LAL BAHADUR SHASTRI INSTITUTE OF MANAGEMENT, DELHI Two Year Full- Time Post Graduate Diploma in Management

Trimester-I Course Code: 111401 Academic Session: 2013-15 COURSE OBJECTIVE: The primary objective of this course is to make the students familiar with basic statistical tools and techniques. These techniques assist specially in resolving complex problems serve as a valuable guide to the decision makers. Upon completion of this course, students should be able to: Develop understanding of the basic concepts underlying quantitative analysis. Strengthen their ability to frame and formulate management decision problems. Deepen their ability to interpret and evaluate results of quantitative analysis. Cultivate the sound use of judgment in the applications of quantitative methods to management decisions. COURSE CONTENTS: Module Session Topic & Reading/s No. No./s I 1 -2 Introduction to Statistics: Statistics in business, Importance and Functions of Statistics, Types of Data, Data Measurement. Case: DiGiorno Pizza: Introducing a Frozen Pizza to Compete with Carry Out, , Ken Black (2007), Chapter - 1. Descriptive Statistics: Tabular and Graphical Presentation: Summarizing Qualitative Data, Summarizing Quantitative Data, Scatter Diagrams. a. a. The Payment Time Case: Reducing Payment Times, Bowerman, Connell, Murphree (2010), Chapter - 2 b. The Client Satisfaction Case, Bowerman, Connell, Murphree (2010), Chapter - 2 c. Pelican Stores, Anderson, Sweeny, Williams (2007), Chapter 2 Readings: Anderson, Sweeny, Williams (2007), Chapter1 & 2 1. 2. 3. 4. Course Title: Quantitative Methods for Managers Instructor: Anupam Saxena

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Descriptive Statistics: Numerical Measures: Measures of Central Tendency : Ungrouped Data, Measures of Variability: Ungrouped Data, Measures of Central Tendency and Variability: Grouped Data, Measures of Shape. Descriptive Statistics on Computer Cases: Pelican Stores, and National Health Care Association, Anderson,

Sweeny, Williams (2007), Chapter 3 Readings: Anderson, Sweeny, Williams (2007), Chapter 3 III 5-6 Probability: Concepts of Probability, Experiments and Sample Space, Assigning probabilities to Experimental Outcomes, Events and their Probabilities, Some basic Relationships of Probability, Conditional Probability, Bayes Theorem. Cases: a. Gender Equity in the Workplace, Ken Black (2007), Chapter 4 b. Cameras and Photo Films Industry: Rapid Growth after Liberalization , Naval Bajpai (2010), Chapter 5 Readings: Anderson, Sweeny, Williams (2007), Chapter 4 IV 7-8 Discrete Probability Distributions: Random Variables, Discrete Random Variables, Binomial Probability Distribution, Poisson probability Distribution. Continuous Probability Distributions: Continuous Random Variables, Normal Probability Distribution, Exponential Probability Distribution Using Computer to Solve the above Probability Distributions Case: Titan Industries Ltd: Providing Real-Value to Customers, Naval Bajpai (2010), Chapter 6 Readings: Anderson, Sweeny, Williams (2007), Chapter 5 & 6 V 9 Sampling and Sampling Distributions: Reasons for sampling, Sampling Frame, Random Versus Non-Random Sampling, Random Sampling Methods, Non-Random Sampling, Sampling Distribution, Central Limit Theorem, Sample distribution of Sample Proportion p Readings: Anderson, Sweeny, Williams (2007), Chapter 7 Statistical Inference: Estimation for Single Populations : Types of Estimates, Using the z Statistic for Estimating population Mean, Confidence Interval for Estimating Population Mean when is Unknown, Estimating Population Mean Using the t Statistic. Using Computer for Estimation Readings: Anderson, Sweeny, Williams (2007), Chapter 8 & 9 Statistical Inference: Hypothesis Testing for Two Populations: Hypotheses Testing for the Difference Between Two Population Means Using the z Statistic, Hypotheses Testing for the Difference Between Two Population Means Using the z Statistic, Statistical Inference About the Difference Between, The Means of two Related Populations (Matched Samples) Using Computer for Hypothesis Testing Case : Par, Inc.: Manufacturer of Golf Equipment, Anderson, Sweeny, Williams (2007), Chapter 10 Readings:

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Anderson, Sweeny, Williams (2007), Chapter 10 VIII 13-14 Analysis of Variance (ANOVA) and Goodness of Fit: Hypothesis Testing About Two Population Variances (F Distribution), ANOVA Assumptions, ANOVA Test, Completely Randomized Design (One-Way ANOVA) Using Computer for ANOVA Case: Wentworth Medical Center, Anderson, Sweeny, Williams (2007), Chapter 13 Readings: Anderson, Sweeny, Williams (2007), Chapter 13 Linear Regression and Correlation Analysis: The Coefficient of Correlation , The Coefficient of Determination, Testing the significance of Correlation Coefficient, Simple Linear Regression, Determining the Equation of a Regression Line, The Standard Error of Estimate, Assumptions Underlying Linear Regression Multiple Regression and Correlation Analysis: Multiple Regression Analysis, Inferences in Multiple Linear Regression, Multiple Standard Error of Estimate , Assumptions about Multiple Regression and Correlation, The ANOVA Table Using Computer for Regression Analysis Case : Boom in the Indian Cement Industry: ACCs Role, Naval Bajpai (2010), Chapter 15 Readings: Anderson, Sweeny, Williams (2007), Chapter 14 & 15 Live Project Presentations

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Articles Review 1. Kumar S.R. & Srinivasan K., Consumer Psyche & Online Branding, The Indian Context An exploratory Study: International Journal of Management Practices & Contemporary Thoughts 2. Sainy R. (2010), A study of the Effect of Service Quality on Customer Loyalty in Retail Outlets: Vilakshan, XIMB Journal of Management. 3. Selvam V., C. Nanjappa (2010-11), Customers Awareness and Satisfaction about e Banking: A study with reference to ICICI Bank.; Pranjan. 4. S.P.S. Bhadu , Incidence of work stress in Employees; Amity Business School 5. Mukherjee M & Banerjee A.(2009), Things People want most in their jobs: A possible clue for retention strategy: SURVEY EVALUATION 1. Internal Assessment a) Test(s): b) Assignment(s)/Caselet(s) (4): c) Class Participation: d) Project Presentation 1. End Term Evaluation Marks: 50 marks. PEDAGOGY Extensive Reading Assignments followed by discussions, exercises and case problems. 50 Marks 10 Marks 20 Marks 10 Marks 10 Marks

READING LIST: Statistics for Business and Economics (11 Indian edition), Anderson, Sweeny and Williams, Cengage Learning Publication. Business Statistics (2010), Naval Bajpai, Pearson Publication. Business statistics for Contemporary Decision Making (2007), Ken Black, Wiley India Publication. Basic Statistics for Business and Economics (2006) Lind, Marchal, Wathen, McGraw Hill International Edition. Statistics for Managers (2008), Levine et al, PHI Publisher. Business Statistics - In Practise (2010), Bowerman, Connell, Murphree