About UPSC Exam

The purpose of this section is to demystify some aspects of Indias culture and to provide a business perspective on the cultural dimension in India. Indias culture, like its history, defies simple explanations and broad categorizations. Civil services examination which is annually conducted by upsc examination. It is a vast and complex country characterized by a plurality of languages and religions. The U.S.-based multinational entrant, overwhelmed at first sight by Indias exotic, even chaotic, sights and sounds, may be sensitive primarily to the differences between the West and this huge sub-continent. On further acquaintance, Indias liability of foreignness is in many ways minimized by the striking similarities between the U.S. and India. Both India and the United States share a democratic political system are familiar with freeenterprise, use English as the language of business, and have a cadre of technically trained talent. India has a sizable middle class, a portion of which is well-educated and has been exposed via travel to Western brands and products. What implications do these similarities and differences have for the western multinational marketer operating in India, or wishing to market to the growing millions of the countrys middle class? India is not one monolithic culture, but a mosaic of many different cultures that, at times, coexist in uneasy harmony. The North and South are broadly divided by language groups. About upsc exam is based on the economics of wealth and education. Furthermore, the caste system stratifies people by birth and creates disparities in consumer choices. Even the much-touted middle class is not a homogeneous entity, but is stratified by differences in purchasing power, which in turn are largely influenced by the urban-rural divide. Several noted authors have provided explanations for the differences we note in people from various countries and cultures. For example, anthropologist Edward Hall contends that cultural programming influences a broad range of values associated with time, work, space, friendship, and business agreements. He further classifies countries into high versus low context based on their attitudes to these variables. Vern Torstar looks at values toward work, wealth and achievement, and acceptance or rejection of change, to develop a cultural frame of reference for a country. James Lee uses the self-reference criterion to highlight ethnocentric behavior, which can misguide perception. Based on his study of IBM employees from 40 different countries, including India, Greet Hosted identified four cultural dimensionspower distance, uncertainty avoidance, individualism/collectivism, and masculinity/femininity. All these studies give us useful frameworks for understanding value systems that guide consumer choices and organizational behavior in the Indian context. They provide useful guidelines for understanding value differences when doing business in foreign countries, including India.