby stretching ourselves towards tomorrow, today.

Our Brand Values

We live our brand by its values by its values of learning, innovation, perfection, speed and transparency. Bajaj will constantly inspire confidence through excitement engineering. Learning Learning is how we ensure proactively. It is a value that embraces knowledge as the platform for building well informed, reasoned, and decisive actions. Innovation Innovation is how we create the future. It is a value that provokes Us to reach beyond the obvious in pursuit of that which exceeds the ordinary. Perfection Perfection is how we set new standards. It is a value that exhibits our determination to excel by endeavouring to establish new benchmarks all the time. Speed Speed is how we convey clear conviction. It is a value that keeps us sharply responsive, mirroring our commitment towards our goals and processes. Transparency Transparency is how we characterized ourselves. It is a value that makes us worthy of credibility through integrity, of trust through sensitivity and of loyalty through interdependence.

Renovating Product Portfolio

It should revamp its product line to meet the quality expectations of the customers, oracle attempted to change its focus from a standardized product to a wide range of styles and so variants were designed to a broad cross sectional of the market. Besides introducing new tiles, Marbito realized the need to build a presence in the fast growing tiles market, marbito also focused on creating a marketing culture, on quality, improving the supply chain, revamping manufacturing practices and concentrating on overseas to globalize, in an industry where some of the leading companies are global players.

TECHNOLOGY
The company has adopted the single firing technology which is characterized by highly automated continuous line production system. The single firing technology has mad it possible to use highly automated continuous line production system. This system was invested and adopted by the industry abroad in mid 70s. it was the introduction of single firing technology with the use of fast firing cycles, which led to substantial changes, especially in firing technology and machinery of this industry. Those developments established that single layer kiln was the thermal machine with the lowest specific fuel consumption. For this reason too, fast single firing came to the attention of manufacturers. Excellence Technology MARBITO has perfected the techniques that make its vitrified tiles the most durable and appealing in the market. Sophisticated Italian equipment and innovative processes ensure excellent colour consistency, guaranteeing vibrant hues and low maintenance year after years. Stringent controls at each stage of the manufacturing process guarantee that tiles leaves the factory complies with the highest international and ISO standards. Meeting even the biggest delivery commitments on time is no problem, thanks to the companys one-roof, fully computerized system. This allows the company to the maximize efficiency and cost- effectiveness, adding real value for the customers. Excellence Blend MARBITO unique blend of international expertise yields vitrified tiles of outstanding beauty and resilience. The flair of the best designers is combined with state-of-the-art Italian technology and skilled craftsmanship. This fascinating merge of cultures results in a dazzling array of the designs, both classic and modern, presented in a range of vibrant, long-lasting colours. With a complete range of products, MARBITO tiles are an unbeatable choice for both commercial and domestic use.

Technology Specification
Sr. No 1. 2. 3. 4. 5. 6. 7. 8. 9. 10. 11. 12. 13. 14. 15. 16. 17. 18. 19. Properties International Marbito standard of +/-0.6% +/-0.1% +/-1% +/-0.1% +/-0.2% +/-0.2% <0.05% 8 44N/mm2 <144mm3 >0.6 2800N 2.4 Frost proof No damage No damage No damage <6*10-6 Resistance Nil Method of testing EN 98 EN 98 EN 98 EN 98 EN 98 EN 99 EN 101 EN 100 EN 102 ASTM ASTM DIN 51082 EN 202 EN 206 EN 204 DIN 51094 EN 103 ISO- 10545-14 ISO- 10545-10

Deviation length Deviation of +/-5% thickness Straightness of +/-0.5% sides Rectangularity +/-0.6% Surface flatness +/-0.5% Water absorption Mohrs hardness Flexural strength Abrasion resistance Skid resistance Breaking strength Density cc/gm Frost resistance Chemical resistance Thermal shock resistance Colour resistance Thermal expansion Stain resistance Moisture expansion <0.5 >6

>27 N/ mm2 <204mm3 >0.4 1113N >2 Frost proof No damage No damage No damage <9*10-6 Resistance Nil

Supply Chain Management Suppliers

All the raw materials are com from Rajasthan and provide the different raw materials related to the ceramic industry. It provides the materials such as quartz, feldspar and sand. There are different suppliers to provide the different raw materials to the company. Some times, there are different problems are created during the supply of the raw materials such as crisis, transportation problems, strike etc. company gets the materials related to the consumers demand. But some times, company stores the materials during the crisis and any other problems.

Manufacturing/production processes
When company gets the materials, the next process is manufacturing of the tiles. There are different-different processes such as 1. 2. 3. 4. 5. 6. Raw materials processes Tile body and drying Designs and printing of tiles Firing Polishing Sorting & packing

During the process of production, company uses the advanced technology and the Italian technology. Company also provides the different-different tiles to the customers and also provides the order tiles.

