RAI Amsterdam

experience the future of the electronic media business : look : learn : understand : believe : trust : create : manage : show : experience : touch : feel : sense : innovate : meet : see : visit : deliver : creation : flair : vision : inspiration : radical : experimental : exciting : look : learn : content : understand : believe : trust : create : manage : deliver : experience : touch : feel : sense : innovate : show : see : visit : meet : discuss : network : creation : flair : vision : inspiration : radical : experimental : exciting: technology : insight : workflow : interoperability : broadcasting : state of the art : proven : efficient : effective business : assets : monetisation : growth : ROI : cost of ownership : production : post : terrestrial : satellite : 3D : cable : IPTV mobile

Experience IBC
The worlds leading electronic media and entertainment event
Conference 12-17 September : Exhibition 13-17 September

www.ibc.org

About IBC
Every year, IBC brings the worlds electronic media and entertainment industry together to challenge, direct and set the industrys agenda through our world-class conference and vibrant exhibition. Staged by the industry for the industry it casts the spotlight on future trends, technologies, innovations and business models.
IBC encompasses the creation, management and delivery of all electronic media and entertainment content in the multiplatform and multiscreen world. Far more than just an exhibition, it is an inspirational combination of meetings, demonstrations, new products, seminars and networking opportunities that attracts over 50,000 attendees from 160 countries every year. The key decision makers that shape the future of the industry are attracted by the 300+ speakers at the world-leading and agenda-setting conference; the 1,400+ key international suppliers that fill the RAIs fourteen halls; the unique Feature Areas that reflect the changing nature of the industry; the celebrated Awards Ceremony; and the inspirational global gathering of innovation and talent that IBC and the City of Amsterdam have to offer. IBC also provides unrivalled networking possibilities for attendees to connect across countries, technologies and industry sectors; allowing them to make new contacts, develop existing relationships, hone their knowledge and widen their peer networks in an ever changing industry. For more information visit www.ibc.org

A Unique Experience
Year after year, IBC continues to innovate and deliver a dynamic, comprehensive event which is both stimulating and relevant to the changing real world needs of its attendees.
As part of its continued service to the industry, IBC has developed a number of unique, tailored Feature Areas and events which reflect the changing developments of the industry and help facilitate the exchange of information between all its attendees, exhibitors and conference delegates. IBC Conference world-renowned for calibrating the state of electronic media and entertainment and guiding its future, the IBC Conference provides visionary keynote sessions, panel discussions and master classes from the highest calibre international speakers and industry thought-leaders. It will provide you with the information and tools you need to lead your business on to greater success. IBC Awards this hugely popular ceremony celebrates and honours industry achievements and innovations over the previous year. It includes the International Honour for Excellence; the unique IBC Innovation Awards that celebrate how suppliers and customers can work together to achieve truly ground-breaking goals; the Exhibition Stand Design Awards; and the influential Best Conference Paper Award. IBC Connected World a dynamic area encompassing the emerging technologies and fast-evolving business models of IPTV, mobile TV and the hand-held devices that are driving the rapid adoption of the second screen through 2013 and beyond. IBC Production Insight a dedicated area focused on the latest developments in cameras and camcorders, allowing attendees to get hands-on experience with the latest models as well as free training and impartial advice. IBC Workflow Solutions showcases the game-changing technologies of tapeless workflow and their financial and production benefits. It also allows attendees to compare cloud-based editing to more traditional methods and evaluate different workflow and distribution routes. Future Zone featuring the very latest developments from corporate and academic R&D labs around the world, the Future Zone is often one of the first places to glimpse the emergent technologies that will shape the industry. IBC Big Screen a state of the art, 1,700seat cinema equipped with the very latest in projection and audio technology, the IBC Big Screen hosts manufacturer demonstrations, special events, ground breaking screenings and much more. IBC Rising Stars an innovative programme of special events and mentoring aimed at young professionals taking their first steps in the industry. IBC Leaders Summit an exclusive, invitation-only event providing top-level discussion of strategic issues and powerful networking opportunities. Designed specifically to cater for the needs of the most influential and visionary people in the global electronic media and entertainment industry. IBC Daily the shows own print publication provides daily news coverage of all the headline stories, new product launches, deals, high-profile sales and conference debates at the show. It is published onsite and distributed to all attendees as well as hotels across Amsterdam. IBC TV News broadcasting daily via terrestrial, satellite, mobile and IP, IBCs dedicated television news service is also beamed directly into 13,000+ hotel rooms across Amsterdam ensuring attendees and delegates have all the latest highlights from the conference and showfloor. Find out more at www.ibc.org/discovermore

It was an eye opener to the latest technology and will help my corporation to budget and plan adequately for next years annual budget.

