You are on page 1of 21

DURA Shift Systems Overview

Product Portfolio
Floor ATX Floor MTX Transfer Case

Technology Review

Column Mounted ATX

IP Mounted

Leather and Wood Grain Knobs Paint and Chrome Bezels Electronic Indication Electronic Brake and Key Interlock Straight and Cross-over Gate Styles

Floor and Direct Mount (to Gearbox) Applications Leather Knobs and Boots Extensive NVH Isolation Engineering

Transfer Case and Body Mount Applications Integrated With Automatic Shifter

With and Without Overdrive Cancel Switch Two-shot Overmolded Knobs Press-fit Knobs Tube and Gun-drilled Rods for Wire Harness Routing

Diecast Housing Construction Integrated Shift Cables

Control Systems - North America


Larry Denton President & Chief Executive Officer (248) 299-7510

Milt Kniss President Control Systems Division (231) 587-0213

John Truckey V.P. / General Manager / Director Operations Park Brake, Pedals & Mechanical Assemblies (231) 587-0262

Tim Stephens V.P./ General Manager / Director Operations Shifter Systems & Cables (231) 592-1816

Tim Glock Vice President Sales - N.A. (248) 299-7512

Clifford Somerville Vice President New Domestics - Global (248) 299-7590

Kevin Martin Director of Operations Mechanical Assemblies (904) 268-8301 David Klein Sales Director Park Brakes N.A. (248) 299-7619 Tom Peters Engineering Director Park Brakes N.A. (231) 587-0248

David McClure Director of Operations Cables (573) 248-8563 David Henley Plant Manager Brantford, Ontario (519) 756-1650 x-226 Joel Newsted Plant Manager Fremont, MI (219) 592-1702 Dan Strait Engineering Director Shifter Systems (248) 299-7626 Derrick Ryan Engineering Director Cables (248) 299-1688

Dave Blaszczak Sales Director Shifter Systems N.A. (248) 299-7612

Dave Lester Sales Director New Domestics N.A. (248) 299-7562

Dean Burchi Sales Manager Shifter Systems N.A. (248) 299-7659

Sean O'Rourke Sales Manager Cable Systems (248) 299-7571

August 2004

Dura Shifter Business Overview


Largest Producer of Automotive Gearbox Shift Systems Globally Complete Shift System Offering
Levers, Cables, Brackets Automatic and Manual Shift-By-Wire Applications Console, Column and IP Mounted Packages

Technology Review

Vertically Integrated
Electronics Design and Development Lever Machining, Gun-Drilling Injection Molding (integrated with assembly cell) Flexible Cellular Manufacturing State of the Art Injected Foam Molding of Knobs

Complete Product Development Capabilities


Complete CAD/CAE Capability Complete in-house Testing Durability, NVH, Corrosion, etc. 4

Market Position
NA (ATX)
5 Technical Capability

Technology Review

Europe (MTX)
Dura
5

Competitive Analysis

Tokai Rika
4

Teleflex

Dura

Teleflex
3

Samlip
2

GHSP

In-House

Sila Ficosa

Ficosa
1 1 2 3
Competitive Position

1
4 5

Market Share

Other 27%

Dura 18% Teleflex 8%

Fico 8%

Teleflex 17%

In Hous e 27% Cim os 5%

Ficosa 6% Samlip 7% Tokai Rika 10%

GHSP 24%

Dura 25%

General Motors 20%

Ada CAMI 1% 1%

Other 7%

S ila 9%

Lem foerder 1% W oc o 1%

DaimlerChrysler 33%
B MW 5%

S ale s by C us tom e r 2 0 02
F or d 17% GM 4% Ren au lt 8% PS A 10% IN CO 8%

Sales
Ford 34% Delphi 11%

VW 31%

Oth ers 8%

T ier I 9%

Po r sch e 0.6%

Customer Portfolio (Current Business)


Escort, Mustang, Taurus, Crown Vic, F-Series, Explorer, Expedition, Ranger, Freestar, Focus, Mondeo, Fiesta, Ka, Puma Sable, Mountaineer, Marauder, Montego Aviator, Navigator, Town Car X-Type Grand Prix, Monte Carlo, Vectra, Corsa, Saab 93, Cavalier, Sunfire, Corvette, Venture Montana, Silhouette, Rendezvous, Trailblazer, Envoy, Hummer 2, Silverado Intrepid, Neon, PT Cruiser, Minivan, Stratus, Sebring Grand Cherokee, Liberty, Wrangler A-Class Pilot, Odyssey Tundra, Sequoia Polo, Golf, Passat, Beetle, Sharan, A2, A3, A4 Avantime, Velsatis, Laguna, Espace, Traffic Picasso, 807, 407, 106/Saxo 6

Engineering Capabilities
ENGINEERING SUPPORT
Japan Kariya (Tsuda) U.S. Rochester Hills, MI Technical Center (80Km from Ann Arbor) Europe Einbeck, Germany

