Professional Documents
Culture Documents
Florince Christy from Futuristic Communication Management Services Sdn Bhd for Pembangunan Sumber Manusia Berhad (PSMB) of the Ministry of Human Resources, Malaysia
Introduction. This proposal is prepared and submitted by Ms. Florince Christy from Futuristic Communication Management Services Sdn Bhd which is based and located at, Unit 67 FF, Block H Synergy Square, Section 65 KTLD Jalan Matang, 93050 Kuching, Sarawak. These documents are private and confidential and not to be disclosed to any third parties without the written authorization of Futuristic Communication Management Services Sdn Bhd.
Term of Reference. PSMB letter (Your Ref: (42)PSMB/22/1 Kulit 13) dated on 11 July 2013 invited training and service provider to participate in PSMB programme of Work Based Training.
Company Background Futuristic Communication Management Services Sdn Bhd (462125-T) is a registered company under the Malaysian Company Acts 1967 and is an approved and register training provider under Pembangunan Sumber Manusia Berhad (No. Siri: 3187).
Course Structures All of the programmes submitted is designed for trainee to participate in enhancing their skills while attached to any industries and also getting accredited and certified for their prior learning and experience. It has two components, which is attending lectures and seminars, whilst the other part is the attachment with any related sectors for them to learn their skills while working in that industry. These skills and work based training programmes are designed for two assessment methods. The first is related to all underpinning knowledge and takes the form of written tests. These can be multiple choice tests or they can take the form of short structured questions. The second assessment method is related to practical skills that a person can demonstrate as a result of successfully completing a programme of training. Competence checklist are used, where a list of activities that trainee must be seen to be able to do in order to be considered competent in the tasks being assessed for the qualification. The checklists are written in the same way, so that for each competence statement it is possible to say either Yes, the trainee successfully carried out this activity or No, the trainee has not yet achieved this standard.
Private & Confidential If trainee met the required criteria for successful completion, the trainee will be awarded a PASS for this particular part of the assessment. If the trainee has not met all the requir ed criteria, then the trainee is given a FAIL.
Medium of Instructions:
Introduction. This Skill Certificate in Tourism Entrepreneurship is designed for those trainees / candidates who have no previous experience in operating and managing a business or for those undergoing training or employed in the tourism and hospitality sectors. Its design is intended to reflect both international nature of the industry and the culture-specific activities that are essential to meet customer needs. This programme will give a broad introduction to the theoretical and practical aspects of entrepreneurship to the trainees. Upon the completion of the course, trainee will have a better understanding of the tourism industry, and will be able to start their own business or will be able to work in the tourism industry. Futuristic Communication Management Services Sdn Bhd required the trainee accumulate the required hours to complete the programme and to be awarded a certificate of achievement. Throughout the training, the emphasis is on the specialized knowledge, industry perspective, problem-solving ability, and practical skills that separate a knowledgeable, employable, promotable job candidate from someone who has merely graduated.
Course Objectives At the completion of the programme, trainee should be able to; Understand to components of the tourism industry. Acquire entrepreneur skills and apply it in their business operation Understand the concept of services and its importantance to customers Providing and meeting customer needs and expectation Knowing the basic requirement of business and its operation, management and registration Market, promote and selling their products or services to customers Develop their entrepreneur skills and knowledge to make them competitive and able to create opportunities and jobs for themselves.
Private & Confidential Course Contents / Syllabus. 1. 2. 3. 4. 5. 6. Introduction to Tourism Industry Entrepreneurship Skills Professional Selling and Marketing Business Requirements & Commercial Skills Basic Business English Customer Service
Course Duration. The course duration for this programme is 1 month. Each module will be allocated the required hours of theoretical and practical aspects of the training.
Course Methodologies. This is a very interactive programme where the trainer / facilitator and trainees are encouraged to participate actively through lectures, discussion, research and presentation, role play and demonstration, case studies and to emphasis the technical skill requirement, candidates are required to undergo in-house practical skills session, watching audio visual (video tapes or DVD) on related areas and site visit to related sectors to enhance their understanding and knowledge of tourism related businesses. Outside speakers from the relevant businesses or agencies will be invited to impart to the trainees the understanding and knowledge of various aspects of business operations, management and the legal requirements by the various governmental agencies.
Who Should Attend This programme is design for those who are interested in pursuing a business in tourism industry, such as cottage and homestay operations or who want to have an understanding of the business operation, opportunities and the industry. Travel agent clerks, customer service provider, tourist information staff, concierge staff, sales and marketing personnel in Tourism Related Industry.
Entry Requirements Malaysian citizen 18 years and above At least complete Form 3 education or higher Able to understand and communicate in Bahasa Malaysia and English Working experience for a minimum of 6 months. Working adults.
Private & Confidential Course Fees The course fees are $3,000.00 per trainee which are inclusive of documentation, certification and course materials.
Terms & Conditions A. 1. 2. 3. 4. 5. 6. 7. 8. Futuristic Communication Management Services Sdn Bhd Obligations. Futuristic Communication Management Services Sdn Bhd will design, plan, conduct, assess, monitor and evaluate the programme. Documentations of the programme will be carried by Futuristic Communication Management Services Sdn Bhd. Futuristic Communication Management Services Sdn Bhd will market and promote in collaboration with the PSMB to the targeted groups. Futuristic Communication Management Services Sdn Bhd in collaboration with PSMB to recruit students / trainees for the programme. Recruitment of related staff to run and conduct the programme is the prerogative of Futuristic Communication Management Services Sdn Bhd Scheduling and timetabling of classes and activities is the prerogative of Futuristic Communication Management Services Sdn Bhd Any site visit or educational trip will be approved and conducted by Futuristic Communication Management Services Sdn Bhd All activities encompassed under this programme is under the jurisdiction of Futuristic Communication Management Services Sdn Bhd
B.
Pembangunan Sumber Manusia Berhad (PSMB) of Ministry of Human Resources, Malaysia. PSMB is responsible for the approval of the programme contents and syllabus. Make payment to Futuristic Communication Management Services Sdn Bhd upon the formal acceptance of the programme. PSMB will pay 50% of the fees as advance payment before the training start, and the other 50% at the end of the programme when trainees complete the training. Monitoring and evaluating of the programme and to conduct fortnightly/ monthly assessment. Documentation and recording of trainees particulars for the purpose of claim from the relevant agency or ministry.
1. 2. 3. 4. 5.
Private & Confidential Visas, permits & foreign exchange restriction Political unrest & tourism policy
Sub Unit 1.7 Positive & Negative Economic Tourism Impact - Positive Impact o Direct & indirect income & employment o The multiplier effect o Contribution to GDP & currency exchange - Negative Impact o Foreign ownership of facilities & hotels o High level of imports of tourism goods o High demand driven inflation, seasonality o Over dependence on tourism industry Sub- Unit 1.8 Positive & Negative Environment Tourism Impacts - Positive Impact o Conservation of natural beauty areas o Archaeological & historical sites o Improved infrastructure o Environmental awareness - Negative Impacts o Environmental impacts & pollution o Over development leading to destruction of flora & fauna o Land use problems o Waste disposal o Damage to archaeological & historic sites Sub- Unit 1.9 Positive & Negative Socio-Cultural Tourism Impacts. - Positive Impacts o Conservation of cultural heritage o Building & artifacts o Renewal of cultural pride o Cross-cultural exchanges - Negative Impacts o Overcrowding. Over commercialisation
Entrepreneurship Skills
This module is design to introduce trainee to the theory, concept and practices of entrepreneurship which is innovative and practical to make them realize their entrepreneurship skills and opportunities. Upon completion, trainee will be able to understand the concept of entrepreneurship and able to guide them in setting their own business and be self-reliance. Course Contents. Sub- Unit 1.1 Introduction to Entrepreneurship. - Definition of entrepreneurship. - Theories and concepts - Best practices. Sub- Unit 1.2 Characteristics of Entrepreneur. - Desirable characteristics, attributes & skills - Qualification & experience - Occupational skills - Work habits Sub- Unit 1.3 Factors that Influence Entrepreneurship - Business opportunities - Current business environment - Lifestyles & trends - Income & potential profits - Government policies & support Sub- Unit 1.4 Basic Component of New Entrepreneurship - Motivation & self-drive - Ideas & market - Availability of resources Sub- Unit 1.5 Staring Up Your Business - How to start your business - Selecting business name & registration - License & permits - Location Sub- Unit 1.6 Business Planning - Planning to succeed - Envisioning your business operations & management - Writing your business & marketing plan - Staring your business operations
