MMBA 401 R04 - CORPORATE ETHICS AND GOVERNANCE

4 credit

Unit - I: Understanding Corporate Governance: Meaning, need and importance of corporate governance, increasing awareness, Global concerns- Board processes and procedures- OECD Principles, concepts, mechanisms, theoretical basis, Indian model of CG, obligation to society, investors, employees and to customers. Unit - II: Land marks in the emergence of Corporate Governance: Committees on Corporate Governance - The CIIs initiative, SEBIs initiatives-Naresh Chandra committee report 2002, Narayanamurthy committee report 2003, and recent initiatives on CG. CG rating Meaning, steps taken in India and abroad, listing Guide lines, Institutions promoting corporate governance NFCG, ICSI, Global corporate governance forum. Unit - III: Agents and institutions in Corporate Governance: Board of Directors: Meaning, qualification, appointment, rights, duties and removal. Auditors: Procedure of appointment, rights, duties and removal. Company Secretary and his role on CG. Shareholders: Rights and privileges; Investors - problems and protection; CG and other stakeholders. Unit - IV: Business Ethics and Corporate Governance: Business Ethics and changing environment, Importance and need of ethics, levels of business ethics, benefits of managing ethics at work place, ethical issues and competitors Competition law, whistle-blowing and recent guidelines, Whistle-blowing practices in corporates and its legal implications in India. Corporate Social Responsibility- Origin, need for CSR, Impact of CSR, CSR in India, arguments for and against CSR, future of CSR. Unit - V: Issues and problems of Corporate Governance in emerging economies: State of corporate governance in India, Corporate Governance in developing and transition economies, Globalization and Corporate Governance, Emerging Trends in Corporate Governance. Case studies on Corporate Mis-governance. Reference Books: 1. A.C.Fernando; Corporate Governance, Principles, Policies and Practices, Pearson Education, 2006. 2. Dr. S. Singh, Corporate Governance, Global Concepts and Practices, Excel Books, 2005.

MMBA 402 R03- ENTERPRISE RESOURCE PLANNING Credits: 3 L T P C 3 - - 3 Unit I: Introduction: ERP Concepts Evolution of ERP Tangible and intangible benefits - Emerging trends ERP architecture. Unit II: Pre-Implementation Stage: Business Process Reengineering concepts: Re-engineering and process improvement BPR steps Organizational readiness AS-IS and TO BE analysis - Forward and Reverse engineering - successful BPR. Business process design and analysis: Modeling business process using work system framework. ERP selection: ERP vendor & package selection Need analysis Gap analysis Cost elements Feasibility analysis Unit III: Modules and Market: ERP Business modules: Sales and distribution, materials management, production planning, financial management, human resource management ERP Market Different ERP vendors. Unit IV: Implementation Stage: Implementation Approaches ERP implementation life cycle. Project management: Project team Steering committee Project manager Functional team Technical team Managing ERP Projects Risk factors, critical success factor. Unit V: Post Implementation Stage: Measuring ERP benefits Balanced score card method ABCD checklist framework Capability maturity framework. (Appropriate cases will be discussed under each topic) Reference Books: 1. Alexis Leon, Enterprise Resource Planning Demystified, Tata McGraw-Hill Publishing Company Ltd., ., 2004. 2. Mahadeo Jaiswal and Ganesh Vanapalli, Text Book of Enterprise Resource Planning, Macmillan India Ltd., Chennai 2005. 3. Vinod Kumar Grag and N.K. Venkitakrishnan, Enterprise Resource Planning Concepts and Practice, Prentice Hall of India, 1998. 4. Ashim Raj Singla, Enterprise Resource Planning, Cengage Learning, 2008