IBC was a game changer for me and the future of my company. It made my horizon wider. Totally worth seeing.

Kafukwilwa Jack
Principal Engineer (South), Zambia National Broadcasting Corporation

Pawe Burgchardt
Developer, Blackburst SC

IBC is the most accessible resource for people, companies and organisations willing to know whats hot and new, but dont have a multi million dollar R&D budget.

Bogdan Bucurei

Director Product Management, UPC Romania SRL

About the IBC Conference

The IBC Conference is an unrivalled industry destination that brings together thought-leaders and opinion formers from around the world to debate, discuss and analyse the implications of the latest technology on the creation, management and delivery of content.
An integral part of the IBC show, the conference is attended by the industrys most influential thinkers from across the globe and features over 300 inspiring speakers and more than 60 sessions. IBC speakers are pioneers in the industry, harnessing creativity and innovation together to continually push boundaries. The IBC Conference balances a mixture of visionary keynote sessions with technical papers, panel discussions, master classes and debates. The conference speakers are a blend of acknowledged experts, high calibre international speakers, industry thought-leaders, and the new innovative players disrupting the market. Each session is designed to allow you to best explore and investigate current industry trends and techniques and the directions in which they might develop. The conference enables you to assess how technology is shaping creativity in the electronic media and entertainment industry, whilst exploring what business models underpin the innovations of the future. It also gives you exclusive access to excellent networking opportunities, enabling you to make new and valuable contacts and maintain the quality of existing relationships.

Reflecting the Shape of the Industry

Debate and discussion at the IBC Conference is structured around distinct streams, allowing you the flexibility to choose the conference sessions that matter most to you and your business.
IBC Keynotes The IBC Keynotes are far-reaching sessions presented by the foremost thinkers in the industry. Always visionary and either personality or topic-led, these high-level components of the programme set the agenda, not only for the conference, but for the rest of the year. The Business of Broadcasting and Media Ultimately, technology innovation and content creation have to make sound business sense and, with the industry changing rapidly, making the right investment is as much a strategic as an engineering-led decision. The Business of Broadcasting and Media stream examines technology, policy and operations together to ensure that businesses can realise the maximum efficiencies as a result.

Why Attend
Keep up to date with the very latest analysis, discussions and debates affecting the global media, entertainment and broadcast industry.
By attending the IBC Conference, you will grow your business contacts, gain strategic insight and discover the latest techniques to apply to your organisation and improve your business operations. Here are some of the top reasons why you should attend: challenge and exchange ideas with some of the biggest thinkers in the business learn from the success stories, identify the pitfalls and build your knowledge to develop new strategic approaches network with the top minds in the industry who can make a real difference to your business assess cutting-edge ideas, innovations, and technologies maximise your competitive advantage by investigating this years hot topics: the subjects that will drive industry progress through 2013 and beyond understand how underlying business models will change as the result of new technologies and how to adapt to them identify the possible disruptors to your business and learn how to harness their promise

Advances in Technology The Advances in Technology stream provides an in-depth examination of the very latest technological innovations from the fields of broadcast, multimedia and telecommunications. It is home to the highly respected and peer-reviewed Technical Papers Presentations, features major contributions from international standards bodies, and also, via the Technical Posters contributes to the Future Zone. Content Creation & Innovation The Content Creation & Innovation stream looks at the tools and technologies that help unleash creativity at all levels of the industry, whether destined for the smallest

IBC provides the best overall technical and business analysis heard at any broadcast conference in the world!

phone or the largest cinema screen. New platforms are continually changing the way that content is being presented to the audience, meaning that stories can be told in different ways to deepen and enhance viewer engagement. This stream tracks that innovation and highlights the latest developments that delegates need to be aware of. Industry Insights These are free sessions to all IBC attendees. They encompass everything from curated showfloor highlights to masterclasses with world-renowned filmmakers, from fresh viewpoints on established topics to major reports from industry trade bodies. They are eclectic, compelling and always extremely popular, with an off-beat sensibility and broad perspective that makes them appeal to the wider IBC audience.

