Ingls 1 (ESPM) As questes 01 a 05 referem-se ao texto abaixo.

Brazil has 120 million television viewers, each of whom spends 3.3 hours or more a day in front of the box, making Brazilians some of the biggest tubeheads on earth. Advertisers spend $ 4 billion a year to reach them, any way they can. When it turned out that Tiazinha could help and boy, could she ever they were only too happy to direct a nice chunk of that money toward her and TV Bandeirantes. Too scandalous for advertisers? "(01)," says Daniel Barbar, head of the DPZ advertising agency in So Paulo. "The only scandal in television is a small audience." "Grotesque programs such as Tiazinha's are like the American talk shows," says Nelson Hoineff, an independent producer. "They speak the language of the people." Sociologists, anthropologists and semioticians have absorbed more than the advisable limit of cathode rays trying to parse the lexicon of popular television in Brazil. "Functional illiteracy is still big here," says Muniz Sodr, professor of communications at the Federal University of Rio de Janeiro. "In many ways, Brazil went straight from oral culture to the electronic age, passing right by the written word. Television fills the gap." (Newsweek. July 5, 1999 p. 36-7) 01. In the text, whom refers to (A) Brazilians. (B) television viewers. (C) advertisers. (D) Brazil. (E) biggest tubeheads. 02. The best expression to fill in the blank is (A) Most certainly. (B) For sure. (C) By all means. (D) No wonder. (E) Not in the least. 03. It can be inferred from the text that (A) Brazilians are stupid because they watch too much TV. (B) advertisers paid Tiazinha and TV Bandeirantes $4 billion in one year. (C) although advertisers invested a lot of money in Tiazinha's show, they weren't too happy with the results. (D) advertisers will do anything to sell their products. (E) Brazilians are the people who watch most TV on earth. 04. Infere-se do texto que Muniz Sodr de opinio que (A) os programas populares na televiso tm tanto sucesso devido ao grande nmero de analfabetos funcionais no Brasil. (B) os programas populares fazem tanto sucesso na televiso porque so falados em portugus. (C) h quem acredite que os programas de auditrio da televiso brasileira sejam to bons quanto os de entrevista da televiso americana. (D) o fato de a populao brasileira estar comeando a dar valor palavra escrita desenvolveu seu interesse pela televiso. (E) pouco se sabe sobre o sucesso dos programas populares na televiso brasileira porque socilogos, antroplogos e

semiticos nunca se interessaram em estudar esse fenmeno. 05. Television fills the gap, no texto, significa que a TV (A) a continuao da tradio oral. (B) a forma prototpica da comunicao na era eletrnica. (C) a continuao da tradio escrita. (D) o pio das massas. (E) preenche o vcuo criado pela falta da cultura escrita. Texto para as questes de 06 a 10 Tell me if you've heard this one and hate it by Mike Kennedy For presidents and celebrities as well as ordinary people, cracking jokes can be risky business today, provoking anger and resentment instead of laughter. The problem in that humor, like beauty, often is in the eye of the beholder. Consider a jest by President Clinton. At a trade fair on the White House lawn, Clinton and his cabinet came upon a three-foot-high replica of the White house. With the 4-foot-10 inch secretary of labor, Robert Reich, at his side, Clinton quipped, "Secretary Reich could almost live in there". Lighthearted ribbing between longtime pals? Or a remark offensive to those sensitive about their height? Experts who train people to use humor in business and social relationships say it can be an invaluable tool - but it must be used with sensitivity. Of course, the line between laughing with someone and laughing at someone isn't always so clear. So in today's litigious and sensitive society should we all take the safest course and avoid any attempts at humor? That would make for a dull world, experts said. The wrong kind of humor, though, can be destructive. Jokes that attack often cause people to withdraw, or worse, seek revenge. Supervisors need to be especially careful. Because of the power they hold, their attempts at humor demean employee. Of course, some people just can't take a joke. So what can you do? "On the politically correct front, there are certain people whose mission is to be offended", Langley said. "There's not really much you can do about them." (Fragiadakis, H. & Maurer, M. Sound Ideas, 1995, p. 81) Vocabulary: * as well as:bem como * ordinary people: pessoas comuns * to crack jokes: contar piadas *risky business: negcio arriscado * anger: raiva *resentment: ressentimento * laughter: riso * like: como * often: freqentemente * jest: gracejo * trade fair: feira comercial * lawn: gramado * to come upon: deparar-se * three-foot-high: 3 ps de altura * inch: polegada * secretary of labor: secretrio do trabalho * White House: Casa Branca * side: lado * to quip: brincar * lighthearted: leve, despreocupado * ribbing: piada * longtime pals: amigos de longa data * remark: observao * sensitive: sensvel * height: altura * experts: especialistas * social relationships: relaes sociais

* invaluable tool: ferramenta muito til * of course: claro * the safest course: caminho mais seguro * to avoid: evitar * attempt: tentativa * kind: tipo * though: contudo * to withdraw: retrair-se * or worse: ou pior * to seek: procurar * revenge: vingana * careful: cuidadosos * power: poder * to hold: manter * to demean: rebaixar, humilhar 06. (ITA) Considere as afirmaes abaixo: I. Supervisores correm o risco de humilhar seus funcionrios ao fazerem uma piada, em funo do poder que detm. II. Entre celebridades, as piadas, muitas vezes, provocam ressentimentos e raiva ao invs de riso. III. O humor est na mente daqueles que o recebem. Est(o) condizente(s) com o texto: (A) apenas a I e II (B) apenas a II e III (C) apenas a I e III (D) todas (E) nenhuma 07. (ITA) Considere as afirmaes abaixo: I. Devemos evitar o humor na sociedade atual. II. Pessoas expostas ao tipo inadequado de humor podem procurar se vingar. III. O autor afirma que Clinton no poderia ter brincado levianamente com o velho amigo. Est(o) condizente(s) com o texto: (A) apenas a I (B) apenas a II (C) apenas a III (D) apenas a I e III (E) apenas a II e III 08. (ITA) Considere a frase abaixo, extrada do texto: "Of course, the line between laughing with someone and laughing at someone isn't always so clear." As expresses em destaque so, respectivamente, sinnimas de: LAUGHING WITH (A) having fun (B) making fun of (C) having fun with LAUGHING AT kidding pulling someone's leg making fun of

(D) pulling someone's leg (E) making fun out

joking at someone having fun with

09. (ITA) Especialistas que preparam pessoas para fazer uso do humor consideram-no um tipo de recurso: (A) desnecessrio nas relaes humanas; (B) intil e que, quando utilizado, pode ferir a sensibilidade alheia; (C) muito til, mas ao qual se deve recorrer com sensatez; (D) sem qualquer valor nas relaes humanas, mas que pode ser utilizado, desde que com muita sensatez; (E) que apesar de ser por vezes til, pode ferir a sensibilidade alheia. 10. (ITA) A expresso que melhor substitui a ltima frase do texto : (A) Who cares about them! (B) You shouldn't worry about trying to change their minds! (C) Don't think about them! (D) Just forget about them! (E) They should mind their own businesses! QUESTORESULTADOALT. CORRETA1Errou =(B2Errou =(E3Errou =(D4Errou =(A5Errou =(E6Errou =(D7Errou =(B8Errou =(C9Errou =(E10Errou =(B