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spring 2014 LOOKBOOK

UPBEAT & UNBEATABLE


You are as happy as you choose to be. This simple and impossible-to-dispute advice for making the most of any situation speaks directly to our mindset as we embarked on designing the Spring 14 collection. Spring 14 is stylistically and attitudinally inspired by the mid to late 50s, a period so energetic, productive and optimistic that it ushered in rocket ships, life-changing synthetics and the early marriage of sleek form and high function. The finer side of 50s design introduced us to organic shapes, simple but clever style, space-age notions, abstract patterns and the concept of multi-functionalism. Merging new ideas, materials and sensibilities with the continuity of the past is at the heart of the collection. These clothes have roots in what we love from the 50s while still being very contemporary. They are designed for a rich life, not a rich lifestyle, for a life of daily exuberance, exploration and adventure and an evolving awareness of doing things the right way. Outdoor is quickly defining the modern wardrobe. It leads the clothing industry in both functional and performance attributes. It produces clothing of the highest quality, best durability and longest lasting value. Outdoor leads the textile industry in addressing sustainability and is leading the world in learning to reduce the environmental impact of all that we produce. What outdoor has been lacking, however, is a confident sense of style. Our mens line is subtly evolving to more precise, slightly trimmer fits. Weve discovered that looking right in your clothes just feels better and can be accomplished without working too hard or being overly self-conscious. Were keenly attuned to the nuance of collars, plackets, cuffs, pockets and stitching as the key signals of iconic and contemporary style. Were using a lot of horizontal details in yarn-dyed stripes, cross body seams and colour blocking. Were enjoying the return of ringers and henleys and pockets on knit polos and tees. Were happy to report that men are fully embracing stretch and softness in fabrics. Our womens line features an abundance of dresses and skirts covering an unprecedented range of silhouettes, lengths, weights, textures and patterns. Were showing a profusion of stripes that play as well with our prints as they do with solids. Color blocking and horizontal yarn-dyes are fresh and quirky. Were seeing renewed interest in woven shirts, notably sleeveless styles that feel both retro and modern. Were introducing several new pants and shorts that do it all modern, stylish, active and travel-worthy. As pants get slightly trimmer (made comfortably possible with stretchier fabrics), the silhouettes on top are looser and rounded. Life is a balance, after all. Who says iconic fashion cant be updated to accommodate a life lived outside and inside? Weve named this season Upbeat and Unbeatable. We invite you to find out why.

LA VIDA LOCAL
The work of each day is to live it fully. And it should feel good. Like strong coffee and clean, crisp sheets and a deep breath of fresh air. Like no matter where you go or what you do, youre as comfortable as the clothes you wear. Like the blurred line between outdoors and around town is your sweet spot and you have no intention of ever leaving it. Then you are living la vida local.

WOMENS

Youre never too grown-up for a late night DJ session.

MIDNIGHT MASHUP

DESIGN ON THE MIND


Beauty is not optional.

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1 Keyhole Dress stretchy foxtrot light $79 2 Willowy LS Shirt sylphy $76 3 PDX Cotton/silk Scarf 75% cotton, 25% silk $39

1 Postcard Cardigan linen cotton yarn $89 2 Keyboard Skirt stretchy foxtrot light $72 3 Samba Wave Tank samba wave $56 4 Vega Tank stretchy foxtrot light $49

Life amongst the greens is good.

URBAN FARMER

Fire up the air popper: its outdoor movie night.

OUTDOOR MOVIE NIGHT

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1 Coral Tank samba $49 2 Rizzo Sleeveless Shirt lightweight chambray $52 3 Swept Away Skirt sawgrass $69

1 Ws Airbrush LS Shirt airbrush $60 2 Slubstripe Cap Tee slubstripe $42 3 Etta Short limbertwill $66

Keyhole Dress stretchy foxtrot light $79

Blockout Dress samba $82

Neko Dress samba $82

Golightly Dress stretchy foxtrot light $89

HIGH SUMMER
Its a hammock and a good read. Its taking the long way home so you can stop at the peach stand. Its the season of versatile dresses that can do it all: water, sun, drinks at dusk and dancing late into the night. Some might say its the best time of the whole darn year.