Richard Wolfe

IBC is one of the few conferences that lives up to expectations. The information provided is fresh, authentic and from first hand experts.

Dumisa Ngwenya

Technology Executive, SENTECH

President, Hi-Vision America, Inc.

The lead technical and production conference in Europe. The topics covered are only matched by the range of information and the accessibility of new technologies and systems to the industry.

Laurence Murphy
Senior Lecturer, University of Salford, UK

Key Themes of the IBC2013 Conference

Bill Scott Chief Operating & Commercial Officer

Easel TV

Creating a more engaging entertainment experience All of a sudden there are a proliferation of approaches to capturing the attention and the spending power of the viewer. This theme will look at the craft skills and latest theory behind the audience experience and ask what kinds of content are really taking advantage of the latest technological innovations to engage viewers and maximise added value?

Robert Ambrose Media & Entertainment Industry Director

EMEA at Oracle

Understanding the power of Big Data The ability to analyse massive volumes of unstructured or semi-structured data about customer behaviour, preferences and application performance makes Big Data a perfect match for the broadcast and media industry. Or does it?

From broadcast to multicast: collision, casualties and challenges The global impact of the internet on all aspects of traditional television has been immense and with the pace of change continuing to accelerate, convergence has become collision. Conference sessions based on this theme will explore these conflicts on all scales and how these affect the future of traditional broadcasting.

Cassidy Media Partnership

Converging Industries: Telcos flirting with Broadcasters An increasing number of telcos are spending huge amounts of money buying content for delivery over 4G and LTE as their customers demand access to all content at all times. This is a significant strategic shift. Meanwhile other new entrants to the digital market are following the pure IP route and shunning traditional broadcast altogether.

John Dillon VP Marketing

Rightster

Running Your Business: technologies, systems, standards and skills Throughout this theme will be a series of sessions designed to give you valuable insight into the latest advances in industry collaboration and standards from a variety of perspectives, including business and content production.

Martyn Suker Head of Production Innovation, ITV Studios

ITV plc

The new language of digital spaces The production, broadcast, distribution and monetisation of content in digital spaces has changed the television landscape. Event television now has to be surrounded by Twitter feeds, Facebook pages and dedicated apps, adding stress not only to the budgetary process but the creative one as well.

Andrew Jordan SVP International Operations & Technology

NBC Universal

Production Innovation in techniques New technologies have changed post production workflows significantly in the past. Throughout a series of sessions, different aspects of the production process will be examined and dissected by experts, with the latest technologies and techniques investigated and assessed. Will we next see a gentle evolution of workflows for production or is it ripe for revolution?

Services

This exciting theme brings the whole process together, from multiplatform commissioning, through technological innovation in creating content across platforms and advertising on new devices, to the economics of multiplatform. We will also examine the future of the set-top box in an on-demand world, especially when measured against the rise of the role of the cloud in the connected home. Its a timely debate thats just right for IBC, as there are multiple complex issues seemingly in almost constant motion. We will examine them from all sides, and attempt to come to a sensible conclusion regarding whether it is truly an either or scenario or whether there is room for both in the rapidly evolving connected home.

Richard Welsh Head of Operations, Digital Cinema,

Technicolor Creative

This is a really interesting time to be looking at some of the advances and innovations in post-production and content capture and IBC is the perfect platform to do it. Three years on from the proliferation of feature films using 2D-to-3D conversion, we will look at whether it has finally come of age and can measure up to the standards set by native 3D productions. We will also look closely at best practice in colour management, examining workflow solutions including ACES and seek to provide an understanding of colour control at all stages of production.

The entrance of an increasing number of telcos into the broadcast market looks set to be a major disruptor and is an important facet of the whole subject of convergence. One session in particular will look at whether Telcos are the transformers of the future of TV. It will explore their changing role as content rights change, as 4G establishes itself in the marketplace and as mobile video usage expands and audiences move online. Delegates will gain a broader understanding of the different approaches and options available around the world and will educate them on the far-reaching implications of it all.

