Reda bani hani Home work Service 20122020

1-what is meant by (distributing services)? How can an experience or something intangible be distributed ?
In a services context, we often dont move physical products and Experiences, performances, and solutions are not being physically shipped and stored or More and more informational transactions are conducted through electronic and not physical channels

2- why is it important to consider the distribution of core and supplementary service both separately and jointly ?

Many supplementary services are informational; can be distributed widely and cost-effectively via other means Telephone , Internet .

3-what are the different options for service delivery ? for each of the options , what factors do service firms need to take into account when using that options ?
Convenience of service factory locations and operational schedules important when customer has to be physically present Service providers go to customers and unavoidable when object of service is immovable , More expensive and time consuming for service provider Service transaction is conducted remotely. Achieved with help of logistics and telecommunications .

4-what are the key factors driving place and time decisions of service distribution ?
Cost, productivity, and access to labor are key determinants to locating a service facility . Location constraints , Operational requirement , Geographic factor and Need for economies of scale

5-what risk and opportunities are entailed for a retail service firm in adding electronic channels of delivery (a)paralleling a channel involving physical stores , or (b) replacing the physical stores with a combined internet and call center channel ?
Creating many small service factories to maximize geographic coverage Separating front and back stages of operation Purchasing space from another provider in complementary field Locating in Multipurpose Facilities Proximity to

where customers live or work Service Stations ,Service Perspectives

6-why should service marketers be concerned with new developments in mobile communications ?
Loss of control over delivery system and how customers experience actual service Effective quality control is difficult Conflict between franchisees may arise especially as they gain experience

7-what are marketing and management challenges are raised by the use of intermediaries in a service setting ?
Distances involved , Multiple time zones ,multiculturalism Differences in laws and tax rates

8-why is franchising a popular way to expand distribution of an effective service concept ? what are some disadvantages of franchising , and who can they be mitigated ?
Market Drivers Common customer needs across countries Corporate customers seek to standardize and simplify suppliers used in different countries ad agencies, logistics suppliers, Big accounting firms Government Drivers ,Favorable trade policies, compatible.

9-how dos the nature of the service affect the opportunities for globalization ?
Competition Drivers Competitors from overseas; interdependence of countries Firms may be obliged to follow competitors into new markets to protect own positions elsewhere Technology Drivers

Advances in information technology miniaturization and mobility of equipment, digitization of voice Cost Drivers Economies of scale Lower operating costs