CARAT MEDIA WEEKLY NEWSLETTER

No. 694

 Media Report
(4/4)vs.

http://freeshare2u.blogspot.tw/2011/11/coreldraw-100-2u.html

2012

-(Consumer Connection Study, CCS)

84

1) () ---- ()
2) () ---- ()
3) () ---- ()
4) () ---- ()

http://www.sccnn.com/day/renwu.htm


40.8
45.4

50.5

23.3

15.2

20.8

Overall Female
356.7
Other
76.4

60.5

23.7
http://girlsshoppingguide.blogspot.tw/ &
http://stylingwithsavannah.wordpress.com/makeupshopinglist/

http://hiyacc.com/wp-content/uploads/2012/10/.jpg
http://asianfun1964.blogspot.tw/2012/05/blog-post_25.html
http://t1.gstatic.com/images?q=tbn:ANd9GcQqlXj5ANEO-I9m2oCM7l-VnDeb1LpkrW0aSo6aCVA99UwFMOY0


Attitude
(100%/i398)
(87%/i151)

(72%/i193)
(35%/i126)(45%/i139)
(36%/i199)

(100%/i180)

(99%/i120)
(95%/i144)

45-54 40% / 55-64 60%

16% / 80%
2% / 2%
49% / 29%
23%
NT. 585,155

12% /20 15%

20-29 6% / 30-39 8%

Profile
B

40-49 13%

50 38% (360 1%)

(91%/i124)

(85%/113)

(61%/i193)
(43%/i158)
(51%/i113)KTV(32%/i126)

Hobbies

(28%/i129)(22%/i139)

(20%/i179) (14%/i172)
(9%/i462)
(22%/i229)(16%/i247)(14%/i366)(11%/i198)

http://t3.gstatic.com/images?q=tbn:ANd9GcSaKF_4vRbGOhYnxaeB6IcBRuWurIppBxPcIiWhUzr_iEqsFivc
iindexindex 11010%

index 9010%


Media

Decision
Making

(70%/i121)

Info. Notice:
(27%/i101)
(22%/i145)
(16%/i134)
(13%/i267)
(12%/i138)
(11%/i261)

Interest:

(65%/i124)
(53%/i104)
(48%/i108)
(47%/i121)
(46%/104)
(31%/i136)

(13%/i128)
(11%/i210)
(9%/i168)

Research/Trial/Purchase:

(9%/i124)

(21%/i101)

(11%/i494)

(11%/i123)

/ (9%/i145)
(7%/i105)
(7%/i281)

(5%/i136)

iindexindex 11010%
index 9010%

70

31

38
37

34

19

22

1516

20

10

25
70
60

20

64
58

59
53

55

51

54
40

49
40

40

18

45
36

40
35

37

36

34
28

30
20

16
11

31
25

50

14

35

32

30

20

12

43

40

40

22

13

52

46

26

17

49

53
46

45

27

15

50

61

57

60

63

49

65

10

15

20

40

60

80

16% 3-541% 1-343% 10-20

(26%/i145)(14%/i126)(13%/i169)

(53%/i118)(36%/i139)

(6)
32% 715% 5-713% 3-5

120
100

Heavy User

Light User

4
7

80

26
32

60
40

Medium User

60

43
59

87

36

29
26

Travelling by any

Reading

means

magazines

21
Total internet

46

28

20
25

30

22

32

12

Listening to the

Social

Watching

Using the

Reading free

radio

networking

television

Internet on your

newspapers

15

14

13

12

Reading

Reading a

newspapers

blog/BBS forum

19

16

4
4

18
3

MOBILE PHONE

iindexindex 11010%
index 9010%

http://tuku.9766.com/301/517242_4.html
http://www.xiuai.com/stunner/20130218/3443.html
http://www.smartshe.com/fashion/mix/sweetstyle/2011/02/16/78C8FB19-9FC7-4539-A34C-D5AD8025F473/index_2.shtml


Attitude

(87%/i116)
(86%/i129)
(66%/i103)

(54%/i103)
* (17%/i67) * (21%/i73)
* (10%/i49)

(88%/i102)
(86%/i106)
(85%/i109)

18-24 2% / 25-34 19%

35-44 21% / 45-54 31%
55-64 26%
23% / 2% / 64%
7% / 4%
48% / 38%
14%
NT.496,492

20 14% / 20-29 13%

30-39 14% / 40 35%

Profile

(66%/i118)

(66%/i101)

(56%/i112)

Hobbies

(58%/i107) (47%/i105)
(41%/i113)(25%/i113) (21%/i119)
ex. (13%/i130)
(11%/i137)(8%/i117)(7%/i110)

iindexindex 11010%
index 9010%

60
50

48
49

37

40

38

37

25

30

24

22

31

20

Media

(30%/i86)
(22%/i83)

31

25

Info. Notice:

19

21
25

(8%/i101)

20
22

10

10

10

77

(7%/i120)

(,,)
(5%/i123)

Interest:
(18%/i80)
(9%/i110)

(8%/i77)
60

53 55

51

54

50

40

44

40

37 38

35

38
28

30

(8%/i109)
11
8

10

(17%/i81)

(10%/i70)

32

20

Research/Trial/Purchase:

(6%/i102)

iindexindex 11010%
index 9010%

(54%/i103)(45%/i105)

(48%/i102)(52%/i97)

120

100

Heavy User

Medium User

Light User

2
16

80
29
38

60

40

82

25

26
26
12

20

31

Travelling by any Total internet

means

56

44

27

25
14

36

46

30

15

15

12

11
4
7

Social

Reading

Reading

Reading a

Watching

Listening to the

Using the

Reading free

networking

newspapers

magazines

blog/BBS forum

television

radio

Internet on your

newspapers

24

13

13
3

MOBILE PHONE

(Carat)
(Vizeum)(AAA)(wwwins Isobar)
(Posterscope)
(iProspect)

carat.weekly@carat.com
(02) 2717-5238 ext.9285

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