8 Futuristic Communication Management Services Sdn Bhd.
Sub- Unit 1.7 Operations - Estimating operating costs - Keeping good records - Pricing your products / services - Accounting basics - Hiring staff - Working with suppliers Sub- Unit 1.8 Marketing - The purpose of marketing - Defining your customers - Finding prospects - Advertising on a budget - Publicity & promotional materials Sub- Unit 1.9 Finances - Profit & losses - Improving your cash flow - Keeping track of your money - Developing your credit - Working with suppliers - Borrowing money - How to give credit to customers Sub- Unit 1.10 Growth - The problems of business growth - How to solve business problems - Managing employees for efficiency - Business alliances
Sub- Unit 1.8 Effective Follow Up - Priortising your clients and prospect lists - Making use of time effectively Sub- Unit 1.9 Designing Marketing Collaterals - Importance of collaterals to company & customers - What information to include - How to design brochures / flyers etc - Being creative Sub- Unit 1.10 Ethical Selling - Ethical decision making framework - The ethical situation - The role episode process - Ethical problems faced by sales people - Code of ethics - Privacy problems. Sub-Unit 1.11 Internet Marketing & Promotion - Important of internet marketing
11
Sub- Unit 1.7 A Smooth Internal Organisation - Organisation set-up - Chain of command - Teamwork Sub- Unit 1.8 A Good Understanding of Information Technology Trends & Issues - Uses of information technology (ICT) - Identifying the right system & software for your operations - Suppliers selection - Installing & managing the system Sub- Unit 1.9 Good Negotiating Skills - What is negotiation - Important of negotiation skills to a company - Selling, marketing & promoting your business Sub- Unit 1.10 Market Information & Technology - Important of market information & technology to your business operations - Staying competitive & your competitors - Market trends Sub- Unit 1.11 A Balanced Product Mix - Diversifying your business / products - Maintaining the balance - Looking after your cash cow Sub- Unit 1.12 Creativity - Product & ideas innovation - Getting ahead of your competitors - Creating a new market / products
13
Sub- Unit 1.7 Resume - Cover letter - Types of resume - Formats and styles
15
Customer Service
Every organization is in business for its customers and continues to stay in business because of the customers. Good customer service requires tact, consideration and conflict management skills. Understanding customers requires sensitivity to customer cues and the ability to listen. The people who are constantly portraying the organizations image and professionalism are the frontliners of the organization. They are the first and most often the most critical contact point in creating a satisfying and loyal customer.
Course Contents. Sub- Unit 1.1. Understanding the Role that Service Plays in the Success of a Business - What is customer service? - Global trend of service industry - Personal and organizational benefits - Effective customer retention programmes boost profits Sub- Unit 1.2 Understanding Yourself and Your Customers - Developing the right mental attitude for effective customer service - Motivating yourself to be an achiever - Developing your own personality with the customer - Your roles as customer service personnel - Applying positive strokes - The deadly sins Sub- Unit 1.3 Skills for Success - Positive verbal communication - Nonverbal communication in customer service - Listening to the customer - Customer service and behaviour - Handling difficult customer encounters Sub- Unit 1.4. Enhancing Customer Relationships - Encouraging customer loyalty - The role of trust - Handling busy times, credit problems - Anticipating and responding to guests needs - VIP treatment and services - The importance of Customer Relations Management programme. - Strive for quality Sub- Unit 1.5 Service Recovery Skills - What is service recovery? - What is service breakdown? - Causes of service breakdowns
16 Futuristic Communication Management Services Sdn Bhd.
Private & Confidential Reasons for customer defection Steps to customer recovery
Sub- Unit 1.6 Turning Customer Complaints into Repeat Business. - Checking for frustration and challenges - Keeping the spotlight on the issue - The secret of success - Value of problem solving - Reward and recognition problem - Attitude at work Sub- Unit 1.7 Suggestive Selling - Product knowledge - The return of business - Exceeding customer expectation - Helping international customers feel more at home.
17
Medium of Instruction:
Introduction The Skill Certificate in Reception Operations and Services is designed for those candidates who have no previous experience in reception job or for those undergoing training or employed in a front office situation in a hotel. Its design is intended to reflect both international nature of the industry and the culture-specific activities that are essential to meet customer needs. This programme will gives a broad introduction to the theoretical and practical aspects of reception work for a front line staff. Futuristic Communication Management Services Sdn Bhd required the candidate to accumulated the required hours to complete the programme Throughout the training, the emphasis is on the specialized knowledge, industry perspective, problem-solving ability, and practical skills that separate a knowledgeable, employable, promotable job candidate from someone who has merely graduated.
Course Contents / Syllabus. 1. 2. 3. 4. 5. 6. Introduction to Hospitality Industry. Best Impression in Hospitality Customer Service Functions and Roles of Receptionist Professional Selling and Marketing Basic Business English
18
Private & Confidential Course Duration. The course duration for this programme is 1 month. Each module will be allocated the required hours of theoretical and practical aspects of the training.
Course Methodologies. This is a very interactive programme where the trainer and candidates (trainees) are encouraged to participate actively through lectures, discussion, research and presentation, role play and demonstration, case studies and to emphasis the technical skill, candidates are required to undergo in-house practical skills session and watching audio visual (video tapes or DVD) on related areas.
Course Fees The course fees are $3,000.00 per trainee which includes documentation and course materials.
Course Duration. The course duration for this programme is 1 month. Each module will be allocated the required hours of theoretical and practical aspects of the training.
Who Should Attend This programme is design for those who are interested in pursuing a business in tourism & hospitality industry, cottage and homestay operations or who want to have an understanding of the business operation, opportunities and the industry.
Entry Requirements Malaysian citizen 18 years and above At least complete Form 3 education or higher Able to understand and communicate in Bahasa Malaysia and English Frontliners and Hoteliers In the Hospitality & Tourism Industry, Hospital & Catering.
Terms & Conditions A. Futuristic Communication Management Services Sdn Bhd Obligations. 1. Futuristic Communication Management Services Sdn Bhd will design, plan, conduct, assess, monitor and evaluate the programme.
19
Private & Confidential 2. Documentations of the programme will be carried by Futuristic Communication Management Services Sdn Bhd. 3. Futuristic Communication Management Services Sdn Bhd will market and promote in collaboration with the PSMB to the targeted groups. 4. Futuristic Communication Management Services Sdn Bhd in collaboration with PSMB to recruit students / trainees for the programme. 5. Recruitment of related staff to run and conduct the programme is the prerogative of Futuristic Communication Management Services Sdn Bhd 6. Scheduling and timetabling of classes and activities is the prerogative of Futuristic Communication Management Services Sdn Bhd 7. Any site visit or educational trip will be approve and conduct by Futuristic Communication Management Services Sdn Bhd 8. All activities encompassed under this programme is under the jurisdiction of Futuristic Communication Management Services Sdn Bhd
B.