MMBA 403 R05 - SUPPLY CHAIN AND LOGISTICS MANAGEMENT Credits: 4 L T P C 3 - - 3 Unit - I: Introduction of Supply Chains: Introduction; Evolution of Supply chain management- Decisions in Supply chain -Importance of the Supply chain. Customer service and cost trade-offs Order delivery, lead timeSupply chain responsiveness- Delivery reliability. Supply chain performance measure Drivers of supply chain performance. Unit - II: Designing the Supply Chain: Porters model of supply chain - Designing the distribution network in a supply chain The role of distribution in supply chain-Factors influencing distribution network designDistribution networks in practice and design options for a distribution network. E-Business and the supply chain The role of E-Business in supply chains - E-Business framework and E-business in Practice. Unit - III: Planning and Managing Inventories in a Supply Chain: Inventory Management Introduction, objectives, and types of inventory: Cycle inventory, safety stock, decoupling stocks, anticipation inventory, Pipeline inventory, Dead Stock. Inventory-related costs: Ordering costs, carrying costs, stock out costs, computing inventory related costs. Unit - IV: Logistics: Introduction - Concept and significance - Distribution strategies - Customer service policies and integrated logistics management Logistics as a core competency. Ware house management. Unit - V: Transportation and Containerization: Transportation models - Economics of transportation - Packaging - Principles, functions and types - Containerization - Concepts - Infrastructure - Customs Issues - Service utilization modes - Rail, Sea and Road. Role of freight and insurance in logistics

MMBA 407 E08 R01 - COMPENSATION MANAGEMENT

Credits: 4 L T P C Unit - I: Introduction to Compensation strategy: Compensation: Definition, types of wages, forms of pay and Pay model, sources of competitive advantage, internal alignment: strategic choices in designing Internal Structures, economic theories and compensation management Unit - II: Compensation management and job design: Job analysis, Job evaluation methods and person based structures: Skill analysis, competency analysis, External competitiveness and labour market factors - Demand side, supply side and organization factors, designing pay level mix and pay structures. Unit - III: Performance related compensation: Performance management system: Objectives, performance indicators and standards, competency based pay, pay for performance plans: short term, long term and team incentive plans and Types of ESOP options. Employee benefits: determination process, components and types Unit - IV: Compensation for special groups: Compensation for special groups: CEO, Executive compensation, sales forces, contingent workers and supervisors, International pay System-Expatriate pay- Strategic market mindset. Unit - V: Government and legal issues in Compensation: Government and legal issues in compensation: wage boards and wage policy, basics of wage legislation in India, legal and taxation issues in employee compensation, perquisites, cost to company, variable compensation , over time wages, retirement plans, (Appropriate cases will be discussed under each topic) Reference Books: 1.Milkovich and Newman, Compensation, Tata McGraw Hill,8/e, 2008. 2. Dipak kumar Bhattacharyya, Compensation Management, Oxford University Press, 2006. 3. Dr. Pandey & Rastogi, Wage & Salary Administration .Sage publication, .,2000. 4. Richard &L. Henderson, Compensation management in knowledge- based. World, Pearson Education, 9/e, 2007. Armstrong,et al., Reward Management: A Handbook of Salary Administration, Kogan Page India,4/e, 2003.

MMBA 405 E54 - RURAL MARKETING Credits: 4 L T P C

- - 4 Objective: To impart knowledge about the various aspects of marketing from rural perspectives. Unit - I: Introduction: Rural Marketing: Definition, Opportunities and challenges-Rural market environment Rural India: Definition, evolution. Rural market structure-Constitution of rural markets -Size of rural market. Rural economy Five year plans- Rural economic structure- Occupation and employment pattern -Rural infrastructure. Unit - II: Rural Consumer: Rural Consumer Behavior Consumer buying behavior models- Factors affecting consumer behavior- Characteristics of rural consumer-Consumer buying process-Opinion leadership process- Diffusion of innovation- Brand loyalty. Segmenting, Targeting and Positioning. Unit - III: Rural Market Strategy: Product strategy Marketing mix challenges-Product concepts and classification - Rural product categories- New product development- Consumer adoption process-Product life cycle- Product mix- Rural packaging- Branding in rural India-Fake brands. Structure of competition in rural India- Product warranty and after-sales service. Pricing strategy Pricing objectives-External influences-Pricing strategies- Market entry strategies. Distribution strategy Evolution of rural distribution systems- Prevalent rural distribution systemsEmerging distribution models. Communication strategy. Unit - IV: Retailing in Rural Market: Retailer as a route to the rural market Accessing rural markets- Consumer purchase behavior implications for distribution -Characteristics of retailers and their influence on distribution strategies- Behavior of the channel-Haats, Melas and mobile traders. Unit - V: Recent Developments in Rural India: Innovation in rural Markets- Financial Services- Future of Rural Marketing. (Appropriate cases will be discussed under each topic) Reference Books: 1. Pradeep Kashyap, Siddhartha Raut, The Rural Marketing, Biztantra 2006. 2. Sanal Kumar Velayudhan, Rural Marketing, Sage Publications, 2007 Publications,