Dove has been available in India since 1995 It is now the world's #1 cleansing brand.

Dove products are manufactured in Argentina, Australia, Brazil, Canada, Germany, India, Ireland, Netherlands, Thailand, Turkey and United States. Dove's logo is a silhouette profile of the brand's namesake bird, the colour of which often varies . Dove has its footprint in 80 countries worldwide with a range of superior products from bar, lotions, body washes, face care and creams. The 1957 launch advertising campaign for Dove was created by the Ogilvy and Mather advertising agency. The message was, Dove soap doesnt dry your skin because its one-quarter cleansing cream, and the claim was illustrated with photographs that showed cream being poured into a tablet. This simple proposition was expressed in television, print, and billboards; soon, Dove became one of Americas most recognizable brand icons. In time there were minor changes in sloganfor example, the term cleansing cream was replaced with moisturizing creambut Dove stayed with the claim not to dry skin, and the refusal to call itself a soap, for over 40 years. The advertising aspired to project honesty and authenticity, preferring to have natural- looking women testifying to Doves benefits rather than stylized fashion models. In the 1980s, the Dove beauty bar was widely endorsed by physicians and dermatologists to treat dry skin. Until 2000, the brand depended on claims of functional superiority backed by the products moisturizing benefit. Dove was tapped to become a Masterbrand in February 2000. In that role, it was called on to lend its name to Unilever entries in personal care categories beyond the beauty bar category, such as deodorants, hair care products, facial cleansers, body lotions, and hair styling products. While much of the advertising for these entrants spoke of functional benefits, communication to build the Masterbrand needed to do something differentit had to establish a meaning for Dove that could apply to and extend over the entire stable of products. No longer could Dove communicate mere functional superiority, because functionality meant different things in different categories. Unilever decided, instead, that Dove should stand for a point of view. A search for that point of view began right away. A process of exploratory market research, consultation with experts, conversations with women, and message testing led to The Campaign for Real Beauty.

In 2002, Unilever downsized from 1,600 brands to 400, nominating Dove to be one of its master brands. No longer just a beauty bar, Dove was to be a beauty brand, encompassing products such as body wash, deodorant, hair care and body lotion. Nothing in its heritage had prepared the brand to represent all of these functions. Dove now had to come up with a message that could speak for all its products. Dove launched a real beauty campaign and this campaign was launched in 2002. In this campaign all the dove products were united under one message and it was delivered through the traditional media. The billboards were placed strategically in locations such as Grand Central Station, where they would be sure to catch the eye of producers and reporters. The intention of the advertisement was to engage people to participate in the campaign, and at that they were successful. While "fat" eventually logged the most votes, Dove marketers were not discouraged. They decided to take the concept a step further and talk about self-esteem in 2005. It purports to be "an agent of change to educate and inspire girls on a wider definition of beauty and to make them feel more confident about themselves". To this end, Dove created a number of largely online-only short films, including Daughters, Evolution, Onslaught and Amy. Dove used YouTube to ask their consumers to help create the Self-Esteem Campaign. To get things started, Dove posted a fast-motion, one-minute film entitled, "Dove Evolution," which races through the cosmetic artistry and Photoshop "plastic surgery" that ultimately transforms a model's features into an ethereal face that then appears on a billboard. The film ends with the tag line : "No wonder our perception of beauty is distorted." Dove showing its Presence in 80 countries worldwide with a range of superior products from bar, lotions, body washes, face care and creams is presently a Leading bar brand in UK, US and Canada & Fastest growing hair category brand in India.