Pembangunan Sumber Manusia Berhad (PSMB) of Ministry of Human Resources, Malaysia. 1. PSMB is responsible for the approval of the programme contents and syllabus. 2. Make payment to Futuristic Communication Management Services Sdn Bhd upon the formal acceptance of the programme. 3. PSMB will pay 50% of the fees as advance payment before the training start, and the other 50% at the end of the programme when trainees complete the training. 4. Monitoring and evaluating of the programme and to conduct monthly assessment. 5. Documentation and recording of trainees particulars for the purpose of claim from the relevant agency or ministry.
20
Private & Confidential The various departments in a hotel The functions of each department
Sub- Unit 1.6 Present and Future Plan - The hospitality industrys future - Demographics in the 21st century - Technology and innovation in the hospitality industry - The global economy
Sub- Unit 1.7 Safety and Security - Protecting your property and guests - Taking preventive measures - Dealing with security problems Sub- Unit 1.8 Relationship at Work - Ethics at work - Attitude and behaviour - Creating a healthy working environment - Effective and team communications
23
Customer Service
Every organization is in business for its customers and continues to stay in business because of the customers. Good customer service requires tact, consideration and conflict management skills. Understanding customers requires sensitivity to customer cues and the ability to listen. The people who are constantly portraying the organizations image and professionalism are the frontliners of the organization. They are the first and most often the most critical contact point in creating a satisfying and loyal customer. Course Contents. Sub- Unit 1.1. Understanding the Role that Service Plays in the Success of a Business - What is customer service? - Global trend of service industry - Personal and organizational benefits - Effective customer retention programmes boost profits Sub- Unit 1.2 Understanding Yourself and Your Customers - Developing the right mental attitude for effective customer service - Motivating yourself to be an achiever - Developing your own personality with the customer - Your roles as customer service personnel - Applying positive strokes - The deadly sins Sub- Unit 1.3 Skills for Success - Positive verbal communication - Nonverbal communication in customer service - Listening to the customer - Customer service and behaviour - Handling difficult customer encounters Sub- Unit 1.4. Enhancing Customer Relationships - Encouraging customer loyalty - The role of trust - Handling busy times, credit problems - Anticipating and responding to guests needs - VIP treatment and services - The importance of Customer Relations Management programme. - Strive for quality
24 Futuristic Communication Management Services Sdn Bhd.
Sub- Unit 1.5 Service Recovery Skills - What is service recovery? - What is service breakdown? - Causes of service breakdowns - Reasons for customer defection - Steps to customer recovery
Sub- Unit 1.6 Turning Customer Complaints into Repeat Business. - Checking for frustration and challenges - Keeping the spotlight on the issue - The secret of success - Value of problem solving - Reward and recognition problem - Attitude at work Sub- Unit 1.7 Suggestive Selling - Product knowledge - The return of business - Exceeding customer expectation - Helping international customers feel more at home.
25
Sub- Unit 1.8 Effective Follow Up - Priortising your clients and prospect lists - Making use of time effectively Sub- Unit 1.9 Cross Selling and Up Selling - the art of cross and up selling - being creative
Sub- Unit 1.10 Ethical Selling - Ethical decision making framework - The ethical situation - The role episode process - Ethical problems faced by sales people - Code of ethics - Privacy problems.
27
: : :
Medium of Instructions:
Introduction. This Skill Certificate in Homestay Operation is designed for those trainees / candidates who have no previous experience in operating and managing homestay business or for those undergoing training or employed in the tourism and hospitality sectors. Its design is intended to reflect both international nature of the industry and the culture-specific activities that are essential to meet customer needs. This programme will give a broad introduction to the theoretical and practical aspects of homestay operation and management. Upon the completion of the course, trainee will have a better understanding of the homestay industry, and will be able to start their own operation or will be able to work in the tourism industry. Futuristic Communication Management Services Sdn Bhd required the candidate to accumulate the required hours to complete the programme and to be awarded a certificate of achievement. Throughout the training, the emphasis is on the specialized knowledge, industry perspective, problem-solving ability, and practical skills that separate a knowledgeable, employable, promotable job candidate from someone who has merely graduated.
Course Objectives At the completion of the programme, trainee should be able to;
28 Futuristic Communication Management Services Sdn Bhd.
Understand what is homestay and the business opportunities it offers. Operate a business operations and providing basic facilities for their guests Understand the basic financial management and control for a successful business operation Plan, design and promote their tour packages and programmes to their customers through the various marketing mix and tools. Meet and provide customers with what they want and going beyond their expectation Understand the concept of seamless services expected by guests and how to provide, manage and deliver it. Have a motivation and drive to operate their own homestay operation
Course Contents / Syllabus. 1. 2. 3. 4. 5. 6. Introduction to Homestay Customer Service Professional Selling and Marketing Managing the Guest Experience Planning and Designing of Itinerary / Tour Packages Basic Financial Management
Course Duration. The course duration for this programme is 1 month. Each module will be allocated the required hours of theoretical and practical aspects of the training.
Course Methodologies. This is a very interactive programme where the trainer / facilitator and candidates (trainees) are encouraged to participate actively through lectures, discussion, research and presentation, role play and demonstration, case studies and to emphasis the technical skill requirement, candidates are required to undergo in-house practical skills session, watching audio visual (video tapes or DVD) on related areas and site visit to related sectors to enhance their understanding and knowledge of homestay concept.
Who Should Attend This programme is design for those who are interested in pursuing a business in homestay operations or who want to have an understanding of the business operation, opportunities and the industry.
Private & Confidential At least complete Form 3 education or higher Able to understand and communicate in Bahasa Malaysia and English Homestay Operators
Course Fees The course fees are $3,500.00 per trainee which inclusive of documentation, certificate and course materials. Terms & Conditions A. Futuristic Communication Management Services Sdn Bhd Obligations. 1. Futuristic Communication Management Services Sdn Bhd will design, plan, conduct, assess, monitor and evaluate the programme. 2. Documentations of the programme will be carried by Futuristic Communication Management Services Sdn Bhd. 3. Futuristic Communication Management Services Sdn Bhd will market and promote in collaboration with the PSMB to the targeted groups. 4. Futuristic Communication Management Services Sdn Bhd in collaboration with PSMB to recruit students / trainees for the programme. 5. Recruitment of related staff to run and conduct the programme is the prerogative of Futuristic Communication Management Services Sdn Bhd 6. Scheduling and timetabling of classes and activities is the prerogative of Futuristic Communication Management Services Sdn Bhd 7. Any site visit or educational trip will be approve and conduct by Futuristic Communication Management Services Sdn Bhd 8. All activities encompassed under this programme is under the jurisdiction of Futuristic Communication Management Services Sdn Bhd
B.
Pembangunan Sumber Manusia Berhad (PSMB) of Ministry of Human Resources, Malaysia. 1. PSMB is responsible for the approval of the programme contents and syllabus. 2. Make payment to Futuristic Communication Management Services Sdn Bhd upon the formal acceptance of the programme. 3. PSMB will pay 50% of the fees as advance payment before the training start, and the other 50% at the end of the programme when trainees complete the training. 4. Monitoring and evaluating of the programme and to conduct monthly assessment. 5. Documentation and recording of trainees particulars for the purpose of claim from the relevant agency or ministry.