Production is changing, something that IBC recognises with this theme and series of sessions curated to give you insight into the very latest workflows. IBC will examine the role of Preditors, DITs and Data Wranglers - job titles that didnt even exist before the widespread adoption of file-based workflows. Now, they are not only an integral part of the new workflows, but also hold out the promise of restructuring production entirely in the face of new demands. Will we need a Social Network Producer or perhaps a Second Screen Director in the gallery for future projects? These sessions will provide the clues.

How the big, established public service broadcasters adapt to the modern connected world is a pressing issue that IBC is tackling head on with a keynote session to open the conference. There is much more to add to the diary though, including a session on the battle between the national broadcasters and global platforms. We are very excited to explore how the fight is shaping up between national broadcasters (deep and local) versus big hitters like YouTube (thin and global) and understand what broadcasters are doing to defend their turf and to increase their relevance to their audience. These will be must-attend sessions for broadcasters looking at their route to market and the threat from new content aggregators.

Fran Cassidy CEO

Applying the power of Big Data to the electronic media and entertainment industry and establishing its commercial significance is key for one of the hottest topics of 2013. We will have plenty on the subject and will be investigating it from all angles, with some compelling examples that demonstrate how it is currently being used by content owners and broadcasters alike. Big Data has already been key in other industries for some time and as connectivity expands it is likely to be a crucial tool in measuring how the viewer relationship with content and devices of all sizes are evolving.

The themes threaded through the IBC Conference reflect the industrys hottest topics and shape the conference programme, charting innovation and progress of both technology platforms and supporting business models. Co-ordinated and produced by some of the leading figures in the industry, the IBC Conference provides the perfect platform for calibrating the state of electronic media and entertainment and guiding its future.

Everyone realises that increasing viewer engagement is a good thing, but there is also recognition that the approach needs to be more strategic and measurable. IBCs focus on this whole subject is very well-timed, especially given the pressure on broadcasters to find new revenue streams and the fact that leveraging social media remains such a focus for content producers. For instance, we will provide real world examples of tools and strategies that engage the viewer far more directly than supplying simply a Facebook fan page or Twitter hashtag.

Awarding Excellence
The IBC Awards honour the people and organisations that have made the greatest contribution to the electronic media and entertainment industry over the previous year.
One of the centrepieces of IBC, the IBC Awards Ceremony is a hugely popular and entertaining event that recognises achievement and rewards innovation throughout the global industry. Featuring stand-out content from the previous year and often with a surprise or two up its sleeve, the free ceremony covers the following Awards. International Honour for Excellence This is the highest honour that can be bestowed by IBC and is given to the individual or organisation that has done most to change the broadcast landscape in the previous year. The 2012 Award was given to NHKs Science & Technology Research Laboratories (STRL) for its decades-long history of pioneering innovation. IBC Innovation Awards Covering three separate categories of Content Creation, Content Management, and Content Delivery, the IBC Innovation Awards celebrate the collaboration that exists between vendors on the one side and broadcasters or production companies on the other. It is unique in recognising that to really push the boundaries, both sides of the relationship need to be focussing on innovation and has become a byword for creativity and problem solving in the industry. A fourth award, the Judges Prize, is presented by the judging panel to a project that has gone even further in harnessing technological innovation to viewer benefits. Special Award When a person or an organisation contributes something to the wider industry that is a true game-changer; something unique in both its reach and its implications for what comes after it, these high-profile productions, companies and innovations are honoured with the IBC Special Award. Best Conference Paper Award The Technical Papers lie at the heart of the IBC Conference. Rigorously peer-reviewed, each one submitted is assessed by committee, with the very best selected to receive this award for the twin attributes of clarity and innovation. Exhibition Stand Design Awards This award recognises not only the efforts that exhibitors put in to their stands in terms of design and comprehension, but also the importance of coherent stand design in the overall context of a show with 1,400+ key suppliers and over 50,000 attendees.

