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END-TERM EXAMINATION
SEVENTH SEMESTER [BBA(H)] - DECEMBER 2004 (R EAPPEAR)
Paper Code: BBA 401 Time : 3 Hours Subject: Business Policy and Strategy Maximum Marks : 75

END-TERM EXAMINATION
SEVENTH SEMESTER [BBA(H)] - DECEMBER 2004 (R EAPPEAR)

Note: Attempt six questions in all including Q.1 which is compulsory. Q.1 carries 15 marks and remaining questions carry 12 marks each. Q.1 Answer any five questions from the following in not more than 50-60 words each: (a) What purpose does a companys Strategic Advantage Profile (SAP) serve? (b) State the difference between adaptive and planning modes of strategy making. (c) Define Corporate strategy. (d) Why are formal objectives necessary for an organsation? (e) Briefly explain ETOP as a technique of diagnosis of environment. (f) What does stability strategy imply? (g) How frequently should evaluation or strategy be under taken and why? Q.1

Note: Attempt six questions in all including Q.1 which is compulsory. Q.1 carries 15 marks and remaining questions carry 12 marks each. Answer any five questions from the following in not more than 50-60 words each: (a) What purpose does a companys Strategic Advantage Profile (SAP) serve? (b) State the difference between adaptive and planning modes of strategy making. (c) Define Corporate strategy. (d) Why are formal objectives necessary for an organsation? (e) Briefly explain ETOP as a technique of diagnosis of environment. (f) What does stability strategy imply? (g) How frequently should evaluation or strategy be under taken and why? Why do executives initiate merger with an acquisition of other firms? Explain briefly. What are the more important determinants of the choice of an appropriate strategy form various alternatives? Discuss. Briefly discuss the power configuration model of Mintzberg explaining the goal formation process. the purpose of strategy is to define the nature of relationship between a firm and its environment. Elucidate the statement. Explain the need for and benefits of strategic management. Enumerate the tools for analyzing competition. Which tool do you think is superior to others? Why? Write brief notes on any two of the following: (a) Stable growth strategy (b) Strategic Budgeting (c) Value added concept to measure the strategic results (d) Matrix organization

Q.2 Q.3 Q.4 Q.5 Q.6 Q.7 Q.8

Why do executives initiate merger with an acquisition of other firms? Explain briefly. What are the more important determinants of the choice of an appropriate strategy form various alternatives? Discuss.

the purpose of strategy is to define the nature of relationship between a firm and its environment. Elucidate the statement. Explain the need for and benefits of strategic management.

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Briefly discuss the power configuration model of Mintzberg explaining the goal formation process.

Enumerate the tools for analyzing competition. Which tool do you think is superior to others? Why? Write brief notes on any two of the following: (a) Stable growth strategy (b) Strategic Budgeting (c) Value added concept to measure the strategic results (d) Matrix organization

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Q.2 Q.3 Q.4 Q.5 Q.6 Q.7 Q.8

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Paper Code: BBA 401 Time : 3 Hours

Subject: Business Policy and Strategy Maximum Marks : 75