30
Course Contents Sub- Unit 1.1 What is Homestay Concept - Definition & introduction to homestay - Concept of homestay - Important & contribution of homestay - Why government encourage & promote homestay Sub- Unit 1.2 Why Homestay Programme? - Government objectives & policies - Elevate poverty & rural participation - Employment - Economic participation & enterprenship Sub-Unit 1.3 Homestay Requirements - Who can participate - Facilities - Services Sub- Unit 1.4 Registration & Accreditation of Homestay Operator - Ministry of Tourism requirements - Terms & conditions - Process & registration - Certification Sub- Unit 1.5 Managing the Facilities - Tourist expectation & standard - Types of facilities - Cleanliness & hygiene
31 Futuristic Communication Management Services Sdn Bhd.
Private & Confidential Designing & planning of facilities Bedroom & washroom requirement Amenities provided Safety & security
Sub-Unit 1.6 Meals & Menus - Tourist expectation & standard - Tour packages & meals - Types of menu - Designing & planning of menus - Sourcing & production of menus - Services & setup Sub- Unit 1.7 Characteristics, Attributes & Skills - Identify the desirable characteristics, attributes & skills of homestay operator - Attitude, behaviour & cultural environment - Interpersonal & communication skills - Occupational skills Sub- Unit 1.8 Business Requirement & Commercial Skills - Mission & vision - Finance & financial competence - Well-trained management & staff - Staff compensation - ICT - Organization structure - Negotiation skills - A balanced product mix - Market information & intelligence - Creativity
32
Customer Service
Every organization is in business for its customers and continues to stay in business because of the customers. Good customer service requires tact, consideration and conflict management skills. Understanding customers requires sensitivity to customer cues and the ability to listen. The people who are constantly portraying the organizations image and professionalism are the frontliners of the organization. They are the first and most often the most critical contact point in creating a satisfying and loyal customer.
Course Contents. Sub- Unit 1.1. Understanding the Role that Service Plays in the Success of a Business - What is customer service? - Global trend of service industry - Personal and organizational benefits - Effective customer retention programmes boost profits Sub- Unit 1.2 Understanding Yourself and Your Customers - Developing the right mental attitude for effective customer service - Motivating yourself to be an achiever - Developing your own personality with the customer - Your roles as customer service personnel - Applying positive strokes - The deadly sins Sub- Unit 1.3 Skills for Success - Positive verbal communication - Nonverbal communication in customer service - Listening to the customer - Customer service and behaviour - Handling difficult customer encounters Sub- Unit 1.4. Enhancing Customer Relationships - Encouraging customer loyalty - The role of trust - Handling busy times, credit problems - Anticipating and responding to guests needs - VIP treatment and services - The importance of Customer Relations Management programme. - Strive for quality
33 Futuristic Communication Management Services Sdn Bhd.
Sub- Unit 1.5 Service Recovery Skills - What is service recovery? - What is service breakdown? - Causes of service breakdowns - Reasons for customer defection - Steps to customer recovery Sub- Unit 1.6 Turning Customer Complaints into Repeat Business. - Checking for frustration and challenges - Keeping the spotlight on the issue - The secret of success - Value of problem solving - Reward and recognition problem - Attitude at work Sub- Unit 1.7 Suggestive Selling - Product knowledge - The return of business - Exceeding customer expectation - Helping international customers feel more at home.
34
Course Contents. Sub- Unit 1.1 Professional Salesmanship in a nutshell - 5 generations of salesmanship - qualities of successful sales person - salesmanship in practice - personal attributes for success - image and non-verbal communications - self analysis test Sub- Unit 1.2 Prospecting - Where does it all begin - Developing customer relations - Obtaining the information - Building rapport Sub- Unit 1.3 Qualifying Prospects - Purchasing power - Time frame Sub- Unit 1.4 Approaching - Tele-marketing - Web-based marketing - Making effectives sales call appointment Sub Unit 1.5 Anticipate and handling Buyer Resistance. - Preparing for objections - Method of handling objections - Overcoming sensitive price / quality objections Sub- Unit 1.6 Power Negotiations for Business Success - Understanding buyer behaviours - Develop critical listening skills
35 Futuristic Communication Management Services Sdn Bhd.
Private & Confidential Preparing for negotiation Strategy and tactics step by step methodology
Sub- Unit 1.7 Closing and Confirming the Sales - Testing the buyer interests - Sample closes - Closing the sale Sub- Unit 1.8 Effective Follow Up - Priortising your clients and prospect lists - Making use of time effectively Sub- Unit 1.9 Cross Selling and Up Selling - the art of cross and up selling - being creative Sub- Unit 1.10 Ethical Selling - Ethical decision making framework - The ethical situation - The role episode process - Ethical problems faced by sales people - Code of ethics - Privacy problems. Sub-Unit 1.11 Internet Marketing & Promotion - Important of internet marketing
36
Course Contents. Sub-Unit 1.1 What is a Itinerary / Tour Packages - Definition of itinerary / tour packages - Why it is important for homestay operators - Identifying the tourist products at your destination - Research & develop your own product / packages Sub-Unit 1.2 Types of Tour Packages and Tourists - Custom-designed tours - Independent tours - Hosted tours - Escorted tours Sub- Unit 1.3 The 5 As Essential to a Successful Destination - Influences of destination in tourist decision making process - The 5 As; - Accommodation - Accessibility - Activities - Amenities - Attractions Sub-Unit 1.4 Basic Steps in Planning Itineraries - Knowing what your customers needs & expectations - The theme why your tour will be different - 5 factors of planning considerations; - Pace - Routing - Interests - Details
37 Futuristic Communication Management Services Sdn Bhd.
Sub-Unit 1.5 Components of the Tour Packages - Transportation - Accommodations - Meals - Sightseeing - Itineraries - Additional tour components Sub-Unit 1.5 Costing and Pricing - Various aspects of costing & pricing mechanism - What is affordable & reasonable pricing - Factors to consider in determine your pricing - Your profit margin - Contingency fund Sub-Unit 1.6 Marketing & Promotional Materials - Identifying the various marketing mix - Brochures / flyers - How to design & contents of brochures / flyers - Internet marketing & promotion Sub- Unit 1.7 Booking & Reservation - Methods of booking & reservation - Confirmation of booking & reservation - Mode of payments
38
Course Contents. Sub- Unit 1.1 The Service Strategy - Meeting the guest expectation - Identifying and using the key drivers of guests satisfaction - Setting the scene for service Sub- Unit 1.2 The Service Staff - People who love to serve - Training for service - Motivation and empowerment Sub- Unit 1.3 Service Systems - Communicating for service - Delivering the service - Managing guests wants - Efficiency and effectiveness Sub- Unit 1.4 Exceeding Guest Expectation - Handling complaints and compliments - Guest security and privacy - Hospitality and communication practices Sub- Unit 1.5 Wining Guest Trust and Loyalty - Profiting from guest service - Serving guest with special needs - Guest satisfaction Sub- Unit 1.6 Meals - Customer expectation & standard - What are inclusive? - Types of meals - Types of Menus