A Variety of Passes
IBC has a range of different pass options designed to suit your budgets and availability.
With every attendee and delegate having different needs, budgets and timeframes in which to maximise their attendance at IBC, a range of passes has evolved to fit your needs. At the top of the range is the IBC Gold Pass, which includes a wide range of benefits including free admittance to all of IBCs compelling conference sessions, featuring 300+ speakers, reserved seating, a VIP invitation to the IBC Awards Ceremony, plus access to the very best networking opportunities before and during the show. It also gives you access to the exclusive Gold Pass Lounge; a dedicated, private VIP area with its own, secluded meeting rooms, WiFi and concierge service. The Silver Pass also gives access to the full conference, minus the exclusivity. Meanwhile, if your time is limited then the Bronze Pass provides access to a total of any five sessions on any day or a Single Session Pass can also be purchased both before and during the show, depending on availability. Of course, exhibition-only passes are also available and are free up to mid-August, saving you 60 on the entrance price. IBC also provides dedicated passes for exhibitors and press. For more information about IBCs range of pass options, for pricing and to register, visit www.ibc.org/register
Rising Stars Pass Single Session Pass Exhibition Visitor Pass

Pass Benefits
Exclusive access to the VIP Gold Pass Lounge which includes: Complimentary beverages and lunch Unlimited Wi-Fi access Meeting rooms (bookable onsite) Use of the Business Centre Reserved VIP seating in all conference sessions (limited spaces available) Reserved VIP seating for you and a guest at the IBC Awards

Gold Pass

Silver Pass

Bronze Pass

Free access to the post-show conference content

Exclusive Gold Pass gift Access to the Social Programme (limited space available) Complimentary refreshment credits on your badge Access to an exclusive Online Networking Tool - enabling you to connect with fellow delegates & speakers before, during and after the show Free Conference delegate bag Access to online Conference Technical Papers

Previous IBC Award Winners Include:

International Honour for Excellence NHKs Science & Technology Research Laboratories (STRL) Sir David Attenborough Manolo Romero, Managing Director of Olympic Broadcasting Services IBC Innovation Awards Second screen app for The Walking Dead, FX UK Video capture and replay for high speed sport, NASCAR 4oD on Xbox, Channel 4 Judges Prize FIMS, AMWA, EBU and Bloomberg Single frequency networks for HD with DVB-T2, DNA The FIFA World CupTM in 3D, ESPN, FIFA, HBS and Sony Special Award Flying Monsters 3D with Sir David Attenborough, Atlantic Productions Flutuador - TV technology for a better environment, TV Globo Networks Sky 3D channel, BSkyB Best Conference Paper Award Fraunhofer Institute for Telecommunications, Heinrich Hertz Institute NHK (Japan Broadcasting Corporation) NDS Exhibition Stand Design Award SES Netgem Marvell Semiconductors

Access to the Rising Stars programme including: Full programme of sessions Ticket to the Rising Stars Party Networking opportunities Club Room Guided tour of the show Access to be approved after application Invitation to the IBC Exhibitor party Admission to individual conference sessions Admission to all 14 Exhibition Halls Free tram pass to experience the City of Amsterdam Access to Feature Areas at IBC including: Industry Insights Conference Sessions What Caught My Eye Sessions IBC Connected World and Demonstration Area IBC Production Insight IBC Workflow Solutions Future Zone IBC Awards Ceremony IBC Big Screen (excluding conference sessions)

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Selected

Who Attends IBC?

IBC delivers an unrivalled audience of more than 50,000 attendees from over 160 countries
Purchasing Power Recommend/specify......................... 41.30% Final approval/buy............................. 37.30% User...................................................19.40% Press...................................................2.00% Total.................................................... 100% Core Business Activity Acquisition...........................................1.30% Audio................................................... 3.70% Broadcast Equipment Manufacturing....................................16.00% Broadcaster........................................11.70% Consultancy......................................... 4.70% Display Systems/Digital Signage.........1.00% Education/Training............................... 2.10% Equipment Dealer/Distributor/Hire...... 5.10% Facilities House....................................1.60% Film/Motion Picture.............................6.00% Financial Services/Venture Capital/ Analyst.................................................0.50% Freelance.............................................3.60% Games.................................................0.20% Government Department.....................1.00% IPTV.....................................................2.80% ISP/ Broadband Provider.....................0.80% IT Systems...........................................3.00% Media Distribution over Cable.............1.60% Media Distribution over IP....................2.30% Media Distribution over Mobile............0.30% Media Distribution over Satellite........... 1.70% Media Distribution over Terrestrial.......0.60% Mobile Handsets.................................. 0.10% Mobile Networks..................................0.20% Performing Arts/Live Entertainment....0.40% Playout Services..................................0.50% Post Production................................... 4.10% PR and Marketing Company...............1.60% Publisher/Magazine/News Agency.....0.50% Radio................................................... 0.70% Regulation Authority............................ 0.10% Research Association..........................0.50% Software Product Design/Development/ Hardware/Middle Ware.......................6.60% Storage/Archive................................... 1.10% System Automation/Control and Management....................................... 0.70% Systems Integrator/Services Provider/ Technical Support...............................5.40% Telecommunications............................5.00% Test/Quality Control Measurement...... 0.70% Total.................................................... 100%