S1

S2 Production process S3 Distributors Retailer Customers

S4

Distributors
There are 24 branches in all over the India. They give the information about the customers demand and collect the goods from the company.

Retailers

Distributors provide the goods to the retailers to all over the India.

Customers

Customers get the goods of tiles from the retailers. There are almost 27% customers in all over the India.

Factors of supply chain management

Technology Speed Competition

Supply chain rationalization

A similar vendor base will result in vendors receiving larger orders and ensuring better capacity utilization. The implementation of TPM across critical vendors has facilitated this initiative. Marbito has supported the vendor base in critical areas like electrical, suspension and transmission. The smaller but highly capable group of vendors has provided design support, supplied quality parts directly to the production line and has regularly improved the product reliability while reducing cost. Besides this it has also moved in the direction of just-in-time production which resulted in reducing the final cost by 10% .

Major operation plan

Process Planning Strategic Plan

Demand

Operation Plan

Manufacturing

Services

Process plan

In process planning, there are determining the specific Italian technology and procedures of the product planning in the company. In the process plan, which types and size of tiles are produced in the company all the procedures are included in the process plan. Strategic capacity plan

In strategic planning, determine the size of tiles product and to know about the production system to produce the products in the company and also know about the capacity of the production. Marbito produced 10000 square meter vitrified tiles per day.

Forecasting of demand

In the demand forecasting, to also know about the demand of the tiles in all over the India. There are 24 branches in all over the India and to get the demand of the tiles in the India. Company know about the how and which tiles demand more in market and demand is related to the purchasing of the raw materials. Sales and operation plan

In the operation and sales plan, it is related to the manufacturing and services. Manufacturing In the manufacturing, it include the materials requirement, master scheduling such as dates amounts and any other factors, order schedule. Services Company provide customer services such as home delivery, order services and any other services.

Streamlining operations
Marbitos plants have emerged as flexible, cost-effective, high quality manufacturing facilities producing world class products at competitive prices. This becomes possible through a focused up gradation towards flexible manufacturing capacities, higher quality and productivity through the continued implementation of TPM (total productive maintenance) and a skilled and motivated workforce. TPM, a team of 65 engineers supported by another 100 staff drive the product engineering initiatives of the company the best example of it is. The entire designing of the Marbito tiles are conceptualized and executed in- house by the design team at oracle ltd. with the help of Italian technology an internationally acclaimed design house. Different tiles product platforms groups have continuously churned out upgraded the new product, while simultaneously addressing customer

field problems and improving quality and performance of existing product.

Operations competitive dimensions

Quality:-

Marbito provide the best quality product to the customers so it uses the Italian technology to make the product because customers always try to get the best quality product than the low price. Price:-

Marbito provide the best quality product with reasonable price because there are rural area people around the Himatnagar so marbito always try to reduce the cost of production. Delivery speed:-

Marbito provide the delivery service very fast and marbitos ability to deliver more quickly then its competitors may be critical. Marbito that guarantees only two days for defective goods. Delivery reliability:-

Marbito ability to supply the product or service on or before promised delivery due date. Marbito such as delivery reliability is the cornerstone of its strategy. Coping with change in demand:-

Marbitos ability to increases and decreases in demand is very important to its ability to compete.

Material management
Production schedule

In the production schedule, product plan, customer orders, demands are included in the schedule. It specifies what are produced in the oracle ceramic. It includes the orders from the customers. Its also includes knowing the demand of the goods from the customers. It schedules to include the majors components of the production. It also includes the sales of products and any other factors of the production. Bill of materials Materials are very important in the production processes. It contains the description of complete products of the company. It includes the lists of all the materials to produce the products. It also includes the parts and any other components of the production. It includes the all the other requirement of the materials in the production. Inventory records In inventory record, to know about the inventory in specific time periods. To know about how to maintain the inventory in the company. Reports Primary reports Secondary reports

PRODUCTION PROCESSES
For manufacturing of vitrified tiles, the various processes/operations are described below. 1. 2. 3. 4. 5. 6. Processing of raw materials Formation of tile body and drying Preparation of designs and screen printing of tiles Firing polishing sorting & packing

Described in detail as under Processing of raw materials

Various types of clays and minerals such as quartz, feldspar and sand are lifted by a pay loader and put into a weighing box in a pre-determined proportion to make one charge. Pigments/ceramic colorants are added to the charge. The charge is then fed into the ball mills though conveyors. Water is added to the charge and the mix is ground in the ball mills with the help of grinding media. The ground materials in the slurry from are thereafter discharged into storage tanks fitted with agitators to keep the slurry in suspension. From this storage tank, the slip is transferred to another storage tank after sieving. The filtered slurry is thereafter fed to the spray dryer chamber, which is heated unto a temperature of around 550 to 600 degree centigrade by hot air blast coming from the hot air generator using Ldo/lpg as fuel. The output available from the spray dryer is in the from of powder, which is obtained with specific moisture content by adjusting the inlet and outlet temperatures of the spray dryer. The powder is collected in the storage soils.