39 Futuristic Communication Management Services Sdn Bhd.
Private & Confidential Preparation Condiment & accompaniment Serving styles & techniques Table setup
Sub- Unit 1.7 Accommodation - Customer expectation & standard - What are inclusive? - Types of Accommodation - Cleanliness & hygiene - Basic accommodation setup for homestay Sub-Unit 1.8 Sightseeing & Tour Programme - Tourist attractions - Tour programme activities & timing - Accessibility & mode of transport - Cultural, topographical attraction & features - Tour guide - Contingency plan Sub- Unit 1.9 See You Again Soon Follow Up - Sending off / drop off - Short-term follow up - Long-term follow up
40
Course Contents Sub- Unit 1.1 Important of Financial Management - Financial & business operations - On-going concern - Business expansion & growth Sub- Unit 1.2 Financing Your Operation - Sources of funds & financing - How much money you need - Preparing a working paper / financing proposal Sub- Unit 1.3 Basic Bookkeeping - Income & expenses records - Profit & loss statement - Occupancy & sales Sub- Unit 1.4 Accounting for Cash & Credit Transaction - Difference between cash & credit transactions - Recording of cash & credit transactions - Importance of cash to your business - Control of cash & credit taking - Petty cash / floats system Sub- Unit 1.5 Costing & Control - Dish & portion costing for a range of food & beverage items - Pricing & formulas used to achieve specific profit margins - Portion control & standard recipes to achieve profitable operations Sub- Unit 1.6 Budgetary Control & Financial Planning - Purpose of budget, control & planning - How to budget, control & plan your finance
41 Futuristic Communication Management Services Sdn Bhd.
Sub- Unit 1.7 Receipt & Payment Accounts & Income & Expenditure Account - Receipt & payment account - Profit & loss statement Sub- Unit 1.8 Sales Income Control - Standards of income control - Income collection - Prevention of theft of sale income - Control of cash after collection - Banking & recording
42
Medium of Instruction:
Introduction This Skill Certificate in Event Management course is designed for those candidates who are interested in managing various events in any industry. It is specially designed to give indepths understanding towards managing events in the right manner and to create exposure towards meeting, convention, exhibition and home base entertainment events. It is basically intended to provide the trainees with the framework for planning and managing events with the various players involved in the industry. It is also aims to provide a broad introduction to theoretical and practical guide to event management. The programme is designed for those candidates who have no previous experience in running and managing events or for those undergoing training or employed in marketing and promotion of events. Its design is intended to reflect both international nature of the industry and the culture-specific activities that are essential to meet customer needs. Futuristic Communication Management Services Sdn Bhd required the candidate to accumulated the required hours to complete the programme Throughout the training, the emphasis is on the specialized knowledge, industry perspective, problem-solving ability, and practical skills that separate a knowledgeable, employable, promotable job candidate from someone who has merely graduated.
Course Contents / Syllabus. 1. 2. 3. 4. 5. 6. Introduction to Event Management. Best Impression in Tourism Industry Customer Service Functions and Roles of Event Organiser Professional Selling and Marketing Basic Business English
43 Futuristic Communication Management Services Sdn Bhd.
Course Duration. The course duration for this programme is 1 month. Each module will be allocated the required hours of theoretical and practical aspects of the training.
Course Methodologies. This is a very interactive programme where the trainer and candidates (trainees) are encouraged to participate actively through lectures, discussion, research and presentation, role play and demonstration, case studies and to emphasis the technical skill, candidates are required to undergo in-house practical skills session and watching audio visual (video tapes or DVD) on related areas.
Course Fees The course fees are $3,000.00 per trainee which includes documentation and course materials.
Terms & Conditions A. Futuristic Communication Management Services Sdn Bhd Obligations. 1. Futuristic Communication Management Services Sdn Bhd will design, plan, conduct, assess, monitor and evaluate the programme. 2. Documentations of the programme will be carried by Futuristic Communication Management Services Sdn Bhd. 3. Futuristic Communication Management Services Sdn Bhd will market and promote in collaboration with the PSMB to the targeted groups. 4. Futuristic Communication Management Services Sdn Bhd in collaboration with PSMB to recruit students / trainees for the programme. 5. Recruitment of related staff to run and conduct the programme is the prerogative of Futuristic Communication Management Services Sdn Bhd 6. Scheduling and timetabling of classes and activities is the prerogative of Futuristic Communication Management Services Sdn Bhd 7. Any site visit or educational trip will be approve and conduct by Futuristic Communication Management Services Sdn Bhd 8. All activities encompassed under this programme is under the jurisdiction of Futuristic Communication Management Services Sdn Bhd
B.
1. PSMB is responsible for the approval of the programme contents and syllabus. 2. Make payment to Futuristic Communication Management Services Sdn Bhd upon the formal acceptance of the programme. 3. PSMB will pay 50% of the fees as advance payment before the training start, and the other 50% at the end of the programme when trainees complete the training. 4. Monitoring and evaluating of the programme and to conduct monthly assessment. 5. Documentation and recording of trainees particulars for the purpose of claim from the relevant agency or ministry.
45
Course Contents Sub- Unit 1.1 What is Event management -Definition of Event Management - Meeting, Convention and Exhibition - The Growth of the Events Industry Sub- Unit 1.2 Key Players in the Industry - Associations - Convention Centers - Conference Centers - Tour Operator - Trade Shows - Hotels - Convention and Visitors Bureau - Incentive Travel Sub- Unit1.3 Meeting Technology - The Use of Technology in Meetings, Conventions and Exhibitions - Slide Projectors - Audiovisual - Chalkboards, Whiteboards and Flip charts - Electronic Whiteboards - Video conferencing - Technology in the Planning Phase Sub- Unit 1.4. Planning the Events - The Bidding Process - Preparation - Presentation - Target Market - Designing the Program - Budget and Site Selection - Negotiations and Contracts
46 Futuristic Communication Management Services Sdn Bhd.
Sub- Unit 1.5 Managing Events - Introduction of Management - Main functions of Management - Organizing - Planning -Motivating - Communicating - Decision Making - Crisis Management
Sub- Unit 1.6. Marketing Events - Customer Care - Marketing Concepts - SWOT analysis - Marketing Mix - Advertising, Media Relations and Publicity Sub- Unit 1.7. Funding and Evaluation of Events - Budgeting - Financial Structures - Sources of Funding - Fundraising - Sponsorship - SMART objectives Sub- Unit 1.8. Risk Management - Contracts, Permits and Licenses - Safety and Security of Event Stakeholders - Risk Management Procedures
47
48
Private & Confidential Sub- Unit 1.8 Relationship at Work - Ethics at work - Attitude and behaviour - Creating a healthy working environment - Effective and team communications
49
Customer Service
Every organization is in business for its customers and continues to stay in business because of the customers. Good customer service requires tact, consideration and conflict management skills. Understanding customers requires sensitivity to customer cues and the ability to listen. The people who are constantly portraying the organizations image and professionalism are the frontliners of the organization. They are the first and most often the most critical contact point in creating a satisfying and loyal customer.
Course Contents. Sub- Unit 1.1. Understanding the Role that Service Plays in the Success of a Business - What is customer service? - Global trend of service industry - Personal and organizational benefits - Effective customer retention programmes boost profits Sub- Unit 1.2 Understanding Yourself and Your Customers - Developing the right mental attitude for effective customer service - Motivating yourself to be an achiever - Developing your own personality with the customer - Your roles as customer service personnel - Applying positive strokes - The deadly sins Sub- Unit 1.3 Skills for Success - Positive verbal communication - Nonverbal communication in customer service - Listening to the customer - Customer service and behaviour - Handling difficult customer encounters Sub- Unit 1.4. Enhancing Customer Relationships - Encouraging customer loyalty - The role of trust - Handling busy times, credit problems - Anticipating and responding to guests needs - VIP treatment and services - The importance of Customer Relations Management programme. - Strive for quality Sub- Unit 1.5 Service Recovery Skills - What is service recovery? - What is service breakdown? - Causes of service breakdowns
50 Futuristic Communication Management Services Sdn Bhd.
Private & Confidential Reasons for customer defection Steps to customer recovery
Sub- Unit 1.6 Turning Customer Complaints into Repeat Business. - Checking for frustration and challenges - Keeping the spotlight on the issue - The secret of success - Value of problem solving - Reward and recognition problem - Attitude at work Sub- Unit 1.7 Suggestive Selling - Product knowledge - The return of business - Exceeding customer expectation - Helping international customers feel more at home.
