Professional Documents
Culture Documents
Product Portfolio
Floor ATX Floor MTX Transfer Case
Technology Review
IP Mounted
Leather and Wood Grain Knobs Paint and Chrome Bezels Electronic Indication Electronic Brake and Key Interlock Straight and Cross-over Gate Styles
Floor and Direct Mount (to Gearbox) Applications Leather Knobs and Boots Extensive NVH Isolation Engineering
Transfer Case and Body Mount Applications Integrated With Automatic Shifter
With and Without Overdrive Cancel Switch Two-shot Overmolded Knobs Press-fit Knobs Tube and Gun-drilled Rods for Wire Harness Routing
John Truckey V.P. / General Manager / Director Operations Park Brake, Pedals & Mechanical Assemblies (231) 587-0262
Tim Stephens V.P./ General Manager / Director Operations Shifter Systems & Cables (231) 592-1816
Kevin Martin Director of Operations Mechanical Assemblies (904) 268-8301 David Klein Sales Director Park Brakes N.A. (248) 299-7619 Tom Peters Engineering Director Park Brakes N.A. (231) 587-0248
David McClure Director of Operations Cables (573) 248-8563 David Henley Plant Manager Brantford, Ontario (519) 756-1650 x-226 Joel Newsted Plant Manager Fremont, MI (219) 592-1702 Dan Strait Engineering Director Shifter Systems (248) 299-7626 Derrick Ryan Engineering Director Cables (248) 299-1688
August 2004
Technology Review
Vertically Integrated
Electronics Design and Development Lever Machining, Gun-Drilling Injection Molding (integrated with assembly cell) Flexible Cellular Manufacturing State of the Art Injected Foam Molding of Knobs
Market Position
NA (ATX)
5 Technical Capability
Technology Review
Europe (MTX)
Dura
5
Competitive Analysis
Tokai Rika
4
Teleflex
Dura
Teleflex
3
Samlip
2
GHSP
In-House
Sila Ficosa
Ficosa
1 1 2 3
Competitive Position
1
4 5
Market Share
Other 27%
Fico 8%
Teleflex 17%
GHSP 24%
Dura 25%
Ada CAMI 1% 1%
Other 7%
S ila 9%
Lem foerder 1% W oc o 1%
DaimlerChrysler 33%
B MW 5%
S ale s by C us tom e r 2 0 02
F or d 17% GM 4% Ren au lt 8% PS A 10% IN CO 8%
Sales
Ford 34% Delphi 11%
VW 31%
Oth ers 8%
T ier I 9%
Po r sch e 0.6%
Engineering Capabilities
ENGINEERING SUPPORT
Japan Kariya (Tsuda) U.S. Rochester Hills, MI Technical Center (80Km from Ann Arbor) Europe Einbeck, Germany
Technology Review
CAD/CAE CAPABILITY
In-House CAD Catia V4/5 Unigraphics Ideas ICEM Surfacing Complete FEA Capability Linear and Non-Linear Tolerance Analysis Simulation
PRODUCT VALIDATION
In-House Test Capability Computer Controlled Test Stands -40 120C Temperature Conditioning Anechoic Chambers (sound room) 7
SHIFTER PROFILE
ECU Design and Development Embedded Software Design ESD Controlled Environment Surface Mount Component Board Soldering
Manufacturing Capabilities
Technology Review
Rochester Hills, Michigan (Technical Center) Fremont, Michigan Brantford, Ontario, CAN Dura Ganxiang, Shanghai, China
Flexible Cellular Manufacturing Injection Molding (integrated with assembly cell) State of the Art Injected Foam Molding of Knobs Electronics Design and Development Lever Machining, Gun-Drilling
Robotic Welding Coining, Broaching, Drilling
SHIFTER PROFILE
10
Fremont Manufacturing Technologies Processes: Coining Broaching Robotic Welding Drilling Injection Molding Cellular Assembly Knob Manufacturing
SHIFTER PROFILE
11
SHIFTER PROFILE
12
SHIFTER PROFILE
13
EN114 / FN45 EN114 EN114 VN127 VN127 U222 U228 U222/228/354 U222 U152 C307 U387/388 V229 D219/258/333 P221 P221/356/U222 PN 131 CD338/378 SN95 SN95 S197 S197 UPN105
CURRENT CURRENT 2005 CURRENT 2005 CURRENT CURRENT 2007 2007 CURRENT 2008 2007 CURRENT 2008 CURRENT 2007 CURRENT 2006 CURRENT CURRENT 2006 2007 CURRENT
14
Police Car MINIVAN (ULTIMATE FAMILY VEHICLE) LIBERTY Dodge MidSize SUV LIBERTY REPLACEMENT Wrangler & Scrambler Wrangler & Scrambler DAKOTA DURANGO Ram LD & HD Ram LD - Floor Lever Ram HD - Floor Lever
15
GM Business (N.A.)
PRODUCT CAR LINE Saturn LS Impala / Monte Carlo Grand Prix Buick LaCrosse TYPE PRODUCT (STRAIGHT GATE / FLOOR / IP GM CODE MY VOLUMES (ATX/MTX/COLUMN) SERPENTINE/ SBW / TIPTRONIC) CURRENT ATX SHIFTER FLOOR STRAIGHT GATE 50,000 GMX 210/230 CURRENT ATX SHIFTER FLOOR STRAIGHT GATE 150,000 GMX 367 CURRENT ATX SHIFTER FLOOR STRAIGHT GATE 150,000 GMX 365 2005 ATX SHIFTER FLOOR STRAIGHT GATE 125,000
16
17
Technology Review
10
15
20
Benefits
Reduced Product Development Cost and Timing
BTSI Noise
Sones (Loudness) 20 18 16 14 12 10 8 6 4 2 0
Reduced Cost - $5 Save over Traditional Designs Simplified Brake and Key Interlock System Quiet Brake Interlock System Reduce Side-to-Side Lash
8.4
7.2
6.4
0
Dura Module 03 Altima 03 Camry 04 Lexus RX330
18
Technology Review
19
Technology Review
20
New Technology
DigiShiftTM Hybrid Shift By Wire System
Compact Shift Lever (1/8th the volume of traditional designs) Gearbox Actuator
Direct Input Shaft Attachment DC Motor Driven Planetary Gear Set Locking Solenoid for back-up operation (no battery)
Technology Review
ECU
16 bit Primary Microcontroller Secondary Watchdog controller Full CAN Controller
Benefits:
Available for Current Transmission technology Full Production Implementation - January 2006 Manual Back-up Solution available Styling & Packaging Flexibility Ease Of Assembly Consistent Shift Effort & Performance Feel Reduced NVH
F o r c e
Current
3
TM
DigiShift System
21