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CORPORATE SOCIAL RESPONSIBILITY (CSR)

Submitted by: Pullon, Danica Anna T. Suarez, Angel Mae O. Submitted to: Prof. Anna Miranda

HISTORY Nokia is a Finland based company, incorporated in 1967 but first started operations in the regions early 1980s. Nokia started of as a pulp, rubber and cable manufacturing company to a major manufacturer of mobile devices. Idestam with the help of his close friend statesman Leo Mechelin, renamed and transformed his firm into a share company, thereby founding the Nokia Company, the name it is still known today. Nokia offers a wide range mobile devices with the experiences in music, video, gaming, imaging and a lot more. Nokia was the worlds largest vendor of mobile phones from 1998 to 2012.

MISSION

Connecting People

VISION

A world where everyone can be connected.

CORPORATE SOCIAL RESPONSIBILITIES

Nokia employees volunteering at Hospicio de San Jose Manila.

STRATEGIES

1. Araw ko, Alay Ko Nokia phones start up animation is a mans hand reaching a childs hand. Employees of Nokia will go to the Hospicio de San Jose Manila to reach the chidren their. Nokia will conduct their Christmas party in the said orphanage for the children and for the employee. Every employee will get a child which they will spend their time in the whole party. Every child will receive a gift coming from the employees. The party will be starter on 8:00am-12pm. This will be holding on third Friday of the month of December. The employee will still be fully paid on this day though they dont spend their time in office.

2. Phone Book The total number of cell phones that will be sold form December 1, 2012 to December 30, 2012 is equivalent to the total number of books that will be given to the a school in Bataan which is Alasasin Elementary School.

3. Nokia Brgy. Cooperatives Nokia aims to give financial assistance to all the needy and willing to join in this cooperative. Starting from few members of chosen barangays. Nokia will offer a training And funding and help them identify business opportunities and partnerships for those interested in starting a new business or a company on their own which can influence or impacted communities. All they have to do id to

attend the trainings. Complete attendance is a must to get the desired capital plus a phone from Nokia that they may use in starting a business. Nokia will them choose the kinds of payment from payment plan. What is good in this strategy is that members will get an additional benefit which is health assistance for members family and educational assistance for members children. This cooperative as a project of Nokia is not only giving opportunities to society but also saving the environment. Part of this program is to provide operation cleaning lead by the members and people in certain barangays.

PROPOSED DATE OF IMPLEMENTATION

1. Araw Ko, Alay ko This will be holding December 21, 2012 at the Hospicio de San Jose Manila. The party will be starting at exactly 8:00am until 12:00pm

2. PhoneBook From April 15 to May 15 2013, all phones that will be sold are counted for the donation of books. The turn over of the books will be held on May 27, 2013 for the preparation of the incoming school year.

3. Nokia Brgy. Cooperatives This project will be implemented on January 28, 2013 and the lucky barangay is within district V. Due to its big population among other districts here in Manila. Training will be starting at 7:00am 5:00pm. Free lunch and snacks.

TARGET MARKET

1. The target market of Araw ko, Alay ko is the children in the orphanage. The Nokia employees will be the instrument to make this project successful.

2. All buyers of Nokia cell phone in Christmas season are the target market of this program
and the students of Alasasin Elementary School are the beneficiary of this project.

3. People of chosen barangays will be the target market of Nokia Brgy. Cooprative project. The beneficiary of this project is not only the members of the cooperatives but also the community itself.

MEDIUM

Nokia will put poster in their own office to let their employees know the said project. For the Phone Book, Nokia will put posters for every store to show to the customers the exchange of the phone that their going to buy. In cooperation of baranggay, the cooperative will disseminate the news about the said project that will be held in their place.

Buy a Phone Donate a book

Hospiciode San Jose Manila

Facing to a bright future..

No money? Need to work? But cant find a job? FIND IT HERE !

Powered by Nokia

RECOMMENDATION

Nokia should produce products which can be superior to other mobile companies. There are many mobile companies coming out and trying to compete with them with a lower price but with the same features. Nokia should have products with reasonable price in which customers would not hesitate to buy their product even in a higher price. 1. Nokia should have latest technological innovations to be able to retain their position in the market. 2. Nokia should maintain the availability of the supply of the product to reach the demand of the customers.

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