Questionnaire on IPL Evolution

1. What unites Indians (particular interests, values, attitudes, etc.)?

2. What three brands or products would you tell your grandchildren about to help them understand what India was like in 2008? Why those three?

3. And what three brands or products related to cricket would you tell your grandchildren about to help them understand what India was like in 2008? Why those three?

4. What are some key things for us to know about cricket and its role in Indian society? Why is it so popular? What is unique about Indian cricket? What should a company be sure to do or not do when connecting with Indians and cricket?

5. What is your most memorable or special experience related to cricket?

6. Who is your favorite player and why? And what was your favorite moment in their career and why?

7. How do cricket fans show their loyalty and support, and feel connected to their team? And how do teams earn their fans loyalty and give back to their fans?

8. What should cricket do to increase its popularity as the game and players change (e.g. big stars like Kumble retire)?

9. How, if at all, does pride in the Indian Cricket Team reflect pride in India itself?

10. Do you think the game is becoming increasingly commercialized (bigger salaries, more expensive sponsorships, the IPL), and if so, what do you think about that and why?

11. How do people use technology (mobile phones, internet, etc.) to keep up with news on favorite teams, share cricket related information, and keep connected with a league they play in, or participate in an informal game? If it applies - please include what devices you use and what sites you go to.

12. What brands come to mind when you think of cricket clothes, shoes or hats both for athletes and fans? How could brands like these give something back to help or support the Indian Cricket Team, their fans, or cricket in general and thereby earn the right to be a cricket sponsor?