Kevin R.

Yelvington
1830 Bramble Dr, East Lansing, MI 48823 Phone: 517-614-2965 Email: Kevin.R.Yelvington@gmail.com

Qualifications Summary
Over 2 years of experience as a music director for a tastemaker college station Worked on strategic insights project in a digital agency setting Created radio ads/lead promotional campaigns for various events and businesses Experienced in traditional, social, digital, and mobile platforms Educational background focused on consumer insights, trends, and analytics Led community service programs on the Pine Ridge Reservation

Education
Western Michigan University, Kalamazoo, MI Haworth College of Business B.B.A, Food and Consumer Packaged Goods Marketing 3.7 GPA in Major, 3.2 GPA overall April, 2013

Work Experience
Digital Consumer Insights Project, Biggs-Gilmore March 2013 June 2013 Worked with strategy and analytics teams at Biggs-Gilmore and Access 2 Insights to identify categories where private labels were an increasing threat and the strategies that their national brand counterparts engaged in. Identified future opportunities and growing trends in consumer products categories Programming/Music Director, 89.1 WIDR April 2010 May 2013 Worked with music professionals across the globe to bring great programming to my market Created advertisements/grants/promos for airplay along with integrated social media campaigns and contests for the station, local businesses, and large events Created and managed Google Analytics for streaming radio play Voting member of a board of directors with responsibilities such as budget allocation, and the creation of strategies, processes, and procedures for WIDR Responsible for recruiting, interviewing, hiring, and training volunteers , as well as overseeing the personal development of all volunteers Tracked and charted music for CMJ and music agencies Led promotions for various events, including the only profitable WIDR festival in 30+ years, Electric Forest Music Festival, EDC Chicago, and the Pitchfork Music Festival Volunteer DJ on a weekly specialty radio program Program Manager, Re-Member Outreach to the Oglala Sioux May-June 2010; May-June, 2011 Led community service projects and facilitated cultural lessons in a variety of places and situations including significant historical events and National Parks Responsible for the oversight and safety of volunteers of varying ages and backgrounds Participation in annual organizational strategy conferences

Skills

Microsoft Excel, PowerPoint, Word, and Access Category insights and analysis Nielsen data analysis (Homescan, Spectra, Panel Data)