51
Private & Confidential Priortising your clients and prospect lists Making use of time effectively
Sub- Unit 1.9 Cross Selling and Up Selling - the art of cross and up selling - being creative Sub- Unit 1.10 Ethical Selling - Ethical decision making framework - The ethical situation - The role episode process - Ethical problems faced by sales people - Code of ethics - Privacy problems.
53
Course Contents Sub- Unit 1.1 Important of Financial Management - Financial & business operations - On-going concern - Business expansion & growth Sub- Unit 1.2 Financing Your Operation - Sources of funds & financing - How much money you need - Preparing a working paper / financing proposal Sub- Unit 1.3 Basic Bookkeeping - Income & expenses records - Profit & loss statement - Occupancy & sales Sub- Unit 1.4 Accounting for Cash & Credit Transaction - Difference between cash & credit transactions - Recording of cash & credit transactions - Importance of cash to your business - Control of cash & credit taking - Petty cash / floats system Sub- Unit 1.5 Costing & Control - Dish & portion costing for a range of food & beverage items - Pricing & formulas used to achieve specific profit margins - Portion control & standard recipes to achieve profitable operations Sub- Unit 1.6 Budgetary Control & Financial Planning - Purpose of budget, control & planning - How to budget, control & plan your finance - Types & categories of budget
55
Private & Confidential Sub- Unit 1.7 Receipt & Payment Accounts & Income & Expenditure Account - Receipt & payment account - Profit & loss statement Sub- Unit 1.8 Sales Income Control - Standards of income control - Income collection - Prevention of theft of sale income - Control of cash after collection - Banking & recording
56
Medium of Instruction;
Introduction The Skill Certificate in Food and Beverage Service Programme is designed for those candidates who are unemployed, undergoing training or employed in the food and beverage industry especially in the hotels, restaurants and in-company facilities. Its design is intended to reflect both the international nature of the industry and the country or culture specific activities that are essential to meet customer needs. This skill certificate programme give a broad introduction to the theoretical and practical aspects of food service for a front line worker. Futuristic Communication Management Services Sdn Bhd required the candidate to accumulated the required hours to complete the programme Throughout the training, the emphasis is on the specialized knowledge, industry perspective, problem-solving ability, and practical skills that separate a knowledgeable, employable, promotable job candidate from someone who has merely graduated.
Course Contents / Syllabus. 1. 2. 3. 4. 5. 6. 7. Introduction to Hospitality Industry. Best Impression in Hospitality Customer Service Functions and Roles of Food Server Professional Selling and Marketing Managing the Guest Experience Basic Business English
57 Futuristic Communication Management Services Sdn Bhd.
Course Duration. The course duration for this programme is 1 month. Each module will be allocated the required hours of theoretical and practical aspects of the training.
Course Methodologies. This is a very interactive programme where the trainer and candidates (trainees) are encouraged to participate actively through lectures, discussion, research and presentation, role play and demonstration, case studies and to emphasis the technical skill, candidates are required to undergo in-house practical skills session and watching audio visual (video tapes or DVD) on related areas.
Course Fees The course fees are $3,000.00 per trainee which includes documentation and course materials.
Entry Requirements Malaysian citizen 18 years and above At least complete Form 3 education or higher Able to understand and communicate in Bahasa Malaysia and English
Terms & Conditions A. Futuristic Communication Management Services Sdn Bhd Obligations. 1. Futuristic Communication Management Services Sdn Bhd will design, plan, conduct, assess, monitor and evaluate the programme. 2. Documentations of the programme will be carried by Futuristic Communication Management Services Sdn Bhd. 3. Futuristic Communication Management Services Sdn Bhd will market and promote in collaboration with the PSMB to the targeted groups. 4. Futuristic Communication Management Services Sdn Bhd in collaboration with PSMB to recruit students / trainees for the programme. 5. Recruitment of related staff to run and conduct the programme is the prerogative of Futuristic Communication Management Services Sdn Bhd 6. Scheduling and timetabling of classes and activities is the prerogative of Futuristic Communication Management Services Sdn Bhd 7. Any site visit or educational trip will be approve and conduct by Futuristic Communication Management Services Sdn Bhd
58 Futuristic Communication Management Services Sdn Bhd.
Private & Confidential 8. All activities encompassed under this programme is under the jurisdiction of Futuristic Communication Management Services Sdn Bhd
B.
Pembangunan Sumber Manusia Berhad (PSMB) of Ministry of Human Resources, Malaysia. 1. PSMB is responsible for the approval of the programme contents and syllabus. 2. Make payment to Futuristic Communication Management Services Sdn Bhd upon the formal acceptance of the programme. 3. PSMB will pay 50% of the fees as advance payment before the training start, and the other 50% at the end of the programme when trainees complete the training. 4. Monitoring and evaluating of the programme and to conduct monthly assessment. 5. Documentation and recording of trainees particulars for the purpose of claim from the relevant agency or ministry.
59
Private & Confidential Demographics in the 21st century Technology and innovation in the hospitality industry The global economy
61
Private & Confidential Sub- Unit 1.8 Relationship at Work - Ethics at work - Attitude and behaviour - Creating a healthy working environment - Effective and team communications
62
Customer Service
Every organization is in business for its customers and continues to stay in business because of the customers. Good customer service requires tact, consideration and conflict management skills. Understanding customers requires sensitivity to customer cues and the ability to listen. The people who are constantly portraying the organizations image and professionalism are the frontliners of the organization. They are the first and most often the most critical contact point in creating a satisfying and loyal customer. Course Contents. Sub- Unit 1.1. Understanding the Role that Service Plays in the Success of a Business - What is customer service? - Global trend of service industry - Personal and organizational benefits - Effective customer retention programmes boost profits Sub- Unit 1.2 Understanding Yourself and Your Customers - Developing the right mental attitude for effective customer service - Motivating yourself to be an achiever - Developing your own personality with the customer - Your roles as customer service personnel - Applying positive strokes - The deadly sins Sub- Unit 1.3 Skills for Success - Positive verbal communication - Nonverbal communication in customer service - Listening to the customer - Customer service and behaviour - Handling difficult customer encounters Sub- Unit 1.4. Enhancing Customer Relationships - Encouraging customer loyalty - The role of trust - Handling busy times, credit problems - Anticipating and responding to guests needs - VIP treatment and services - The importance of Customer Relations Management programme. - Strive for quality Sub- Unit 1.5 Service Recovery Skills - What is service recovery? - What is service breakdown? - Causes of service breakdowns - Reasons for customer defection - Steps to customer recovery
63 Futuristic Communication Management Services Sdn Bhd.
Sub- Unit 1.6 Turning Customer Complaints into Repeat Business. - Checking for frustration and challenges - Keeping the spotlight on the issue - The secret of success - Value of problem solving - Reward and recognition problem - Attitude at work Sub- Unit 1.7 Suggestive Selling - Product knowledge - The return of business - Exceeding customer expectation - Helping international customers feel more at home.