Find Innovation and Inspiration at IBC

Discover all of this and more throughout IBCs fourteen pack halls, its world class conference and full host of of exciting events. IBC TV News and inspiring features and Meeting Suites
IBC Big Screen Auditorium IBC TV News IBC Big Screen Auditorium Future Zone Meeting Suites Future Zone

IBC Conference IBC Conference

13

13 14 14
IBC Production Insight

IBC Workflow Solutions IBC Workflow Solutions

IBC Connecte IBC Connected World

IBC Production Insight

IBC2012 Where do our attendees come from?

Creation
Acquisition & Accessories Audio & Radio Displays Content Production Studio Systems Acquisition & Accessories Telecine & Film

Entrance
Management Media Asset Management Acquisition & Accessories Delivery Broadcast Solutions Media Asset Management
Systems & PlayoutHome Automation &Broadband Server Applications iTV Post Production & New Media Broadcast iPTV Solutions Mobile Systems System Integration & Consultancy Cable Service & Satellite & Broadcasters Transmitters & Set Top Boxes Cable & Satellite

North America 8.9%

W. Europe & Scandinavia 70.30% Eastern Central Europe Europe 3.10% 4.00% Middle East 2.90% Africa 0.90% South America 0.80%

Audio & Radio Displays Content Production Studio Systems

Asia 9.10%

Playout Automation & Server Applications Audio & Radio Displays Post Production Content Media Asset Management & New Media Production System Intergration Studio Systems Playout Automation & Server Applications & Consultancy Transmitters Telecine &Media Film Post Production & New VFX Workflow Solutions System Integration & Consultancy

Broadcast Solutions Cable & Satellite iTV iPTV Mobile Systems Service & Broadcasters

Home Systems & Broadban

Transmitters Home Systems & Broadband VFX iTV Work iPTV ow Solutions Mobile Systems

Telecine & Film

Transmitters VFX

Transmitters & Set Top Box

Work ow Solutions Opening Hours for the IBC Exhibition

Date Friday 13 September Saturday 14 September Sunday 15 September Monday 16 September Tuesday 17 September Open hours 10:30 18:00 09:30 18:00 09:30 18:00 09:30 18:00 09:30 16:00

Service & Broadcasters Opening Hours for the IBC Conference Transmitters & Set Top Boxes
Date Thursday 12 September Friday 13 September Saturday 14 September Sunday 15 September Monday 16 September Tuesday 17 September Open hours 08:00 17:30 08:00 17:30 08:00 17:30 08:00 17:30 08:00 17:30 10:00 13:00

To find out more about IBC and to register please visit www.ibc.org/register

RAI Amsterdam Conference 12-17 September : Exhibition 13-17 September

By the industry, for the industry IBC is the premier annual event for professionals engaged in the creation, management and delivery of entertainment and news content worldwide. IBC is owned by six industry partners that represent both exhibitors and visitors. Uniquely, the key executives and committees who guide the convention are drawn from these leading organisations, bringing with them experience and expertise in all aspects of our industry.

The Institution of Engineering and Technology

The Royal Television Society

IEEE Broadcast Technology Society

The Society of Cable Telecommunication Engineers

The International Association of Broadcasting Manufacturers

The Society of Motion Picture and Television Engineers

T. +44 (0) 20 7832 4100 F. +44 (0) 20 7832 4130 E. info@ibc.org www.ibc.org

IBC, Third Floor 10 Fetter Lane London, EC4A 1BR United Kingdom