Citibank, N.A.

On June 16, 1812, with $2 million of capital, City Bank of New York (now Citibank) opened for business in New York City. Through many different leaders and economic environments over the course of its rich history, Citibank continues to grow and prosper. In 1968, First National City Corporation (later renamed Citicorp), a bank holding company, became the parent of Citibank. In 1998, all Citicorp divisions merged with all divisions of Travelers Group to form Citigroup Inc. Citibank continues as a strong brand under the Citigroup umbrella.

1 812 1856 1 865 1897 1 902 1914 1 915 1928 1 929 1939 1 940 1955 1 959 1965 1 966 1970 1 974 1981 1 982 1989 1

1812
June 16: New York State charters City Bank of New York with authorized capital of $2 million and paidin capital of $800,000. September 14: City Bank opens for business to serve a group of New York merchants. Samuel Osgood is elected president (18121813).

1813
First dividend is paid.

1822
Farmers' Fire Insurance and Loan Company is founded, the first incorporated trust company in the U.S. Its name becomes Farmers' Loan and Trust Company in 1835, and it merges with National City Bank in 1929.

1827
Isaac Wright is elected president (18271832).

1856
Moses Taylor is elected president (18561882).

992 1998

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India
Committed to India for over 106 years, Citi prides itself in being a premier locally-embedded financial institution backed by its global network across 100 countries. With over 10,000 employees and US$3.1 billion capital invested, Citi is the single largest foreign direct investor in the financial services industry in India. Citi is a dominant provider of banking and financial services in India and offers a comprehensive suite of products and services to over 1,500 large corporates and multinationals, over 2,500 small and medium enterprises and over 7 million retail customers. Citi India's operations encompass corporate and investment banking, consumer banking, private banking, and banking services to the international Indian community. The breadth of Citi's activities in India include: Institutional Clients Group A leading corporate bank with a 106-year history of serving Indian corporate sector and financial institutions Enjoys a dominant market share in key products like cash management, FX and Custodial Services

Has a fast growing SME franchise with a dominant share of market in many key verticals

Investment Banking & Capital Markets - Citi Dominant Investment Bank across both fund raising and advisory services Leading advisor on Equity and Equity-linked transactions Top-notch local currency debt house Pioneers in Securitisation Leading issuer of G3 bonds A top-notch Research team providing top quality research & international expertise to trading oriented investors through comprehensive coverage of the Indian markets across sectors Leading equity trading house

Alternate Investments - Citi Venture Capital International A leading private equity player over the last decade Investments in multiple sectors in the country in sectors including auto components, financial services, ITES and real estate.

Consumer Banking & Global Cards Citibank Pioneered consumer banking and was the first to introduce credit cards and consumer finance. Significant investments in technology have enabled Citi to maintain its edge through alternative distribution channels ATM, online banking, phone banking, mobile banking Retail network includes 40 branches in 28 cities and over 450 ATMs

CitiFinancial Citi Wealth Advisors

Consumer finance services for Personal Loans, Home Loans, and third-party insurance Over 350 branches across 180 geographic locations

Financial planning and investment advisory based on a retail brokerage platform to serve wealth management needs of retail investors

Global Wealth Management Citi Private Bank A holistic approach to wealth management for both individuals and businesses throughout the wealth creation cycle Provides the full range of finance, banking, investment, trust and advisory services for wealth creators Trusted advisors for designing insightful solutions customized to individual client needs, with an emphasis on personalized, confidential service

Outsourcing India is a key outsourcing hub for Citi: Provides software development for over 50 countries Offers knowledge outsourcing services to Citi's Investment Bank and Research teams across the globe

Citibank Swot Analysis

Situation Analysis Citibank is looking to expand their reach within the banking world. They had an opportunity to acquire Confia a Mexican bank. Many Mexican banks are having problems due to the lack of money and resources the Mexican people have to invest in the banks. Citibank does much research while deciding whether to follow through with the deal. At the very end of the purchasing process an undiscovered threat is exposed to Citibank that Confia may have. This brings more difficulties within the purchasing process.

Firm Strengths
Citibank's many strengths start within their 194 year old rich history. Citibank has more than 100 years of experience in the international lending field. They are also the worlds largest credit lender and have been since the 1970's. They have also taken the title of the world's largest bank in 1981. In 1994 Citibank decided to break their company up into two sectors. One division being the Global Consumer Division and the other the Global Finance Division. This is strength for Citibank because this allows for more focus on their separate segments of the market. Citibank also holds advantages and strengths within the Mexican banking market. After the Tequila Crisis most U.S. banks took their business out of Mexico, Citibank did not. They also found strength in the fact that their portfolio was not as large as other banks in Mexico, this allowing them to have fewer complications. Confia also had some strengths. Begging with their 300 branches they had in 1992. Confia also has a great reputation. They are known for their great customer service, quality and efficiency. Confia is also a Mexican bank. This provides them with local and governmental support, that foreign banks may not get. If Citibank acquired Confia some strengths that may come about are possible high returns. Again the accusation will allow Citibank to have a better local image. This may also lead to other...