64
Private & Confidential Priortising your clients and prospect lists Making use of time effectively
Sub- Unit 1.9 Cross Selling and Up Selling - the art of cross and up selling - being creative Sub- Unit 1.10 Ethical Selling - Ethical decision making framework - The ethical situation - The role episode process - Ethical problems faced by sales people - Code of ethics - Privacy problems.
66
Sub- Unit 1.5 Menu Knowledge - Types of menu - Offering customer the appropriate menus - Sequence of courses on various types of menus - Preparation, time of dishes and service - Fresh food and seasonal menus / dishes - Cooking methods - Special diet and cultural needs Sub- Unit 1.6 General Billing Procedures - Types of checking and billing methods - Procedures for processing and checking items on bills - Procedures for opening and operating a payment point - Procedures in handling and recording payments - Processing payment - Dealing with refunds, vouchers, tokens and transfers - Problems when processing payments and dealing with them Sub- Unit 1.7 Pre-service Procedures - Types of services and equipment being used - Preparation of service and the ancillary areas - Items required for the service of different menus - Portion control - Procedures and methods for after-service cleaning and storage of equipment Sub- Unit 1.8 Provide Table Service - Greet and seat customers - Taking orders - Methods and procedures of serving customers - Items that are served at the table - Presenting bills and customer exit Sub- Unit 1.9 Provide a Beverage Service - Tasks involved in the preparation and service of beverages - Equipments and utensils used in preparation and service of beverages - Alcoholic and non-alcoholic drinks - Procedures for the after-service cleaning and storage of equipment
68
Sub- Unit 1.8 The Spirit of Hospitality - Quality guest service - Avoiding embarrassment by using correct words, gestures and attitude that communicate hospitality across culture - Reaching for service excellence - Investing in yourself.
70
Medium of Instruction:
Introduction The Skill Certificate in Housekeeping Operations and Services Programme is designed for those candidates who are unemployed, undergoing training or employed in the operation and provision of services, both residential and non-residential within the accommodation sectors. Its design is intended to reflect both the international nature of the industry and the country or culture specific activities that are essential to meet customer needs. This skills certificate programme give a broad introduction to the theoretical and practical aspects of accommodation operations and service for a front line worker. Futuristic Communication Management Services Sdn Bhd required the candidate to accumulated the required hours to complete the programme Throughout the training, the emphasis is on the specialized knowledge, industry perspective, problem-solving ability, and practical skills that separate a knowledgeable, employable, promotable job candidate from someone who has merely graduated.
Course Contents / Syllabus. 1. 2. 3. 4. 5. 6. Introduction to Hospitality Industry. Best Impression in Hospitality Customer Service Functions and Roles of Housekeeper Professional Selling and Marketing Managing the Guest Experience
72 Futuristic Communication Management Services Sdn Bhd.
Course Duration. The course duration for this programme is 1 month. Each module will be allocated the required hours of theoretical and practical aspects of the training.
Course Methodologies. This is a very interactive programme where the trainer and candidates (trainees) are encouraged to participate actively through lectures, discussion, research and presentation, role play and demonstration, case studies and to emphasis the technical skill, candidates are required to undergo in-house practical skills session and watching audio visual (video tapes or DVD) on related areas.
Course Fees The course fees are 3,500.00 per trainee which includes documentation and course materials.
Entry Requirements Malaysian citizen 18 years and above At least complete Form 3 education or higher Able to understand and communicate in Bahasa Malaysia and English
Terms & Conditions A. Futuristic Communication Management Services Sdn Bhd Obligations. 1. Futuristic Communication Management Services Sdn Bhd will design, plan, conduct, assess, monitor and evaluate the programme. 2. Documentations of the programme will be carried by Futuristic Communication Management Services Sdn Bhd. 3. Futuristic Communication Management Services Sdn Bhd will market and promote in collaboration with the PSMB to the targeted groups. 4. Futuristic Communication Management Services Sdn Bhd in collaboration with PSMB to recruit students / trainees for the programme. 5. Recruitment of related staff to run and conduct the programme is the prerogative of Futuristic Communication Management Services Sdn Bhd 6. Scheduling and timetabling of classes and activities is the prerogative of Futuristic Communication Management Services Sdn Bhd 7. Any site visit or educational trip will be approve and conduct by Futuristic Communication Management Services Sdn Bhd
73
Private & Confidential 8. All activities encompassed under this programme is under the jurisdiction of Futuristic Communication Management Services Sdn Bhd
B.
Pembangunan Sumber Manusia Berhad (PSMB) of Ministry of Human Resources, Malaysia. 1. PSMB is responsible for the approval of the programme contents and syllabus. 2. Make payment to Futuristic Communication Management Services Sdn Bhd upon the formal acceptance of the programme. 3. PSMB will pay 50% of the fees as advance payment before the training start, and the other 50% at the end of the programme when trainees complete the training. 4. Monitoring and evaluating of the programme and to conduct monthly assessment. 5. Documentation and recording of trainees particulars for the purpose of claim from the relevant agency or ministry.
74
Private & Confidential Demographics in the 21st century Technology and innovation in the hospitality industry The global economy
76
Private & Confidential Sub- Unit 1.8 Relationship at Work - Ethics at work - Attitude and behaviour - Creating a healthy working environment - Effective and team communications
77
Customer Service
Every organization is in business for its customers and continues to stay in business because of the customers. Good customer service requires tact, consideration and conflict management skills. Understanding customers requires sensitivity to customer cues and the ability to listen. The people who are constantly portraying the organizations image and professionalism are the frontliners of the organization. They are the first and most often the most critical contact point in creating a satisfying and loyal customer. Course Contents. Sub- Unit 1.1. Understanding the Role that Service Plays in the Success of a Business - What is customer service? - Global trend of service industry - Personal and organizational benefits - Effective customer retention programmes boost profits Sub- Unit 1.2 Understanding Yourself and Your Customers - Developing the right mental attitude for effective customer service - Motivating yourself to be an achiever - Developing your own personality with the customer - Your roles as customer service personnel - Applying positive strokes - The deadly sins Sub- Unit 1.3 Skills for Success - Positive verbal communication - Nonverbal communication in customer service - Listening to the customer - Customer service and behaviour - Handling difficult customer encounters Sub- Unit 1.4. Enhancing Customer Relationships - Encouraging customer loyalty - The role of trust - Handling busy times, credit problems - Anticipating and responding to guests needs - VIP treatment and services - The importance of Customer Relations Management programme. - Strive for quality Sub- Unit 1.5 Service Recovery Skills - What is service recovery? - What is service breakdown? - Causes of service breakdowns - Reasons for customer defection
78 Futuristic Communication Management Services Sdn Bhd.
Sub- Unit 1.6 Turning Customer Complaints into Repeat Business. - Checking for frustration and challenges - Keeping the spotlight on the issue - The secret of success - Value of problem solving - Reward and recognition problem - Attitude at work Sub- Unit 1.7 Suggestive Selling - Product knowledge - The return of business - Exceeding customer expectation - Helping international customers feel more at home.
79
Sub- Unit 1.8 Effective Follow Up - Priortising your clients and prospect lists - Making use of time effectively Sub- Unit 1.9 Cross Selling and Up Selling - the art of cross and up selling - being creative Sub- Unit 1.10 Ethical Selling - Ethical decision making framework - The ethical situation - The role episode process - Ethical problems faced by sales people - Code of ethics - Privacy problems.