Technology Review

CAD/CAE CAPABILITY
In-House CAD Catia V4/5 Unigraphics Ideas ICEM Surfacing Complete FEA Capability Linear and Non-Linear Tolerance Analysis Simulation

PRODUCT VALIDATION
In-House Test Capability Computer Controlled Test Stands -40 120C Temperature Conditioning Anechoic Chambers (sound room) 7

In-House Electronics Capabilities

SHIFTER PROFILE

ECU Design and Development Embedded Software Design ESD Controlled Environment Surface Mount Component Board Soldering

Manufacturing Capabilities

Technology Review

Rochester Hills, Michigan (Technical Center) Fremont, Michigan Brantford, Ontario, CAN Dura Ganxiang, Shanghai, China

Processes/Capabilities: Floor ATX Floor MTX Transfer Case Column IP Mounted

Flexible Cellular Manufacturing Injection Molding (integrated with assembly cell) State of the Art Injected Foam Molding of Knobs Electronics Design and Development Lever Machining, Gun-Drilling
Robotic Welding Coining, Broaching, Drilling

Fremont, MI Shifter Facility


Plant Size - 156,903 Sq. Ft. Union - UAW Operation - 2 Shifts, 5 Days Avg. Length of Service - 5 Yrs Plant Age - 25 Years Hourly Employees - 370 Salaried Employees - 104

SHIFTER PROFILE

QS9000 Certified ISO14001 Certified TS16949 Certified YTD PPM - 12 Delivery - 98

10

Fremont Manufacturing Technologies Processes: Coining Broaching Robotic Welding Drilling Injection Molding Cellular Assembly Knob Manufacturing

SHIFTER PROFILE

11

Brantford Manufacturing Technologies


Plant Size - 66,000 Sq. Ft. Union - CAW Operation - 2 Shifts, 5 Days Avg. Length of Service - 8 Yrs Plant Age - 45 Years Hourly Employees - 112 Salaried Employees 27 QS9000 Certified ISO14001 Certified Ford Q1 Chrysler Gold Award YTD PPM - 17 Delivery - 92

SHIFTER PROFILE

12

DURA Ganxiang Manufacturing Technologies


Plant Size - 17,784000 Sq. Meter. Operation - 2 Shifts, 5 Days Plant Age - 47 Years Salaried Employees 294 QS9000 Certified ISO9002 Certified VDA 6.1 Certified ISO/TS16949 Certified Shanghai GM GP10 Certified

SHIFTER PROFILE

13

Ford Business (N.A.)


VEHICLE NAME CROWN VICTORIA / GRAND MARQUIS / TOWN CAR MARAUDER / FEATURE CAR CROWN VICTORIA / GRAND MARQUIS / TOWN CAR ECONOLINE ECONOLINE EXPEDITION NAVIGATOR EXPEDITION / NAVIGATOR EXPEDITION EXPLORER FOCUS FORD CROSSOVER FREESTAR FREESTYLE / 500 / MONTEGO F-150 F-150 / F-SERIES / EXPEDITION F-SERIES SUPER DUTY FUTURA MUSTANG MUSTANG MUSTANG MUSTANG RANGER PROGRAM CODE MY TYPE PRODUCT (STRAIGHT GATE / ANNUAL FLOOR / IP (ATX/MTX/COLUMN) SERPENTINE/ SBW VOLUMES / TIPTRONIC) COLUMN SHIFTER ATX SHIFTER COLUMN SHIFTER COLUMN SHIFTER COLUMN SHIFTER COLUMN SHIFTER ATX SHIFTER ATX SHIFTER COLUMN SHIFTER COLUMN SHIFTER ATX SHIFTER ATX SHIFTER COLUMN SHIFTER ATX SHIFTER ATX SHIFTER COLUMN SHIFTER COLUMN SHIFTER ATX SHIFTER ATX SHIFTER MTX SHIFTER ATX SHIFTER MTX SHIFTER COLUMN SHIFTER N/A FLOOR N/A N/A N/A N/A FLOOR FLOOR N/A N/A FLOOR FLOOR N/A FLOOR FLOOR N/A N/A FLOOR FLOOR N/A FLOOR N/A N/A N/A STRAIGHT GATE N/A N/A N/A N/A STRAIGHT GATE STRAIGHT GATE N/A N/A STRAIGHT GATE STRAIGHT GATE N/A STRAIGHT GATE STRAIGHT GATE N/A N/A STRAIGHT GATE STRAIGHT GATE N/A STRAIGHT GATE N/A N/A 200,000 15,000 200,000 200,000 200,000 200,000 40,000 200,000 30,000 400,000 220,000 213,000 90,000 270,000 175,000 800,000 350,000 280,000 100,000 60,000 115,000 60,000 150,000

EN114 / FN45 EN114 EN114 VN127 VN127 U222 U228 U222/228/354 U222 U152 C307 U387/388 V229 D219/258/333 P221 P221/356/U222 PN 131 CD338/378 SN95 SN95 S197 S197 UPN105

CURRENT CURRENT 2005 CURRENT 2005 CURRENT CURRENT 2007 2007 CURRENT 2008 2007 CURRENT 2008 CURRENT 2007 CURRENT 2006 CURRENT CURRENT 2006 2007 CURRENT

14

Chrysler Business (N.A.)