Formation of tile body and drying

The powder is taken from the silos and after sieving on a vibrator fitted with a magnet, it is fed into the hoppers of the hydraulic press where the powder is pressed in the die to take the shape of a tile of specific size as per the cavity of the die. Green tiles coming out of the press are sent to the horizontal roller dryer where they are heated to a specified temperature to remove the moisture. Preparation of designs and screen printing of tiles

In the printing section, various types of designs are prepared and printed on the dried tiles by applying colours on the screen printing machines. Tiles with marble finish need to be screen-printed, where as other types of tiles may not be subjected to this operation. Firing

The tiles thereafter are fed into the fast single layer roller kiln in which the tiles are fired. The kiln has different temperatures ranging from 500 degree centigrade to 1400 degree centigrade in its different zones. Here, nitrification takes place in the body of the tile. Polishing

The baked tiles are subjected to polishing by using 36-48 head polishing line. The tiles are also side-chamfered. Thus, in this section, size and thickness variations are minimized. Matt finish tiles do not need polishing operation. Sorting & packing

The polished tiles are subjected to quality checking and sorting, where an operator marks out tiles with defects and segregates them into different categories such as first, and second or third grade quality. Different grades of the finished tiles are then packed into different types of packing boxes, which are marked accordingly. The packed finished goods are thereafter sent for despatch.

PROCESS FLOW CHART

Section / operation Slip house-clay & mineral mixing slurry Spray drying section 1. feeding 2. air heating 3. spray drying 4. storage of power Sieving, powder feeding Equipment Weighting hopper, conveyor, coder, ball mills/stirrers/bungers

Spray drying plant Slip pump Silos

Vibrator with conveyor / elevator

magnate,

Pressing Automatic conveyor/fettling Loading into dryer Drying Unloading of transfer car Screen printing of tiles

Hydraulic presses/chilling plant Conveyor

Loading machine Horizontal dryer cooler box Unloading machines Glaze accessories/screen machines line/glazing printing

Firing

Compensator, fast single layer roller kiln Polishing line / squaring & chamfering line Manual/plastic machine, fork lift goods Handling equipment and strapping

Polishing

Sorting and packing

Stock / despatch

finished

transport

Distribution network The company has a 250-plus strong dealer base, supported by over 856 authorized service centres, and has represented the face of the company to its customers. Over the past nine years oracle has standardized dealer showrooms and service areas to present a common and consistent external face. Realizing the need to come closer to its customers oracle has decided to increase the number of dealers to cover all towns with a population of over 100000. Also to measure and improve the quality of service to the customers, the company has developed a customer satisfaction index model which will be soon implemented. Global expansion MARBITO the name synonymous for quality. The quality of the brand permits us to go globally. MARBITO is the first Indian vitrified tiles brand with the international quality and is only vitrified tiles to be around the world. The group has done a technical venture with the major Italian companies. The company has recently opened an office at London to meet the up coming demands of the international market. The group is also planning to open several offices in other parts of the world

Maintenance Tips A beautiful floor is considered as the most vital element of construction. Its what any visitor sees first. And most importantly, a floor is changed. It must therefore not only be beautiful but also retain its beauty for years to come But floors are subject to the daily grind & rigorous of foot traffic and to food stains, ink stains, grease stains, etc. even the best of the tiles will stain if not maintained. Fortunately the situation is not completely futile; we at ORACLE in tandem with leading research laboratories in Europe have solutions for these. MARBITO vitrified tiles are though and are manufactured to exacting European norms and have been tested to withstand staining as per the EN & IS norms. Just know the right cleaning methods and your floor can look as spotless years from now as they do today. Clean & sweep your tiles regularly. To remove stubborn spots, scrub with a paste of bicarbonate of soda & water. Use just a few drops of sops-less detergent. Dont use abrasive cleaners. Vacuuming is a great way to clean the tiles vinegar mixed with warm water is a proven and natural clearing agent. If you ever need to use a stronger cleaner make sure it is natural i.e. non acidic non alkaline. To keep the grout joints on tile countertops clean longer, wash with a solution of 1-2 tablespoons chlorine bleach in one of water.

Dos & dont Use good mats and doorways to keep out sand, which may scratch Tiles. Use buffers under the furniture which may damage the surface of tiles. Dont use soaps on tiles because it leaves a film, which dulls the surface. Dont use acid base cleaners they can affect the colours of grout and can cause tiles to dull.

SWOT ANALYSIS OF ORACLE GRANITO LTD STRENGTHS Professional management Best quality Safe and convenient administration Low costs Italian technology Raw materials (from rajasthan)

Weakness Competitors Low popularity Small unit than the asian Opportunity To except the new technology Order reliability (on date and time) Threat Low advertisement Lake of information