81
Private & Confidential Principles of design and dcor Factors influencing designs Factors the influence the selection and purchase of furniture and accessories Procedures involved in redecorating Process of refurbishment
Sub- Unit 1.7 Control in the Accommodation Environment - Main areas of control - Control of staffing input - Control in physical resources - Control of operating costs and expenses - Good practice in room inspection procedures
83
Private & Confidential Quality guest service Avoiding embarrassment by using correct words, gestures and attitude that communicate hospitality across culture Reaching for service excellence Investing in yourself.
85
Medium of Instruction:
Introduction Business organizations sometimes lose sight of the fact that without customers there would be no business. Their policies and actions do not always take account of the fact that customers are the most important people to their organization, rather than being an interruption to the work of any businesses, customers are the very purpose of its existence. It is only when organizations begin to put the customer at the centre of all activity that a true customer service approach has begun. All customers will have different needs and will expect their needs to be met with courtesy and efficiency. This skills certificate programme give a broad introduction to the theoretical and practical aspects of providing excellence customer service for a front line worker. Futuristic Communication Management Services Sdn Bhd required the candidate to accumulated the required hours to complete the programme Throughout the training, the emphasis is on the specialized knowledge, industry perspective, problem-solving ability, and practical skills that separate a knowledgeable, employable, promotable job candidate from someone who has merely graduated.
Course Contents / Syllabus. 1. 2. 3. 4. 5. 6. 7. Professional Grooming and Image Professional Attitude and Behavior Communication Skills Delivering Customer Value Telephone Techniques Handling Complaints and Enquiries Business Organisation
87
Course Duration. The course duration for this programme is 1 month. Each module will be allocated the required hours of theoretical and practical aspects of the training.
Course Methodologies. This is a very interactive programme where the trainer and candidates (trainees) are encouraged to participate actively through lectures, discussion, research and presentation, role play and demonstration, case studies and to emphasis the technical skill, candidates are required to undergo in-house practical skills session and watching audio visual (video tapes or DVD) on related areas. Course Fees The course fees are $3,000.00 per trainee which includes documentation and course materials.
Entry Requirements Malaysian citizen 18 years and above At least complete Form 3 education or higher Able to understand and communicate in Bahasa Malaysia and English
Terms & Conditions A. Futuristic Communication Management Services Sdn Bhd Obligations. 1. Futuristic Communication Management Services Sdn Bhd will design, plan, conduct, assess, monitor and evaluate the programme. 2. Documentations of the programme will be carried by Futuristic Communication Management Services Sdn Bhd. 3. Futuristic Communication Management Services Sdn Bhd will market and promote in collaboration with the PSMB to the targeted groups. 4. Futuristic Communication Management Services Sdn Bhd in collaboration with PSMB to recruit students / trainees for the programme. 5. Recruitment of related staff to run and conduct the programme is the prerogative of Futuristic Communication Management Services Sdn Bhd 6. Scheduling and timetabling of classes and activities is the prerogative of Futuristic Communication Management Services Sdn Bhd 7. Any site visit or educational trip will be approve and conduct by Futuristic Communication Management Services Sdn Bhd 8. All activities encompassed under this programme is under the jurisdiction of Futuristic Communication Management Services Sdn Bhd
88
B.
Pembangunan Sumber Manusia Berhad (PSMB) of Ministry of Human Resources, Malaysia. 1. PSMB is responsible for the approval of the programme contents and syllabus. 2. Make payment to Futuristic Communication Management Services Sdn Bhd upon the formal acceptance of the programme. 3. PSMB will pay 50% of the fees as advance payment before the training start, and the other 50% at the end of the programme when trainees complete the training. 4. Monitoring and evaluating of the programme and to conduct monthly assessment. 5. Documentation and recording of trainees particulars for the purpose of claim from the relevant agency or ministry.
89
90
Telephone Courtesies
A well managed company may get a very bad image simply by ignoring the importance of its frontline people in dealing with the customers. The telephone operator and receptionist are the ones who our customers get their first and lasting impression. A rude and indifference attitude will break all the PR that your executives and managers have been working so hard to build. This powerful tool if properly used can enhance your corporate image and maintain good customer relations. Inter-departmental relationship will also benefit tremendously from good telephone techniques. Course Contents Sub- Unit 1.1 Telephone Etiquette - Decorum Sub- Unit 1.2 Answering the Call - When to answer - Words being used - Identification and offering assistance Sub- Unit 1.3 Making the Call - What to do before calling - Message to disseminate - Who to contact Sub- Unit 1.4 Closing the Call - What to say - Action plan Sub Unit 1.5 Dealing with Wrong Numbers - Answering the call - Providing information - Corporate image - Closing the call Sub- Unit 1.6 Transferring the Call - PBX system - How to transfer - On hold - Getting back to the receiver and caller Sub- Unit 1.7 Taking Messages - Message format - Details of message contents - Confirmation - Passing the message
91
Sub- Unit 1.8 Voice Inflection - Dos and donts when on the phone - Intonation - Volume Sub- Unit 1.9 Effective Listening - Listening methods - Ways of remembering the caller - Avoid distraction Sub- Unit 1.10 Handling Difficult Customers - Why customers difficult? - Methods of handling customers - Feedback and follow up - Making difficult customer a satisfied and loyal customers
92
93
Communication Skills
Communication is perhaps the most important and most used of all skills in any organization or businesses. Managers spend the largest portion of their time in verbal or written communication with their staff, other managers or outside parties. Frontline staff have frequent interaction with customers and other staff. Staff communicate among themselves, as well as with their managers, frontline staff, suppliers and so on, to give and receive the information they need to perform their jobs effectively and efficiently. Thus this module is designed for people who have undergone or have no experience in working in any office, in which various types of office communication are emphasise. It is helpful for candidate who aspire to work in any office which demands good communication and language skills to deal efficiently and effectively with their customers. Course Contents. Sub- Unit 1.1 What is Communication? - Theory and concept of communication - Why people communicate? Sub- Unit 1.2 Communication Process - Communication matrix - Basic laws of communication Sub- Unit 1.3 Importance of Effective Communication - Why communication is important - Getting the message across - How to communicate effectively Sub- Unit 1.4 Barriers to Effective Communication - What are the barriers? - How to overcome the barriers - Skills for effective communication Sub- Unit 1.5 Listening Skills - What is listening? - Effective listening process - Understanding the message contents - Giving positive feedback
94
Business Organisation
This module will provide candidate with an introduction into the complex world of business operations. It provides an overview of the separate functions and activities that concern managers in modern businesses. This module reflects modern concerns of business operations that involved a wide spectrum of issues and concepts that are important to a success of a business operations and management. Course Contents. Sub- Unit 1.1 Organisational Design and Structure - The importance of organisational structure and design - The relationship between structure and people - Various theoretical approach to organisational design and strcuture Sub- Unit 1.2 Organisational Chart - The value and importance of organisational chart - Organisational relationships - Span of control and scalar charts - Line and staff structure Sub- Unit 1.3 The Manager-Subordinate Relationship - Managerial and staff behaviour - System of management - Profile of organisational characteristics - Staff and customer satisfaction Sub- Unit 1.4 The Personnel Function - The importance of human resources - Human resources management - Employee relations - Staffing and planning Sub- Unit 1.5 The Execution of Work - Delegation, supervision and control - Authority, responsibility and accountability - The need for management control - Supervision and supportive relationships - The measurement of service quality - Performance appraisal Sub- Unit 1.6 Working with People - Behaviour and attitude - Cultural influences and concept - Perception - Team and teamwork
97 Futuristic Communication Management Services Sdn Bhd.
99