VEHICLE NAME PROGRAM CODE LX RT KJ KA KK JK JK ND HB DR DR DR TYPE PRODUCT (STRAIGHT GATE / MY FLOOR / IP (ATX/MTX/COLUMN) SERPENTINE/ SBW / TIPTRONIC) ATX - Column w/ 2006 autostick 2007.5 2002-07.5 2007.5 2007.5 2007 2007 2005 2004 2002 2006 2005 ATX ATX ATX ATX ATX Trans Case w/Cable MTX / Column ATX - Column ATX - Column MTX MTX I/P Floor Floor Floor Floor Floor N/A N/A N/A N/A N/A Serpentine w/A'Stick Straight Gate Straight Gate Straight Gate Straight Gate Serpentine N/A N/A N/A N/A N/A ANNUAL VOLUMES 10,000 430,000 170,000 60,000 170,000 55,000 90,000 150,000 145,000 475,000 15,000 55,000

Police Car MINIVAN (ULTIMATE FAMILY VEHICLE) LIBERTY Dodge MidSize SUV LIBERTY REPLACEMENT Wrangler & Scrambler Wrangler & Scrambler DAKOTA DURANGO Ram LD & HD Ram LD - Floor Lever Ram HD - Floor Lever

15

GM Business (N.A.)
PRODUCT CAR LINE Saturn LS Impala / Monte Carlo Grand Prix Buick LaCrosse TYPE PRODUCT (STRAIGHT GATE / FLOOR / IP GM CODE MY VOLUMES (ATX/MTX/COLUMN) SERPENTINE/ SBW / TIPTRONIC) CURRENT ATX SHIFTER FLOOR STRAIGHT GATE 50,000 GMX 210/230 CURRENT ATX SHIFTER FLOOR STRAIGHT GATE 150,000 GMX 367 CURRENT ATX SHIFTER FLOOR STRAIGHT GATE 150,000 GMX 365 2005 ATX SHIFTER FLOOR STRAIGHT GATE 125,000

16

Other Business (N.A.)


VEHICLE NAME HONDA ODYSSEY HONDA PILOT TOYOTA TUNDRA TOYOTA SEQUOIA PROGRAM CODE BL HP MY CURRENT CURRENT CURRENT CURRENT TYPE PRODUCT (STRAIGHT GATE / ANNUAL FLOOR / IP (ATX/MTX/COLUMN) SERPENTINE/ SBW VOLUMES / TIPTRONIC) COLUMN N/A N/A 120,000 COLUMN N/A N/A 80,000 COLUMN N/A N/A COLUMN N/A N/A

17

New ATX Shifter Technology


Modular Shifter
Core Shift Function Contained within a Reusable Module Adaptable with Minimal Tool Change-Over for
Straight and Cross-Over Gate Patterns Cable and Rod Linkages Different Gearbox Models

Technology Review

Product Development Time (months)

Accepts all Knob Styles


Front, Side and Top Button
All New Program

Electronic Brake and Key Interlock


Dura Module

10

15

20

Benefits
Reduced Product Development Cost and Timing
BTSI Noise
Sones (Loudness) 20 18 16 14 12 10 8 6 4 2 0

Reduced Cost - $5 Save over Traditional Designs Simplified Brake and Key Interlock System Quiet Brake Interlock System Reduce Side-to-Side Lash

8.4

7.2

6.4

0
Dura Module 03 Altima 03 Camry 04 Lexus RX330

18

Modular Shifter Benchmarking

Technology Review

19

Modular Shifter Benchmarking

Technology Review

20

New Technology
DigiShiftTM Hybrid Shift By Wire System
Compact Shift Lever (1/8th the volume of traditional designs) Gearbox Actuator
Direct Input Shaft Attachment DC Motor Driven Planetary Gear Set Locking Solenoid for back-up operation (no battery)

Technology Review

ECU
16 bit Primary Microcontroller Secondary Watchdog controller Full CAN Controller

Benefits:
Available for Current Transmission technology Full Production Implementation - January 2006 Manual Back-up Solution available Styling & Packaging Flexibility Ease Of Assembly Consistent Shift Effort & Performance Feel Reduced NVH
F o r c e

Current

DigiShiftTM 1/8 the required volume!

3
TM

DigiShift System

Improved Safety and Fuel Economy

21

You might also like