WOMENS

High summer is a celebration of the simple stuff.

The special alchemy of margaritas and footwork.

SALSA NIGHT

A DAY AT THE LAKE


Cool water, hot sun.

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1 Tbird Tank samba $56 2 PDX Cotton/Silk Scarf 75% cotton, 25% silk $39 3 Fliptop Skirt forshadow $66

1 Big Easy Hat 100% polyester $34 2 Ws Waves V-Neck Tee OC $36 3 Sandbar Tank skinny dip $56 4 Sea Change Skirt sunstoke $72

ARRIVE IN STYLE
Like a breath of fresh air.

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1 Souffl Hoodie lightrail $89 2 Ws Tree City Tee OC $36 3 Morgana Tee wisper knit $54 4 Lithe Capri linen chambray $79

LA VIDA LOCAL
Get up, get dressed, get going. The work of each day is to live it fully. No matter where you go or what you do, be as comfortable in the clothes you wear as your own skin. When you mix work and play, creativity and conscience, food and drink AND have style that functions outdoors and around town, you are living la vida local.

MENS

Weekend flea markets raise the sport to a new level.

EXTREME PUTTERING

Sunday brunch is the most important meal of the week.

OVER EASY

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1 Liftoff Shirt lightrail $79 2 Grover Crew alloy slub knit $42 3 Transporter Short highroad twill $66

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1 Cuba Libre Shirt summer pucker $66 2 Blockout Pocket Tee mlange OC $49 3 Swerve Cargo Short imbedded check $72

Star-gazing of a different kind.

KEEP IT REEL

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1 Smooth Polo butterknit $56 2 Hardscape Shirt ochambray $62 3 Wexler Short slingshot twill $74

HIGH SUMMER
High summer is the waft of pine needles as the sky turns from blue to orange to star-filled. Its salt on your skin and the rim of your glass. Its crickets and campfires and whiling away the afternoon. Its relishing the journey. And its core-cooling clothing that keeps you comfortable in all your hot-weather adventures.

MENS

Sand between toes, food over an open flame.

CLAM BAKE

Another way to experience the best of both worlds.

CAR CAMPING

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1 Ocean View Tee OC $36 2 Dante Shirt cotton linen mosaic $69 3 Easy Slider Short sawgrass $72

1 Grover Henley alloy slub knit $46 2 Leadbetter Shirt twotimer $59 3 Jalama Short sunstoke $74

FABRICS
AIRBRUSH - 100% organic cotton ALLOY SLUB KNIT - 65% organic cotton / 35% polyester BUTTERKNIT - 100% organic cotton FORSHADOW - 68% tencel sun / 32% anti-uv polyester HIGHROAD TWILL - 77% organic cotton / 21% polyester / 2% spandex IMBEDDED CHECK - 49% organic cotton / 50% cotton / 1% spandex LIMBERTWILL - 56% cotton / 40% nylon / 4% spandex LIGHTRAIL - 100% organic cotton LIGHTWEIGHT CHAMBRAY - 100% organic cotton LINEN CHAMBRAY - 100% linen LINEN COTTON YARN - 55% linen / 45% cotton MLANGE OC - 100% organic cotton OC - 100% organic cotton OCHAMBRAY - 100% organic cotton SAMBA - 48% tencel / 48% organic cotton / 4% spandex SAMBA WAVE - 65% organic cotton / 35% tencel SAWGRASS - 62% linen / 38% cotton SKINNYDIP - 52% polyester / 43% tencel / 5% spandex SLINGSHOT TWILL - 80% organic cotton / 17% recycled polyester / 3% spandex SLUBSTRIPE - 100% organic cotton STRETCHY FOXTROT LIGHT - 58% organic cotton / 39% modal / 3% spandex SUMMER PUCKER - 98% organic cotton / 2% spandex SUNSTOKE - 67% tencel sun / 33% polyester stretch SYLPHY - 60% organic cotton / 40% tencel TWOTIMER - 75% cotton / 25% tencel sun WISPER KNIT - 95% micro modal / 5% spandex

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