QUESTIONNAIRE

1. Which fashion statements would you prefer the most?

Males Denim jeans and t-shirt

51

Loose pants and loose t-shirts

18

Flared pants with shirts 24 Any other _______________ 6

jeans with shirts

2. Do you read fashion articles and books published by leading fashion houses? a) Yes. I often do 12

3. Your fashion sense is influenced by?

a) Culture 36

3.1. Which key factor attracts you towards your favorite Celebrity? a) Prestige 45

4. Do you get inspiration regarding latest trends from fashion weeks? a) Yes 42

4.1. If yes, do they provoke you to adopt fashion?

a) Yes 30

4.2. If yes, how often do you follow the trends showcased in fashion shows or fashion weeks? a) Casually 9

5. Do you buy branded clothes?

a) Yes 105

5.1. If yes, why do you prefer branded clothes?

a) Quality 27

5.2. If no, why do you prefer unbranded clothe over branded ones? a) Less Price 12

6. Do you think only branded clothes appeal to you when it comes to follow fashion trend? a) Yes 48

7. Which is your favorite shopping destination at Indore?

a) Shoppers Stop 30

8. What attracts you towards Central?

a) Ambience 42

9. Are you satisfied with the range of merchandise and accessories available at Central which justify your fashion quotient? a) Yes
120

Female Denim jeans and fitted t-shirts

12

Short skirts with bright colored tops

9

Fitted jeans accessories 6

with

proper

Any other ________________ kurti leggings jeans top salwar kameez Saree 6 3 12 6

b) Sometimes 24

c) Not much 18

d) No 99

b) Celebrity 18

c) Print media 6

d) Comfort 39

b) Attitude 39

c) Attractiveness 21

d) Fashionableness 24

b) No 111

b) No 18

b) Occasionally 9

c) In parties 6

d) Rarely 3

b) No 48

b) Discounts

c) Brand Reputation 24

d) Latest Collection 30

b) Discounts 9

c) Product availability 21

d) Reference group 6

b) No 105

b) Central 24

c) TI 33

d) C21 24

b) Range of products 42

c) Convenience of transport

d) Service 27 15

b) No
33

e) If yes, please specify ____________________________ Femina

Vogue Elle GQ Cosmopolitan

e) Trend 12

f) Friends 18

e) Style 6

f) Trustworthiness 18

e) Trust

f) Any other, please specify __________ 18 Comfortable

e) Any other, please specify ______________________

e) Apollo Tower 27

f) Rajwada 12

e) Discounts 27

f) Any other, please specify_________

3 3 3 6 3

g) TV shows 6

h) Movies

i) Any other, _____________ body type

12

g) Any other, please specify ___________________

g) Any other, please specify ______

randomly