For 19 years, the ford odell group has served clients and the media with the successful

public relations initiatives. Our vision for clients: achieve trust and partnership with editors, reporters, customers and public leaders. The partners of this agency are dedicated to life long learning, integrity and focused work for a short client list. ROYAL ICECREAMS Royal is an organization that was established on 31st March 94. It basically manufactures Ice Creams right from the commencement of the business. It has 6 boards of directors namely, Ms Vaishakhi, Mr. chirag, Mr. Munjal, Mr. Jignesh, Mr. Pravin, Mr. Kaushal. We have started this organization with a motive that we will earn fruitful returns and we were successful. Now we will have to innovate our Products . Our factory is situated at vasai in Thane district of Maharashtra which is 22 Km away from Mumbai. The factory is situated in Vasai because it saves various taxes that are levied on Ice Creams. Octroi is also levied when the product is transported in Mumbai, but when both are compared, taxes and Octroi duty, Octroi duty is much cheaper. It is a big plant in Vasai that is fully automated. All the processes relating to manufacturing are carried at the plant itself. There are many products i.e. with many flavours, sizes ands prices. Now at the present scenario in Mumbai we are saturated i.e. we have covered almost all the parts of Mumbai, Delhi, Chennai, and Kolkata. Now if we want to continue the good work we will have to innovate new products. The Best Ice Cream every year since the concept was launched. Royal Ice Cream firmly believes in teamwork and active employee relations, and we practice public relations and a highly visible public image as well. Above all, Royal Ice Cream has an unsurpassed commitment to providing quality ice -cream and service to our patrons. Customers choices from our menu may vary, but quality service is, and always will be, the primary consideration for a successful retail business. We provide our franchises with our unique name and a proven system of doing business. Promotion strategy and Public Relations

Promotion strategy is an activity by which a company can promote its product in the market. With this, a company can create an awareness of its product in the market. And public relation is the two way communication by maintaining good relations with the employees, distributors and customers. OUR MOTTO : AS CUSTOMERS ARE THE MAIN PLAYERS SO OUR MOTTO IS CUSTOMERS SATISFACTION

An introductory offer of Rs 120 for first week will be implemented. The consumer scheme of 30% Free on Purchase of one litre party pack of Sundae will be implemented. 1+1 Party Pack Scheme: Yet another Bumper offer was the scheme of One Litre Sundae Party Pack Free on purchase One Litre Kaju Draksh. Royal has two critical factors for promotion

Establishing brand awareness. Providing high-quality products at reasonable prices. The accomplishment and maintenance of these two tasks has given Royal a competitive advantage in the premium ice cream market. In order to attract customers we have build our brand name through our promotional efforts. Once the customer is in the door, we must provide our potential customers with value; otherwise they will walk out without purchasing our products. At Royal, we not only stop providing high quality products at reasonable prices; we also provide the customer with the employees "ultimate ice cream experience". To achieve this objective we have hired and trained employees to understand customer needs, in addition to serving them in a professional manner. Goals and Objectives: Good strategy begins with identifying your goals and stating your objectives. What are the goals and objectives behind your public relations strategy and can they be measured and quantified? Our Main aim for achievement is to satisfy our customers as the customer is considered the king of the market and to provide them with good Quality Ice Cream.

Press relations: We communicate news and information of interest of the public and regarding our organization in the most positive light. Lobbying: Communicating with key individuals to positively influence legislation and regulation. Hence we keep a suggestion form at our outlets where our customers can fill the form and can tell their choice. Internal feedback: We advise decision makers in our organization regarding the public's perception and advising actions to be taken to change negative opinions. Charity: 1% price of the product will be given as charity to various charitable organizations Advertising & Public Relations Ever want to improve the way ads run on TV? Or the radio, the 'net or on billboards? How about helping manage the rollout of new products and working to improve the perception of those products by the media? If these possibilities interest you, then you could be well suited to a career in advertising or public relations (PR). The core activity is to take a product whether it be Snapple or Caterpillar heavy machinery and construct promotional campaigns that get people excited about the product. On the PR side you will help to manage the perception of the products. Of course, PR is about much more as well. PR firms help companies, non-profits and governments manage everything from speeches and the look of brochures to major crises. Sometimes it's hard to tell where PR and advertising are different. These days, in fact, many organizations in the business refer to themselves as "strategic marketing communications consultants." Overstretched or not, there's no doubt that this field will continue to change, offering tremendous opportunities to someone with an interest in the area. Public Relations Marketing Public Relations involve a variety of programs designed to maintain or enhance a company's image and the products and services it offers. Successful implementation of an effective public relations strategy can be a critical component to a marketing plan. Similar to the foundational goals of marketing, effective public relations seeks to communicate information to:

 Launch new products and services. Reposition a product or service. Create or increase interest in a product, service, or brand. Influence specific target groups. Defend products or services that have suffered from negative press or perception. Enhance the firm's overall image. The result of an effective public relations strategy is to generate additional revenue through greater awareness and information for the products and services an organization offers. Public relations (PR) strategy plays a key role in our organization's promotional strategy. We have a planned approach to leveraging public relations opportunities, which is just as important as advertising and sales promotions. Public relations is one of the most effective methods to communicate and relate to the market. It is powerful and, once things are in motion, it is the most cost effective of all promotional activities. In some cases, it is free. Here's How to Easily Tap into Expert PR Resources and Build Name Recognition and Sales. Since our Royal company wants to harness the power of public relations, we have purchased, a professional caliber software product called JIAN, that provides ready-to-go press release templates for newsworthy events such as a meeting, new company new contract award, new personnel, personnel change, new product, product upgrade, new retail business, new service business, religious group appointment, restaurant opening service program, and sports league. The software also provides worksheets to develop strategic plans, initiatives, and documents, such as case history, company positioning, company spokespeople, product features and benefits, goal setting, media contacts, media calendar, meeting agenda, phone pitch script, pitch letter, PR planning, product positioning, telephone inquiry, and tradeshows budget.