itibank, N.A. - Strategic SWOT Analysis Review Summary Citibank N.A. (Citibank) is a consumer bank and wholly owned subsidiary of Citigroup, Inc. The bank offers a range of banking products and services such as commercial banking, retail banking, consumer finance, mortgage lending, investment banking, cash management, e-commerce, trade finance, and private banking. It provides deposit accounts, credit cards and loans to consumers and small businesses, and utilizes its parent's breadth of financial services by also offering insurance and investment products. It manages 200 million customer accounts across six continents in more than 100 countries. The bank principally operates in Europe, Americas, Middle East, Asia and Africa including the US, China, Hong Kong, India, Japan, the Philippines and Singapore. Citibank is headquartered in Las Vegas, Nevada, US. Citibank, N.A. Key Recent Developments Dec 21, 2010: TAQA Secures $3 Billion Revolving Credit Facility Sep 23, 2010: Maersk Secures $6.75 Billion Revolving Credit Facility Jun 25, 2010: SATORP Completes $8.5 Billion Project Financing For Jubail Refinery In Saudi Arabia Apr 12, 2010: Citibank Introduces Same-day Card Issuance Service In Hong Kong Mar 24, 2010: Gas Natural Signs EUR4 Billion Syndicated Loan Facility With 18 Banks GlobalDatas Citibank, N.A. - Strategic SWOT Analysis Review provides a comprehensive insight into the companys history, corporate strategy, business structure and operations. The report contains a detailed SWOT analysis, information on the companys key employees, key competitors and major products and services. This up-to-the-minute company report will help you to formulate strategies to drive your business by enabling you to understand your partners, customers and competitors better.

Scope - Business description A detailed description of the companys operations and business divisions. - Corporate strategy GlobalDatas summarization of the companys business strategy. - SWOT analysis A detailed analysis of the companys strengths, weakness, opportunities and threats. - Company history Progression of key events associated with the company. - Major products and services A list of major products, services and brands of the company. - Key competitors A list of key competitors to the company. - Key employees A list of the key executives of the company. - Executive biographies A brief summary of the executives employment history. - Key operational heads A list of personnel heading key departments/functions. - Important locations and subsidiaries A list of key locations and subsidiaries of the company, including contact details. Note: Some sections may be missing if data is unavailable for the company. Reasons to Buy - Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis and corporate strategy are incorporated in the profile to assist your academic or business research needs. - Identify potential customers and suppliers with this reports analysis of the companys business structure, operations, major products and services and business strategy. - Understand and respond to your competitors business structure and strategies with GlobalDatas detailed SWOT analysis. In this, the companys core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objective view of the company. - Examine potential investment and acquisition targets with this reports detailed insight into the companys strategic, business and operational performance.

Reasons to buy

Gain key insights into the company for academic or business research purposes. Key elements such as SWOT analysis, corporate strategy and financial ratios and charts are incorporated in the profile to assist your academic or business research needs. Identify potential customers and suppliers with this reports analysis of the companys business structure, operations, major products and services and business strategy. Understand and respond to your competitors business structure and strategies with GlobalDatas detailed SWOT analysis. In this, the companys core strengths, weaknesses, opportunities and threats are analyzed, providing you with an up to date objectiveview of the company. Examine potential investment and acquisition targets with this reports detailed insight into the companys strategic, financial and operational performance. Financial ratios presented for major public companies in the report include revenue trends, profitability, growth, margins and returns, liquidity and leverage, financial position and efficiency ratios.

HSBC Group
Strengths

events.

The bank is well capitalised and this has enabled it to perform relatively well against other banks in recent economic

The level of capitalisation means that, going forward, the bank is unlikely to need to borrow from the UK government: this will enable it to retain more autonomy.

The bank has a strong presence in emerging markets, putting it in a good position to take advantage of future growth in those economies. The banks global presence in Europe, Asia and South America helps to spread risk and offers significant economies of scale.

Despite rebranding relatively recently (1999), the HSBC brand has become well-established and is considered particularly valuable within the industry.

Weaknesses

HSBC associates itself strongly with investment in the small business sector, but the current economic situation has led to increased risks, potentially compromising the activity levels in this area of the operation. The bank was involved with sub-prime markets in the US and has had to write off large figures lent to high-risk borrowers.

Despite falls in the UK interest rate, HSBC has increased its mortgage rates. This may be perceived negatively by borrowers and potential borrowers, adds pressure to an already depressed housing market and could ultimately lead to more defaulting as borrowers struggle with higher repayments.

loyalty.

A redundancy programme announced recently may affect morale among staff, leading to decreased production and

HSBCs branding emphasises its global presence, and this may be seen negatively by some customers in its implication of homogenisation and lack of personalisation.

Opportunities

HSBCs high level of capitalisation places it in a strong position to acquire assets Banks finding trading conditions particularly difficult at present may be available at low cost HSBC also has adequate capital to purchase stronger banks such as Bank Ekonomi in Indonesia, in which it has purchased a stake to continue its Asian expansion despite challenging economic times.

Threats

HSBCs generally strong position presents the opportunity to outperform competitors during the economic downturn and to build a reputation for being one of the safer banks for depositors, helping to increase resources for lending. Negative press coverage of competitors such as HBOS may encourage customers to choose HSBC instead.

Trust in banks has decreased due to financial losses suffered by investors, who may be more inclined to invest elsewhere. Financial losses affecting banks and investors on a global scale have resulted in less credit being available to customers. In the UK this is coupled with increases in living costs resulting in less money being saved.

default.

The falling property market has created a rise in numbers of homeowners with negative equity. If a property is worth less than was borrowed to finance its purchase, there is little likelihood that the bank will recoup all its losses if owners

Claims have been made that HSBC has understated losses resulting from US sub-prime markets, and this could undermine confidence in the bank.