QlikView | Customer Success Story | Robinsons Brewery

Robinsons Brewery selects QlikView to provide essential business intelligence

QlikView sells itself, and it has done internally within our business. People are requesting QlikView for their own departments. This is something I havent seen in the 26 years Ive worked at Robinsons
Simon Burchill, IT Systems Manager, Robinsons Brewery

Organisation
Robinsons Brewery

Sector
Consumer Products, Retail & Distribution

Industry
Retail & Wholesale Distribution

Function
Executive, Finance, IT, Marketing, Operations, Sales, Service & Support and Supply Chain

Geography
UK

Challenges
Effectively unite a mass of information by overhauling the existing reporting system. Ease in extracting data from different sources meant reporting had become an expensive and time consuming process, taking up to two weeks to create.

Challenges Robinsons Brewery was founded in 1838 and is now one of United Kingdoms largest regional brewers. It has an estate of over 370 public houses stretching from northern Cumbria through the Lake District, North Wales, Cheshire, Derbyshire and Staffordshire.

weeks to create. It was acknowledged that a more time efficient and economical system was crucial to support the continued growth of the business. Selection In response to the companys need to find an alternative reporting system, Robinsons started looking for an IT solution. In 2010, after considering a range of different options, QlikView was selected as the most suitable IT supplier, based on Robinsons Brewerys specific needs. Informance, a QlikView partner based in the Midlands, were brought in to construct a one-day Seeing is Believing QlikView application based on Robinsons immediate requirement and specification. Informance demonstrated their crucial ability to fully understand business processes in order to efficiently turn these requirements into a fully working BI tool. Once this working prototype was presented to the business, a quick decision was made to purchase and roll out an enhanced version of the QlikView Business Discovery solution. In fact the decision was a no-brainer in terms of functionality and cost.

Solution
QlikView used to provide valuable insights for the Marketing, Finance, Sales, Quality Control and Utilities departments.

Benefits
Flexible, easy to use and intuitive reporting system, which is efficient and cost effective Reports delivered at an increased speed, but at a reduced cost QlikView has been more widely deployed throughout Robinsons, by different departments - on their request.

Data Source Systems

DW/BI: SQL Database: Dynamics NAV, Excel

Currently, the company is continuing to concentrate on the expansion of wholesale, free trade, off-trade activity and state-of-the-art brewing and bottling facilities. With a large estate, and vast amounts of information, Robinsons recognised a need to effectively unite a mass of information by overhauling the existing reporting system. Extracting data from different sources (Dynamics NAV, SQL data warehouse & Excel) meant that reporting had become an expensive and time consuming process, taking up to two

QlikView Partner

QlikView | Customer Success Story | Robinsons Brewery

Originally, QlikView was introduced for the use of the Business Development Managers. A core part of their role involves travelling to 400 public houses, who Robinsons supply, to discuss their business performance. As part of these meetings, different trends were discussed to provide valuable insight into their business. These included; trading patterns, rents, volumes and sales data. Using QlikViews user-driven Business Discovery application, the Business Development Managers were able to access this vital information, which was easy to analyse, presented in digestible graphs and charts and located in one place. Simon Burchill, IT Systems Manager, Robinsons commented: The previous reporting system which had traditionally been used by the Business Development Managers created static reports, were cumbersome to create and use. However, QlikView offers a completely different user experience its intuitive and allows information to be drilled down into and cross referenced easily.

Business Benefit QlikView provides an effective and easy to use tool, which offers invaluable insights that are being used to guide future business initiatives. The QlikView solution also offers the business instant visualisation of data. It has led to significant time savings, and has the flexibility to create a number of template charts that lend themselves to user-driven discovery rather than having to write bespoke reports, as was the case with the old reporting system. Now, due to the success of QlikView, it has been more widely deployed throughout Robinsons, by different departments - at their request. QlikViews use has been extended to provide valuable insights for the Marketing, Finance, Sales, Quality Control and Utilities departments. Simon Burchill, IT Manager, Robinsons commented: Since QlikView was deployed it has changed the way employees view data our staff wanted to be able to take control of their data, which is something that only QlikView has enabled them to do. Burchill continues: QlikView sells itself, and it has done internally within our business. People are requesting QlikView for their own departments. This is something I havent seen in the 26 years Ive worked at Robinsons.

Reports now produced within hours rather than two weeks with previous BI system

QlikView is being requested and constantly used in different departments Marketing, Finance, Sales, Quality Control and Utilities

Since QlikView was deployed it has changed the way employees view data our staff wanted to be able to take control of their data, which is something that only QlikView has enabled them to do.
Simon Burchill, IT Systems Manager, Robinsons Brewery

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